Burrelles Fresh Ideas

MARCH 19, 2024

Wellness travel evolves: As holistic well-being takes precedence in the minds of travelers; wellness tourism is undergoing a transformation in 2024. In 2024, conscious consumerism continues to drive demand for eco-friendly accommodations, carbon-neutral transportation, and responsible tourism experiences.

Travel 92

Travel Trends Tourism Transportation 92

Maxim Behar

JULY 26, 2021

According to Behar, Bulgaria should not have visas for tourists, but rather advertise its tourism more and appoint a minister of branding, who is more than needed now than ever. In this way, they develop their tourism and support themselves. You have caught a good trend - the future of health tourism. We are adamant.

Tourism 52

Tourism Hotels Brand Branding 52

Waxing UnLyrical

JUNE 4, 2019

The sky’s the limit when it comes to creativity in the travel and tourism industry! A4: For any startups breaking into the travel space, a standalone app strategy isn’t going to cut it. What changes have you seen in the PR travel & tourism industry, and its measurement? Guest Post by Danielle Heiny. measurePR. —

Tourism 45

Tourism Travel Mobile Nonprofit 45

Critical Mention

NOVEMBER 20, 2020

Social Influencers have quickly risen to one of the most important assets to brands in just the past few years. By working with influencers who are relevant to your brand, you can extend the reach of your brand voice online and on social media. Trust in your Brand. for every dollar invested. Reach a Wider Audience.

Tourism 157

Tourism YouTube Radio Social Media 157

Critical Mention

OCTOBER 15, 2020

This year has been one of the most volatile in recent memory, forcing PR and communications pros to adapt and devise new strategies on the fly to deal with the COVID-19 pandemic and its effects. Not only will a podcast give you the opportunity to put a solid voice to your business, but you can also build brand credibility in your industry. .

Tourism 186

Tourism Radio Travel Social Media 186

Presspage

NOVEMBER 29, 2022

It generates economic growth and facilitates trade and tourism. With the continuously growing expectations of the public, companies in aviation have now entered a new reality where more than ever they need their communications departments to take charge and protect their brand. It brings people, cultures and businesses together.

Storytelling 78

Storytelling Tourism Crisis Strategy 78

PRSay

APRIL 16, 2020

Like many parts of the American economy, the travel and tourism sector has been hit hard by the coronavirus shutdown. With the country under lockdown, this is a difficult time “to remind people that your property, airline or brand exists, without being tone-deaf to people who’ve lost their jobs,” she said.

Travel 208

Travel Pitching Airlines Media 208

Maxim Behar

FEBRUARY 21, 2022

In a special letter to Prime Minister Kiril Petkov and the ministers in charge, the Bulgaria National Board of Tourism supported the PR expert's proposal to the Government to improve Bulgaria's reputation on the international market. This is just a suggestion.

Government 52

Government Tourism Internal International 52

Contently - Strategy

AUGUST 17, 2020

Like many businesses in the tourism and hospitality industry, Walks is turning to live video to remain open, stay connected with customers, and keep as many employees and contractors paid as possible. It was about shifting strategy, and making sure to have some live fun with it along the way. This time, however, the virtual was forced.

Travel 145

Travel Video Industry Tourism 145

PR Fuel

OCTOBER 8, 2022

They give tech companies complete control over the message and allow them to portray their brands in as significant of a light as possible. One last industry we’re going to discuss is the tourism industry. Therefore, they should use every marketing strategy that’s at their disposal. Perhaps you run a cruise line?

Industry 105

Industry Company Real Estate Tourism 105

Bianchi Biz Blog

FEBRUARY 1, 2024

The tourism sector significantly boosts the economy, with millions of international visitors supporting hospitality, retail, and entertainment sectors. Despite a tech-savvy environment, traditional media remains highly influential, underscoring the need for integrated strategies.

Marketing 106

Marketing Newspapers Print Local 106

Victorious PR

FEBRUARY 8, 2023

More and more organizations are turning to top PR agencies to help them craft their narratives, build their brand, and be seen in a world where everyone is fighting for visibility. In order to even have a business, you need to build a brand with a strong image. It can also help you share that brand with a much wider audience.

Industry 52

Industry Real Estate Healthcare Tourism 52

Victorious PR

FEBRUARY 8, 2023

More and more organizations are turning to top PR agencies to help them craft their narratives, build their brand, and be seen in a world where everyone is fighting for visibility. In order to even have a business, you need to build a brand with a strong image. It can also help you share that brand with a much wider audience.

Industry 52

Industry Real Estate Healthcare Tourism 52

Cision

MARCH 28, 2016

A crisis can strike your brand at any moment on any social media platform. And no matter the scenario — data breach, employee scandal or hashtag hijacking — your brand will almost immediately find itself under scrutiny. So how can your brand share its side of the story? Ready to prepare an active strategy?

Crisis 120

Crisis Tourism Crisis Management Energy 120

PRSay

JANUARY 29, 2019

One of Graham’s favorite example of this: KFC’s apologetic response to a chicken shortage, when the brand rearranged its name to spell “FCK” on a bucket of chicken. Graham challenged attendees to slow down and think about their communications strategies holistically, cutting out anything that doesn’t align with their target audience. “Be

Tourism 150

Tourism Employee Web Travel 150

Cision

JULY 5, 2016

Brands must build a loyal, engaged community to cut through the noisy, overcrowded market place and have an impact. Brands must go beyond simply posting and hoping for responses. They need to listen and use the data they glean to improve strategies and build better relationships with audiences. What’s holding them back?

Tourism 149

Tourism Community Data Tools 149

Critical Mention

SEPTEMBER 24, 2020

Tracking earned media is essential for PR pros, communications experts and marketers because it can help them to amplify brand awareness and build strategies for the future. Jessica is a marketing professional in the hospitality and tourism industry with a passion for content creation and digital marketing strategies.

Examples 130

Examples Transportation Media Tourism 130

Cision

DECEMBER 22, 2016

Caroline Michaud, Vice President of Corporate Communications and Public Relations at PHG Consulting, says to be competitive, clients must determine their specific brand and strategically position themselves in the marketplace. What are some of the biggest PR challenges travel brands and companies face? How can they overcome them?

Tourism 120

Tourism Travel Conference Crisis 120

Maxim Behar

FEBRUARY 18, 2024

if they have some financial, political, or strategic strategies, they will achieve them. However, can we reason for a lack of PR strategy to reach this broken telephone? Maxim: Not only is there no PR strategy, but there is also no political vision either. what kind of strategy are we talking about? Nothing turns on them.

Television 59

Television Tourism Strategy Policies 59

Deirdre Breakenridge

AUGUST 26, 2014

My area of expertise remains public relations as I utilize the core strategies and tactics that every PR professional incorporates into an effective campaign. If it’s a sizeable business, you would be part of a large communications team that almost operates as an agency and the brands or service areas assigned to you are like your clients.

Industry 316

Industry Fashion Travel Tourism 316

Cision

JULY 13, 2016

In this interview, Nick discusses how to approach integrated communication, why print may still have a place in your strategy and how to build relationships with reporters. I am most excited to jump in and help run our leisure tourism campaigns. What are the biggest PR and marketing mistakes brands make? Is there a downside?

Print 120

Print Tourism Transportation Film 120

PRSay

APRIL 19, 2023

Souza is a speaker at PRSA’s Travel and Tourism Conference, held June 20-23, 2023, at the Monona Terrace Community and Convention Center in Madison, Wis. John Elsasser is PRSA’s publications director and editor-in-chief of PRSA’s award-winning Strategies & Tactics.

Travel 67

Travel Tourism Storytelling Newspapers 67

Cision

MAY 11, 2016

Brenda Urban, director of communications at Klick Communications, says communication professionals must seek out brands that they love and are excited to work with. What are some of the biggest challenges hospitality and lifestyle brands face? The business strategies that work today won’t necessarily work tomorrow.

Television 120

Television Travel Tourism Pitching 120

Maxim Behar

SEPTEMBER 13, 2023

It has great people, not to mention beaches and mountains and spa tourism. If we come together, however, it must be with a strategy, a timetable, people who respond with a lot of creativity and we can present Bulgaria for what it is. Because Bulgaria has an awful lot of good things. All this, for years no one paid attention to him.

Tourism 64

Tourism Government Crisis Meeting 64

Cision

JULY 14, 2016

The media is constantly changing, and brands that fail to embrace innovation will remain stuck in the past and miss out on new opportunities. recommends keeping a close eye on the industry and market to ensure your brand is always current in its strategies. Lauren Kaufman, senior vice president at Spring, O’Brien & Co.,

Travel 120

Travel Agriculture Tourism Internal 120

Prakkypedia

JULY 8, 2014

Is there an existing communications strategy? A lot of organisations will have a communications strategy in place, but a surprising amount of organisations don’t. If you’re a communications professional, you know the value of a documented strategy which outlines your business objectives, your target audiences and your key messages.

Corporate 107

Corporate Communications Guidelines Policies 107

Maxim Behar

SEPTEMBER 13, 2023

It has great people, not to mention beaches and mountains and spa tourism. If we come together, however, it must be with a strategy, a timetable, people who respond with a lot of creativity and we can present Bulgaria for what it is. Because Bulgaria has an awful lot of good things. All this, for years no one paid attention to him.

Tourism 52

Tourism Government Crisis Meeting 52

Maxim Behar

APRIL 27, 2021

The PR expert Maxim Behar shares his ideas for the development of Bulgaria and highlights the importance of building the country's brand image, its positioning among the world's economic elite and the need of foreign investors. Ministry of Branding in Bulgaria… Why not? Therefore, if he does his job well, happiness will be achieved.

Government 52

Government Tourism Advertising Advertising 52

Presspage

OCTOBER 6, 2017

While the global strategy is created in the head office in Curacao, each individual office is responsible for creating tactics to best execute this strategy in their particular region. The primary focus of their Marketing and Public Relations efforts is branding and awareness of the holiday destination.

Tourism 122

Tourism SEO Storytelling Social Media 122

PRSay

NOVEMBER 20, 2018

However, these crisis-related pieces encompass only a small portion of what’s happening in the travel, tourism and aviation industries. From a communications perspective, Blue Sky’s creation is noteworthy in that reflects a PR strategy based on owned media — and not earned.

Internal 103

Internal International Travel Tourism 103

Shift Communications

OCTOBER 29, 2015

One of the most creative and useful strategies in social media these days is to utilize user generated social content (UGC). A few hours later, Maine’s tourism board reaches out to you and asks to use your picture. Why not use the 1000’s of photos tagging your brand on Instagram (with permission)? Mind if we regram it?”

Social Media 60

Social Media Media Tourism Guidelines 60

Communications Conversations

DECEMBER 19, 2018

Katy Epler, Richfield Tourism Promotion Board. Ianthe Zabel, 202 Strategy. Katie Heinze, Post Brands. Cameron Potts, Deluxe ( featured on the Talking Points Podcast in November ). Elizabeth Cooper, Second Harvest Heartland. Mark Hamel, Honeywell. Sue Serna, Cargill. Lindsay Stewart, Patterson Dental. Caitlin Rick, Explore MN.

Healthcare 60

Healthcare Banking Tourism Groups 60

Deirdre Breakenridge

OCTOBER 20, 2015

A few courses that got favored are: Social Media Strategy and Tactics, Grassroots Digital Advocacy, and Visual Strategies in Strategic Communication. I agree wholeheartedly with Natalie Tindall’s tweet, “For students at universities with many PR classes, you’re lucky.

Education 150

Education Training Course Social Media 150

MaccaPR

MARCH 30, 2017

Another innovative strategy that the MOA social media team undertook was combining the physical and digital worlds. Active social media channels and creative strategies such as these allow the MOA to even further capitalize on the more than 100,000 citizen journalists (e.g. What are some of your favorite social media campaigns?

Social Media 48

Social Media Media Tourism System 48

Waxing UnLyrical

NOVEMBER 22, 2010

When I was at Blogworld this year, listening to Todd Defren and Dave Fleet talk about how social media for PR has to be about building engagement year-round with people, around your brand or organization. I got up and asked them, “if that’s the case, why do we need PR agencies?” These fine folk did: Jan.

Community 82

Community Publicity Web Social Media 82

NewsWhip

APRIL 28, 2021

Kirsty O'Connor, Director of Content, Data + Digital for Middle East + Africa Hill+Knowlton Strategies. David Soutoul, Data + Analytics Manager for APAC Hill+Knowlton Strategies. Balancing global strategy & local market needs. The effect of brands helping during the Covid-19 pandemic. Read transcript.

Consumer 78

Consumer Measurement Local Data 78

Waxing UnLyrical

JANUARY 24, 2011

As smart WUL readers know, technology does not equal strategy, and it won’t solve all your organization’s problems. Of these, Mobify is my favorite, and they offer a free basic branded service and great discounts for non-profits on premium services. (You Image: Brad Stabler via Flickr, CC 2.0 Why do I like it?

Tools 99

Tools Marketing Nonprofit Mobile 99