PR Fuel

SEPTEMBER 16, 2020

It’s a broad term that refers to all the ways your company interacts with the public and with the news media. As the name implies, media relations refers to the way you manage the media to secure positive coverage of your company and share exciting updates with your customers. Crisis Communications. Media Relations.

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Crisis Communications Product Launch Crisis Reputation 105

Presspage

FEBRUARY 28, 2024

In this article, we’ll explore what crisis comms is and explain how you can revamp your emergency response with the help of the right comm tech software. What is crisis comms and why is it important? The last thing you want is members of your communications team saying different things to different media outlets.

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Crisis Reputation Software Crisis Communications 113

PRSay

FEBRUARY 1, 2022

For the 2021 Anvil programs — as the role of communications evolved before our eyes in the throes of the pandemic, we greatly modified both the Silver and Bronze Anvil categories to match the realities we were all facing. Next, we injected a brand-new set of “Organizational Award” categories, which we’re particularly energized about.

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Crisis Communications Crisis Creativity Data 158

PRSay

APRIL 2, 2020

That quote from Mr. Rogers has gained new relevance in reference to health care workers who are on the front lines of the COVID-19 crisis. Communicators can also be the “helpers” to the media right now. “When I was a boy and I would see scary things in the news, my mother would say to me: ‘Look for the helpers.

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Skype How To Crisis Pitching 206

PRSay

JUNE 7, 2021

A red team can expose reputational vulnerabilities in a company and flaws in its crisis-response plan. From a crisis-communications standpoint, a red team stress-tests an organization’s strategy by expanding the circle of feedback the plan receives. Spark new ideas.

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Crisis Exercises Crisis Communications Reputation 163

5W PR

DECEMBER 18, 2018

Crisis communications, on its surface, is easy to comprehend and understand – when something bad happens, respond accordingly. However, crisis (as it is simply referred to in PR) much like the industries it serves, is constantly evolving to effectively and efficiently respond in times of need.

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Crisis Company Crisis Communications Crisis Management 68

NewsWhip

OCTOBER 20, 2021

But our contention is that there are times when understanding engagement to content is crucial, and a key to perception of your brand in the media and public spheres, especially when it comes to earned media measurement. Let’s begin with brand trust. . Why engagement is important for brand credibility.

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Measurement Media Crisis Crisis Management 78

Doctor Spin

FEBRUARY 14, 2024

Here’s a breakdown of the main differences: Objective Public Relations: The primary objective of PR is to build and maintain productive relationships for a company or brand. It also involves crisis communication to mitigate damage to the company’s reputation. Public Relations is typically taught under Communications.

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Publicity Marketing eBook Public Affairs 52

Cision

FEBRUARY 4, 2016

Social has brought a multitude of new ways to distribute a brand’s messaging, and as Joe Pulizzi pointed out at his recent webinar , consumers can afford to ignore what’s being said. If brands want to stand out from the crowd, they need to put as much thought and organization behind distribution as they do with the creation process.

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B2C Crisis Communications Content Marketing Engineering 120

Katie Paine's Measurement Blog

JULY 20, 2023

Between culture wars, real wars, political punditry and shifting social media sands, we live in a world where little is certain.And even Chat GPT may not be able to predict how vulnerable your brand to an errant Tweet or Thread. For that you would need to test whether they could recall the messages (unaided and aided).

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Chemicals Brand Branding Survey 52

ImPRessions - Crenshaw Communications

APRIL 3, 2018

Initially, the musicians consider the music critic “the enemy” and refer to him by exactly those words. It became a much talked about event; it was fun; and fit right in with the ethos of the Wonka brand. A brand’s best PR move is to back up its claims with actions. Crimson Tide (1995) — Crisis Planning.

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Tools Government Crisis Public Affairs 170

Prohibition

DECEMBER 17, 2021

When a crisis hits the news, we are reminded of a valuable lesson: that companies and businesses often have to act fast in order to prevent further damage from taking place. Crisis communications is an important aspect to tackle as a business owner. This guide is written to assist in every aspect of crisis communication.

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Crisis Communications Crisis Communications Crisis Management 62

PRSay

OCTOBER 25, 2017

The speed and accessibility of social media means that brands are always teetering on the edge of a crisis. Newhouse School of Public Communications, Jamie Ward, Ph.D. , Corporate leaders need to guide their workers on how they should (and should not) represent their brand their online. Prepare in advance.

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Social Media Conference Media Corporate 119

ImPRessions - Crenshaw Communications

MAY 15, 2018

First statements say a lot about what a brand stands for, and they reflect on the quality of its leadership. Five crisis PR first responses. When a passenger’s video of water flooding a Carnival cruise ship hallway went viral on May 3, it spawned thousands of references to Titanic and some sensational news headlines.

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Crisis Privacy Airlines Facebook 136

PRSay

JANUARY 13, 2021

Pick one or several communication areas to evaluate, and for each communication sender area, you can put together a list of communications and frequency. Here are some of the most common communication sender areas. Organizational strategy, financial performance, executive communications. Benefits and compensation.

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The Stalwart Blog

JULY 10, 2017

Only after Green Day walked offstage did they come to hear about the tragic occurrence and released this statement: I felt bad for the popular band, most especially since they found themselves dealing with a crisis communications event through no fault of their own. Show Empathy For The Situation.

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Crisis Communications Crisis Employee Examples 90

Solo PR Pro

SEPTEMBER 21, 2021

It was in that role where she had her first experience owning crisis communications for a major brand, when the retailer came under fire on Black Friday by an anti-fur demonstration group. Continuously networking within the PR field has also helped Susan to build out a well-rounded team at Carson Stoga.

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Meeting Retail Groups Hotels 91

Karen Freberg

MAY 29, 2020

Most of the classes I teach focus on applied practices of social media, crisis communications, and public relations. Over the years, I have taught a graduate level public relations course at the University of Louisville, often referred to as #FrebergPR. Here are just a few examples of why Chipotle is an awesome brand.

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Course Case Study Social Media Crisis Communications 63

Cision

JANUARY 19, 2016

So how can brands prepare when local events turn into national and global crises in mere seconds? During “ Prepare for Crises Lurking Beneath Your Brand ,” Scott Peacock and Cision’s K.C. At the beginning of the webinar, Scott makes it very clear how he’d like listeners to refer to what happened last summer.

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Crisis Tourism Local Crisis Management 120

Prohibition

JULY 10, 2019

Some of these came to light by members of the public calling brands out on social media for their slip-ups and others were campaigns by PR and marketing teams that simply did not turn out as planned. The brand played with its 30-year tagline, “the best a man can get”, and replaced it with “The best men can be”.

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Fashion Telecommunications Crisis Training 75

Sword and the Script

MARCH 1, 2016

And that’s what’s so amazing about this story: Johnson & Johnson wrote the book on crisis management in 1982. The company’s Tylenol-brand over-the-counter remedy as poisoned and linked to several deaths. Tylenol relatively quickly reestablished its brand, recovering the entire market share it lost during the cyanide scare.

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Crisis Company Case Study Crisis Management 60

Solo PR Pro

DECEMBER 15, 2020

I’ve worked in crisis communications since I was 22, and was taught from the start to be prepared for anything. Do you recommend referring clients to others, or will you give a valued colleague the chance to buy it? Additionally, she serves as crisis counsel to several public relations and marketing firms across the country.

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Shift Communications

JULY 19, 2017

While this number is quite low (for reference, you’re 33x more likely to be bit by a dog than a shark), perception can sometimes be reality. is suffering a crisis. As our VP of Marketing Tech previously summarized : In a crisis management situation, something has gone wrong and your brand is on fire.

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Case Study Crisis Management Crisis Study 118

PRSay

DECEMBER 18, 2019

It referenced the “severely … hurt feelings” of Chinese fans, adopting a propaganda term that Beijing uses whenever Western brands or individuals speak out to support the Hong Kong pro-democracy movement. James also made vague references to the financial, physical, emotional and spiritual harm Morey’s tweet could have caused.

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Corporate Crisis Management Crisis Government 100

Sword and the Script

JANUARY 5, 2016

There is even a Chrome plugin now that changes every reference to millennial on a web page to ‘snake people’ to drive this point home.”. – PRMoment.com: Ten PR predictions for 2016. Popularity is not influence and brands that use influencer marketing will expect more than mentions and social shares. Real influencers, please stand up.

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Banking Marketing Wireless Advertising 60

Stuart Bruce

FEBRUARY 19, 2015

Mr Wilson’s contemporaneous tweets referring to the story can be found here. In crisis communications there are still better ways to manage your reputation than resorting to bullying. Business CIPR corporate communications Crisis Communications CSR Journalism Media public relations Reputation Management'

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Ethics Journalism Banking Media 60

Sword and the Script

NOVEMBER 26, 2019

This is an example of what is colloquially referred to as “intent data” in the industry. On our call, Cision suggested a potential use case in crisis communications – target readers of negative coverage with a statement. Truly global brands, with large enterprise deployments, will run upwards of $100,000.

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Publicity Media Advertising Advertising 90

Waxing UnLyrical

MARCH 15, 2013

Because it’s thanks to Shakespeare’s “Julius Caesar” that that phrase – and its most popular historical reference – live on well after the actual Caesar was assassinated back in 44 B.C.E. In PR : Branding crisis, anyone? And for what it’s worth, I’m not watching my back today.

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Publicity Measurement Community Crisis 111

The Hoffman Agency

AUGUST 21, 2019

Take Our Daughters and Sons to Work Day , more commonly referred to as Bring Your Child to Work Day , has been an American tradition for decades, but with the changing attitudes toward marriage, children and professionalism, our Washington office decided the institution needed a modern spin. How do you define PR? “A

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Storytelling Technology Publicity Exercises 31

Prohibition

JANUARY 7, 2022

Don’t think for a second that your company couldn’t be at risk for such a thing happening – let alone what kind of damage would befall your brand should an unforeseen event occur. This quote could not be any more true for crisis planning. What situations can cause a crisis? How important is crisis management?

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Crisis Management Crisis Reputation Financial 62

Sword and the Script

FEBRUARY 5, 2019

At first glance it seems great, the brand is seemingly benefiting with some organic lift stemming from its paid efforts. Would you buy a service from a company with customer references like that? If you enjoyed this post, you might also like: 5 Proven Ways PR can Develop Client Media References in B2B Organizations. Talk to Us

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Advertising Advertising Social Media Twitter 60

Cision

DECEMBER 14, 2015

So, it makes sense that you would want your most important communications to be at the very top of your social pages (where people will go to pull information). It may also be worthwhile to consider embedding key social posts into crisis-related content or even digital press releases.

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Crisis Communications Crisis Communications Facebook 120

Doctor Spin

MAY 21, 2023

This arrangement lets the agency become deeply familiar with your brand and objectives. This could be a product launch, a rebranding initiative, a special event, or a crisis management situation. PR agencies often create creative and innovative strategies to get your brand noticed. Internal communications. Digital PR.

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Agency Publicity Public Affairs Crisis Communications 52

PRSay

MARCH 29, 2021

For Meghan and Harry, the primary goal of the interview was apparently to position themselves in opposition to other members of the British royal family (sometimes called by their nickname, “The Firm”), to explain why they left it and to build their own brand. Use metaphors to paint pictures. Photo credit: getty images/handout ].

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Media Training Training Interviews Media 182

PR in High Definition

OCTOBER 19, 2017

This VR blunder isn’t the only brand mistake of late, with Dove also in the spotlight after being accused of racism and having to pull one of its latest advertisements. A crisis will need to be dealt with quickly, but also on a case-by-case basis. .” So why wasn’t it clear? Are you ambulance-chasing?

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How To Crisis Groups Facebook 69

Journalistics

MARCH 18, 2016

These six topical themes included the following: Global, Local and Hyper-Local – how organizations can balance and manage social media communications and priorities across geographically-dispersed audiences. Crisis Communications – how to prepare for or manage crisis communications via social media.

Social Media 45

Social Media Media Storytelling Local 45

Journalistics

MARCH 18, 2016

These six topical themes included the following: Global, Local and Hyper-Local – how organizations can balance and manage social media communications and priorities across geographically-dispersed audiences. Crisis Communications – how to prepare for or manage crisis communications via social media.

Social Media 40

Social Media Media Storytelling Local 40