Waxing UnLyrical

JULY 20, 2015

In today’s digital PR landscape, if you want your brand to stand out and gain traction you have to be social. What I call “social PR” goes far beyond traditional PR, adding in a strong dose of community, as well as atypical influence. Here are seven social PR case studies to give you some ideas.

Case Study 40

Case Study Study Community Social Media 40

ImPRessions - Crenshaw Communications

MARCH 3, 2022

They can also build credibility and visibility for their brands by taking a booth. The earned visibility can drive brand differentiation, help recruitment, reinforce a leadership positioning, and even influence buyer decisions. Sponsors are a who’s who of big B2B tech brands. B2B Sales & Marketing Exchange (August, Boston).

Conference 304

Conference B2B Content Marketing Case Study 304

Shift Communications

FEBRUARY 1, 2022

Employer branding is your reputation and image as a place to work. Both directly shape how the public, as well as investors and customers, view the brand. Traditionally the employer story was a slightly adapted version of the company brand story. Proof of Brand Values. Here is why and how to best navigate the year ahead.

Brand 135

Brand Branding Employee Case Study 135

Waxing UnLyrical

JUNE 6, 2016

With the media landscape morphing as rapidly and dramatically as it does today, brands know that integrated communication strategies have a greater chance of success. This week, we feature seven such case studies from both sides of the pond. Integrated Marketing Communications Case Study: City of Hope .

Case Study 40

Case Study Study Communications Banking 40

Onclusive

NOVEMBER 8, 2023

Owned Media & Content Strategy Owned media consists of publishing content on brand-owned channels such as a customer-facing blog, email campaign, or social media outreach. Corporate communications regularly involves interaction with senior leaders and HR departments. PR pros often review and edit when appropriate.

Training 195

Training Media Training Reputation Crisis Communications 195

Communications Conversations

MAY 20, 2020

The term “brand journalism” is a bit of a lightning rod term in the social media marketing business. ” And, over the years, there have certainly been a fair share of corporate failures when it comes to brand journalism. But, for the most part, brand journalism wins have been tough to come by.

Journalism 148

Journalism Brand Branding Interviews 148

Shift Communications

AUGUST 8, 2022

Here to help is superstar Lizzo who recently turned a DE&I crisis and misstep into an amazing diversity statement and brand win. Fans, community leaders and disability advocates called her out for using the slang term for“spastic” and promoting ableist culture. A brand hit. It’s a watch-and-learn moment. Take real action.

Crisis 78

Crisis Brand Branding Case Study 78

5W PR

JANUARY 12, 2024

Engaging with the audience in real-time fosters a sense of community and positions a brand as an authority in the field. Case studies and success stories Showcase success stories through compelling case studies.

B2B 78

B2B Creativity Case Study B2C 78

Communications Conversations

NOVEMBER 2, 2017

I also think we benefitted from the love our community has for the Twins. The media had begun regularly talking about game preparations and our fans were pumped. Prior to the stadium being set up for football, the whole idea was sort of theoretical. This photo made it real. They are an institution.

Case Study 113

Case Study Journalism Study Instagram 113

Waxing UnLyrical

MARCH 26, 2012

In fact, OA told me that our work contributed to nearly 3 million social brand impressions on March 8th, a “record for Oxfam America” (her words!). Would you like more case study posts? Case Study: Blogger Outreach for Oxfam America’s International Women’s Day 2012 Campaign.

Case Study 102

Case Study Internal International Study 102

PR 20/20

OCTOBER 10, 2019

Brands will need to become more human with greater resources dedicated to listening, relationship building, ethics, empathy, creativity, culture and community. Event Sponsors and Attendees: To take the community to the next level, we launched a global event in 2019: the Marketing AI Conference —or MAICON for short.

Case Study 42

Case Study Storytelling Study Engineering 42

5W PR

OCTOBER 6, 2023

The integration of consumer insights not only drives innovation but also strengthens brand loyalty, fosters customer engagement, and establishes a competitive edge. Storytelling Customer feedback in product development provides compelling narratives that can be woven into brand stories.

Consumer 88

Consumer Strategy Case Study Survey 88

Waxing UnLyrical

MARCH 19, 2013

Another great resource or ally can come from working with a trusted research firm that can help you “uncover the hidden patterns of understanding that undermine citizen action,” as the Topos Partnership has done for a variety of communities in at least seven different sectors. The changing narrative. apologies, Shonali!).

Community 95

Community Communications Case Study Customer Service 95

Onclusive

AUGUST 9, 2021

Owned media consists of publishing content on brand-owned channels such as a customer-facing blog, email campaign, or social media outreach. Corporate communications regularly involves interaction with senior leaders and HR departments. Studies show that brand loyalty plays a huge role in why people spend their money the way they do.

Training 370

Training Media Training Reputation Crisis Communications 370

Burrelles Fresh Ideas

MAY 28, 2024

This article explores leveraging the power of storytelling in marketing and PR, sharing strategies and best practices to build trust, enhance patient experiences, and nurture a supportive community. Social media content: Bite-sized stories for building brand awareness and community engagement.

Healthcare 79

Healthcare Storytelling Marketing Social Media 79

Prohibition

AUGUST 1, 2023

As the demand for vegan and vegetarian products continues to rise, so does the need for effective public relations (PR) strategies to promote these brands. By the end, you will understand how PR can help these brands amplify their reach and connect with their target audience.

Brand 62

Brand Branding Ethics Storytelling 62

Solo PR Pro

JANUARY 24, 2017

We gather and form mini-communities around our work, interests, locations and more. User generated content (UGC) – unsolicited content provided by a brand’s users – is an expression of our tribal nature. Further, when UGC is combined with professionally produced content brand engagement increases 28%.

Community 40

Community Case Study Sports Groups 40

Communications Conversations

OCTOBER 14, 2015

That’s because the Children’s Museum of Minnesota unveiled a new one-day campaign (as part of a larger brand revamp) named #PlayMoreMN. And, typically, it doesn’t turn out too well for brands. But, sometimes a brand captures lightning in a bottle and executes the right way. The premise? 2) Take a pic or video.

Case Study 60

Case Study Study Social Media Instagram 60

ImPRessions - Crenshaw Communications

MAY 22, 2018

Every B2B tech PR person dreams of the splashy feature that will help make their company brand instantly recognizable. Just as some celebrities are famous for being famous, big-media notoriety can build the ego without building the brand. Trade pubs are a community network. Trades placements yield good returns.

Pitching 168

Pitching Real Estate B2B Journalism 168

Karen Freberg

JULY 11, 2020

I have gotten a lot of questions and inquiries over the years about brand partnerships. I have had the great opportunity to work with some incredible brands on various projects, campaigns, and initiatives, and yet – all have been done while I have been a professor. Understand you CAN have brand partnerships as a professor.

Brand 70

Brand Branding How To Education 70

Prohibition

AUGUST 2, 2023

Influencer marketing has become an incredibly powerful tool for brands to reach their target audience. Influencer marketing involves collaborating with influential individuals to create authentic and engaging content that showcases a brand’s offerings. Celebrity endorsements also help in creating brand awareness.

Brand 62

Brand Branding Reputation Consumer 62

Flack's Revenge

DECEMBER 12, 2018

The timing was great, as Neal told me he had just returned from a trip around the world in which some of these very same topics came up in discussions with major brands. Not to say that there’s no role for brands on social media. But I think it is getting more and more intrusive for brands to try to take part in the conversation.

Instagram 214

Instagram B2C YouTube Facebook 214

prTini

FEBRUARY 3, 2015

Prior to “opening” their online store, Geben had been helping the company use Facebook, Twitter and Instagram to build a community of supporters and brand advocates. The post Case Study: Minimal Twitter Ad Spend Drives Major ROI for Wearable Tech Startup appeared first on prTini.

Case Study 28

Case Study Study Twitter Advertising 28

Onclusive

AUGUST 22, 2017

The flipside of earned media is owned media: publishing content on brand-owned channels such as a customer-facing blog, Medium publication, and the like. A subset of corporate communications work, developing, documenting, and disseminating overarching corporate messaging is key to building a strong brand with a consistent message.

Media Training 397

Media Training Crisis Communications Conference Training 397

Stephen Waddington

FEBRUARY 15, 2022

COVID-19 has been a significant driver, but media change, a reappraisal of brands, and business performance are also factors. Marketing and communications, like all operational functions, should work together Discussions about the integration of marketing and public relations are typically abstract and of limited value in practice.

Trends 157

Trends Publicity Marketing Case Study 157

Sword and the Script

SEPTEMBER 5, 2023

The largest PR and comms tech companies, along with many startups, are now controlled by PE firms; is this good for the PR community? This adds to a growing collection of private equity firms (PE) that have taken an ownership stake in software companies that provide tools to PR and communications professionals.

Software 172

Software Marketing Leadership B2B 172

Prohibition

AUGUST 2, 2023

Instagram simplifies content creation Instagram is rolling out new features on Reels that will make it easier for brands to jump on trends, increase reach and edit videos. This is all part of a wider strategy to change Twitter into a ‘super app’, to position the app as a ‘global town square’, a true online community hub.

Instagram 62

Instagram Twitter Social Media B2C 62

The Proactive Report

DECEMBER 9, 2017

According to a recent Demand Gen study B2B marketers are looking for new ways to drive demand, increase brand awareness and bring more prospective customers into the funnel. CASE STUDY : Mizuno Mezamashii Run Project. Working with reporters, editors, TV producers, bloggers and other influencers is a particular skill.

Case Study 100

Case Study Media Study Measurement 100

Katie Paine's Measurement Blog

JULY 20, 2023

Between culture wars, real wars, political punditry and shifting social media sands, we live in a world where little is certain.And even Chat GPT may not be able to predict how vulnerable your brand to an errant Tweet or Thread. People typically seek information to reduce uncertainty, or because of their social environment.

Chemicals 52

Chemicals Brand Branding Survey 52

Stephen Waddington

JULY 3, 2022

Misinformation corrupting public conversation Misinformation on social media platforms was the topic of a massive study of posts on the World Health Organisation Facebook page by the University of Sherbrooke, Canada. The lack of proactive community management meant that misinformation was rife in comments.

Communications 129

Communications Software Internal International 129

Presspage

AUGUST 7, 2018

Most brands that produce and publish content or news incorporate an online newsroom into their website, driving traffic from Internet searches and social media to the external communications hub. Storytelling for Brands Brand storytelling has the potential to build awareness, interest, and engagement for organizations of all sizes.

Case Study 97

Case Study Storytelling Study Social Media 97

The Proactive Report

APRIL 6, 2021

There are so many more opportunities to get your branded content published. According to this report, 70% of people say brand trust is important when making purchasing decisions. Embrace the fact that trust is vital to your success as a brand. Listen to your community. Always be open to the concerns of your community.

Leadership 147

Leadership Engineering Enterprise Social Media 147

Karen Freberg

JUNE 12, 2017

We are seeing more brands, professionals, and even enterprise audiences gravitate to creating their own communities. This seems to be the next arena to foster your personal brand, establish long term and sustainable relationships, and provide opportunities to network with others. Why set up your own community?

Community 40

Community Social Media Media Sports 40

PRSay

JANUARY 28, 2020

The answer is a consistent and impactful message, and one that advances a celebrity or movement’s brand. But being strategic with messaging isn’t just for celebrities, it’s an important part of any PR campaign or organizational branding. At MediaSource , we’re no strangers to cross-channel branding.

Case Study 174

Case Study Healthcare Film Brand 174

PRSay

OCTOBER 29, 2021

For nearly 20 years, Flores has developed communications strategies for brands, with an emphasis on multicultural markets. Are [brands just] slapping a rainbow pride flag on their products, but not sincerely investing in the LGBTQ+ community (internally and externally)? Now, the question is: “Are we being authentic?”

Case Study 156

Case Study Nonprofit Corporate Tools 156

Barokas

AUGUST 28, 2017

As we redesigned the site, it was important for us to highlight the communities in which we live and work – Seattle, Denver and Detroit. Our support of these communities runs far and deep, and is reflected in our work for several pro-bono clients including Global EIR, Pledge 1%, Splash and others. Case Studies.

Case Study 79

Case Study Study Community Consumer 79

Communications Conversations

JANUARY 29, 2016

Yet we’re still not seeing even semi-widespread adoption among brands. But, other than big CPG brands and a smattering of other early adopters, not many brands are really using Snapchat at all. I see four big reasons mid-sized to large brands aren’t jumping on the Snapchat bandwagon just yet. Curious, right?

Brand 60

Brand Branding Case Study Facebook 60