Cision

JUNE 27, 2015

A post-crisis plan is just as essential as a pre- or mid-crisis plan. Follow these four steps to identify what worked, establish what needs improvement and prepare your crisis communication team should your brand end up in a similar situation in the future. Update your crisis communication plan.

Crisis 120

Crisis Crisis Communications Brand Branding 120

Onclusive

AUGUST 22, 2017

The flipside of earned media is owned media: publishing content on brand-owned channels such as a customer-facing blog, Medium publication, and the like. A subset of corporate communications work, developing, documenting, and disseminating overarching corporate messaging is key to building a strong brand with a consistent message.

Media Training 397

Media Training Crisis Communications Conference Training 397

Cision

JULY 31, 2015

Crises happen to every brand, no matter how big or small they are. Verticals don’t matter; a B2B brand is just as likely as a B2C or nonprofit to face a crisis at some point. When one happens to your brand, will you recover? Establish a crisis communication plan now rather than later. Next, share the story.

Crisis 120

Crisis Crisis Communications Brand Branding 120

Cision

NOVEMBER 10, 2015

When Carnival Cruise Line was faced with several crises back in 2012 and 2013 , it was a deficit that many brand experts predicted would take at least four years to dig out of. Want more insights on how your brand can combat a crisis? Read the crisis communications white paper! Then, it’s time to get to work.

Crisis 120

Crisis Brand Branding Crisis Communications 120

PRSay

AUGUST 31, 2021

Taking a wait-and-watch approach to crisis communications is often an overlooked PR tactic. Plenty of smart people in communications disagree with this method. But going directly into responsive crisis mode isn’t always the answer. But going directly into responsive crisis mode isn’t always the answer.

Crisis 164

Crisis Crisis Communications Nonprofit Social Media 164

PRSay

JANUARY 14, 2022

Springsteen’s 1987 Brilliant Disguise offers some stark realities for brands and nonprofits. Proactive crisis communication is essential to build equity, protect against hate and be accessible to people looking for good in the world. Your brand and nonprofit can be that solution, but there’s a catch. Trolls will find you.

Communications 164

Communications Trends Nonprofit Radio 164

Onclusive

MARCH 8, 2018

This big data explosion means that PR pros now need to rise above the noise of more content than ever, in addition to managing brand reputation with more contacts than ever. Taking the crisis out of crisis communications. AI can help power our productivity in these more creative capacities. Quantify the buzz.

Case Study 170

Case Study Engineering Measurement Big Data 170

Cision

OCTOBER 22, 2015

Storm clouds are brewing on your brand’s horizon. Only 40 percent of brands have a go-to plan for when crisis strikes. Will your brand take the time to prepare for torrential rain and heavy winds, or risk wrecking the ship? Want tips on how to guide your brand through a social media crisis?

Crisis 120

Crisis Video Crisis Communications Crisis Management 120

PRSay

FEBRUARY 1, 2022

And while the Anvil programs have a proud, long history of shining a light on our industry’s most effective and creative efforts, PRSA and its Honors & Awards Committee are not resting on their laurels. Next, we injected a brand-new set of “Organizational Award” categories, which we’re particularly energized about.

Crisis Communications 157

Crisis Communications Crisis Creativity Data 157

Offleash

JULY 19, 2023

While AI can automate, streamline, and improve the work we do, it can’t bring the same level of creativity, intuition, and certainly not the relationships (putting the “relations” into public relations.) I’ve tested it to generate headlines and taglines to jumpstart the creative process. That’s innovation.

Crisis Communications 52

Crisis Communications Ethics Creativity Crisis 52

Konnect Agency

SEPTEMBER 2, 2020

Consumers have become accustomed to insincere messaging and certain buzzwords, as brands continue to tailor their messaging due to what is going on in the world around us. Brand Strategy has never been more important than now. Brand Strategy has never been more important than now.

Strategy 52

Strategy Brand Branding How To 52

5W PR

SEPTEMBER 9, 2021

As the social web expands and the power of consumers continues to grow, small businesses that want stay relevant, attract customers and retain their loyal followings must find new, compelling ways of communicating their brand messages. Having more media coverage means a company receives more customers and more brand awareness.

Small Business 158

Small Business Publicity Social Media Web 158

Prohibition

AUGUST 15, 2022

and the general public calling out brands and individuals online, it’s safe to say we’ve seen our fair share of crisis management in play already this year. Here’s our round-up of the top five disasters that have caught our eye: Molly-Mae Hague – a personal PR crisis. How to Prepare a PR Crisis Plan.

Crisis 62

Crisis Viral Government Crisis Communications 62

Prohibition

JANUARY 17, 2022

With the recent increase in the use of social media in crisis situations, organisations across all sectors need to understand the benefits of incorporating it into their crisis plan. In fact, most experts agree that social media needs to be treated as a vital part of any company’s crisis communication plan.

Crisis Management 118

Crisis Management Social Media Crisis Media 118

Cision

NOVEMBER 19, 2015

When a tweet catches smoke and spreads misunderstanding about your brand, how do you respond? Without a plan to turn to, your brand and all those associated in the matter look like headless chickens. Crises, both internal and external, hit brands every day. Struggling to build out your crisis communication plan?

Crisis 120

Crisis Crisis Communications Viral Social Media 120

Cision

AUGUST 12, 2015

If you’re paying attention to what’s being said about your brand on Twitter, you’re staying on top of b oth the glowing reviews and the snarky complaints. Plan accordingly to put your brand in a better light. Photo: Bryan Rosengrant , Esther Vargas , Rikard Elofsson ( Creative Commons ).

Brand 120

Brand Branding How To Twitter 120

Critical Mention

OCTOBER 21, 2018

What do all of these brands have in common? They have all been in the news for being involved in a crisis in the past couple of years. The lists go on and on when it comes to crisis communications case studies. Social media and crisis communications is one of the fastest growing areas of specializations out there.

Crisis 80

Crisis Crisis Communications Case Study Social Media 80

Waxing UnLyrical

JULY 12, 2018

When it comes to building brands most experts will likely start with the tactics: Develop a mission statement or messages, create a logo, use PR, advertise and leverage social media. To be clear, these are all important components of the brand building process. Let’s wind this back to branding. Guest Post by Simon Erskine Locke.

Brand 74

Brand Branding Banking Financial 74

Doctor Spin

FEBRUARY 14, 2024

Here’s a breakdown of the main differences: Objective Public Relations: The primary objective of PR is to build and maintain productive relationships for a company or brand. It also involves crisis communication to mitigate damage to the company’s reputation. Public Relations is typically taught under Communications.

Publicity 52

Publicity Marketing eBook Public Affairs 52

Konnect Agency

MARCH 31, 2020

Based on what we’ve observed to date, the following are suggestions we believe every brand should keep in mind as you engage with media and activate on social media. #1 Speak to What You Know: There is a lot of misinformation out there; help the community by contributing valid, informative and expert information. . #4

Communications 69

Communications Crisis Communications Crisis Social Media 69

Cision

SEPTEMBER 9, 2015

Your Brand Reputation Is at Stake. Not to say that your assistant would deliberately sabotage your reputation, but if she’s not trained in managing social media, she could inadvertently cause your brand harm. Messaging, calls to action, and even how your brand responds to others are all things your company will be judged on.

Social Media 120

Social Media Media Crisis Communications Crisis 120

Cision

JUNE 15, 2017

Awards, providing a forum that reflects the innovative, creative, and cultural competence of Hispanic market campaigns across several categories. What are some of the key components of a successful strategic communication strategy? What are brands doing differently today? We also host our annual National ¡Bravo!

Automotive 245

Automotive Resources Strategy Consumer 245

Prohibition

DECEMBER 17, 2021

When a crisis hits the news, we are reminded of a valuable lesson: that companies and businesses often have to act fast in order to prevent further damage from taking place. Crisis communications is an important aspect to tackle as a business owner. This guide is written to assist in every aspect of crisis communication.

Crisis Communications 62

Crisis Communications Crisis Communications Crisis Management 62

Stuart Bruce

NOVEMBER 10, 2017

New York advertising agency McCann boasts on its website about the awesome creativity of its guerilla campaign that saw it sneak in the middle of the night to drop off without permission the statue of a girl to face up the famous Wall Street charging bull. Simple, but essential questions to help prevent the need for crisis communications.

Case Study 99

Case Study Crisis Communications Corporate Leadership 99

The Hoffman Agency

AUGUST 18, 2020

We like to think that all PR professionals self-identify with one of the following four superhero personas: Media Relations Maven, Social Media Savior, Captain Content Development or the Crisis Communications Crusader. Which PR Superhero are you?

Crisis Communications 36

Crisis Communications Crisis Social Media Storytelling 36

Burrelles Fresh Ideas

JANUARY 23, 2024

Your marketing and public relations (PR) campaigns are vital methods of connecting and communicating with consumers. Just as a turn of phrase can shift consumer trust in a brand’s favor, a misjudged tone in the brand voice can also derail your efforts.

Technology 76

Technology Training Data Consumer 76

Cision

SEPTEMBER 22, 2015

A community grows your reach and influence. Consumers don’t listen to brands; they listen to their friends and families. If those people like you and what you have to say, the community and loyalty grows. But how do you manage that community? Where is it found? You should also create expectations for online behavior.

Community 120

Community Guidelines Crisis Communications Instagram 120

Karen Freberg

JUNE 28, 2020

However, I am also doing some new things for my PR and Crisis Communication class (aka #FrebergPR) as well. Isn’t this a marketing and branding program ? Here’s my take on this: PR needs to embrace and understand more of marketing and branding terms and practices. and we will also be using my new PR book.

Sports 59

Sports Course Crisis Communications Creativity 59

Solo PR Pro

NOVEMBER 10, 2020

Consider looking at your communications and public relations counselors this same way. They are your partners and brand representatives, working to achieve your business goals. The comparisons between lawyers and communications professionals are endless.

Communications 99

Communications Comparison Exercises Interviews 99

Karen Freberg

MAY 29, 2020

Most of the classes I teach focus on applied practices of social media, crisis communications, and public relations. Here are just a few examples of why Chipotle is an awesome brand. They were the first to go on TikTok and succeed as a brand. They built a strong community and presence on their social media channels.

Course 63

Course Case Study Social Media Crisis Communications 63

Prohibition

JANUARY 14, 2022

But you can guard against them by putting in place a PR crisis plan before they happen – and reacting quickly if your business is struck with bad publicity. What is a PR Crisis? A crisis could be triggered by an accident, a serious error, or an inappropriate action. What is a PR Crisis Plan? What is Consumer Sentiment?

Crisis 62

Crisis How To Crisis Management Crisis Communications 62

Sword and the Script

FEBRUARY 17, 2015

People often buy from brands because it reflects well on themselves. People often buy from brands because it reflects well on themselves. Brands shell out big bucks for loyalty programs, which generally center on additional transactions and repeat business. Reaffirm the decision. Build loyalty. Fuel word-of-mouth.

B2B 60

B2B Leadership Customer Service Content Marketing 60

Solo PR Pro

JANUARY 17, 2023

Learn from the experiences of: Kathy Casciani, Azul Communications. Emily Myers Duke, Pretty Creative PR. Elisa Smith, senior communications consultant. After an exploratory phase, I wrote a business plan and began building a brand. Brandon Lee, Sequence Strategies. When did you become a solo PR pro?

Agency 108

Agency Travel Groups Community 108

Sword and the Script

JANUARY 6, 2015

The freakish mascot McDonald’s unveiled to pitch its Happy Meal this year landed #6 on AdWeek’s 13 Biggest Brand Fails of 2014. If you enjoyed this post, you might also like: 4 Creative PR Ideas for Crisis Communications. PR crisis communications PR crisis'

Case Study 60

Case Study Crisis Study Crisis Communications 60

5W PR

APRIL 2, 2020

We’ve compiled some considerations for maintaining sales during the crisis. If you’re a consumer brand, take stock of your income, and supply chain to note any current or potential disruptions. Now is not only the time to be transparent, but also creative while interacting with customers. Evaluate Current Sales Pipeline.

Crisis 97

Crisis Employee Financial Consumer 97

Shift Communications

AUGUST 16, 2016

A true definition of your brand. Once you are aligned on what you do, find the brand voice you’ll use to communicate. Develop a brand personality by describing it using adjectives, just like you would a person. A crisis communication plan. It should be part and parcel of the plan overall. Measurement.

Company 60

Company Guidelines Crisis Measurement 60

Sword and the Script

MARCH 25, 2017

At first, Richard Edelman sets this up as troubling news in a piece titled, The PR Industry at the Crossroads : “The business models going forward do not envision PR as a stand-alone, but rather as part of the supporting cast attempting to make the most of the star performer: advertising-led creative.”. If not, give our services a try.

Publicity 80

Publicity Crisis Construction Study 80