ImPRessions - Crenshaw Communications

FEBRUARY 27, 2023

Crenshaw Communications, an award-winning B2B PR firm representing leading ad tech brands, recently welcomed Patrice Gamble as PR account director and Anna Julow Roolf as chief of staff. Anna brings over a decade of experience in the B2B PR industry, including leadership roles in agency and SaaS startup environments.

B2B 156

B2B Leadership Communications Agency 156

ImPRessions - Crenshaw Communications

JANUARY 24, 2022

Crenshaw Communications Reports Record Growth for 2021. New York, NY, January 24, 2022 — Crenshaw Communications , a leading New York-based public relations agency specializing in PR for B2B, ad tech, and SaaS technology brands, today announced record increases for 2021 and personnel moves to support continued growth.

Report 156

Report Communications B2B Enterprise 156

Agility PR Solutions

NOVEMBER 5, 2023

VoIP technology is not just about making calls over the internet. It’s a strategy, a tool that redefines the core of customer service by enabling real-time, clear, and cost-effective communication.

Customer Service 117

Customer Service Technology Tools Strategy 117

ImPRessions - Crenshaw Communications

AUGUST 23, 2023

As a PR firm focused on high-growth technology companies, we talk to prospective clients all the time about their goals. The current labor market has elevated the importance of “employer branding” – the perception of a company as an employer among prospective workers. You could call it the ‘Great Reflection.’

Brand 156

Brand Branding How To Employee 156

Onclusive

AUGUST 3, 2021

Earned media content is king when it comes to building brand reputation—your biggest brand asset. The technology to measure the business impact of communications on a company’s bottom line is now readily available, providing communicators with ample opportunities to develop data-driven PR strategies.

Brand 370

Brand Branding Media Measurement 370

The Proactive Report

FEBRUARY 17, 2023

Brand Awareness and Visibility In the digital age building brand awareness depends to a large degree on brand visibility. If your brand is not found online, your content and messaging is not seen by the people you want to engage with. What is the difference between brand affinity and trust?

Brand 130

Brand Branding Ethics Engineering 130

Burrelles Fresh Ideas

FEBRUARY 6, 2024

The convergence of sport and fashion has emerged as a fascinating space where innovation, trendsetting, and technological advancements collide. Cutting-edge technologies have revolutionized how sportswear is designed, manufactured, and perceived. And more and more high-end brands are getting into the mix.

Fashion 85

Fashion Sports Technology Apparel 85

Agility PR Solutions

MARCH 28, 2024

In the fast-evolving landscape of media communications and public relations, QR codes are emerging as versatile tools capable of bridging the gap between traditional strategies and the interactive potential of digital technology.

Creativity 114

Creativity Communications Print Media 114

ImPRessions - Crenshaw Communications

SEPTEMBER 14, 2018

For CEOs of technology companies, arrogance is out and humility is in. “Boring is the new black,” proclaims New York Times tech columnist Farhad Manjoo in a piece about the latest trend for technology company chiefs. So how is a technology leader to stand out as the face of a company? My, how things turn. Be hopeful.

Technology 165

Technology Leadership Privacy Trends 165

PReview: A Blog by NewsVoir

MAY 4, 2022

Future of brand communication in Metaverse: A Walk in Future of Present The 21st century is a world of technology and innovations. Every day new inventions are being introduced to the world and technology has moved far away from imagination.

Communications 84

Communications Brand Branding Technology 84

Sword and the Script

APRIL 23, 2019

But a new survey out of the Center for Public Relations at USC Annenberg shows that isn’t happening among some PR pros and corporate communicators. The annual survey polled 210 CEOs, 1,583 PR professionals and 378 students with an eclectic mix of questions to develop the 2019 Global Communications Report.

Technology 126

Technology Study Communications Survey 126

Onclusive

JUNE 2, 2022

These insights are based on our quantitative analysis of the PR Attribution data from over 100,000 earned media articles published in 2021 that covered both business-to-consumer and business-to-business brands across a wide range of industries. This week, our focus is shifting to the topic of brand engagement. Read on to learn more!

Consumer 195

Consumer Brand Branding Media 195

Onclusive

JUNE 2, 2022

These insights are based on our quantitative analysis of the PR Attribution data from over 100,000 earned media articles published in 2021 that covered both business-to-consumer and business-to-business brands across a wide range of industries. This week, our focus is shifting to the topic of brand engagement. Read on to learn more!

Consumer 195

Consumer Brand Branding Media 195

ImPRessions - Crenshaw Communications

OCTOBER 5, 2020

Crenshaw Communications Wins 2020 PRSA-NY Big Apple. Bizzabo is a fantastic partner, and we’re honored to be recognized for such a worthwhile program,” commented Dorothy Crenshaw, founder and CEO of Crenshaw Communications. About Crenshaw Communications. Campaign for leading event success platform Bizzabo is honored.

Communications 156

Communications B2B Web Conference 156

NewsWhip

MARCH 13, 2024

To effectively prepare for this, communications professionals must understand the risks and develop an approach for detecting, evaluating and responding to issues when they do arise. These updates can include automation and leveraging technology. It’s time to evaluate what’s happening.

Brand 147

Brand Branding Crisis Exercises 147

Critical Mention

AUGUST 7, 2020

NEW YORK — Critical Mention, the leading earned media platform, has announced the promotion of Vishal Padhye to Chief Technology Officer. As exciting as this is for me personally, I am even more excited to be leading an incredible team of technology professionals into a new era at Critical Mention.”. About Critical Mention.

Technology 125

Technology Television Analytics Radio 125

ImPRessions - Crenshaw Communications

JUNE 22, 2020

The B2B landscape is changing, especially for technology brands. They’re under pressure to differentiate their brand communications to reach high-priority audiences in more thoughtful and effective ways. With an audience now younger than ever, B2B communications is almost fully digital. Finding the right platforms.

B2B 276

B2B Social Media Brand Branding 276

Onclusive

FEBRUARY 1, 2019

As the CEO of a leading communications technology company, I have been asked by many of our customers what this means for the industry. We have already witnessed a steady increase in the marketing teams’ budgets for technology, automation and measurement over the past fifteen years. So which comes first?

Industry 253

Industry Communications Measurement Technology 253

Remote PR Jobs

SEPTEMBER 25, 2023

Originally seen on Forbes What technology PR agencies do is not rocket science. While it may sound complicated, it’s very simple: They connect brands with audiences. Don’t Become Too Chummy With Journalists Unless your relationship dates back years, avoid being overly personal in your communication with journalists.

Technology 100

Technology Publicity Pitching Trade Shows 100

ImPRessions - Crenshaw Communications

JULY 10, 2023

As a PR agency that works with high-growth companies, including many technology brands, we talk a lot about why public relations is important for the tech industry. With complex subjects to distill and technical and product-based pitfalls to address, disruptive technology needs PR.

Technology 266

Technology Television Web Social Media 266

ImPRessions - Crenshaw Communications

OCTOBER 4, 2023

And as technology advances, readers are gravitating toward websites and platforms that offer a seamless mobile user experience. How Mobile Technology Can Shape PR Strategies and Tactics PR media placements Platforms that offer a strong mobile experience are catching everyone’s attention.

Mobile 334

Mobile Advertising Advertising Trends 334

Mindful Marketing

NOVEMBER 18, 2023

by David Hagenbuch - professor of marketing at Messiah University - ​author of Honorable Influence - founder of Mindful Marketing AI’s meteoric rise has encouraged companies to quickly embrace the transformative technology while countries have raced to erect guardrails on the all-powerful algorithms.

Brand 99

Brand Branding Ethics Tools 99

Stern + Associates

MARCH 27, 2024

Historically, PR, marketing and executive communications were focused on the customer and the shareholder. When it comes to attracting and retaining talent, there’s a clear need for the executive communications team to be instrumentally involved. Your executives need to communicate that you’re a long-term bet for talent.

Strategy 114

Strategy Communications Employee Groups 114

Agility PR Solutions

FEBRUARY 4, 2024

Technology advancements give retail marketers and communicators some terrific advantages when it comes to understanding consumers, but it’s a double-edged sword in other ways.

Consumer 100

Consumer Retail Brand Branding 100

Onclusive

JANUARY 21, 2021

This week, we’re wrapping up our January blog series focused on “ The Executive’s Guide to Building and Leading an Impactful Communications Team ”. Setting SMART communications goals aligned with business objectives. Setting SMART communications goals aligned with business objectives.

Communications 195

Communications Measurement Corporate Reputation 195

5W PR

JANUARY 17, 2024

The importance of transparency The armor of secrecy that traditionally shielded defense tech brands has started to come down in the era of a hyper-informed public. Creating compelling narratives that showcase the impact of the defense technology surpasses the technical jargon and connects with audiences on an emotional level.

Publicity 78

Publicity Brand Branding Ethics 78

PRSay

OCTOBER 3, 2017

Companies all around the world are met with the difficult task of effectively communicating with and engaging their employees, customers and other constituents. As technology has evolved and offered us as practitioners in the PR profession new ways of doing our work, communications should be getting easier and more engaging.

Technology 66

Technology Communications Mobile Internal 66

ImPRessions - Crenshaw Communications

JUNE 2, 2020

A Third of Brand Emails Offer Free or Discounted Services Amid Pandemic. Companies prioritize empathy in COVID-19 communications. Brands in the analysis include Dunkin’, Rothy’s, H&M, Anthropologie, Uber, Williams Sonoma, and Crate and Barrel, among others. About Crenshaw Communications.

Study 170

Study Brand Branding B2C 170

Presspage

JUNE 23, 2021

We work in an amazing field, but there are some tough challenges that communications departments face regularly. Messaging consistency across all brand touchpoints The larger a company is, the tougher it is to keep a consistent story across all brand touchpoints. This will help everyone adopt the talking points agreed upon.

Communications 210

Communications Measurement Tools Enterprise 210

ImPRessions - Crenshaw Communications

APRIL 20, 2020

The COVID-19 pandemic has upended long-planned marketing and PR campaigns for nearly every major brand. Most have learned from early mistakes or half-measures and have designed campaigns that make a positive impact for employees, customers, and communities. But the most PR-powerful gesture may have been by Yum Brands.

Brand 284

Brand Branding Small Business Retail 284

ImPRessions - Crenshaw Communications

MAY 10, 2023

If PR teams aren’t at least exploring the best ways to incorporate this game-changing technology, are we even in the “AI arms race?” How AI is transforming ad tech and marketing At Crenshaw Communications, we have a history of successfully supporting a range of ad tech brands – from high-growth startups to larger public companies.

Publicity 410

Publicity Retail Tools B2B 410

Agility PR Solutions

JANUARY 7, 2024

These startups are now at the forefront of technological advancements, showcasing remarkable capabilities to enhance efficiency, productivity, and profitability.

Employee 105

Employee Strategy Communications Trends 105

Presspage

MAY 31, 2023

Today's landscape In today's fast-paced digital world, effective brand storytelling holds immense importance. With the advent of social media, instant communication and the scattered media landscape, companies face the challenge of maintaining control over their brand narrative.

Brand 78

Brand Branding Storytelling Software 78

Onclusive

SEPTEMBER 27, 2017

Social media has fundamentally changed how people communicate in times of crisis. Just this month, victims of Hurricanes Harvey and Irma used social media to communicate with first responders, know where gas was available and follow emergency updates. Identify Who is Responsible for Listening and When.

Crisis Communications 325

Crisis Communications Crisis Communications Employee 325

Agility PR Solutions

JUNE 25, 2023

As revolutionary as generative AI has been for business operations—obviously for communicators, but this is true for virtually all sectors—the impact of this quick adoption is consequently making it more difficult for brands and businesses to be responsible with the technology, and is putting pressure on Responsible AI (RAI) programs to keep up with (..)

Brand 134

Brand Branding Technology Communications 134

Agility PR Solutions

OCTOBER 19, 2021

With all the focus on the “journey” and the “experience” in brand and retail marketing these days, you’d think that communicators would be zeroing in on some substantial strategy for delivering better CX. The post How are brands responding to the acceleration of e-commerce?

Retail 174

Retail Brand Branding Technology 174

ImPRessions - Crenshaw Communications

MARCH 20, 2024

In fact, brands can actually improve SEO with a thoughtful PR program. In other words, SEO is a technique to increase the likelihood that brand content will rank highly in organic search. Technology – For a website to be successful in terms of SEO, it needs to be search-engine-friendly and technically sound. What is SEO?

SEO 203

SEO Engineering Google Examples 203