Onclusive

AUGUST 22, 2017

The flipside of earned media is owned media: publishing content on brand-owned channels such as a customer-facing blog, Medium publication, and the like. Corporate communicators regularly work with stakeholders across the organization to develop and distribute pertinent info to employees and key affiliates. Corporate Communications.

Media Training 397

Media Training Crisis Communications Conference Training 397

ImPRessions - Crenshaw Communications

MAY 22, 2017

Some say the goal of a great PR program should be to build brand reputation, while sales and marketing actually drive sales. There are many ways to use PR initiatives to add depth, color, and cohesion to the building blocks of brand identity. Generating credibility for the brand message. Showing a brand’s humanity.

Brand 185

Brand Branding Marketing Wireless 185

ImPRessions - Crenshaw Communications

JUNE 29, 2020

Today, brand communications is much more of a two-way street. But there are good reasons why brands should stick with PR and marketing as the COVID-19 pandemic drags on, even if in a modified way. To be sure, the pandemic has changed everything, including how businesses market and promote their brands. Here’s why.

Marketing 225

Marketing Leadership Crisis Healthcare 225

Ethical Voices

JUNE 6, 2022

I asked them to share insights from a recent journal article they authored titled The Role of Ethical Leadership in Building Influence: Perspectives from Female Public Relations Professionals. . We had a book published out of that big project in 2021 – PR Women with Influence: Breaking Through the Ethical and Leadership Challenges.

Ethics 52

Ethics Leadership Training Study 52

The Hoffman Agency

FEBRUARY 8, 2024

With 2024 unfolding, the German team at The Hoffman Agency unveil a comprehensive look into the future, presenting a series of predictions for the way brands will engage with their audiences. It motivates employees and managers alike and promotes a healthy and positive workplace culture. The key to this is a strengths-based attitude.

B2C 73

B2C B2B Agency Trends 73

Sword and the Script

FEBRUARY 17, 2015

Thought leadership is usually associated with top-of-the-funnel as far as marketing outcomes are concerned, but there’s evidence to suggest it meets the needs of existing customers. People often buy from brands because it reflects well on themselves. People often buy from brands because it reflects well on themselves.

B2B 60

B2B Leadership Customer Service Content Marketing 60

PR in High Definition

DECEMBER 17, 2020

With every crisis comes creativity, new thinking and differing outlooks on life, and so I wanted to share some of our best pieces of content. Unrestricted creative thinking in an ever more restricted world. Employee communications after sudden transformation. must-read for any internal comms departments!

Reputation 133

Reputation Creativity Crisis Employee 133

Sword and the Script

FEBRUARY 4, 2017

Yet that’s the central responsibility of the creative marketer – to convert the uninteresting into something interesting. Many brands attempt to begin stories with what when they ought to begin with why. She writes: “Want to know the real reason brands publish content with no value? Why Content Marketing is the New Branding.

Storytelling 60

Storytelling Creativity B2B Film 60

PRSay

JULY 9, 2021

As changes in the media landscape force brands to tell their stories through digital platforms, the new generation of workers — being tech-savvy, digital natives — might devise novel ways to increase a brand’s share-of-voice in a crowded market. Strong leadership is crucial, but knowing when to follow is equally important.

Nonprofit 218

Nonprofit Employee Internal International 218

Deirdre Breakenridge

MAY 1, 2017

What started as a social media experiment has quickly become an integral part of the Socialfly brand, company culture and our favorite part of the week! Video content is the future of social media and for brands, businesses or influencers questioning the benefits, we detail five ways going live has improved our agency.

Video 283

Video Facebook Social Media Creativity 283

Stern + Associates

JANUARY 31, 2023

What else can they add to their strategic toolbox to help learning and creativity thrive in their culture? Just-released research by leadership and innovation experts Jeff Dyer and Nathan Furr reveals that intellectual honesty may be the missing ingredient teams need for new ideas to prosper.

Interviews 95

Interviews Employee Strategy Leadership 95

Burrelles Fresh Ideas

SEPTEMBER 19, 2023

For the past few years, video marketing has become a dominant tool for captivating audiences and expanding brand awareness. In this case, PR strategies can help your brand use a broader method to communicate your messages to specific audiences effectively. There are many more creative approaches to achieving a positive image.

Video 109

Video Marketing SEO Social Media 109

Sword and the Script

DECEMBER 21, 2021

Year of the employee. 2022 is going to be known as the year of the employee. Now more than ever, brands are understanding the importance of building trust and being transparent with their audiences, not to mention the value of clear communication. But it’s employee retention and engagement that will take priority.

Marketing 214

Marketing Content Marketing Social Media Employee 214

Sword and the Script

SEPTEMBER 19, 2022

Internal communicators are striving to better inform employees – and improve engagement rates. Top internal comms goals: 74% said “keeping employees better informed with targeted/relevant content”; and. 70% said “improving employee retention and engagement.”. And what channels do they plan to use to achieve those goals?

Survey 81

Survey Corporate Communications Financial 81

Reputation Us

DECEMBER 14, 2022

Horoscopes aside, with the breadth of pressures on companies and their employees, it’s no surprise that more than half of our Eight Reputation Enhancement Actions to Take are people-centric this year. By posing open-ended questions, you can determine what improvements your employees think should be made. < Action 2: Explore Web3.

Reputation 78

Reputation Insurance Insurance Employee 78

Prohibition

FEBRUARY 14, 2023

Overview of Tech PR Tech PR is the strategic use of communications and relationships to build the reputation of a brand or business in the technology industry. It can help to increase brand visibility and credibility in the tech industry, and build trust with key stakeholders and media outlets.

Strategy 62

Strategy Brand Branding Technology 62

Shift Communications

APRIL 1, 2016

SHIFT Communications, the premiere data-driven PR agency , announced today the release of the Heuristic And Recurrent Ontological Lexicon Deep-learner, or HAROLD, the world’s first artificially intelligent (AI), cloud-based PR employee. HAROLD’s creation represents the first AI employee of a virtual public relations workforce.

Employee 60

Employee Data-Driven PR Communications Software 60

PRSay

FEBRUARY 28, 2024

Many of us can give examples of brands that have made mistakes in large cultural and heritage moments. It’s critically important to have diverse individuals reviewing the creative, reviewing the content” before it goes out. Bennett and Browne served as co-moderators during PRSA’s Diverse Dialogues livestream on Feb. You gotta be good.

How To 102

How To Nonprofit Resources Groups 102

PRSay

SEPTEMBER 15, 2017

Brad MacAfee will be presenting a professional development session on “ Innovation in Leadership ” on Monday, Oct. There were challenges: limited client visibility and minimal access to leadership. Porter Novelli is not the largest global agency in terms of financial or employee size. The year was 1992.

Financial 148

Financial Employee Leadership Training 148

Stephen Waddington

OCTOBER 31, 2018

Ladder Talent I am delighted to announce the launch of Ladder Talent , a people consultancy for the creative industries. Ladder Talent is a people consultancy for the creative industries. We’ll create insights around applicants' creativity, organisational skills, team working ability, writing skills, numeracy and much more.

Training 95

Training Creativity Employee Data 95

Barokas

AUGUST 22, 2019

Company culture rests on the values every employee brings with them to the office each day. It’s how the environment fosters and promotes growth, creativity and new ideas. It’s also the foundation for customer service, which in turn shapes the company’s brand and communications strategies. New research from Inc.

Customer Service 84

Customer Service Company Strategy Communications 84

Communications Conversations

OCTOBER 31, 2019

Other times she talks about leadership. The other half were either a branded graphic of some sort or a link image to a blog post or other GM online entity. That’s what connects with employees and prospective employees. Regardless of how they develop this “impromptu creative”, it works.

LinkedIn 94

LinkedIn Employee Creativity Enterprise 94

ImPRessions - Crenshaw Communications

NOVEMBER 6, 2019

That isn’t true; earned media is generated by hard work, research, and creativity. That’s unlikely, because PR is best at building brand visibility and credibility over time. Here’s an exercise for a startup: take the brand name and corporate information out of your press release or media pitch. It happens.

Agency 205

Agency Pitching Internal International 205

ImPRessions - Crenshaw Communications

JANUARY 30, 2018

One of the best ways is to stay on top of key PR industry blogs as well as more general sites that offer a fresh take on business, creativity, and content. No matter where your company is in its relationship with employees, service providers or clients, The Muse has relevant content. Pop Culture/Creativity Blogs. The Wrike Blog.

Blogging 170

Blogging Writing Creativity Storytelling 170

Contently - Strategy

SEPTEMBER 10, 2020

The company has raised over $65 million to help brands personalize their marketing and thrive in the pending cookie apocalypse. In July, Cooper and I connected over Zoom to talk content strategy, Facebook boycotts, first-party data, and why brands need to take a stand and back up their words with action. I agree with that so much.

Brand 118

Brand Branding Marketing Facebook 118

Sword and the Script

AUGUST 20, 2019

SHRM would have been a dream client because leadership is innovating across its products, events, member experience and communications, so it is a thrill to be in-house. We are asking business executives, supervisors, and individual employees to all join in with HR to fix workplace cultures.

Employee 88

Employee Internal International Training 88

ImPRessions - Crenshaw Communications

JULY 24, 2018

In many cases, well-known companies have come up with creative ways to take a stand or respond to a public challenge. Some brands spoke out in response to crises, while others may have created crises by speaking out. But some media have responded with charges of “tribalism,” “virtue signaling,” and “imposing a worldview” on employees.

Real Estate 120

Real Estate Policies Corporate Healthcare 120

PR 20/20

SEPTEMBER 8, 2021

A few highlights: Maintaining Brand and Autonomy: The PR 20/20 brand remains, and all full-time staff were retained. Continuity of Leadership: I will remain the CEO of both Marketing AI Institute and PR 20/20, and continue to lead the agency. We will, in large part, continue to function independently.

Financial 98

Financial Conference Agency Resources 98

Stuart Bruce

NOVEMBER 10, 2017

New York advertising agency McCann boasts on its website about the awesome creativity of its guerilla campaign that saw it sneak in the middle of the night to drop off without permission the statue of a girl to face up the famous Wall Street charging bull. It won the Cannes Lion in three categories, including one for PR.

Case Study 99

Case Study Crisis Communications Corporate Leadership 99

Sword and the Script

JUNE 18, 2019

What is for sure is that a solid PR team is versatile and can expertly cover down on a broad number of functions: internal comms, external comms, executive comms, media relations, analyst relations, corporate social responsibility, thought leadership and marcom, and as I’ve long proposed, content marketing, among many others.

Employee 148

Employee Print Writing Survey 148

MaccaPR

JANUARY 8, 2021

From TikTok, LinkedIn and Twitter to Pinterest, Instagram and Facebook – if you’re in marketing, you’re eager to predict how your brand can more effectively use social media in 2021. You’re seeing brands forced to use more user-generated content.” Listen To and Welcome Employees on Social. What about Twitch? LinkedIn video?

Social Media 62

Social Media Trends Marketing Viral 62

ImPRessions - Crenshaw Communications

FEBRUARY 4, 2016

Whether you’re seeking a firm that excels in B2B technology PR, or an agency with international capabilities for consumer brands, consider these tips to help find the right agency for your needs. Look for relevant experience. This is an obvious first step, but it’s worth repeating. Use a simple RFP. Don’t neglect references.

Energy 136

Energy Agency B2B Leadership 136

Prohibition

AUGUST 16, 2021

Brands have taken this on board and are using video across their channels more than ever before to convey messages, showcase new products or share thought leadership. Video content on LinkedIn is becoming more utilised by brands. Get creative with the content that you’re creating.

LinkedIn 62

LinkedIn Video How To Marketing 62

Cision

JUNE 22, 2017

Since then, his work at MCS has included the successful implementation of PR activities through the many stages of a drug’s lifecycle including early clinical trial data, FDA approval, direct-to-consumer and reinvigorating older brands. What are some of the biggest PR challenges healthcare brands face? How can they overcome them?

Healthcare 266

Healthcare Analytics Agency Trends 266

Communications Conversations

MARCH 29, 2019

To top it off, Tess has been selected a Fellow through two distinctive leadership programs — as a RISE Fellow in the New Sector Alliance and as a Josie R. Johnson Leadership Academy Fellow through the African American Leadership Forum. Jordan has a true passion for communication and sports!

Social Media 128

Social Media Agriculture Marketing Media 128

Sword and the Script

DECEMBER 4, 2018

C-level executives at companies with at least 5,000 employees used their personal email 51% of the time, with business emails used the remaining 49%.”. Read more: How Creative, Agile and Metrics can Sing in Marketing Harmony. 14) Most respondents say brands should stay clear of politics. 16) Creativity as an employable skill.

Survey 104

Survey Marketing B2B Content Marketing 104

MaccaPR

AUGUST 26, 2015

Your brand can share storytelling moments from its company history with your key stakeholders, too. Corporate histories are important to customers, employees, business partners, and community members. Plus, as Contently goes on to say, "a good story will make a brand seem unique among similar fierce competition."

Corporate 48

Corporate Examples Storytelling Brand 48