The Proactive Report

JUNE 17, 2018

91 percent of B2B brands and 86 percent of B2C brands use content as part of their marketing efforts. Why are these brands so content focused? Customers search for information when they’re considering purchasing an item, supporting a cause, making a decision, or working with or for a brand. Image by Anna Fox .

B2C 157

B2C Study Exercises Sports 157

Prohibition

FEBRUARY 14, 2023

Overview of Tech PR Tech PR is the strategic use of communications and relationships to build the reputation of a brand or business in the technology industry. It can help to increase brand visibility and credibility in the tech industry, and build trust with key stakeholders and media outlets.

Strategy 62

Strategy Brand Branding Technology 62

Cision

FEBRUARY 24, 2016

In this interview, he discusses the importance of authenticity, how information and news is distributed so quickly and what successful brands are doing differently. What do you think is the biggest PR challenge facing brands today? What do you see as the key components of a strong brand strategy? Want more media coverage?

Corporate 120

Corporate Sports Agency Reputation 120

Communications Conversations

JUNE 8, 2017

Bank to enter the national branding conversation in a very significant way. I actually wanted to work in sports and did for some time after finishing my journalism degree at the University of Minnesota. I still do want to work in sports potentially someday, but for now I’m grateful for the role I have at U.S.

Banking 113

Banking Sports Financial Corporate 113

Cision

JULY 27, 2016

In this interview, Monique discusses how to successful plan events, how social media can benefit your organization and how to create messages that resonate. UNCF is a fast-paced organization with a lot of moving parts, local offices and internal divisions. What benefits does it provide for a brand’s communication strategies?

Nonprofit 120

Nonprofit Local Travel Social Media 120

wiredPRworks

APRIL 6, 2022

Few job settings require such acute and constant attention to detail as a live sporting event broadcast. Produced for both aspiring and recognized digital thought leaders, this show focuses on how social media contributes to creating and sustaining business, Barbara interviews friends in high places. About Barbara Rozgonyi.

How To 52

How To Engineering System Insurance 52

PRSay

AUGUST 12, 2016

For those who work in sports and entertainment PR, there are many areas of our practices we should be evaluating from how we pitch media in the social media era, to crafting captivating press releases, packaging media stories and effectively communicating our messages to the right audiences in real time.

Storytelling 60

Storytelling Social Media Sports Strategy 60

Cision

APRIL 6, 2016

So how can you set your brand apart? In this interview, Michael shares his advice for brands looking to break through the noise, stand out and grab their audience’s attention. What do you think is the biggest challenge facing brands today? With so much content saturating the marketplace, how can brands stand out?

Employee 120

Employee Storytelling Content Marketing Leadership 120

Cision

AUGUST 11, 2016

Howard Stutz, vice president of corporate communications at Golden Entertainment, says brands’ messages need to be clear and comprehensible. In this interview, Howard discusses the challenges facing casino gaming companies, how to deliver an effective message and how to adapt to the immediacy of the media. What has stayed the same?

Corporate 0

Corporate Airlines Financial Journalism 0

Cision

APRIL 13, 2016

There will always be people or organizations that do not like your brand. If your brand isn’t ready to face them, crises can blow up and do major damage. Social media provides amazing opportunities for companies and brands to increase exposure and tell their stories. Google “Microsoft Nazi robot.” Don’t be too thin-skinned.

Crisis Communications 120

Crisis Communications Crisis Social Media Reputation 120

Cision

MARCH 29, 2016

But if you don’t understand how your brand fits into its specific market, you won’t be able to stand out. Kim Spear, director at Newgate Communications, has helped her clients build brands in China and also worked with sponsors during the 2008 Beijing Olympics. You’ve worked in China, Hong Kong, Singapore and more. If so, how?

Local 120

Local Newspapers Retail Sports 120

OnePitch

JUNE 16, 2022

For her clients, she routinely develops holistic, personalized communications strategies, secures top-tier media placements, and crafts custom content that furthers their brand objectives. Read below for the entire interview with Desiree: 1.) The client’s brand/product name (a given). What makes a good subject line?

Pitching 64

Pitching Consumer How To Meeting 64

Communications Conversations

MARCH 29, 2019

I think about people like LeeAnn Rasachak and Sarah Reckard whom I met more than 10 years ago now (they were one of my first PR Rock Star interviews!). Back in Minnesota, Tess served as a Digital Production Intern with On Being, then moved into her latest role as Communications & Engagement Coordinator for Appetite for Change.

Social Media 128

Social Media Agriculture Marketing Media 128

Mindful Marketing

DECEMBER 17, 2015

For our latest Masters in Marketing interview, we talked with Wendy Marx, an award-winning public relations and marketing communications executive who helps B2B companies and executives become well-known brands. You are a founding member of PR Boutiques International. By Susan Sweenie. What do you love about the PR trade?

Communications 50

Communications Marketing Internal International 50

Landis PR

JANUARY 16, 2024

So then there comes the question of how does someone that might be interested in becoming a member of a network prepare themselves to be suitable to join and to be able to take the most of what an international, global network can offer them. What I mean by that is mostly openness to other cultures, openness to understand other people.

Agency 59

Agency Internal International Meeting 59

Reputation Us

MARCH 4, 2019

Listening is a full-contact sport that requires a great deal of energy—you have to hear, see, comprehend and focus. We say that brand is what you say about business. One-on-one conversations : Discussions may resemble a more formal interview, or simply observe customer behavior and asking them follow-up questions.

Reputation 79

Reputation Employee Case Study Survey 79

Communications Conversations

MAY 3, 2016

He mastered media relations managing information for national outlets like ESPN and Sports Illustrated. She is particularly interested in pursuing a career with an international nonprofit that works to alleviate poverty and improve educational opportunities around the globe. She’s done an extensive survey and in-dedpth interviews.

Sports 0

Sports Leadership Internal International 0

Prohibition

MAY 15, 2020

And some have been brought to our attention from the public calling brands out on social media for their mishaps. She was then told by the brand that despite winning the competition, she couldn’t receive the care package or the outfit due to not being able to attend the virtual party. It was also picked up by the media.

Crisis 71

Crisis Government Social Media Reputation 71

Prohibition

MAY 15, 2020

And some have been brought to our attention from the public calling brands out on social media for their mishaps. She was then told by the brand that despite winning the competition, she couldn’t receive the care package or the outfit due to not being able to attend the virtual party. It was also picked up by the media.

Crisis 62

Crisis Government Social Media Reputation 62

Reputation Us

MARCH 4, 2019

Listening is a full-contact sport that requires a great deal of energy—you have to hear, see, comprehend and focus. We say that brand is what you say about business. One-on-one conversations : Discussions may resemble a more formal interview, or simply observe customer behavior and asking them follow-up questions.

Reputation 60

Reputation Employee Case Study Survey 60

Communications Conversations

FEBRUARY 6, 2018

I always enjoy reading your interviews with other communications professionals, and I am humbled you asked me to participate. As the communications business partner, I’m accountable for leading Trane’s communications strategy, spanning internal and external communication responsibilities across multiple regions of the world.

Energy 68

Energy Corporate Travel Internal 68

Stephen Waddington

DECEMBER 30, 2019

The PR 2020 project was based on interviews with PR practitioners throughout the UK and the outlook for the forthcoming decade. The report provides an international perspective on the challenges facing the PR business. Dr Jon White is a reflective PR practitioner and scholarly provocateur. Regulation is urgently required.

Government 103

Government Education Print Ethics 103

Karen Freberg

JUNE 24, 2017

Being in PR, you pretty much covered all of the campaigns that were featured in the festival for brands and agencies. Our department has been very supportive and encouraging of us to explore international study abroad programs, so I knew I wanted to set one up. It was part of our regular curriculum in my PR classes. ABSOLUTELY.

Education 40

Education Conference Social Media Sports 40

MaccaPR

SEPTEMBER 13, 2016

Your brand and company may never employ a 12-time Olympic gold medal-winning swimmer such as Ryan Lochte as its celebrity spokesperson. AdAge quoted a sports marketing expert as saying Lochte had become nothing less than “radioactive” for endorsers. Lesson #4 - Don’t Believe Your Brand Can Contain A Lie. Who was at fault?

Crisis 48

Crisis Airlines Reputation Corporate 48

Maxim Behar

MAY 31, 2021

The world-renowned PR expert Maxim Behar was interviewed for MeTV , the first Indian / South Asian TV Channel from Australia, by Sukruti Narayanan, the MeTV Director of Public Relations and Business Growth. And then, I became a journalist, although I studied International Business and graduated in Prague, the Czech Republic.

Newspapers 52

Newspapers Social Media Ethics Travel 52

Cision

JULY 5, 2016

Not every platform or tactic will be right for your brand. In this interview, Kathy discusses the importance of knowing what is being said about your brand, how to properly prepare for potential crises and why basic marketing principles are still relevant today. What are the biggest marketing mistakes brands make?

Nonprofit 227

Nonprofit Crisis Viral Groups 227

Landis PR

DECEMBER 11, 2023

If you can get your planning right today, you’ll have an aligned brand message with business objectives, enhance visibility, and be able to build enduring relationships with your audience. Develop a Strong Brand Message: Your brand message should be clear, consistent, and reflective of your company’s values and mission.

Strategy 59

Strategy Company Communications Construction 59

Sword and the Script

JANUARY 23, 2018

Relevance is king for if what a given brand sends to a given person is not germane to said person… game over. Many brands still need to ‘grow up’ when it comes to content marketing. See these related interviews: Startup Marketing? Internally or externally? That’s right kids, content is NOT king.

Marketing 68

Marketing Content Marketing Sports B2C 68

ImPRessions - Crenshaw Communications

APRIL 19, 2017

A capable business leader is expected to also serve as a brand ambassador, a voice for corporate reputation, and a social media personality. When used well, social media blends direct communication with customers and employees, thought leadership, and brand-building. If all else fails, try sports. Today, things are different.

Leadership 157

Leadership Social Media LinkedIn Twitter 157

PRSay

AUGUST 29, 2019

Football season is upon us, which means tailgating, rivalries and, of course, fantasy sports. Find a reliable writer who can interview, copy edit and communicate effectively, and they’ll help you score. It’s that time of year. Multimedia Expert/Wide Receiver. Connect with Lisa on Twitter: @LisaArledge.

Content Marketing 81

Content Marketing Data Sports Social Media 81

Stephen Waddington

MARCH 15, 2021

You should use all internal channels (suggestion boxes, Q&A with leaders, town halls etc) that link you to the leadership to express how a particular set of behaviours make you feel, especially if there is a conflict. Use your Yammer, Slack etc to post internally and express how you feel and offer solutions and suggestions.

Google 119

Google Data Government Social Media 119

ZudePR

MAY 31, 2015

Another example is the benefit of ‘free learning’ I receive while doing the thought leader interviews for my weekly PR podcast. Stuart is an international PR adviser, speaker, trainer, and blogger. “I don’t really draw the (full disclosure) line as it is a bit like sport. I don’t think I draw a line.”

Communications 81

Communications How To Blogging Content Marketing 81

ImPRessions - Crenshaw Communications

JANUARY 6, 2022

Speculators spurred on the NFT craze and early adopting celebrities in music, art, and sports drove constant media coverage. The brand had put the problem of a TV character’s fatal heart attack after an indoor cycling workout firmly behind it. Peloton swiftly steered its brand out of trouble by killing the campaign.

Facebook 310

Facebook Crisis Employee Government 310

Cision

MAY 21, 2015

AskPat is a brand new, DAILY podcast. Social Media Examiner’s Michael Stelzner helps your business navigate the social jungle with success stories and expert interviews from leading social media marketing pros. We talk to real people doing real work in content marketing, representing some of the world’s best brands.

Social Media 120

Social Media Marketing Pinterest Media 120

Stephen Waddington

DECEMBER 5, 2018

Indeed, many of the hottest public relations agencies such as Manifest and the Romans, and large international networks such as Golin, Ketchum, and Weber Shandwick, proudly lead with earned media. Trust in journalists ranks at 89% indicating that we place a value in the individual source of news rather than the media brand.

Media Relations 115

Media Relations Media Print Newspapers 115