PRSay

MARCH 29, 2021

Oprah Winfrey’s prime-time television interview with Prince Harry and Meghan Markle on March 7 provided a reminder of the principles PR professionals should follow to prepare clients for media interviews that create positive coverage and help manage crises. Research reporters, anticipate questions. Will it likely be friendly or combative?

Media Training 183

Media Training Training Interviews Media 183

Onclusive

NOVEMBER 8, 2023

Our job descriptions tell us what we’ll be responsible for in a given public relations or communications role, but we rarely reference the J.D. At the same time, PR pros are constantly thinking about how to maximize the reach and impact of their earned media. Crisis Communications There were some serious PR blunders in 2020.

Training 195

Training Media Training Reputation Crisis Communications 195

Onclusive

AUGUST 9, 2021

Whether you’re a new PR assistant or the Director of Communications, the core of your job revolves around using news and content to put forth your brand’s desired messaging. Our job descriptions tell us what we’ll be responsible for in a given public relations or communications role, but we rarely reference the J.D.

Training 370

Training Media Training Reputation Crisis Communications 370

Onclusive

AUGUST 22, 2017

Our job descriptions tells us what we’ll be responsible for in a given public relations or communications role, but we rarely reference the J.D. Owned Media/Content Strategy. The flipside of earned media is owned media: publishing content on brand-owned channels such as a customer-facing blog, Medium publication, and the like.

Media Training 397

Media Training Crisis Communications Conference Training 397

PRSay

APRIL 2, 2020

That quote from Mr. Rogers has gained new relevance in reference to health care workers who are on the front lines of the COVID-19 crisis. Communicators can also be the “helpers” to the media right now. You will always find people who are helping.’”. Connect with Lisa on Twitter: @LisaArledge.

Skype 206

Skype How To Crisis Pitching 206

Shift Communications

JULY 19, 2017

While this number is quite low (for reference, you’re 33x more likely to be bit by a dog than a shark), perception can sometimes be reality. is suffering a crisis. As our VP of Marketing Tech previously summarized : In a crisis management situation, something has gone wrong and your brand is on fire. Media training.

Case Study 118

Case Study Crisis Management Crisis Study 118

Cision

NOVEMBER 3, 2016

Of course, PR professionals have long been trained to be mindful of the consequences of unintended recipients of critical information, and they know how to counsel clients not to engage in the worn out ‘off the record’ argument. That’s media training 101.

Social Media 120

Social Media Media Reputation Training 120