Prohibition

AUGUST 2, 2023

Influencer marketing has become an incredibly powerful tool for brands to reach their target audience. These individuals have the ability to sway consumer opinions and behaviours, making them a valuable asset for businesses looking to promote their products or services. Celebrity endorsements also help in creating brand awareness.

Brand 62

Brand Branding Reputation Consumer 62

Prohibition

AUGUST 1, 2023

As the demand for vegan and vegetarian products continues to rise, so does the need for effective public relations (PR) strategies to promote these brands. By the end, you will understand how PR can help these brands amplify their reach and connect with their target audience.

Brand 62

Brand Branding Ethics Storytelling 62

Onclusive

AUGUST 22, 2017

The flipside of earned media is owned media: publishing content on brand-owned channels such as a customer-facing blog, Medium publication, and the like. A subset of corporate communications work, developing, documenting, and disseminating overarching corporate messaging is key to building a strong brand with a consistent message.

Media Training 397

Media Training Crisis Communications Conference Training 397

PR 20/20

OCTOBER 10, 2019

Regardless of whether marketers embrace AI, it is accelerating change in the industry and transforming careers along the way: Consumers will demand greater personalization, while wanting to control their data and privacy. Some marketers even choose to ignore it because they perceive the topic to be too abstract. Career paths will evolve.

Case Study 42

Case Study Storytelling Study Engineering 42

Barokas

DECEMBER 3, 2019

We embraced the creative process and took it as an opportunity to really dissect how we are different from every other communications agency out there. Clients have endless choice when it comes to marketing, communications, content, PR and creative partners.

Case Study 78

Case Study Enterprise System Fashion 78

Prohibition

JANUARY 4, 2023

Digital PR is a great tactic for driving traffic and brand awareness, which can be matched across your offline and online marketing campaigns. They can also be used to add expert commentary or positive reviews on your product or service, which gives an additional platform to showcase your brand. ranking components. Paid social media.

Digital PR 62

Digital PR Strategy How To Marketing 62

Waxing UnLyrical

AUGUST 28, 2018

For many creative writers turned corporate, this means using your lede to create your story arc. Use facts – proof points – to substantiate the issue but don’t be afraid to use testimonials, quotes and anecdotal case studies to also make the problem relatable. Is your brand a non-profit looking for funds?

Storytelling 105

Storytelling Case Study Writing Creativity 105

Karen Freberg

JUNE 26, 2022

For educators and students, this is a great example of what a brand can do to translate what they have been doing online to the physical world. Putting a human face on a brand is key, and a core concept I know I teach (and others do as well) in their classes in social media. Loved this! A place making a difference.

Conference 97

Conference Pinterest Hotels Nonprofit 97

Barokas

MAY 31, 2019

Campaigns must be simultaneously creative, strategic and measurable. Content must be on-brand and consistent, without being overtly promotional or repetitive. Case studies : Whether you’ve read about it on our blog or heard it from your account team, you know we believe in the importance of customer validation.

Case Study 100

Case Study B2B Resources Web 100

Communications Conversations

DECEMBER 11, 2018

We’ve seen scores of articles about best practices, tips and case studies. And, in many of those articles, brands and agencies make it look easy. These articles talk about tools the author/brand/agency use to identify influencers. This is an ongoing and time-consuming job. In short: It’s a LOT of work.

Marketing 98

Marketing Case Study Guidelines Instagram 98

Communications Conversations

MARCH 3, 2021

.” One of those examples just occurred about a week ago with the beloved M&Ms brand. The twist: Each limited edition package has a short code consumers can scan to listen to a specially curated playlist based on the message on that package. So cool that I thought I needed to experience this for myself.

Case Study 103

Case Study Instagram Google Creativity 103

Konnect Agency

JUNE 24, 2020

No longer just a PR agency, Konnect Agency has morphed into a full-service brand strategy agency taking an integrated approach to all of our campaigns through traditional and new marketing tactics. It is incredibly important to have something available to connect your brand to your customers at any time, day or night. Customer Driver.

SEO 98

SEO Agency Case Study Engineering 98

Sword and the Script

JANUARY 25, 2020

It humanizes a brand, creates an emotional connection, and boosts recall in a way that a list of statistics, no matter how compelling just can’t rival. It takes rationality but little creativity to design an argument using conventional rhetoric.”. The video is in essence, a case study, that uses storytelling techniques.

Storytelling 118

Storytelling Examples B2B Chemicals 118

5W PR

JUNE 6, 2019

Sarah is a marketing consultant who has built an independent business by helping grow the digital marketing efforts of brands within the beauty niche. By creating a dynamic portfolio of strong work with case studies showcasing her results, Sarah has been able to get quite a few clients, both large and small.

Strategy 68

Strategy Marketing Case Study Social Media 68

Sword and the Script

JANUARY 31, 2023

In March, Meltwater acquired Linkfluence , a French company that uses artificial intelligence to mine social media for consumer insights, for $59 million. West will be “the corporate umbrella brand” that owns a half dozen or so business units and product lines. million in November of 2021. What does it do?

Software 78

Software Case Study Technology Tools 78

Barokas

AUGUST 1, 2019

While many consumer brands have developed robust strategies that fight to keep readers’ fleeting attention spans—one study said the average person will spend only 37 seconds reading an article—about half of B2B and enterprise marketers struggle with content output.

B2B 60

B2B Survey Case Study Enterprise 60

Karen Freberg

SEPTEMBER 9, 2019

We also have seen platforms like Snapchat become the new kid on the block, and having brands flock to it to engage with the younger generation of audiences. These individuals were super creative with their videos, music, and other features in a short amount of time. As TikTok grows, brands follow.

Case Study 49

Case Study YouTube Video Trends 49

Cision

NOVEMBER 30, 2017

Think of your content contributor guide as a map for creatives to follow. If it’s relatively new, your brand may not have found its own identity yet, so this discussion will set the course for the future. increase brand awareness. In fact, Cisco predicts that consumer internet video traffic will surpass 80 percent by 2019.

How To 177

How To Guidelines Content Marketing Video 177

Buzzstream

JANUARY 30, 2020

To have such an impact, there needs to be the key connection that is capable of not only resulting in links and brand placements but the ability to improve rankings for valuable queries. Successful newsjacking or any link building activity, if just measured on links could see the brand becoming relevant for queries that are of no value.

SEO 71

SEO Film Reddit Video 71

Waxing UnLyrical

MARCH 19, 2013

I was first introduced to Topos’ work through a case study that Margy Waller presented at the 2011 Chorus America conference of work for the former Cincinnati Fine Arts Fund , now called ArtsWave. The changing narrative.

Community 95

Community Communications Case Study Customer Service 95

prTini

DECEMBER 12, 2014

Inspiration for Non-Creatives: Where to Look When You’re Out of Ideas. 10 Pinterest Tips for Smart Brands. The Best and Worst Brands on Social Media In 2014. Data Analysis Measures Consumer Emotions When They Buy. Want weekly PR case studies delivered directly to your inbox?

Pinterest 45

Pinterest Case Study Instagram Analysis 45

Shift Communications

JULY 28, 2017

A press release in this case will make the public aware and will be a good tool to get people aware of the event itself, the details of the event and what they can expect from the event. s crisis is one many brands hope for – one where he has the upper hand. Paid Media. Utilizing paid media strategies can help G.W.

Case Study 92

Case Study Crisis Study Strategy 92

The Resolution Blog

JANUARY 8, 2018

The content you should be creating 2018 plans are underway and creatives are about to be brought to life. This is big news in how your coverage is found, viewed and consumed online. Brand social activity into site content in real-time. Great free tool:Who else is bored with making brand logo wall images?

Tools 136

Tools Publicity Measurement SEO 136

Sword and the Script

SEPTEMBER 24, 2019

I’ve come to learn that responding to RFP’s to win new business can be a very costly and time-consuming way to generate new business. In my experience technology seems to be becoming more commoditized and the value or premium is being placed on creative skills, strategic insights, and prescriptive advice.

Agency 63

Agency Software Enterprise Marketing 63

Karen Freberg

MARCH 16, 2018

However, it’s more than just participating in Twitter chats or consuming content – it’s about providing significant value that drives impact. The topic I focused on was actually a case study looking at what my PR and crisis class did this past fall with social media and influencer marketing for UofL.

Education 44

Education Social Media Trends Media 44

Prohibition

JANUARY 24, 2022

These events, if not managed properly, might have a detrimental impact on the company’s brand. Using the services of an agency is an excellent approach to safeguard and restore your company’s brand’s reputation and brand image. Some companies are prone to experiencing crises every now and then.

Crisis Communications 62

Crisis Communications Crisis Agency Communications 62

Prohibition

MAY 4, 2017

Let’s look at the top ten and what makes them so desirable to the world’s biggest brands…. Just moments after the shocking biting incident in the 2014 World Cup, social media was abuzz with memes and brands jumping on the news from Snickers, to Listerine. 10) Zlatan Ibrahimović (@ibra_official) – Twitter: 4.44m /Instagram: 24.7m.

Sports 54

Sports Social Media Instagram Media 54

PR 20/20

JULY 24, 2019

reallocate budget to higher-performing paid channels, mix and match an infinite number of ad copy and creative). In each case, the machine does an isolated task better, faster or cheaper than humans can. Augmenting reality to create interactive brand experiences. Adjust ad spend in real time (e.g.

Marketing 59

Marketing Data Technology Analytics 59

Onclusive

JUNE 29, 2018

This month, AirPR hosted the webinar “How to Protect Your Brand in a PR Crisis.” From Facebook to Starbucks, no brand is safe from a communications crisis. How and when your brand responds to the press is crucial to saving your brand’s reputation. Companies in crisis: A case study in navigating treacherous waters.

Crisis 186

Crisis How To Brand Branding 186

Wildfire

AUGUST 1, 2018

While we are a group of creatives in a beautiful riverside boathouse in suburban London, we’re also bunch of mad scientists who like to conduct experiments on all aspects PR — and we like having a logical, methodical approach to our work. Getting coverage is great, but that doesn’t necessarily mean your target audiences are “aware”.

Measurement 49

Measurement Analytics Google Agency 49

Stephen Waddington

JANUARY 13, 2020

There’s rarely any reference to research to support arguments, and there are almost never any case studies. You’ll also find templates for your next brand meeting, creative brief and LinkedIn post. He’s a medical doctor turned creative director and copywriter. It’s also very funny and beautifully produced.

Industry 123

Industry Marketing Case Study Creativity 123

Prohibition

SEPTEMBER 8, 2023

Influencer marketing, the art and science of leveraging popular figures to promote a brand, has evolved significantly over the years – which is the focus of our bonus episode. It has transformed from celebrities charging for a single tweet to a sophisticated system that drives brand growth exponentially.

Marketing 62

Marketing B2C Advertising Advertising 62

Contently - Strategy

MAY 7, 2020

During my time helping others develop their own content strategies, I worked a lot on setting goals, analyzing competitors, and developing brand voice. When building the business case for content marketing, start where your current marketing efforts fall short. How could anyone say no to that?

Content Marketing 145

Content Marketing Marketing Case Study Internal 145

Contently - Strategy

NOVEMBER 8, 2023

Content marketers today navigate a dynamic environment where the interplay of creativity and strategy profoundly shapes how brands engage with their audiences. Encouraging customers to share their experiences and stories can bolster brand loyalty and broaden reach.

B2C 52

B2C Case Study B2B Content Marketing 52

Cision

JULY 5, 2016

Not every platform or tactic will be right for your brand. In this interview, Kathy discusses the importance of knowing what is being said about your brand, how to properly prepare for potential crises and why basic marketing principles are still relevant today. What are the biggest marketing mistakes brands make?

Nonprofit 227

Nonprofit Crisis Viral Groups 227

ImPRessions - Crenshaw Communications

MARCH 28, 2017

New technologies are helping make the measurement of public relations results easier, less time-consuming and more meaningful. Most firms still deal primarily in “E” for earned, and with good reason; 62% of consumers trust media articles when it comes to making purchase decisions. ” Course-correct where needed.

Measurement 120

Measurement Study Data Agency 120

Buzzstream

FEBRUARY 3, 2021

However, by combining the creation of newsworthy content campaigns with the importance of building brand awareness, we are able to gain linked client coverage on these platforms. Building awareness of your brand/products/services and boosting your credibility. Improving their brand awareness and reputation. Supercharging SEO.

Digital PR 170

Digital PR Industry Strategy Film 170