Presspage

MARCH 5, 2020

At its very core, brand newsrooms are a communications channel where organizations can talk to a wide variety of stakeholders, from journalists and editors to investors, regulators, and even candidates considering joining the organization. Leaving SEO to Marketing. Get comfortable with rich content.

Brand 88

Brand Branding SEO How To 88

5W PR

JULY 15, 2020

A media kit, also referred to as a press kit, is a pre-packaged set of marketing materials that promote a person, business, or cause. Media kits are an excellent way to introduce the brand to people who may be unfamiliar with it, such as influencers, event attendees, journalists, or prospective clients. Benefits of Modern Media Kits.

How To 176

How To Media Guidelines Pitching 176

Solo PR Pro

MAY 15, 2018

It’s no secret that video is a key tactic for public relations and marketing professionals. According to HubSpot: 97% of marketers say video has helped increase user understanding of their product or service. 80% of marketers say video has increased dwell time on their website. Infographic via Deposit Photos. Live Video.

Video 57

Video Marketing Mobile YouTube 57

Onclusive

MAY 10, 2018

These shifts include everything from the implications of brand journalism on the PR function to the dwindling number of journalists filling established newsrooms. From automated-marketing tools to modern skill sets, check out what the best and brightest are using to keep them winning. ” #2–In-Depth Market Research.

Storytelling 230

Storytelling Technology Tools Infographics 230

Cision

JUNE 2, 2017

This post is an excerpt from the e-book, Listen: 5 Social Audiences Brands Can’t Afford to Ignore. The global digital economy has produced an avalanche of content and the battle for mind and market share is no longer local. See how they market online. Are calls to action part of their marketing tactics?

How To 198

How To Real Estate Web Case Study 198

Waxing UnLyrical

AUGUST 12, 2015

In a way, it marked the beginning of our mobile society, which would be fully realized in our current decade given all of the devices available today. Fast-forward to today: people are more mobile than ever. And any content-marketing organization must answer the critical question: Does it work? People were on the move.

Radio 40

Radio Mobile Media Sports 40

Sword and the Script

JUNE 11, 2019

Marketing is sometimes like politics. Marketers tend to be for it or against it – and passion may sometimes cloud new perspective. Gates provide marketing justification. You want to build your email marketing list. This is useful for email marketing and also retargeting and custom audience campaigns for paid social media.

B2B 120

B2B Mobile Content Marketing SEO 120

Cision

MARCH 8, 2016

But with so much constant change, how can your brand keep up? Ensure a Mobile-Friendly Experience. Ninety-two percent of media professionals say their organization already has a mobile-compatible website or is working on one. Your audience is increasingly using mobile devices to connect to the Internet.

Trends 120

Trends Mobile Media Infographics 120

5W PR

AUGUST 12, 2020

Adopting a multichannel internal communication strategy, which incorporates tools like desktop alerts, mobile alert apps, and open-click alerts, help alert staff members. Thus, healthcare companies must evolve and adjust their marketing campaigns in order to build meaningful industry relationships. Target a specific marketing outcome.

Healthcare 88

Healthcare Strategy Communications Policies 88

Cision

JUNE 23, 2016

Imagine if your brand’s followers wore face paint and bought jerseys to support you. Today, professional communicators are looking for ways to tap into new audiences and mobilize them in support of their own goals through content marketing. Likewise, knowing someone’s interests can help direct sponsorship or marketing efforts.

Enterprise 200

Enterprise Infographics Software Mobile 200

ImPRessions - Crenshaw Communications

JUNE 21, 2018

For many B2B technology brands, data is not only a business asset, but a PR tool. Journalists look for pitches that are backed up by data in the form of charts, graphs, tables, or interactive infographics. Data-driven PR drives marketing engagement. Infographic from a 2017 article in MarTech Advisor.

Storytelling 189

Storytelling Data Data-Driven PR Infographics 189

PR 20/20

FEBRUARY 21, 2017

As content marketing continues to evolve, businesses across the globe have adopted it at a rapid pace. So what’s predicted to become of content marketing this year? Forbes ( @Forbes ) describes content marketing as a digital trend that is evolving fast , which means companies must jump on the bandwagon ASAP. Visual content.

Content Marketing 65

Content Marketing Trends Marketing Mobile 65

PR 20/20

JULY 5, 2023

As marketers, we can agree that compelling, conversion-focused content is a cornerstone for your digital presence. Examples include calculators, assessments, interactive videos, animated infographics, clickable flowcharts, quizzes, and more. We know that today's buyers prefer to self-educate almost entirely through the buyer's journey.

How To 71

How To Infographics Data Web 71

5W PR

OCTOBER 9, 2017

By: Pola, Director of Digital Marketing. Launching a new social media channel for your business or brand? Brand Awareness? 2 – Identify Your Brand Voice. If your brand’s voice aligns with consumers’ perception of your brand, it feels authentic. 6 – Keep it Mobile-Friendly. Creating a Loyal Fanbase?

Social Media 112

Social Media Media Mobile Pinterest 112

Contently - Strategy

APRIL 14, 2021

For brands, however, it means a paradigm shift. While the long-term impacts of the move remain to be seen, one likely change is that content will play an even more important role for brands and advertisers trying to reach customers online. “If a search marketing agency. What will change for brands.

Privacy 96

Privacy Google Advertising Advertising 96

Marketwired

JANUARY 5, 2016

According to our content marketing survey, 64% of PR pros are planning to increase their time, resources, and efforts spent on content marketing in 2016. Your paid, earned, shared, and owned media mix is your content-driven ecosystem that will help you ensure your brand message effectively reaches and engages with customers.

Mobile 100

Mobile Content Marketing Survey Infographics 100

PR 20/20

AUGUST 11, 2016

Newhouse School of Public Communications as well as Marketing Management in the Martin J. New technology is being introduced in the marketing world every day, and the demand for top talent is greater than ever before. Modern marketers are expected to master both traditional and digital skills to deliver measureable results.

Marketing 43

Marketing Mobile Engineering Technology 43

PR 20/20

MAY 23, 2017

We originally published a blog in 2015 listing 40+ inbound marketing resources. We’ve added even more to the list, so read below for an update with even more resources for marketers. As marketers, we spend hours researching the top trends and tactics to prove top-notch ROI and success. even a free marketing course).

Resources 53

Resources Marketing SEO Engineering 53

Burrelles Fresh Ideas

APRIL 2, 2024

As PR pros, we’re all about captivating crafting content that resonates with target audiences, fuels brand loyalty, and drives results. These insights form the foundation for our infographic – a must-see for any PR pro! But reaching the right people with maximum impact? That’s where traditional media comes in.

Media 102

Media Radio Print Newspapers 102

The Proactive Report

JULY 23, 2018

Content has always been a major part of PR, but now it’s become an integral part of all marketing. According to research from the Content Marketing Institute, 91 percent of B2B brands and 86 percent of B2C brands use it. Blogger Relations and Influencer Marketing are also a good way to earn these inbound links.

Google 113

Google Guidelines Web B2C 113

Sword and the Script

FEBRUARY 3, 2018

One of the risks in marketing is the tendency we all have to get caught in a habit. As the conversations around the marketing table often begin with, “At my last company we…”. This means we must, as marketers, maintain a student’s mindset , continuously challenge assumptions , and actively seek out new ideas.

Content Marketing 62

Content Marketing Creativity Apparel Marketing 62

PR 20/20

AUGUST 11, 2016

Newhouse School of Public Communications as well as Marketing Management in the Martin J. New technology is being introduced in the marketing world every day, and the demand for top talent is greater than ever before. Modern marketers are expected to master both traditional and digital skills to deliver measureable results.

Marketing 40

Marketing Mobile Engineering Technology 40

Cision

AUGUST 17, 2015

What I want to do in this post is to share five things about Pinterest that may cause you to reconsider Pinning as a marketing and communication tactic. This is a great feature, but relies on click-through for purchase (which can also escalate cost of sale when factoring in affiliate marketing). Want to become a Pinterest master?

Pinterest 120

Pinterest Banking Mobile Trends 120

MaccaPR

NOVEMBER 20, 2018

As more marketers adopt the fill-out-this-form techniques of inbound marketing, the habit has crossed over into how corporate communicators interact with media. Fully 80% of journalists responding to a recent NewsMarket survey said that downloadable video clips and images, provided by brands, was useful for their reporting.

Mobile 91

Mobile Corporate Survey Web 91

Buzzstream

FEBRUARY 9, 2024

Depending on how you visualize your data studies and survey results, you may choose to use an infographic, which is the next tactic on this list.) Create Infographics Infographics have worked so well in the past because they provide a “physical” asset for bloggers to share within their blog posts.

Google 71

Google Infographics Pitching Resources 71

5W PR

MAY 27, 2022

The global robotics market is constantly growing which gives plenty of businesses great opportunities for various public relations efforts. That means companies in the robotics industry have plenty of opportunities to promote their solutions to the target market. Storytelling.

Company 88

Company Strategy Publicity Real Estate 88

Cision

APRIL 30, 2015

This post was inspired by our free “ Outside-The-Box Content Marketing for PR ” white paper. Infographic? Content marketing is far from dead. Use these five outside-the-box content marketing media to build your brand and better engage your target audience: 1. How do you stand out with content?

Telecommunications 120

Telecommunications Content Marketing B2C Video 120

MaccaPR

NOVEMBER 10, 2015

This year’s sold-out Minnesota Interactive Marketing Association (MIMA) Summit in downtown Minneapolis brought together 1,400 of our state’s brightest marketers, technologists and entrepreneurs to hear about new strategies to disrupt the status quo. Here’s a look inside some of the most memorable ideas that I walked away with.

Marketing 48

Marketing Social Media Video Mobile 48

Sword and the Script

AUGUST 16, 2016

As author and keynote speaker Dan Pink has articulated in his talks for the last 18 months or so, brands used to have a controlling influence on information about their products. The web has obviously changed that – a few quick product searches on a mobile device leads a buyer to reviews and commentary from sources other than the brand.

Content Marketing 60

Content Marketing Marketing Infographics Pitching 60

PR Fuel

APRIL 2, 2021

Infographics are another great tool to use to break up your written content. This is a great content marketing tool, as it allows you to use charts and graphs to convey statistics in a more digestible way. You want to make your infographics scannable using negative space, colors and shapes to separate your ideas.

Social Media 66

Social Media Media Mobile Infographics 66

Burrelles Fresh Ideas

JUNE 13, 2023

This involves establishing credibility for your brand by enhancing customer engagement and improving awareness of what you offer in the marketplace. Whether seeking heightened brand visibility or driving more web traffic, success requires focusing on measurable targets upfront throughout execution.

Analytics 40

Analytics Content Marketing Measurement Advertising 40

Sword and the Script

JUNE 7, 2016

Curiosity is an attribute that serves marketers well. Yet in this data-driven marketing climate, we’ve got to find ways to quantify those hunches. For the purpose of satisfying curiosity, marketing surveys are a useful vehicle for research. Marketing skills the CMO needs on the team. vehicles.

Survey 60

Survey Marketing B2B Infographics 60

Shift Communications

DECEMBER 18, 2014

If you’re working with a data-driven PR firm, chances are at some point in your relationship you will be asked to grant access to a variety of marketing and data systems. Chances are you’ll be asked for any existing market research that’s you’ve done. Systems you may be asked about: market research, previous campaign performance data.

Data 157

Data Data-Driven PR System Analytics 157

MaccaPR

DECEMBER 19, 2016

The latest content marketing trend our PR agency is seeing is the move toward less content creation and more content promotion. In that rush of adrenaline to immediately promote your new e-book or video ASAP, content marketers risk the opportunity to be creative with promotion. Here's how: 33 Content Marketing Promotion Ideas.

Marketing 48

Marketing Content Marketing Pinterest LinkedIn 48

Beyond PR

JUNE 19, 2017

Change is in the air as many brands have undergone a makeover in recent months. Although some rebranding is contractually obligated with an ownership change, many companies choose to overhaul their brand in order to reposition themselves in a crowded marketplace. Marketing collateral (product sheets). Start with your employees.

Communications 69

Communications How To Telecommunications Employee 69

Beyond PR

APRIL 19, 2016

Most social media marketers share the same thoughts as they open up their mobile phone or computer each morning: Who am I going to reach today? When you think about social media for your brand, it’s not enough to consider what you put on your social channels. How will my posts result in shares, comments and other interactions?

Social Media 40

Social Media Marketing Media Nonprofit 40

Journalistics

JULY 6, 2013

When David Meerman Scott was kind enough to let me review his first pass at Real-Time Marketing & PR a few years ago, I remember thinking how amazing some of the stories were in the book. Let’s take a look at your brand (or your clients for your agency readers). How ready are you to deal with a real-time marketing & PR event?

Marketing 52

Marketing Community Trends Case Study 52