Cision

DECEMBER 2, 2015

So how can you persuade influencers to get on board and help spread the word about your brand? Once you’ve done your research and determined the right influencer for your brand, it’s time to recruit them. Here are three guidelines for asking influencers to team up with your brand: Want more tips on how to connect with influencers?

Brand 120

Brand Branding Guidelines Pitching 120

Onclusive

NOVEMBER 8, 2023

Owned Media & Content Strategy Owned media consists of publishing content on brand-owned channels such as a customer-facing blog, email campaign, or social media outreach. Messaging & Positioning Having a clear brand established, along with representation of your values and mission statement, has never been more important.

Training 195

Training Media Training Reputation Crisis Communications 195

Prohibition

DECEMBER 12, 2023

The Magic Write tool impressively transforms any piece of written content and adjusts the brand voice according to what you want. It’s ability to process vast amounts of information can be a goldmine for generating creative concepts. Don’t neglect brand guidelines. ChatGPT Another tool you can’t go wrong with, is ChatGPT.

Guidelines 62

Guidelines B2C Tools Creativity 62

5W PR

DECEMBER 19, 2023

In the dynamic world of media and marketing, creating a PR stunt that captures attention and aligns with your brand’s values and marketing goals is a high-wire act of creativity and strategy. When executed successfully, it can skyrocket brand awareness, generate buzz on social media, and even make headlines.

How To 78

How To Ethics Measurement Creativity 78

Onclusive

AUGUST 9, 2021

Owned media consists of publishing content on brand-owned channels such as a customer-facing blog, email campaign, or social media outreach. Having a clear brand established, along with representation of your values and mission statement, has never been more important. Owned Media & Content Strategy. Messaging & Positioning.

Training 370

Training Media Training Reputation Crisis Communications 370

ImPRessions - Crenshaw Communications

JANUARY 11, 2022

In PR, there is room to be more subjective, adopting the client’s voice to promote their brand or products. They will make sure any content created represents their brand and that a quote accurately reflects their message. We can still be inventive within a messaging framework; it just takes extra research, effort and creativity. .

Writing 294

Writing Journalism Pitching Guidelines 294

Shift Communications

JUNE 19, 2015

In 2009, the Federal Trade Commission (FTC) came out with guidelines regarding disclosure of endorsements that were significantly updated to take into account the ever-expanding domain of online advertising and social media. Reading and then understanding said guidelines in the Federal Register caused many a migraine for marketers.

Guidelines 60

Guidelines Agency Pinterest Privacy 60

Buchanan PR

JANUARY 20, 2023

Photo by Casey Murphy on Unsplash With the approach of one of the greatest events in sports, it’s natural for creative PR minds to start thinking of ways their brand or client can capitalize on a Super Bowl tie-in. Don’t be afraid to turn on your creative juices as the Super Bowl approaches.

Guidelines 56

Guidelines Sports Creativity Advertising 56

Cision

NOVEMBER 30, 2017

When you invite internal and external subject matter experts to contribute to your content marketing program, it’s important to have guidelines for them to follow. Think of your content contributor guide as a map for creatives to follow. increase brand awareness. Guidelines for Submitting. Guidelines for author bios.

How To 177

How To Guidelines Content Marketing Video 177

Contently - Strategy

MARCH 25, 2024

As a result, designers and marketers are constantly experimenting with new aesthetics to create content that resonates with audiences and keeps them engaged long enough to turn them into loyal brand advocates. Brands infuse memories and warmth into their present visuals to offer that comfort. Image by Burger King 2.

Trends 52

Trends Strategy Marketing Brand 52

5W PR

SEPTEMBER 27, 2023

It’s a time when consumers are ready to spend, making it a chance to increase sales and brand recognition. However, as a general guideline, there is a way when companies should consider starting their holiday marketing preparations. Influencers can help companies reach a wider audience and lend credibility to the brand.

Marketing 78

Marketing Guidelines Consumer Mobile 78

Communications Conversations

MARCH 30, 2022

I’m talking about brands that post videos on LinkedIn in the wrong format (vertical). I’m talking about brands that post videos on Facebook without captions. I’m talking about brands that re-post their most recently 60-second spot on Insta. These brands aren’t taking social video seriously.

Video 113

Video Guidelines Advertising Advertising 113

5W PR

AUGUST 22, 2017

Social media has grown from a simple place to connect friends and family to a marketplace for brands of all sizes. Various social platforms like Facebook, Instagram and Twitter have allowed brands to reach consumers through engaging content, low-cost advertising and influencer partnerships.

Social Media 92

Social Media Guidelines Media Handbook 92

Sword and the Script

OCTOBER 3, 2023

This feature fine-tunes content, aligns tone with brand guidelines”; Recommended topics. The partnership gives PR Newswire customers access to AKA creatives – ostensibly to help produce videos to go with their press releases. Among the generative AI functionality, the release cites are: Copy edits.

Analysis 147

Analysis Tools Software SMB 147

Buzzstream

MARCH 7, 2024

But, by developing a new set of guidelines, Google can disrupt the years of scaled link building with minimal oversight that brands have become accustomed to relying on. You can also get creative with this approach. ” But it echoes what you see in the Helpful Content guidelines.

System 62

System Google Policies Guidelines 62

Sword and the Script

NOVEMBER 26, 2016

In an age of ad blocking, brands have to transition away from solely sponsoring or being associated with the content their customers or prospects want or need. Instead, brands have to also produce the desired content. Big Brands: Content Marketing isn’t a Campaign, It’s a Culture. It’s well worth a read as well.

Brand 60

Brand Branding Content Marketing Film 60

5W PR

MAY 19, 2020

Creating that communications funnel takes time, discipline, and creativity. Deadlines are constant and, when they pass, their creative team is already working on the next story. Craft a definitive message that shows the media contact exactly what sets the brand and its message apart from the stack of other entries in their inbox.

Guidelines 88

Guidelines Creativity Report Writing 88

Shift Communications

DECEMBER 14, 2022

A Q&A on Citrix’s Standout Social Media Campaign with Heath Rudduck, Chief Creative Officer. Heath: We took the battle insight concept literally and created a rap battle video series between the two Citrix products amorphized as branded robot characters. Give us the 1,000-foot view of the campaign.

Community 78

Community B2B Social Media Video 78

Konnect Agency

NOVEMBER 9, 2021

As the end of the year quickly approaches, brands are vigorously planning holiday campaigns, promotions, and any other efforts to finish out 2021 strong. These strategies may include incremental digital ads, brand partnerships, events, and influencer campaigns. Providing Clear Creative Guidelines.

Creativity 59

Creativity Analytics Guidelines Agency 59

Communications Conversations

MARCH 1, 2019

When it comes to influencer marketing, a lot of the content I’ve read over the last year or so has focused on one of two areas: How to SELECT influencers that are right for your brand; and how to MEASURE success once you’ve engaged these influencers. to gain firsthand knowledge behind the brands they are about to represent.

How To 99

How To Guidelines Creativity Examples 99

Stephen Waddington

MARCH 3, 2020

This blog got exclusive access to a brainstorm in one of London’s leading creative shops. CREATIVE TEAM: dirty pants are the tragedy and Skidz is the hero Skidz are more than just pants, they’re a life philosophy. Creative ideas AR will come out of the trough of disillusionment in 2020. ACCOUNT TEAM: love this creative idea.

Pitching 79

Pitching Agency Creativity Guidelines 79

wiredPRworks

APRIL 13, 2022

With tight regulations and even tighter internal compliance guidelines, there’s no free and easy posting. Get ready to get creative in new ways that connect brands, experiences, and customers – while you’re still in compliance! Learn more about McGuffin Creative Group. Connect with Chris McGuire on LinkedIn.

Financial 52

Financial Social Media Banking Media 52

Konnect Agency

APRIL 20, 2023

Brands are leveraging social media platforms to reach their target audience through trusted influencers with great success. This movement refers to the intentional act of influencers reducing their partnerships with brands and promoting a more authentic and genuine connection with their audience. billion in 2023.

Trends 52

Trends Marketing Ethics Consumer 52

Deirdre Breakenridge

NOVEMBER 11, 2019

Be Creative. The medium offers a chance for your business to tell your customers how to engage with content, build your brand and tell stories. We can’t always predict what will resonate, so it’s important to not stick to a formula or rigid guidelines. Podcasting is personal. Collaborate with Targeted Partners.

Community 206

Community Nonprofit Conference Social Media 206

Cision

OCTOBER 21, 2015

Press releases are chock full of benefits for building brand recognition and gaining publicity. Each press release distribution service has its own set of editorial guidelines for users to follow, but failing to read those guidelines before submitting a press release for distribution can cause a setback for all involved.

Guidelines 120

Guidelines How To Writing Creativity 120

Beyond PR

JUNE 9, 2016

I recently reached out to Bradley to better understand how he so successfully injects creativity into an otherwise very conservative market. Bradley warns that some B2B marketing tends to be so creatively safe it teeters on the edge of boring and risks not engaging its audience. We’re talking to the same person.

Creativity 40

Creativity B2B Guidelines Energy 40

PRSay

JULY 6, 2020

For many years, offices with open floor plans helped generate creativity for PR professionals. But we can be just as creative during virtual meetings as we are when together in the same room. The CDC also has guidelines that you can follow. Wear cloth face covers. Hold virtual meetings. Network and pursue new business virtually.

Employee 189

Employee Skype Meeting Nonprofit 189

Onclusive

JUNE 14, 2017

Brand strategy teams set mandates around key messages by creating a boilerplate, message card, branding guidelines and so forth. Marketing’s job is then to identify key audiences and directly market to them through the lens of the brand. Marketing Goal 2: Better position your brand or product. Magazine, and more.

Marketing 170

Marketing Measurement Trends B2B 170

Prohibition

JULY 28, 2021

Brands across all sectors, in all industries are utilising video content as part of their marketing strategy as a way to convey key messages, showcase a product launch or introduce a key spokesperson. Initially, video content was more favoured by consumer brands as it offered a more light hearted and often fun approach to content.

Video 62

Video Corporate Product Launch Film 62

Barokas

JUNE 7, 2019

Celebrity endorsements have been around for more than a century, but the 80s ushered in a new era of celebrity that not only elevated brands, but profits as well. Along with Air Jordans, how brands engage and promote their products and services has evolved. Many are instead turning to influencers— so naturally, brands should follow.

Marketing 94

Marketing Guidelines Consumer YouTube 94

Cision

JUNE 22, 2017

Since then, his work at MCS has included the successful implementation of PR activities through the many stages of a drug’s lifecycle including early clinical trial data, FDA approval, direct-to-consumer and reinvigorating older brands. What are some of the biggest PR challenges healthcare brands face? How can they overcome them?

Healthcare 266

Healthcare Analytics Agency Trends 266

Landis PR

OCTOBER 25, 2021

Guidelines change week to week, and confusion is the only constant. Don’t be that confusing brand or service. What works and what doesn’t varies by brand/client/organization. Any brand/organization with people has stories. Encourage others to think creatively. Find your matches. Marshall your troops.

Healthcare 98

Healthcare Communications Measurement Resources 98

ImPRessions - Crenshaw Communications

DECEMBER 6, 2016

The guideline recommends that 70% of social content be non-brand focused and 30% brand-focused. We’re looking at packaging the percentages differently by incorporating a third category — more creative, original content, some created solely for social media channels. Also recommended? Self) Publish or Perish.

Social Media 120

Social Media Media Comparison Guidelines 120

5W PR

NOVEMBER 17, 2017

In the world of influencer marketing, one thing is certain –a creative, properly executed campaign with just the right influencers can work wonders for a client by increasing brand visibility, creating buzz and even generating sales. It’s important to remember that no guideline is set in stone. By: Ashley, Account Director.

Marketing 74

Marketing Guidelines Agency Creativity 74

Cision

JULY 11, 2015

Hosting an Instagram contest is an effective way to build buzz around your brand and increase awareness for your services. Offer a prize that is relevant to both your audience and brand to drive engagement. Images: Michael Coghlan ; Stròlic Furlàn (Creative Commons). Need proof? Instagram suggests a two-month time span.

Instagram 120

Instagram Guidelines Travel Pitching 120

Konnect Agency

OCTOBER 22, 2020

For those like myself working in fields such as public relations at a brand strategy agency , robust planning is the norm and also essential to our clients’ success. If so, continue to count on that as a driver and brainstorm creative avenues for your brand to fit into those conversations. Creativity is a Must.

Creativity 52

Creativity Guidelines Agency Retail 52

Prohibition

MARCH 4, 2021

Working with influencers is an effective way to reach and engage with target consumers and is something that most brands include within their social media marketing strategy. When brands chose to partner with the right influencer, the partnership comes across authentically – which is the key to successful influencer marketing.

Instagram 62

Instagram Marketing Social Media Comparison 62