Ishmael's Corner

SEPTEMBER 30, 2014

With the story “ The Invasion of Corporate News , The Financial Times became the latest publication to skewer brand journalism. I suppose the FT figured a headline along the lines of “You’re Too Stupid to Figure Out Journalism from Propaganda” might alienate readers. Because that seems to be one of the themes in the FT piece.

Journalism 150

Journalism Brand Branding Publicity 150

PRSay

NOVEMBER 12, 2020

Continue crafting pitches around links to the virus, or if you’re working with an unrelated topic altogether, then be sure to give it the best possible angle to break through to the outlets you’re targeting. “So The remote nature of O’Connor’s job means that he and others are approaching journalism in different ways.

Journalism 211

Journalism Report Interviews Meeting 211

Sword and the Script

AUGUST 15, 2017

Recently, I received notice from the publisher of a local business journal that the “People on the Move” section is up for sale. It looks to me like this change will take place at many, if not all, of the weeklies in the American City Business Journals (ACBJ) network. Conflicting interests. I’m not suggesting it’s easy.

Journalism 64

Journalism Brand Branding Advertising 64

Onclusive

NOVEMBER 8, 2023

PR professionals should create thoughtful, data-backed pitches, engage with reporters on social media, send swag (when appropriate), maintain relevant media lists, and manage all follow-through with reporters and journalists. Studies show that brand loyalty plays a huge role in why people spend their money the way they do.

Training 195

Training Media Training Reputation Crisis Communications 195

PRSay

AUGUST 17, 2020

How open journalists are to receiving pitches from communicators about topics unrelated to COVID-19. Pitch a story and not your spokesperson. Regardless of the topic you’re pitching, O’Connor says it’s important to pitch a journalist an actual story and not simply a person such as your spokesperson or expert.

Media Relations 157

Media Relations Journalism Media Survey 157

Onclusive

AUGUST 9, 2021

PR professionals are expected to create thoughtful, data-backed pitches, engage with reporters on social media, send swag (when appropriate), maintain relevant media lists, and manage all follow-through with reporters and journalists. Studies show that brand loyalty plays a huge role in why people spend their money the way they do.

Training 370

Training Media Training Reputation Crisis Communications 370

Landis PR

MARCH 4, 2024

Example: pitch a story on a newly opened hiking trail to an outdoors editor at a local newspaper who also has a following on social media. Showcasing your brand What you say and how you say it can support your brand personality. Is your brand quirky, fun and irreverent? Is your brand serious and scholarly?

Media Relations 107

Media Relations Media SEO Newspapers 107

ImPRessions - Crenshaw Communications

JUNE 3, 2021

Some I knew going in, but others are brand new. I was a journalism major in college and had dreams of reporting before I shifted to PR, so I know all about wanting to get that big scoop. Once we secure the right person to cover the story, we don’t pitch it to anyone else until it runs as an exclusive. Exclusive” .

Journalism 344

Journalism Internal International Pitching 344

PRSay

OCTOBER 4, 2021

In this preview Q&A, Welage discusses developing media campaigns, communicating results with senior leaders and improving the success rate of pitches. Earned media is exactly that — earned — and it’s built on pitching and nurtured relationships. percent of the pitches they receive. Starting on Nov.

Media Relations 202

Media Relations Media Pitching Case Study 202

Cision

FEBRUARY 18, 2016

When a brand can’t dictate the message anymore, it has to connect with its consumers. Want to learn the new rules of media pitching? Getting your client coverage in The New York Times or The Wall Street Journal still has value. It means that PR is becoming even more valuable for brands. It’s vital. 24 webinar today!

Brand 120

Brand Branding Advertising Advertising 120

ImPRessions - Crenshaw Communications

JULY 6, 2022

Digital technologies have disrupted both journalism and PR, in ways that often help us work together. Take the case of social media; what was once a creative space for brands to engage with customers is now so cluttered that making connections is difficult, and paid media strategies are often necessary. Manual media research.

SEO 333

SEO Analysis Meeting Travel 333

ImPRessions - Crenshaw Communications

AUGUST 9, 2022

In the PR world, when we kick-start a new engagement we may ask a client, “Where do you want to see your brand? Naturally, the initial response may be a preference for splashy stories in top-tier outlets like The Wall Street Journal, Bloomberg, New York Times, or Fortune. When it comes to media, do you have a ‘wish list’?”

Media 310

Media Retail B2B Journalism 310

Cision

OCTOBER 3, 2015

Pitching is like a science project. Each pitch is an experiment. In order to discover what works best, you must continue to test your pitching techniques. The dependent variable in this case is your writing, the independent variable whom you are pitching. Make a note of who accepted your pitch, where it was used and when.

Pitching 120

Pitching Report Social Media Measurement 120

Buzzstream

NOVEMBER 9, 2020

Can AI write a subject line – a good one at that – and follow with a solid pitch? . To determine the quality of writing produced by AI, BuzzStream and Fractl asked 500 public relations specialists, journalists, and other media professionals to rate a series of subject lines and pitches generated using OpenAI’s GPT-3 text generator.

Writing 62

Writing Pitching Survey Digital PR 62

Presspage

FEBRUARY 10, 2020

That means the journalists you’re contacting are overwhelmed with pitches; many of them poorly thought out or irrelevant. Long-winded PR pitches will lose a journalist’s interest almost immediately. Long-winded PR pitches will lose a journalist’s interest almost immediately. Personalize your PR pitches.

Pitching 78

Pitching Advertising Advertising Product Launch 78

Remote PR Jobs

SEPTEMBER 25, 2023

Try launching lookalike campaigns from traffic generated from an article you pitched. When you launch your paid media, you can ensure the audience you’re targeting is already familiar with your brand. Your goal when pitching should be to bring value to the reader. Improve your SEO. Make sure your press outreach does as well.

Publicity 100

Publicity Marketing Pitching Google 100

ImPRessions - Crenshaw Communications

NOVEMBER 4, 2020

An effective content marketing calendar will complement a PR campaign to help differentiate a brand and generate business growth. Sponsored content is content that an organization or brand pays to place and promote. As audiences grow more accepting of sponsored content, brands are using it to shake up the marketing mix.

Advertising 334

Advertising Advertising B2B SEO 334

Cision

JUNE 6, 2016

Recently, my team at Communications@Syracuse asked 25 communication professionals for their takes on the most crucial elements of a PR pitch. Responses included qualities such as relevance, personalization and brevity, but one of the key themes that emerged was the importance of making sure your pitch is timely and on topic. .

Pitching 120

Pitching Trends Data Industry 120

ImPRessions - Crenshaw Communications

NOVEMBER 17, 2023

They’re in a digestible format for offering ideas for media approaches, or insights that can inform a program or sales pitch. Muck Rack Daily Muck Rack is already a valuable tool for anyone in PR, and their newsletter is perfect for not only daily industry insights/trends, but also keeping tabs on moves in the journalism and media world.

Company 203

Company Trends Case Study Crisis Management 203

Burrelles Fresh Ideas

MARCH 5, 2024

However, media pitching and media relations to secure earned media still dominate the industry. Earned media refers to attention and exposure that a brand receives organically, without direct payment or control over the content. Earned media is a PR tool for reaching additional audiences and building brand awareness.

Media 97

Media Nonprofit Pitching Analytics 97

PRSay

APRIL 19, 2017

PR pros shouldn’t expect success every time they pitch a story — having three out of 10 pitches result in a placement is considered a good average — but a good PR professional will want to increase his or her chances of success in every way possible. Here are five types of pitches reporters don’t want to receive: 1.

Pitching 138

Pitching Report Writing Energy 138

ImPRessions - Crenshaw Communications

FEBRUARY 23, 2021

Businesses looking to kickstart a PR campaign may shoot for stories in publications like The Wall Street Journal or New York Times. Plus, since journalists at these pubs dive more deeply into industry topics, a mention or focus on your brand helps educate those you need to reach. . Trade allow more in-depth storytelling.

B2B 319

B2B Company SMB Automotive 319

Onclusive

AUGUST 22, 2017

The PR pro sends thoughtful, data-backed pitches, engages with reporters on social media, sends swag (when appropriate), maintains relevant media lists, and manages all follow-through with reporters and journalists. Owned Media/Content Strategy. Messaging & Positioning. Executive Thought Leadership. Speaking Engagements.

Media Training 397

Media Training Crisis Communications Conference Training 397

Cision

SEPTEMBER 30, 2016

We’ve got tips from Dao on what and how to pitch tasty treats and stories. I’m a Houston native, lifetime restaurant worker and NYU journalism graduate. How do you prefer to receive pitches? It’s also very apparent when someone is pitching something they don’t understand or care about. What is your specialty?

Pitching 120

Pitching Travel Trends Print 120

Onclusive

FEBRUARY 22, 2018

“Nail the elevator pitch.”. AirPR sat down with Mika and discussed unique communications strategies, moving from journalism to PR: AirPR: Tell us about TMI and how you help brands and organizations gain visibility and manage reputation. AirPR: You started your career in journalism. Mika: Nail the elevator pitch.

Interviews 284

Interviews Radio Small Business Pitching 284

PRSay

DECEMBER 27, 2022

For smaller brands, Twitter’s noisy platform and algorithms that determine what users see often work against their best efforts. We’ve all seen users tweet about poor customer service, but via Twitter brands can offer to resolve those issues faster than any other method. Beyond words: adding multimedia to story pitches.

Trends 126

Trends Pitching Twitter Nonprofit 126

ImPRessions - Crenshaw Communications

FEBRUARY 22, 2023

While traditionally PR work consisted of press releases, pitching, and occasional damage control, today’s PR teams must have a diverse digital skill set, including SEO strategy, social media savvy, data analysis and more. The internet and social platforms are key tools for storytelling, brand management and connection. Just ask Google.

Analytics 170

Analytics Tools Social Media Trends 170

Sword and the Script

JUNE 20, 2023

The latest 2023 State of Journalism survey by Muck Rack continues to reinforce this conclusion. Here are some of the journalism statistics worth considering. click image for higher resolution Point 5: 59% of journalists check a company’s social media site when reporting What does your brand’s social stream look like?

Twitter 128

Twitter Survey Journalism Social Media 128

Cision

SEPTEMBER 23, 2016

Moving fluidly between the worlds of journalism, business technology writing, marketing and PR, she does everything from writing editorial for C-Level IT publications to providing marketing support for organizations ranging from start-up to Fortune 500. How do you prefer to receive pitches? Can you be pitched via these channels?

Technology 120

Technology Pitching Insurance Insurance 120

Cision

JUNE 10, 2015

Gannett’s flagship brand, USA Today, has reinvented itself over the past five years to stay relevant to its increasingly mobile-focused readers. Once you’ve established that, then pitch a reporter, he continues. They found a way to bring what was happening at the time into their brand,” she says.

Pitching 120

Pitching Policies Ethics Mobile 120

Sword and the Script

JULY 27, 2021

Where some see diminishing value in media relations others see opportunity; the best way to improve results is to use a combination of pitching, content and social media. They don’t pitch stories but beg for links and make other nonsensical requests (I get these every day too). These overshadow even relevant pitches.

Media Relations 173

Media Relations Media Pitching Survey 173

PRSay

MARCH 18, 2020

At MediaSource, we’ve been speaking with our key media contacts to keep a pulse on what’s happening in newsrooms, and speaking regularly with our partners in journalism. In our recent conversations with journalists, it is clear that pitching stories as you may have done in the past is not an effective tactic during this news cycle.

Resources 214

Resources Pitching Television Radio 214

Sword and the Script

JULY 26, 2022

It means you spend a lot of time researching publications, figuring out their editorial point of view, drafting pitches, getting rejections or no response at all, and all potentially with no reward. Paid media can get your brand in front of eyeballs, but during a recession, that may not be enough to lead to a purchase.

Media 169

Media Pitching Agency Guidelines 169

Bianchi Biz Blog

NOVEMBER 6, 2023

Since I graduated in December 2021, I’ve been an associate editor within the engineering field, first for Microwave Journal and since January at EE World Online and all the sites it handles. How long have you been in journalism and how did you get started? What advice do you have for PR people who want to pitch you? Use people.

Meeting 92

Meeting Engineering Journalism Media 92

ImPRessions - Crenshaw Communications

OCTOBER 8, 2020

For example, there are multiple contacts at The Wall Street Journal that cover cybersecurity. Approaching any one of them without understanding what they cover will ensure your pitch is ignored. Cybersecurity PR pros must be savvy enough to understand the nuances of media targets’ disciplines within the cybersecurity space.

Enterprise 261

Enterprise Privacy Government Software 261

Cision

JULY 25, 2017

Now, there are certainly quick and easy ways to get backlinks to your brand’s website, but if they’re quick and easy, they’re more than likely going to be low-quality. This leaves your quick-and-easy backlink strategy fruitless and your brand still at the bottom of the SEO barrel. Follow him on Twitter @nbell94102.

Strategy 257

Strategy How To SEO Engineering 257

Bianchi Biz Blog

AUGUST 21, 2023

As the face of our brand, I am responsible for traveling to industry events and networking with our readers, advertisers and others. How long have you been in journalism and how did you get started? What advice do you have for PR people that want to pitch you? We also want them to be interesting and easy to read.

Meeting 72

Meeting Automotive Engineering Journalism 72