ImPRessions - Crenshaw Communications

JANUARY 16, 2019

Normally when a company manages to generate international attention and earn millions of views for a brand message, it’s a win. Certainly the controversy has been a huge boost for the ad before its official launch on Super Bowl Sunday. The brand’s 30-day average is only 2000. First, there’s the issue of tone.

Advertising 236

Advertising Advertising Video Ethics 236

ImPRessions - Crenshaw Communications

OCTOBER 11, 2018

Good public relations can be an essential way for a brand to stand out from the pack, especially in the B2B/ technology sector. 6 PR tactics to differentiate your brand. A company can set itself apart by speaking in a distinct brand voice. A company can set itself apart by speaking in a distinct brand voice.

Brand 196

Brand Branding Reddit B2B 196

Flack's Revenge

JULY 3, 2019

Should brands get involved in culture wars? E.g. some thought that Nike was very shrewd in hiring Colin Kaepernick as a brand ambassador. He’s polarizing, but the bold move seemed to sync with their brand. Some say that brands should express human, relatable qualities. Either way, they placed their bet.

Brand 149

Brand Branding Ethics Company 149

Reputation Us

OCTOBER 4, 2021

Should you take a stand as a company? In the group’s 2019 research , globally 54 percent agreed, “a CEO speaking publicly on controversial political and social issues that I care about” is important when considering an organization as a potential place of employment. THREE Actions to Take NOW. What’s ahead?

Reputation 78

Reputation Crisis Management Employee Government 78

Reputation Us

OCTOBER 4, 2021

Should you take a stand as a company? In the group’s 2019 research , globally 54 percent agreed, “a CEO speaking publicly on controversial political and social issues that I care about” is important when considering an organization as a potential place of employment. THREE Actions to Take NOW. What’s ahead?

Reputation 78

Reputation Crisis Management Employee Government 78

ImPRessions - Crenshaw Communications

MAY 18, 2018

While top-tier marketing and advertising are valuable, associated PR campaigns can help propel a brand to the next level of emotional attachment. You feel connected to these brands. Some customers are initially attracted to certain brands because they like their ad message. 4 ways PR creates brand attachment.

Brand 149

Brand Branding Storytelling B2B 149

NewsWhip

DECEMBER 21, 2022

It’s been a busy year for brand coverage, with what feels like years worth of media packed into 12 short months. In this blog, analyzing the top brand stories from 2022, we’re going to share the dominant brands, themes and voices driving public engagement. Twitter dominated attention. And it resonated with people.

Brand 78

Brand Branding Policies Local 78

ImPRessions - Crenshaw Communications

AUGUST 4, 2016

When done well it creates a public platform and builds brand visibility designed to resonate with customers. The right campaign can also humanize a corporate brand and engage individual customers and stakeholders in a powerful way by tapping their emotions. Millennials Rewards Principled Brands.

Brand 120

Brand Branding Corporate Study 120

Sword and the Script

NOVEMBER 13, 2018

A few weeks ago, we published results to a survey of 263 respondents – Should Brands Take a Public Stand on Politics? A few weeks ago, we published results to a survey of 263 respondents – Should Brands Take a Public Stand on Politics? I believe they would be taking a risk of losing sales.”. “It

Brand 87

Brand Branding Survey Analysis 87

Flack's Revenge

DECEMBER 5, 2018

In a nutshell, issues have surfaced over the past couple of years (related to fake news, online manipulation, growing privacy concerns as examples) that I believe drive the need to take stock and possibly reevaluate digital strategies. What’s not safe is ignoring social conversations, especially those related to your brand and category.

Social Media 149

Social Media Marketing Media B2B 149

Flack's Revenge

JANUARY 10, 2019

Drew Neisser: What’s not safe is ignoring social conversations, especially those related to your brand and category. Interestingly, brands that take a stand, even a controversial one, are generally way ahead of those that sit on the sidelines. Also, the devil is in the details. Neal: Definitely.

How To 159

How To Facebook Social Media Advertising 159

PRSay

APRIL 15, 2021

In this tumultuous past year, stakeholders want to know where companies and CEOs stand. Even if it takes you an extra day to formulate a thoughtful response, getting it right is better than getting it done.” Whether to speak out on political or social issues will be different from company to company.

Company 189

Company Employee Internal International 189

PRSay

SEPTEMBER 17, 2019

Did you stand in line for the release? Popeyes played on a 2017 controversy where a California brunch spot was caught using the chain’s chicken in their own sandwich. PR pros can take note: it’s best to launch with a plan in place, not wing it as you go. Which version did you like? Did you get one before they sold out?

Product Launch 149

Product Launch Storytelling Social Media Video 149

ImPRessions - Crenshaw Communications

SEPTEMBER 20, 2018

Last month, Jack in the Box was embroiled in a mini-controversy about its TV ad campaign for new teriyaki bowls in which men and women in an office talk about how much they like each other’s “bowls” – punning on the word “balls,”obviously. Could it have intentionally courted controversy by making light of workplace harassment issues?

Corporate 149

Corporate Viral Community Crisis 149

Sword and the Script

JANUARY 3, 2023

Public relations professionals create and maintain a positive image for their organization, often through the use of marketing, branding, and communication strategies. It’s not a bad take. It struck me as brilliant, and I decided to replicate his experiment with public relations. What is public relations?

Interviews 99

Interviews Publicity Technology Social Media 99

NewsWhip

OCTOBER 28, 2022

It was their job to try and crash-land the Adidas brand after Kanye West’s partnership sent their reputation into a tailspin. . Instead, Adidas broke three cardinal rules of PR that – if unbroken – would have saved the brand and its writing team. . Brands love a celebrity endorsement until the wind of public opinion changes direction.

Crisis Communications 148

Crisis Communications Crisis Writing Social Media 148

Prohibition

JULY 10, 2023

It would have gotten people talking at the best of times, but the conditions for this were absolutely perfect – the original Rocket Man performing at a festival where people want good food but hate standing in the queues. The art collective is quickly making a name for itself as an out-of-the-box brand in a space that’s difficult to do so.

Tourism 62

Tourism Fashion Social Media B2C 62

ImPRessions - Crenshaw Communications

AUGUST 15, 2018

To avoid wasting time it’s good to know whether the speakers are generally from sponsors, vendors, agencies, or brands. Submissions often ask for extensive company financial and biographical information, which will take time to be compiled and polished. But how does a young company generate such opportunities?

Conference 136

Conference Enterprise Technology Financial 136

ImPRessions - Crenshaw Communications

JULY 24, 2018

In many cases, well-known companies have come up with creative ways to take a stand or respond to a public challenge. Some brands spoke out in response to crises, while others may have created crises by speaking out. Only time will tell if these maneuvers are true PR wins or losses, but here’s our take.

Real Estate 120

Real Estate Policies Corporate Healthcare 120

Sword and the Script

MARCH 16, 2021

Add to that marketing leaders had little certainty as to how long this would take to play out. Marketing improved its standing. Creative teams showed remarkable adaptability and “gained a higher standing in business, which relied on their expertise to support the remote work transformation.”. in June 2020.”.

Survey 151

Survey Marketing B2B Comparison 151

ImPRessions - Crenshaw Communications

JUNE 5, 2018

Most often, reactive PR is associated with “newsjacking,” where a brand may seize on a trending news story through social posts or expert commentary in the media. PR wins from brand commandeering. And it did so in a dignified manner, taking home a reactive PR win. Arby’s hits back with humor.

Brand 160

Brand Branding Viral Crisis Management 160

Mark My Words

SEPTEMBER 7, 2018

Brands and leaders with purpose who can articulate their values simply can demand action now. Nike is a brand tattooed in American history but not one without press backlash at times. So should companies avoid controversy? Their latest campaign not only gets behind who they are as a brand but who their core customer is.

Corporate 60

Corporate Internal International Consumer 60

Stern + Associates

JUNE 22, 2023

His research and engaging lessons reveal that an organization’s communication team is a vital management function that executes strategy and builds the corporate brand. Communication is a strategic general management function and such an important tool.

Strategy 62

Strategy Communications Crisis Communications Corporate 62

5W PR

JUNE 1, 2020

When a brand is part of that massive submission blizzard, they need a way to stand out. This includes an introduction that takes into account the reporter or gatekeeper’s preferred method of communication. This includes an introduction that takes into account the reporter or gatekeeper’s preferred method of communication.

Pitching 88

Pitching Guidelines Report Communications 88

Reputation Us

NOVEMBER 15, 2021

It only takes one crisis to permanently harm your company’s image. Today, most corporations value brand and reputation ahead of property, plants and equipment.”. Loss of reputation is a big risk for any brand. This can have major repercussions to your customers’ confidence, staff morale, recruiting efforts and future sales.

Insurance 97

Insurance Insurance Exercises Reputation 97

Mark My Words

SEPTEMBER 6, 2018

“Her brand is in tatters now but she has the opportunity to rise above this. “Her brand is in tatters now but she has the opportunity to rise above this. . “Her brand is in tatters now but she has the opportunity to rise above this. The Mirror. ” See full article here: [link] . .”

Crisis 60

Crisis Brand Branding Communications 60

MaccaPR

JULY 24, 2019

Corporate Social Responsibility (CSR) campaigns are on the rise as brands explore how they can stand out in a crowded, noisy marketplace, position themselves apart from their competition and make a statement with consumers. The most successful CSR initiatives are authentic, engaging and further the brand’s mission.

Corporate 116

Corporate Retail Policies Employee 116

Shift Communications

SEPTEMBER 13, 2017

However, given the sheer volume of companies that see the opportunity in “revolutionizing” finance, shadow banking continues to grow the competitive landscape to a size where any one brand has minimal chance of breaking through. Take small business lending, for example. Stand Out From The Crowd. The Rise of Shadow Banking.

Banking 79

Banking Financial Advertising Advertising 79

Melissa Agnes

AUGUST 22, 2016

They are both personal brands who have suffered negative material impact due to poor judgment and unethical (public) behavior. As professionals, we’re all personal brands. But apparently that’s not the case, so I’m taking the time to say it. Important crisis management lessons to learn (and implement).

Crisis Management 100

Crisis Management Crisis Leadership Employee 100

Mark My Words

OCTOBER 6, 2020

Borkowski doubts that Meghan’s earnings would have been linked into a revenue share with every participant taking part. He continued: “They (Harry & Meghan) still need high levels of publicity, both for their brand but more importantly to send a signal to the British royal family – they ain’t going nowhere.

Publicity 60

Publicity Brand Branding Media 60

Prohibition

JANUARY 7, 2020

With this in mind, brands have found it essential to have an established online presence to retain their audience’s attention and stand out from the crowd. The popular high street bakery has embraced their personality through developing and implementing a ‘tongue-in-cheek’ and occasionally controversial social strategy.

Twitter 62

Twitter Brand Branding Social Media 62

Mindful Marketing

DECEMBER 18, 2022

” Unfortunately, that’s the image that many people now associate with the luxury brand Balenciaga. ” Severe backlash against the brand has included stinging social media posts and celebrity condemnations. ” Severe backlash against the brand has included stinging social media posts and celebrity condemnations.

Advertising 87

Advertising Advertising Ethics Fashion 87

Prohibition

APRIL 23, 2020

Brands and businesses know how important it is to protect their reputation. It doesn’t take much to provoke a crisis, sometimes just a simple mistake on social media can be enough. Unlike a lot of brands in 2019 that failed to do so. Nowadays, it can all be done in the public domain.

Crisis 62

Crisis Telecommunications Reputation Crisis Communications 62

ImPRessions - Crenshaw Communications

MARCH 21, 2017

Its controversial CEO just keeps stepping in it, and even when he doesn’t, the bad headlines keep on coming. Take the now notorious case of the Reese’s Christmas tree candy scandal. Uber may top the current list of major companies with public relations worries. We think not. Have the right spokesperson in place.

Airlines 136

Airlines Reputation Product Launch Crisis 136

PRSay

DECEMBER 18, 2019

4, Daryl Morey, general manager of the NBA’s Houston Rockets, sent a tweet that said “Fight for Freedom,” and “Stand with Hong Kong.” In the United States, the controversy over Morey’s tweet was arguably greater than in China. Within hours of sending the message, Morey found himself the subject of a Twitter uproar.

Corporate 100

Corporate Crisis Management Crisis Government 100

Shift Communications

OCTOBER 7, 2016

Almost Famous – Take Risks. However, as you develop your skills in the PR field, taking the lead and changing the game can result in great rewards. William took a risk to follow his dream of becoming a writer by going on tour with a controversial band at a young age, standing up to his mother in the process.

Guidelines 129

Guidelines Trends Industry Financial 129

Sword and the Script

AUGUST 11, 2018

It’s an idea that’s been branded in the minds of marketers, especially those that grew up around the dot-com era. The Big 4 accounting firms, including Deloitte, continue their advancement into the marketing vertical and they already have a long-standing relationship with the CFO. Marketing must be aligned with sales.

Marketing 72

Marketing B2B Pitching Advertising 72