PR Fuel

SEPTEMBER 16, 2020

It’s a broad term that refers to all the ways your company interacts with the public and with the news media. There are five key components to public relations that should all work together to build and improve your company’s reputation. Owned media refers to any channel that you and your company own. Owned Media.

Crisis Communications 105

Crisis Communications Product Launch Crisis Reputation 105

PRSay

JUNE 7, 2021

In today’s unforgiving media environment, decades’ worth of arduous work to build a strong reputation can be destroyed in less than a week. Media fires that communicators could have doused before the 6 o’clock news, even a decade ago, can now erupt into global conflagrations, thanks to smartphones and social media. Spark new ideas.

Crisis 152

Crisis Exercises Crisis Communications Reputation 152

ImPRessions - Crenshaw Communications

APRIL 3, 2018

Initially, the musicians consider the music critic “the enemy” and refer to him by exactly those words. It became a much talked about event; it was fun; and fit right in with the ethos of the Wonka brand. Jerry McGuire (1996) – Reputation Management. A brand’s best PR move is to back up its claims with actions.

Tools 170

Tools Government Crisis Public Affairs 170

Doctor Spin

FEBRUARY 14, 2024

Here’s a breakdown of the main differences: Objective Public Relations: The primary objective of PR is to build and maintain productive relationships for a company or brand. PR strategies are designed to manage the public’s perception and ensure positive association and reputation.

Publicity 52

Publicity Marketing eBook Public Affairs 52

PRSay

OCTOBER 25, 2017

The speed and accessibility of social media means that brands are always teetering on the edge of a crisis. Because it only takes one post to destroy a reputation, companies need to be wary of who has the power to create and share content. Newhouse School of Public Communications, Jamie Ward, Ph.D. , Prepare in advance.

Social Media 97

Social Media Conference Media Corporate 97

Prohibition

DECEMBER 17, 2021

When a crisis hits the news, we are reminded of a valuable lesson: that companies and businesses often have to act fast in order to prevent further damage from taking place. Crisis communications is an important aspect to tackle as a business owner. This guide is written to assist in every aspect of crisis communication.

Crisis Communications 62

Crisis Communications Crisis Communications Crisis Management 62

Prohibition

JULY 10, 2019

Some of these came to light by members of the public calling brands out on social media for their slip-ups and others were campaigns by PR and marketing teams that simply did not turn out as planned. The brand played with its 30-year tagline, “the best a man can get”, and replaced it with “The best men can be”.

Fashion 75

Fashion Telecommunications Crisis Training 75

ImPRessions - Crenshaw Communications

MAY 15, 2018

First statements say a lot about what a brand stands for, and they reflect on the quality of its leadership. Five crisis PR first responses. When a passenger’s video of water flooding a Carnival cruise ship hallway went viral on May 3, it spawned thousands of references to Titanic and some sensational news headlines.

Crisis 136

Crisis Privacy Airlines Facebook 136

Prohibition

JANUARY 7, 2022

Don’t think for a second that your company couldn’t be at risk for such a thing happening – let alone what kind of damage would befall your brand should an unforeseen event occur. This quote could not be any more true for crisis planning. How do you define crisis management? What is a crisis?

Crisis Management 62

Crisis Management Crisis Reputation Financial 62

Shift Communications

JULY 19, 2017

While this number is quite low (for reference, you’re 33x more likely to be bit by a dog than a shark), perception can sometimes be reality. is suffering a crisis. As our VP of Marketing Tech previously summarized : In a crisis management situation, something has gone wrong and your brand is on fire.

Case Study 118

Case Study Crisis Management Crisis Study 118

PRSay

DECEMBER 18, 2019

Fewer than 24 hours later, the Twitter brouhaha would expand into a sprawling crisis for the NBA’s relationship with China and its reputation at home. James also made vague references to the financial, physical, emotional and spiritual harm Morey’s tweet could have caused. Photo by Andrew D. Bernstein/NBAE via Getty Images.

Corporate 81

Corporate Crisis Management Crisis Government 81

Stuart Bruce

FEBRUARY 19, 2015

Mr Wilson’s contemporaneous tweets referring to the story can be found here. In crisis communications there are still better ways to manage your reputation than resorting to bullying. Business CIPR corporate communications Crisis Communications CSR Journalism Media public relations Reputation Management'

Ethics 60

Ethics Journalism Banking Media 60

The Hoffman Agency

AUGUST 21, 2019

Take Our Daughters and Sons to Work Day , more commonly referred to as Bring Your Child to Work Day , has been an American tradition for decades, but with the changing attitudes toward marriage, children and professionalism, our Washington office decided the institution needed a modern spin. How do you define PR? “A

Storytelling 31

Storytelling Technology Publicity Exercises 31

Sword and the Script

FEBRUARY 5, 2019

At first glance it seems great, the brand is seemingly benefiting with some organic lift stemming from its paid efforts. Would you buy a service from a company with customer references like that? If you enjoyed this post, you might also like: 5 Proven Ways PR can Develop Client Media References in B2B Organizations. Talk to Us

Advertising 60

Advertising Advertising Social Media Twitter 60

Doctor Spin

MAY 21, 2023

This arrangement lets the agency become deeply familiar with your brand and objectives. This could be a product launch, a rebranding initiative, a special event, or a crisis management situation. PR agencies often create creative and innovative strategies to get your brand noticed. Internal communications. Digital PR.

Agency 52

Agency Publicity Public Affairs Crisis Communications 52

Cision

NOVEMBER 3, 2016

With the reveal of highly sensitive and supposedly ‘private’ emails, Twitter posts, direct instant messages via Facebook and Gmail, not to mention Instagram images and hashtags, reputations have been made and lost. Get more tips that will help you build your personal and company brands responsibly. The Digital Etiquette Imperative.

Social Media 120

Social Media Media Reputation Training 120

PR in High Definition

OCTOBER 19, 2017

This VR blunder isn’t the only brand mistake of late, with Dove also in the spotlight after being accused of racism and having to pull one of its latest advertisements. A crisis will need to be dealt with quickly, but also on a case-by-case basis. .” So why wasn’t it clear? Are you ambulance-chasing?

How To 69

How To Crisis Groups Facebook 69

Maxim Behar

SEPTEMBER 4, 2023

The influencer must have an impeccable reputation and really build trust with their followers by being upfront and honest with them. Maybe not the only thing, but every word, every comma can even build a positive brand, it can also bring it down. Let me put it this way - all of us on social media are trying to build a brand.

Social Media 52

Social Media Media Writing Web 52

Cision

SEPTEMBER 30, 2015

Note: Several organizations refer to CSR as sustainability, but since CSR is still the most common term, we’re going to stick with that. Prepare in advance for crisis. Learn “How to Plan and Manage Crisis Communication in a Social World” today! Body of evidence for CSR is growing.

Media Relations 120

Media Relations Trends Media Corporate 120

PR Conversations

JULY 5, 2017

Ironically, PR as a sphere has certain reputational problems itself. In my experience, employees from Communications department spend their lives performing the following functions: 1. Public relations professional strives to create a positive reputation for his/her client with the help of information materials. Copywriting.

Infographics 63

Infographics Corporate Policies Reputation 63