ImPRessions - Crenshaw Communications

AUGUST 23, 2023

As a PR firm focused on high-growth technology companies, we talk to prospective clients all the time about their goals. The current labor market has elevated the importance of “employer branding” – the perception of a company as an employer among prospective workers. You could call it the ‘Great Reflection.’

Brand 156

Brand Branding How To Employee 156

ImPRessions - Crenshaw Communications

SEPTEMBER 27, 2018

Earlier this week, we made the case for raising your internal PR game. The technological and social changes over the past few years have both made internal communications more important, and also opened up opportunities to revolutionize it. Still, companies are dragging their feet in this aspect of corporate communications.

Internal 147

Internal International Employee Mobile 147

5W PR

JANUARY 2, 2020

While corporations have always been legal entities in their own right, new communication technologies have forced a change in the way companies communicate. Now, corporations are expected – and face a backlash if they fail – to project an image of accessibility and inclusiveness. Internal Communications Matter.

Corporate 120

Corporate Communications Consumer Community 120

Critical Mention

AUGUST 7, 2020

NEW YORK — Critical Mention, the leading earned media platform, has announced the promotion of Vishal Padhye to Chief Technology Officer. As exciting as this is for me personally, I am even more excited to be leading an incredible team of technology professionals into a new era at Critical Mention.”.

Technology 125

Technology Television Analytics Radio 125

Sword and the Script

SEPTEMBER 19, 2022

CEOs and business leaders are increasingly recognizing the value of corporate communications; investors say comms can increase company valuations. This week I paused to catch up on reading several other PR and corporate communications surveys that I haven’t had a chance to read yet and summarize them here for you.

Survey 82

Survey Corporate Communications Financial 82

Sword and the Script

JANUARY 9, 2024

In this edition: Cision silently rebrands HARO; Meltwater’s dealmaking continues; PR tech briefs and mentions content picks There have been so many private equity (PE) deals among PR technology companies, that it’s easy to lose track of who owns what. HARO is a name universally recognized brand, so the rebrand doesn’t make sense to me at all.

Brand 151

Brand Branding Reddit Pitching 151

ImPRessions - Crenshaw Communications

OCTOBER 18, 2017

Much of the corporate advocacy we’ve seen has been in response to issues in the news, like the state-sponsored bathroom bills or the #takeaknee movement among NFL players. But social advocacy works best when it grows out of existing corporate values and the strategies and tactics that communicate them. They make the case.

Corporate 149

Corporate Policies Privacy Construction 149

ImPRessions - Crenshaw Communications

JUNE 20, 2023

As summer blooms along the French Riviera, the world’s leading creative talents are gathering once again for the Cannes Lions International Festival of Creativity. They might be limiting the glitz for customer events, but their presence reaffirms the prominence of technology brands in today’s advertising landscape.

Creativity 156

Creativity Meeting Advertising Advertising 156

Bianchi Biz Blog

JUNE 16, 2022

Automotive and vehicle technology suppliers: The Detroit auto show is back. The reconfigured and revitalized show will feature a blend of hands-on automotive activations, traditional vehicle exhibits and its expanded showcase of automotive innovation and technology, AutoMobili-D. Supplier Opportunities.

Technology 86

Technology Automotive Mobile Conference 86

ImPRessions - Crenshaw Communications

JUNE 28, 2022

When there are fewer layers within the corporate structure, it’s easier to move up. What’s the point of international offices or new services if they’re discouraged from spending time on client business due to internal competition or fiscal pressure? Entrepreneurial spirit. Value for money. Value for money.

Agency 351

Agency Creativity Corporate Internal 351

ImPRessions - Crenshaw Communications

NOVEMBER 23, 2020

This is particularly true for marketing, and the same applies to brand and corporate communications. Remote work will be a permanent option for many employees, and all internal and externally focused campaigns must be fully digital. Marketing and corporate communications will overlap. Our work will be bifurcated.

Trends 407

Trends Communications Employee Corporate 407

Bianchi Biz Blog

APRIL 29, 2024

We are pleased to share the next post in a series of in-depth profiles of key international markets written by one of our PRGN partners. Robust Economy : Hong Kong’s economy is characterized by its low taxation, minimal government intervention, and an established international financial market.

Marketing 92

Marketing Local Crisis Management Internal 92

Bianchi Biz Blog

JUNE 1, 2023

In the rapidly evolving automotive and mobility industry, staying ahead of the curve is essential for success, especially for newer entrants in this space offering software-defined vehicle tech, V2X, connectivity, lidar and other sensor and processing technologies for ADAS, autonomous vehicles, electric vehicles, and shared vehicles.

Automotive 72

Automotive Mobile Technology Trade Shows 72

Onclusive

DECEMBER 16, 2020

Here are Onclusive’s predictions for what to expect in 2021: Corporate reputation as a key success metric During this era of disruption and uncertainty, corporate values and brand activism have become more important than ever. Ready to gain a leg up on your competition?

Industry 221

Industry Content Marketing Corporate Analytics 221

Presspage

MAY 31, 2023

Today's landscape In today's fast-paced digital world, effective brand storytelling holds immense importance. With the advent of social media, instant communication and the scattered media landscape, companies face the challenge of maintaining control over their brand narrative.

Brand 78

Brand Branding Storytelling Software 78

Presspage

JANUARY 23, 2024

Especially if your company operates multiple brands or locations across more than one country, well-organised communication is the key. That’s why we firmly believe in leveraging technology to save time that you can then devote to building personal relationships and working more proactively without wasting time on piecemeal solutions.

Software 78

Software Internal International Digital PR 78

Shift Communications

JANUARY 3, 2022

By Natalie Marinaro, VP, Technology. Remote work environments were concretely established with 81% of Americans using videoconferencing technology. As we enter 2022, SHIFT’s Workplace Technology Practice has the privilege of hearing from many leaders (our clients) about what’s next in the workplace.

Technology 78

Technology Trends Employee Mobile 78

Onclusive

DECEMBER 6, 2019

It’s critical to keep up with the latest trends, technologies, and methodologies so that your company doesn’t miss opportunities and get left behind. . This awards event celebrates the best of the best corporate, agency, nonprofit, and education teams, and the work they produced during the entry period. Dates: March 19, 2020.

Conference 329

Conference Marketing Case Study Measurement 329

PRSay

JANUARY 9, 2024

I’m excited about the New Year because it’s a busy season for the sci/tech fields, and I work as a communications consultant to science and technology companies. Among the science and technology conferences scheduled for 2024 are CES in early January. April will see the Experimental Biology, AACR and Hanover Messe conferences.

Training 100

Training Conference Technology Meeting 100

ImPRessions - Crenshaw Communications

FEBRUARY 7, 2023

While marketing is focused on driving sales, PR is designed to build trust in a brand or company and grow its reputation. A resource for high-level storytelling In technical industry sectors like B2B and ad tech/martech, it’s not always easy for an internal team to recognize the bigger story.

Leadership 182

Leadership Reputation Internal International 182

Presspage

APRIL 11, 2024

How does a small Dutch company grow from a good idea into a thriving global brand within just a few years? Building strong customer relations After 15 successful years, the founders say Presspage still owes its success to building strong customer relations with some of the world’s best-loved brands.

Enterprise 117

Enterprise Automotive Company Airlines 117

Bianchi Biz Blog

FEBRUARY 1, 2024

We are pleased to share the first in a series of in-depth profiles of a key international market written by one of our PRGN partners. The tourism sector significantly boosts the economy, with millions of international visitors supporting hospitality, retail, and entertainment sectors. million in print and 3 million online subscribers.

Marketing 106

Marketing Newspapers Print Local 106

ImPRessions - Crenshaw Communications

AUGUST 25, 2020

And most CEOs acknowledge the benefits of social engagement for their personal and corporate brands. The annual report on CEO social media usage by ECCO, an international network of independent PR firms, found that just 15% have a presence on Twitter – down from 17% last year. Or do they? It’s a tall order.

Social Media 380

Social Media Leadership LinkedIn Corporate 380

Onclusive

JANUARY 25, 2019

Staying on top of the latest trends, technologies and strategies is paramount. International Association of Business Communicators (IABC) World Conference. Public Relations Society of America (PRSA) International Conference. Dates: June 9-12, 2019. Location: Vancouver, British Columbia. Hashtag: #IABC19. Hashtag: #PRSAICON.

Conference 256

Conference Content Marketing Marketing Internal 256

Onclusive

FEBRUARY 9, 2021

A successful communications strategy is the driving force behind building trust among all of your stakeholders, enhancing your corporate reputation and establishing your company as a leader in your industry. However, not all brand and PR agency relationships are created equal. That said, not every organization should hire a PR agency.

Agency 195

Agency Strategy Communications How To 195

Onclusive

FEBRUARY 28, 2022

According to the AMEC (International Association for the Measurement and Evaluation of Communication) Integrated Evaluation Framework guidelines, planning ahead begins by asking two “big picture” questions: What is the human problem you’re trying to solve? Ask yourself: how can you align PR objectives for your brand with these business goals?

Measurement 368

Measurement Guidelines Data Education 368

ImPRessions - Crenshaw Communications

JULY 1, 2021

Our agency largely focuses on an ecosystem of high-growth technology clients for whom PR IS marketing. The Always “Like A Girl” campaign, for example, blends paid, earned, owned and social content to deliver a resonant branded message about empowering girls. Most have been replaced by creative digital marketing companies.

Agency 421

Agency Creativity Advertising Advertising 421

Bianchi Biz Blog

JUNE 14, 2023

In today’s digital landscape, areas such as strategy , content development , digital marketing , SEO & PPC, graphics, landing pages, online advertising, videos, brand identity , and even investor relations all play a crucial role in maximizing brand visibility and business growth. propel your brand to new heights.

Mobile 74

Mobile Automotive Brand Branding 74

PRSay

JULY 18, 2022

Christoph Horn is senior vice president of corporate communications and marketing at ZF Group, a global technology company supplying systems for cars, commercial vehicles and industrial technology, headquartered in Friedrichshafen, Germany. There is less flexibility when it comes to corporate identity/design and brand issues.

Local 94

Local Internal International Crisis 94

ImPRessions - Crenshaw Communications

MAY 11, 2022

Here are some of the top conferences in the adtech space that can bring exposure to senior executives and help drive their brand visibility. This year’s agenda includes speakers from Procter & Gamble, Paramount, Disney, TikTok, and many more power brands that are major players in the space and command our attention. .

Conference 156

Conference Privacy Advertising Advertising 156

The Hoffman Agency

NOVEMBER 21, 2023

The talent shortage was a predictable focal point in a recent discussion with supply chain leaders, underscoring the critical role of the brand in any resilience strategy. Behind every cutting-edge technology company are humans — and human stories. What’s yours?

Brand 36

Brand Branding System Technology 36

PRSay

JULY 26, 2022

Deeptie Sethi is a global brand and communications specialist helping businesses leverage the power of public relations and communications-leading strategic planning, media relations, brand and reputation management, crisis management and effective advocacy programs.

Local 133

Local Crisis Management Internal International 133

ImPRessions - Crenshaw Communications

JANUARY 6, 2022

The brand had put the problem of a TV character’s fatal heart attack after an indoor cycling workout firmly behind it. The brand recovered quickly by featuring actor Chris Noth in a clever campaign promoting indoor cycling’s very real health benefits. And just like that… Peloton was blindsided again. Badly played.

Facebook 310

Facebook Crisis Employee Government 310

Stern + Associates

SEPTEMBER 28, 2023

When technological advancements scale new peaks every day, they likewise create valleys of vulnerability that pose unexpected threats to businesses. Jonathan Zittrain: Use Your Imagination to Develop Effective Cybersecurity Protections As technology races forward, so does the ingenuity of security threats. A former U.S. A former U.S.

Government 108

Government Technology Policies Ethics 108

Remote PR Jobs

SEPTEMBER 25, 2023

Originally seen on Forbes As technology enables us to do more in business and in our personal lives, we find ourselves living in a state of continuous transformation. Confrontation is sport, and any public comment can be misinterpreted or misrepresented, causing damage to a business’s reputation and brand.

Communications 100

Communications Publicity Employee Reputation 100

Bianchi Biz Blog

JUNE 15, 2023

Technology Days/AutoMobili-D and the Mobility Global Forum are slated for Wednesday, Sept. According to show officials, the 2023 event has garnered strong support from Ford, GM and Stellantis – with all three committed to participating with their full brand portfolio. Show officials expect double the number of participating brands.

Automotive 78

Automotive Mobile Technology Transportation 78

PR Job Coach

NOVEMBER 26, 2020

Ageism, the practice of sunsetting experienced pros , has been with us in the work force for many years but today has become a routine practice in technology and many other industries. Gerry has served 50 years in communications and technology roles with Fortune 200 firms and NASA. Oh how times have changed.

Corporate 274

Corporate Leadership Advertising Advertising 274