Deirdre Breakenridge

JULY 3, 2015

Most of the work I’ve seen profiled in best practices, case studies, award entries, panel discussions and other channels has been consumer-facing – as in work done by companies or agencies to advance the agenda of a B2C company or a consumer product (Oreo, Dove or Skittles anyone?). Calls to Action. … Read more.

B2B 150

B2B Social Media Consumer B2C 150

Deirdre Breakenridge

JULY 3, 2015

Most of the work I’ve seen profiled in best practices, case studies, award entries, panel discussions and other channels has been consumer-facing – as in work done by companies or agencies to advance the agenda of a B2C company or a consumer product (Oreo, Dove or Skittles anyone?). Calls to Action. … Read more.

B2B 150

B2B Social Media Consumer B2C 150

Communications Conversations

MAY 20, 2020

The term “brand journalism” is a bit of a lightning rod term in the social media marketing business. ” And, over the years, there have certainly been a fair share of corporate failures when it comes to brand journalism. But, for the most part, brand journalism wins have been tough to come by.

Journalism 148

Journalism Brand Branding Interviews 148

Prohibition

AUGUST 2, 2023

Influencer marketing has become an incredibly powerful tool for brands to reach their target audience. These individuals have the ability to sway consumer opinions and behaviours, making them a valuable asset for businesses looking to promote their products or services. Celebrity endorsements also help in creating brand awareness.

Brand 62

Brand Branding Reputation Consumer 62

Prohibition

AUGUST 1, 2023

As the demand for vegan and vegetarian products continues to rise, so does the need for effective public relations (PR) strategies to promote these brands. By the end, you will understand how PR can help these brands amplify their reach and connect with their target audience.

Brand 62

Brand Branding Ethics Storytelling 62

Stephen Waddington

FEBRUARY 15, 2022

COVID-19 has been a significant driver, but media change, a reappraisal of brands, and business performance are also factors. Marketing and communications, like all operational functions, should work together Discussions about the integration of marketing and public relations are typically abstract and of limited value in practice.

Trends 157

Trends Publicity Marketing Case Study 157

5W PR

JANUARY 31, 2024

It encompasses strategic communication to build and maintain positive relationships with the media, stakeholders, and the general public. Tech PR professionals work to generate favorable publicity, manage crises, and position technology brands as industry leaders. This is especially effective for consumer technology products.

Technology 78

Technology Product Launch Crisis Management Case Study 78

PR 20/20

OCTOBER 10, 2019

Regardless of whether marketers embrace AI, it is accelerating change in the industry and transforming careers along the way: Consumers will demand greater personalization, while wanting to control their data and privacy. Some marketers even choose to ignore it because they perceive the topic to be too abstract. Career paths will evolve.

Case Study 42

Case Study Storytelling Study Engineering 42

Waxing UnLyrical

MARCH 19, 2013

Another great resource or ally can come from working with a trusted research firm that can help you “uncover the hidden patterns of understanding that undermine citizen action,” as the Topos Partnership has done for a variety of communities in at least seven different sectors. The changing narrative. apologies, Shonali!).

Community 95

Community Communications Case Study Customer Service 95

Flack's Revenge

DECEMBER 12, 2018

The timing was great, as Neal told me he had just returned from a trip around the world in which some of these very same topics came up in discussions with major brands. Not to say that there’s no role for brands on social media. But I think it is getting more and more intrusive for brands to try to take part in the conversation.

Instagram 214

Instagram B2C YouTube Facebook 214

Solo PR Pro

JANUARY 24, 2017

We gather and form mini-communities around our work, interests, locations and more. User generated content (UGC) – unsolicited content provided by a brand’s users – is an expression of our tribal nature. In fact, consumers are twice as likely to share user-generated content with friends or family.

Community 40

Community Case Study Sports Groups 40

Onclusive

AUGUST 22, 2017

The flipside of earned media is owned media: publishing content on brand-owned channels such as a customer-facing blog, Medium publication, and the like. A subset of corporate communications work, developing, documenting, and disseminating overarching corporate messaging is key to building a strong brand with a consistent message.

Media Training 397

Media Training Crisis Communications Conference Training 397

PRSay

OCTOBER 29, 2021

For nearly 20 years, Flores has developed communications strategies for brands, with an emphasis on multicultural markets. Are [brands just] slapping a rainbow pride flag on their products, but not sincerely investing in the LGBTQ+ community (internally and externally)? Now, the question is: “Are we being authentic?”

Case Study 158

Case Study Nonprofit Corporate Tools 158

Katie Paine's Measurement Blog

JULY 20, 2023

Between culture wars, real wars, political punditry and shifting social media sands, we live in a world where little is certain.And even Chat GPT may not be able to predict how vulnerable your brand to an errant Tweet or Thread. People typically seek information to reduce uncertainty, or because of their social environment.

Chemicals 52

Chemicals Brand Branding Survey 52

Presspage

AUGUST 7, 2018

Most brands that produce and publish content or news incorporate an online newsroom into their website, driving traffic from Internet searches and social media to the external communications hub. Storytelling for Brands Brand storytelling has the potential to build awareness, interest, and engagement for organizations of all sizes.

Case Study 97

Case Study Storytelling Study Social Media 97

Barokas

AUGUST 28, 2017

As we redesigned the site, it was important for us to highlight the communities in which we live and work – Seattle, Denver and Detroit. Our support of these communities runs far and deep, and is reflected in our work for several pro-bono clients including Global EIR, Pledge 1%, Splash and others. Case Studies.

Case Study 79

Case Study Study Community Consumer 79

ImPRessions - Crenshaw Communications

JUNE 21, 2016

” An extremely local approach can support business goals nicely, particularly for national brands with dozens, if not hundreds, of local outlets, or services focused on very specific segments of an industry or demographic. But there is perhaps little by way of consumer engagement for the actual product or brand.

Local 136

Local Case Study Consumer Reputation 136

The Proactive Report

MARCH 27, 2020

Consumers need to see consistency in brand messaging in times of uncertainty. And, as history has shown, brands that remain in-market with consistent messaging come out of a crisis ahead of their competitors. Create goodwill and a sense of being connected to your community. Figure out a social media content strategy.

Crisis 225

Crisis How To Small Business Social Media 225

5W PR

SEPTEMBER 21, 2020

Add to that the decreased likelihood of such things as misinformation, mistimed promotions, broken links, and off-brand Tweets or posts. Doing so increases the possibility of identifying possible issues well in advance and decreases the potential of the above problems, seriously damaging the brand’s reputation and community standing.

Social Media 88

Social Media Media Case Study Construction 88

Karen Freberg

JUNE 12, 2017

We are seeing more brands, professionals, and even enterprise audiences gravitate to creating their own communities. This seems to be the next arena to foster your personal brand, establish long term and sustainable relationships, and provide opportunities to network with others. Why set up your own community?

Community 40

Community Social Media Media Sports 40

ImPRessions - Crenshaw Communications

OCTOBER 8, 2018

We associate social media platforms with splashy consumer campaigns, but social is increasingly important in B2B public relations. According to an IDC study , 75% of B2B buyers and 84% of C-level/vice president executives use social media to make purchasing decisions. Build a community. Offer useful information and insights.

B2B 170

B2B Social Media Media Education 170

Sword and the Script

MARCH 1, 2022

It’s doing this through a partnership with an adtech company called Nativo, which as the brand name suggests, is a native advertising platform. Coverage books help…showcase earned media coverage in customizable, branded digital PR measurement reports,” according to the announcement. Meltwater case study. ESG outlook.

Software 119

Software Case Study Advertising Advertising 119

Sword and the Script

AUGUST 3, 2021

PR Tech Sum: LexisNexis launches press release service; Talkwalker filters out automated accounts; Forrester released its “Wave” report for consumer intelligence; OnePitch allows you to rate your reporter matches. First, this is an opportunity for brands to fill the void. Forrester released its “Wave” report for consumer intelligence.

Software 85

Software Case Study Pitching Technology 85

Sword and the Script

APRIL 6, 2021

Things are definitely picking up though and from where I sit, there’s a renewed sense of optimism across the PR and marketing community. That is when one site links to your site – and doesn’t mention your brand by name. The two-minute video nearby is a solid case study that provides a quick overview of Linkfluence.

Media 106

Media SEO Analytics Analysis 106

Solo PR Pro

APRIL 13, 2021

Author, podcaster and digital marketing thought leader Jason Falls dove into the possibilities of influencer marketing in his third book, “ Winfluence: Reframing Influencer Marketing to Ignite Your Brand.”. Another component of word of mouth, influencers can drive enthusiasm around your brand. Association. Validation. Enthusiasm.

Marketing 89

Marketing Employee Local Community 89

PRSay

OCTOBER 25, 2017

8–10: Breaking Misconceptions About Communicating With Rural Americans. When PR professionals target people in poor, rural communities, relying on stereotypes and misconceptions often hinders their campaigns, said Deana Rachelle Haworth, M.A., 10, titled “ Rural Reach: Strategic Communication With Rural and Low Income Audiences.”

Social Media 119

Social Media Conference Media Corporate 119

ImPRessions - Crenshaw Communications

SEPTEMBER 11, 2018

The PR plan has clear visibility objectives that call for earned media or branded coverage — and there’s news that will help tell the company’s story. For most B2B companies, it’s part of a proactive content campaign that raises brand awareness, boosts searchability, and even helps generate leads. Be reactive.

B2B 147

B2B Pitching Case Study Local 147

Waxing UnLyrical

MAY 10, 2018

Yet, health and wellness brands refuse to let them go. These communication approaches popup from healthcare companies, to athletic wear, to fitness apps. When the masses are using the same communication strategies, it’s time to stop and pause. Positioning: Lärabar as a Lifestyle Brand. Guest Post by Hanna Knowles.

Creativity 73

Creativity Communications Brand Branding 73

Communications Conversations

AUGUST 11, 2020

I thought I’d ask my LinkedIn community that exact question. editor’s note: That’s a no, in case that’s unclear!). For business pages, the hashtags let you engage with content as a brand (but you are limited to three, so I change them out from time to time). But, I’m just one person, right?

LinkedIn 200

LinkedIn Case Study Healthcare Social Media 200

Sword and the Script

JANUARY 31, 2023

Here’s this month’s summary of the news from the vendor community this month. In March, Meltwater acquired Linkfluence , a French company that uses artificial intelligence to mine social media for consumer insights, for $59 million. My last PR tech sum went up in early November – and there’s a lot that happened between then and now.

Software 78

Software Case Study Technology Tools 78

Karen Freberg

SEPTEMBER 9, 2019

We also have seen platforms like Snapchat become the new kid on the block, and having brands flock to it to engage with the younger generation of audiences. Instagram or YouTube) or making sure they have a designated place for their personal brand hub (ex. As TikTok grows, brands follow.

Case Study 49

Case Study YouTube Video Trends 49

Karen Freberg

JUNE 26, 2022

Just waiting to see if the lightening bolts from the academic community will come down. For educators and students, this is a great example of what a brand can do to translate what they have been doing online to the physical world. Branded spaces were were the sessions and networking came together. Yep, I said it. Loved this!

Conference 97

Conference Pinterest Hotels Nonprofit 97

Sword and the Script

DECEMBER 15, 2020

Getting unbiased, raw opinions from product users before buying is as important in the buying decision as website content, logos, case studies and demos. Brand-to-brand collaboration. Trust and relatability really come to the forefront for me when thing about marketing and communications in 2021.

Marketing 168

Marketing Employee Content Marketing Training 168

PRSay

DECEMBER 27, 2018

It involves: Writing an eight-page narrative with 20 different case-study-like examples, including measurable outcomes, from throughout your career. Securing a total of six letters of support including four PR or communication professionals, one non-PR professional and your Chapter, Section or District. “The Pay it forward.

Case Study 73

Case Study Writing Energy Resources 73

Critical Mention

AUGUST 19, 2018

He explains that digital PR and marketing are an inexpensive way to build a community surrounding your company. In this book, Williams targets social media strategies for the modern marketer for businesses and brands of all sizes. Brand Media Strategy: Integrated Communications Planning in the Digital Era. Jolie Shapiro.

Pinterest 71

Pinterest Viral YouTube Mobile 71

5W PR

NOVEMBER 2, 2016

Here are just a few ways using PR attracts consumers. PR is also ideal for releasing case studies and testimonials that highlight how others have benefited by using your product or have used your product in a new, innovative way. Part of the current struggle for many companies is humanizing their brand. Attract attention.

Publicity 87

Publicity Case Study Infographics Energy 87

Journalistics

SEPTEMBER 10, 2021

Brands have never cared more about content marketing. It is the hot topic for 2013, as brands look to leverage great content to expand their reach, drive more engagement or improve their search engine rankings – to name a few. This was the world of content marketing in the mass communications age. You are now CNN for your brand.

Content Marketing 52

Content Marketing Marketing Analytics Resources 52