Contently - Strategy

MARCH 18, 2024

Content related to mortgages, insurance, and financial planning has a way of becoming predictable over time—unless you get a little creative. They also launched a series of women-centric infographics , such as “Bridging the Funding Gap,” which highlighted the stark funding disparities women entrepreneurs face. infographic.

Case Study 52

Case Study Financial Content Marketing Study 52

5W PR

JULY 15, 2020

Media kits are an excellent way to introduce the brand to people who may be unfamiliar with it, such as influencers, event attendees, journalists, or prospective clients. While a media kit is a collection of information about the brand, not all media kits will look the same. Evolution and History of Media Kits.

How To 176

How To Media Guidelines Pitching 176

Buzzstream

FEBRUARY 15, 2024

As brands constantly ask how many links they need to build , the question should be, how many quality links do I need to build? Note: A brand new site may not have as high of a DA/DR because they’ve just launched. Use a tool like Ahrefs Site Explorer to see the organic site traffic. Quality vs quantity. The age-old question.

How To 71

How To SEO Google Examples 71

Prohibition

AUGUST 23, 2023

Due to their loyal, large and engaged following, influencers can significantly impact brand visibility, credibility, and ultimately, sales. By partnering with influencers who align with your brand values, you can utilise the trusting relationship they’ve cultivated with their followers. Firstly, it helps boost brand awareness.

Retail 62

Retail Marketing Advertising Advertising 62

Contently - Strategy

OCTOBER 25, 2023

Content at this juncture serves as an introductory touchpoint, educating anonymous visitors about the problem and positioning your brand as a trustworthy source of information. They’re now realizing that project management tools may be the answer and are curious about general features and benefits.

Content Marketing 52

Content Marketing Tools Analytics Agency 52

Newsfile

JANUARY 24, 2024

The public relations field covers a wide array of tools and you may find it hard to know how to prioritize your PR efforts in 2024. However, remember that AI should not replace human-written content and creativity. By partnering with influencers, brands can reach a wider audience and build trust with their target market.

Trends 52

Trends Data-Driven PR Analytics Survey 52

Frederik Vincx

JULY 17, 2023

Highlights Soulcenter products used by 250+ care homes Brand seen as local category leader Challenge Soulcenter is a self-initiated project, that started by doing a one-month internship in a care home. Video lessons , webinars , self-service workshops, guides , branded tools and so on. Frederik is a rare breed.

Software 78

Software System Training Enterprise 78

Contently - Strategy

MARCH 5, 2024

Flashier B2C brands often muscle their way to the center of the marketing stage, showing off products and services that people love shopping for. Believe it or not, financial content for a bank can be fertile ground for creativity. Believe it or not, financial content for a bank can be fertile ground for creativity.

Financial 52

Financial Content Marketing Examples Banking 52

Sword and the Script

DECEMBER 10, 2019

3) Brands blur the lines between company and friend. We’re used to seeing communications and interactions with brands that are personalized. Similar to the algorithms which drive many of our online purchases, brands will begin to communicate with their customers as if they have personal connections with them.

Marketing 100

Marketing Content Marketing Advertising Advertising 100

Marketwired

FEBRUARY 16, 2016

Stay tuned for posts 2 – 5, which will look further into some of the tools, tactics, and strategies that innovative PR professionals are using today. This is the first of 5 pieces that will focus on a separate aspect of “Creative PR,” starting with a topic overview: What are we talking about when we talk about “Creative PR?”

Creativity 100

Creativity Pitching Writing Conference 100

PR 20/20

FEBRUARY 20, 2023

An essential tool for all businesses and industries, social media can be used to build relationships with prospects and customers, as well as increase overall brand awareness. Ebooks and whitepapers that are considered valuable to your target audience can position your brand as a thought leader in your industry.

Content Marketing 82

Content Marketing Marketing eBook Case Study 82

Ishmael's Corner

MAY 10, 2015

With this as the backdrop, here are his top 10 tools and resources that he applies to content marketing campaigns. Based on the introduction screen, it looks like the Windows Snipping Tool on steroids. - SlideShare : Offers the ability to upload and share PowerPoint presentations, Word docs and PDFs.

Tools 60

Tools B2B Software Storytelling 60

Cision

JUNE 2, 2017

This post is an excerpt from the e-book, Listen: 5 Social Audiences Brands Can’t Afford to Ignore. A laptop, the web, and a search engine and you have the starter tools to begin this spying caper. What must also be kept in mind is that creativity and innovation don’t come in a vacuum. Cool infographics.

How To 198

How To Real Estate Web Case Study 198

Buzzstream

FEBRUARY 3, 2021

However, by combining the creation of newsworthy content campaigns with the importance of building brand awareness, we are able to gain linked client coverage on these platforms. Building awareness of your brand/products/services and boosting your credibility. Improving their brand awareness and reputation. Supercharging SEO.

Digital PR 170

Digital PR Industry Strategy Film 170

Contently - Strategy

NOVEMBER 8, 2023

Content marketers today navigate a dynamic environment where the interplay of creativity and strategy profoundly shapes how brands engage with their audiences. Infographics: Infographics distill complex information into visually engaging snapshots, enhancing user understanding.

B2C 52

B2C Case Study B2B Content Marketing 52

Buzzstream

FEBRUARY 1, 2024

Press Release Pitch Template Like those outlined in our digital PR tools post, many press release platforms provide distribution networks. Here’s an example of how I helped get [Site/Brand] to rank for [target keyword] here [link]. Unlinked mentions are an excellent way for brands to pick up high-quality backlinks.

Pitching 87

Pitching Infographics Survey Resources 87

ImPRessions - Crenshaw Communications

JULY 21, 2017

In public relations w e’re always looking for tools to help produce quality content for clients as well as our own brand. And there are tools that can save time while improving topic choice, leads, and writing style. Save time and talent with PR tech tools. There are many tools to share content. Also helpful?

Infographics 157

Infographics Writing Tools Google 157

The Hoyt Organization

NOVEMBER 16, 2023

When new followers come across a testimonial from a thrilled client praising your creative genius, this positive feedback could encourage them to contact you for their needs. So brag a little when you receive a glowing review, and let it boost your income and further the reputation and reach of your brand.

Social Media 52

Social Media Media Instagram Infographics 52

ImPRessions - Crenshaw Communications

SEPTEMBER 28, 2017

When it comes to choosing a public relations agency, experience, credentials and creativity are key factors. Ideally, this is the person the brand has been dealing with, at least in part, since it issued an RFP or began an agency search. Creative, fearless, assertive and on top of the news and pop culture. The star pitcher.

Agency 136

Agency Analytics Creativity Social Media 136

Contently - Strategy

OCTOBER 4, 2023

As content professionals, we’re sold on the critical role content plays in driving brand awareness, customer engagement, and revenue. That centrality is crucial for organizations to keep their brands top of mind. How can content teams ensure they use the right tools and access the right talent to have the biggest impact?

Content Marketing 52

Content Marketing eBook Marketing Infographics 52

Marketwired

MARCH 22, 2016

In today’s most noticeable creative PR strategies, measurement and data-based insights are key. Before you begin a creative PR campaign, define your specific goal(s) and detail how your strategy and tactics support it.”. They’re meant to be a tool for business communication, not fine art or viral spectacles.

Measurement 100

Measurement Data Creativity Viral 100

Sword and the Script

DECEMBER 28, 2022

13% say not following brand guidelines. Read more: Twitter Offers Advantages in PR for B2B Brands Willing to Put in the Effort. A survey commissioned by Brightcove and conducted by Ascend2 found 93% of B2B buyers believe “video builds trust in a brand.” 12% say competing go-to-market strategy or goals (KPIs).

B2B 116

B2B Marketing Survey Software 116

Contently - Strategy

DECEMBER 5, 2019

Brands spend large sums of money on content marketing. Data in the second part of the report came from StoryBook, Contently’s content strategy tool, which measured top-performing topics, formats, social shares, and more for 2,292 pieces of content from financial services companies. Content is a key tool in those efforts.

Financial 111

Financial Industry Report Insurance 111

Contently - Strategy

JANUARY 17, 2024

Legal professionals’ invaluable input not only safeguards the brand’s legal standing but also fosters a culture of accountability and trust, reassuring clients and stakeholders that the content they encounter is reliable and compliant. Be sure to review any changes with your content team in ongoing editorial meetings.

Financial 52

Financial Content Marketing Marketing Guidelines 52

PR 20/20

JULY 9, 2020

It’s not because you lack creativity, it’s because with millions of ads, blogs, and emails sent and shared across the Internet every minute, it’s hard to push past the clutter. Our team uses these tools, too! Influencers: Find and follow leading authors, channels, and voices who can amplify your brand’s reach. Unsure how?

Google 90

Google SEO Trends Content Marketing 90

Buzzstream

MAY 19, 2022

The data can come from a survey purchased through a tool like Yougov, Survey Monkey, Harris Poll, etc. The keyword needs to be relevant to your brand so that the data and story make sense coming from you. (If If you are a dog grooming brand, you shouldn’t be covering politics.). Or it can come from internal data.

Survey 91

Survey How To Reddit Pitching 91

Shift Communications

DECEMBER 18, 2014

Brands often have baseline style guides, but style guides aren’t enough. For example, previous PPC ad data that shows certain taglines in ads to be more effective would be very useful for a creative team building an infographic on the same topic. Without that base of knowledge, differentiation is extremely difficult.

Data 157

Data Data-Driven PR System Analytics 157

Critical Mention

OCTOBER 24, 2019

Are you looking for good photos for your brand’s blog or social media posts? Their website is a business hub that spotlights brand-building tips, educational business webinars and blogs that help drive success. Building brand awareness is essential for businesses to succeed. PR Couture.

Blogging 68

Blogging Education Resources Creativity 68

Engage PR

SEPTEMBER 13, 2021

Content creation is an essential tool to increase the profile of your business. Done well – with content that the reader will value – it helps a business to position its brand as a leader in its particular niche and become a trusted source of information. By Kate Cruickshank, communications advisor. prteam@engagepr.co.uk.

Infographics 60

Infographics Education Social Media Content Marketing 60

Cision

APRIL 6, 2016

Brand image is of paramount importance to a business. And in the era of information when more than five exabytes of content are created almost every day, blog posts, videos, infographics and social posts all contribute to this “how” and establish a company’s voice and personality. 3 Content Marketing Wins with Buyer Personas.

How To 120

How To Tools Exercises Viral 120

Contently - Strategy

AUGUST 22, 2019

It’s just that flashier B2C brands often muscle their way center stage, showing off the products and services that people genuinely love shopping for: sneakers, beauty products, vacation packages. Believe it or not, the caution with which consumers approach money actually makes finance content into fertile ground for creativity.

Banking 111

Banking Content Marketing Examples Industry 111

Solo PR Pro

OCTOBER 18, 2022

We offer everything from strategic communications to public relations, marketing, branding and creative services. One example of this: we’re doing a lot more internal communications and brand culture work than ever before, with all three of those factors at play. Strategic communications is part and parcel of public relations.

Media Relations 97

Media Relations Media Social Media Internal 97

PR Fuel

APRIL 2, 2021

Craft a Creative Headline. You want to be creative while also making sure the headline is short, concise, and informative. Infographics are another great tool to use to break up your written content. These tools are a visual representation of information in your press releases that may be more complex.

Social Media 63

Social Media Media Mobile Infographics 63

Cision

SEPTEMBER 24, 2015

It’s a way to keep your brand top of mind and to share the stories and announcements that will delight both the media and your audience. Success doesn’t demand running to the latest tech and tools, although they play a part in getting the message out there. Share the brand story. Why should people care about this story?

SEO 120

SEO Google Infographics Creativity 120

Cision

AUGUST 26, 2015

Co-Founder of Status Creative, a leader in social media engagement. Branding, Social Media, Marketing, PR & Professional Coach. . Social is branding, but unlike traditional advertising—it’s more human. Digital Brand Manager for USC, digital strategist, marketing consultant, public speaker. ” https://t.co/XuswAAsGAo.

Social Media 120

Social Media Twitter Media Nonprofit 120

Shift Communications

OCTOBER 9, 2014

Here’s a fun infographic from the folks over at Domo about how much is happening in an Internet minute. Facebook does this mechanistically, as those of you who operate Facebook Pages on behalf of your brand well know. Organic reach, the unpaid reach of your brand’s content on Facebook is probably close to zero.

Content Marketing 158

Content Marketing Marketing Facebook Creativity 158

Contently - Strategy

NOVEMBER 27, 2018

Any brand can increase awareness here or there, but the ones that stand out over time have a plan in place to guide smarter decision-making. There is no grand solution that every brand can copy to triple their revenue. Doing that successfully requires melding together some moving parts. The goals and metrics will follow.

Strategy 112

Strategy How To Content Marketing Analysis 112