Flack's Revenge

OCTOBER 25, 2017

I enjoyed attending my third consecutive Social Tools Summit event in Boston last week, where I moderated a panel on branding and thought leadership. It was great to take a day and get caught up on the state of the art in social media. Branding and Thought Leadership. Highest ROI : Lithium social media management.

Tools 120

Tools Enterprise Analytics Case Study 120

Onclusive

JANUARY 25, 2019

The conference features over 120 sessions and workshops presented by the leading brand marketers and experts from around the world covering strategy, storytelling, ROI, demand generation, AI, and more. Most conferences focus on media relations, crisis communications, social media, and measurement, plus a well-known awards show.

Conference 256

Conference Content Marketing Marketing Internal 256

Prohibition

DECEMBER 16, 2022

Users were encouraged to share their shoe size and follow both Costa and Artisan Lab to be in with the chance of winning – a great way for both brands to leverage the campaign to grow their presence and following on TikTok, as well as receiving great press features. Campaign Round up : Our favourite Recent PR and Social Media Campaigns.

Creativity 71

Creativity B2C Enterprise Examples 71

ImPRessions - Crenshaw Communications

JUNE 14, 2018

But the truth is, enterprise businesses are made up of people, and decision-makers who greenlight enterprise purchases are influenced by other people’s opinions and expertise. They may also be reached through storytelling. B2Bs who want to stand out can break the rules by communicating in a rich, idiosyncratic brand voice.

B2B 147

B2B B2C Enterprise Pitching 147

Deirdre Breakenridge

MARCH 2, 2015

Storytelling is a powerful tool to share and exchange ideas. It is also an art, when applied and mastered carefully, that we can use as female business owners to promote our businesses and social enterprises. We wanted to provide news to women to help them launch their startups or scale their enterprises.

Enterprise 150

Enterprise Community Education Radio 150

The Hoffman Agency

MARCH 21, 2024

It will be a collaborative effort incorporating everyone from micro-, small and medium-sized enterprises (MSMEs) to upper-middle-class entrepreneurs. The administration predicts that Indonesia’s economic growth could reach 8% in the next three to five years, underscoring the need for increased investment.

Leadership 69

Leadership Biotechnology Policies Local 69

Waxing UnLyrical

JULY 18, 2019

In 2017, my organization, Goodwill Industries International, then a 115-year-old social enterprise; one of the oldest 501 (c)(3) nonprofit brands; the leading workforce provider in North America; and the #1 brand doing the most good by enso and featured in Fast Company Magazine – faced a pretty significant challenge.

Nonprofit 84

Nonprofit Fashion Retail Enterprise 84

Cision

OCTOBER 16, 2017

It seems like maybe the C-suite is much more aware of the value that communications and reputation can add to an enterprise. I think some in the C-suite do know things like brand awareness are important and they kind of just feel it in their gut that it’s the right thing to do. Steve Barrett: And get paid a proper wage as well.

Media 202

Media Storytelling Technology Data 202

wiredPRworks

APRIL 27, 2020

Marketers love storytelling. I’ve presented all kinds of storytelling programs, including digital marketing and storytelling. Yet, is storytelling the right way to build brands – and even tell stories? Prior to joining AMA, Russ Klein quarterbacked teams for many of the world’s foremost brand names.

Marketing 52

Marketing Storytelling Content Marketing Conference 52

Stephen Waddington

JUNE 23, 2019

It’s an area that brands should investigate. #6 6 Tell me a story Images as a medium continue to grow on the social web and internet. Meeker calls out the use of edited and curated images as a means of storytelling. 10 Vicious cycle of news Live images and streaming media are heightening our sensitivity to news.

Report 81

Report YouTube Privacy Web 81

NewsWhip

JUNE 10, 2021

Reputation risk vs. enterprise risk | Jump to text. So as we think about the technical risks, quite frankly, it’s really any action that we take as a company that could impact our brand. So for us, risk is really about, how do we protect our brand in this landscape of any action you take could have an impact on us?

Reputation 78

Reputation Crisis Management Crisis Enterprise 78

Sword and the Script

JANUARY 14, 2020

I’m the senior director of communications, responsible for external communications to members, non-members and media on behalf of the organization. This includes running a team of seven PR, email, website, social media, multimedia and creative experts. 2) What are the key communications challenges facing the organization?

Marketing 79

Marketing Data Wireless Industry 79

PR 20/20

SEPTEMBER 17, 2019

Social Media Marketing World. Discover the best social media marketing techniques from the world’s top experts.”. Social Media Marketing World brings together the top experts from platforms that you’re trying to master. Experiential storytelling. Media and journalism. Enterprise and workplace.

Conference 97

Conference Marketing Case Study Content Marketing 97

Sword and the Script

DECEMBER 20, 2022

They enable consumer brand marketers to connect with influencers who have large followings on Instagram, TikTok, and YouTube, in a straightforward transactional manner. The tool and pricing are also clearly aimed at the enterprise level, not generally practical for small to midsized SMB vendors. PR has a bigger role in content. “I

Marketing 190

Marketing Content Marketing Data Social Media 190

PR 20/20

OCTOBER 9, 2018

Just in case you’re not familiar, CMI is the leading global content marketing education and training organization, teaching enterprises how to attract and retain customers through compelling, multi-channel storytelling. Social media stems from the blog, and also fills our content calendars for our social channels.

Content Marketing 61

Content Marketing Marketing eBook Nonprofit 61

Beyond PR

SEPTEMBER 8, 2016

This comes on the heels of CMI’s recent conversations with global enterprise marketers. Joe warned the other 80%: “Mediocre content will hurt your brand more than doing nothing at all.” With today’s audiences expecting more from your brand storytelling, it’s essential you deliver. Content Strategy Checklist.

Content Marketing 40

Content Marketing Marketing Customer Service Airlines 40

ImPRessions - Crenshaw Communications

JUNE 28, 2017

A great PR campaign can generate positive brand awareness, which is clearly desirable. The brand may play only a small role in the coverage that drives awareness. That doesn’t mean public relations can’t build brand awareness; it can. Or consider today’s innovators – brands like Casper, Uber, and Amazon.

Publicity 255

Publicity Storytelling Automotive Software 255

The Hoffman Agency

MARCH 10, 2017

When you think of brands that are absolutely crushing it on social media, the top 10 names (or 20) you think of are probably B2C, so there is little to no point in B2B companies embarking on them, right? So, here’s how B2B companies can refine their social media strategies to do just that: 1. Curating content.

B2B 49

B2B Social Media Strategy Media 49

Burrelles Fresh Ideas

JULY 25, 2023

Building organization with Enterprise Resource Planning systems Enterprise resource planning systems (ERPs) are arguably some of the most important tools business leaders can incorporate to help manage operations. Are certain outreach techniques, such as social media or radio ads, reaching customers more frequently?

Tools 75

Tools System How To Software 75

Contently - Strategy

OCTOBER 15, 2020

In our brand new report, we set out to highlight tactics that could help your brand thrive. Interactive Tools Give Brands a Creative Edge—and Empower Buyers. “It’s We expect brands to test the waters with more tools in the near future. And it’s no longer a channel that brands can ignore.

B2B 145

B2B Trends Video Course 145

Communications Conversations

AUGUST 31, 2018

And, how can companies better work with the media in the years ahead? There is such a large news content hole that needs to be filled between newscasts, websites, social media, etc. Media still need content. PR professionals still need earned media to promote priorities. It is such a wasted opportunity for brands.

Media 112

Media Journalism Report Video 112

Marketwired

FEBRUARY 16, 2016

She works with clients worldwide ranging from small businesses and startups to enterprises, assisting them in crafting and carrying out a PR strategy to help them get the word out, get noticed and lead to an increase in visibility, prospects and sales. In 2015, Garrett was named a Top 100 PR Influencer by Onalytica. She holds a B.A.

Creativity 100

Creativity Pitching Writing Conference 100

Beyond PR

MARCH 30, 2018

Most experts suggest AI will augment that strategic thinking by synthesizing details the way marketing automation has done for other parts of the enterprise. The second probably still feels unnerving, as this is where human insight and emotion is still very important for storytelling and campaign creation.

Publicity 85

Publicity Training Technology Data 85

Contently - Strategy

OCTOBER 15, 2021

In our brand new report, we set out to highlight tactics that could help your brand thrive. Interactive Tools Give Brands a Creative Edge—and Empower Buyers. We expect brands to test the waters with more tools in the near future. And it’s no longer a channel that brands can ignore.

B2B 85

B2B Content Marketing Trends Marketing 85

Flatiron Communications

MAY 2, 2017

Enterprising PR professionals — a phrase I hope is not an oxymoron — might take a page from Product Hunt by considering all the new apps and desktop tools available to them today. ” One last piece of advice: do not solely rely on these tools to do your work, especially in the earned media space.

Tools 45

Tools Twitter Report Pitching 45

Contently - Strategy

JULY 31, 2019

For all you media folks out there who are planning a switch to marketing , we’ve put together an introductory translation dictionary for you. You can also use this dictionary as a lead tool, if you’re a marketing exec who wants to hire a team of Pulitzer Prize-winning writers for your brand’s blog. ” Why?

Content Marketing 111

Content Marketing Marketing Media SEO 111

Masters in Communications

FEBRUARY 12, 2022

Websites and digital television are technically broadcast media at the same time. Digital media also include interactive digital elements which include gaming - both online gaming and offline (traditional console gaming). Also includes mobile gaming, social media, and the web. Social media is seen as a relative latecomer.

Ethics 52

Ethics Communications Print Television 52