Sword and the Script

JUNE 23, 2020

In my area of expertise – marketing and PR for B2B technology companies – strategic communications programs take time to show value. Broadly speaking, advertising technology tools inform advertisers of clicks on digital ads within or around an article (or video). In other words, what is it you want to achieve? At least in the interim.

Measurement 94

Measurement Communications Survey B2B 94

Burrelles Fresh Ideas

MARCH 12, 2024

You can build on the efforts of PR professionals by creating your own content writing strategy. Get ahead of the competition by utilizing pre-launch techniques like web-based content creation and influencer marketing. When she isn’t writing, you can find her with her nose buried in a book or hiking with her dog, Charlie.

Social Media 79

Social Media Strategy Media Reputation 79

Burrelles Fresh Ideas

SEPTEMBER 26, 2023

Data collection can be easier when you’re holding online events or interacting with communities on your web channels. You should also utilize technology. When she isn’t writing, you can find her with her nose buried in a book or hiking with her dog, Charlie. Tools are often built into the platforms you use.

Community 92

Community How To Marketing Data 92

Burrelles Fresh Ideas

NOVEMBER 21, 2023

Vetting Sources As a professional communicator, you should be able to spot unreliable sources that publish dubious information on the web. Experience: Has the author had a lengthy career in the field they’re writing about? If so, are the citations recent and relevant to the topic the author is writing about?

Google 80

Google Reputation Analytics Industry 80

Sword and the Script

JANUARY 22, 2019

In the late 1990s, he finished school with a degree in Photography and interest in the web. He began learning all he could about websites and interactive tools – and eventually landed a job at a technology start-up. He transformed that appreciation into his own digital agency business, and even a few books.

Brand 79

Brand Branding Banking Consumer 79

Sword and the Script

JUNE 26, 2018

It was cumbersome…but a vast improvement from books-on-tape. The interviews home in on the subject matter – rather than ask “what inspired you to write the book.” As such his podcasts serve as cliff notes and a good way to test drive a book before buying it. Here’s a good example: Thinking in Bets with Annie Duke.

Marketing 88

Marketing B2B Interviews Content Marketing 88

Critical Mention

AUGUST 5, 2018

Follow her for a fantastic collection of industry articles from around the web. You can find out more in this interview with Deirdre or in her new book “ Answers for Modern Communicators ,” in which she dives into invaluable PR strategies that will further your PR career to new heights. Sarah Evans. prsarahevans. Until next time!

Twitter 77

Twitter Radio Social Media Print 77

ImPRessions - Crenshaw Communications

MAY 3, 2017

Write more and write better. Good, error-free writing is under threat today. It seems the need for speed in writing and editing is taking its toll. One of the best ways to improve your writing is to create the ideal environment in which to write. Embrace technology and look for new tools.

Writing 149

Writing Education Pinterest Creativity 149

Stephen Waddington

NOVEMBER 21, 2018

John O’Brien and Andrew Cave’s book The Power of Purpose is a good guidebook to organisational purpose. #2 If, like me, you’re a Remainer and two years on from the referendum you’re struggling to figure out why the UK voted to leave the EU, Robert Peston’s book WTF? is a helpful primer. It’s a power form of advocacy.

Publicity 120

Publicity Analysis Measurement Tools 120

Sword and the Script

NOVEMBER 12, 2016

The eMarketer report drew from surveys conducted by Pan Communications , the B2B Technology Marketing Community on LinkedIn, and the Atlanta-based demand generation firm, Annuitas. Not every answer a customer provides belongs on the web – it might be suited in buyer persona. Market Research Mistake: Falling in Love with an Idea.

B2B 115

B2B Marketing How To Survey 115

Sword and the Script

APRIL 6, 2021

I took a quick look back to review what was going on then, and thought the subhead accurately summarizes that snapshot in time: Some PR technology vendors have made pandemic-related announcements, but there’s a bit of “business as usual” too. Where Moz was once the undisputed leader among SEO tools, SEMrush has challenged that thinking.

Media 106

Media SEO Analytics Analysis 106

Flack's Revenge

JULY 11, 2018

As ad whiz David Ogilvy said in his book On Advertising (related in this Fast Company story ): “You can do homework from now until doomsday, but you will never win fame and fortune unless you also invent big ideas. The media don’t want to write puff pieces about products and companies. The media just didn’t care.

Insurance 204

Insurance Insurance Advertising Advertising 204

PR 20/20

SEPTEMBER 21, 2017

More specifically, can we use machines to write blog posts at scale?”. I didn’t understand the underlying technology at the time, but when I read Automate This by Christopher Steiner in late 2012 I became convinced that artificial intelligence would transform marketing as we know it. And, then, of course, there’s Amazon.

Marketing 53

Marketing Software eBook Technology 53

MaccaPR

APRIL 18, 2017

A media directory may identify a journalist as covering technology – but is he or she covering Apple’s iPhone apps, or wearable technology, or enterprise level software? So Muck Rack indexes every article that the reporter writes and uses big data to make it quickly searchable.”. Wall Street Journal technology titan?

How To 121

How To YouTube Pitching LinkedIn 121

Where the Fishermen Ain't

FEBRUARY 21, 2016

As of today, I will have been writing about the promise of blockchain technology for corporate communications for exactly a year. This is the first time I started bringing cryptocurrency concepts into my writing. When it came to exploring blockchain technology, it didn’t happen again. What I Got Right. What Needs Work.

Technology 20

Technology Writing Government Corporate 20

Where the Fishermen Ain't

FEBRUARY 21, 2016

As of today, I will have been writing about the promise of blockchain technology for corporate communications for exactly a year. This is the first time I started bringing cryptocurrency concepts into my writing. When it came to exploring blockchain technology, it didn’t happen again. What I Got Right. What Needs Work.

Technology 20

Technology Writing Government Corporate 20

Bianchi Biz Blog

MAY 17, 2021

I work out of my home and call my freelance writing business Baxter TechWrite. Today, the majority of articles I write are for Transport Topics , but I have also worked on four different Confidence Reports for NACFE , the North American Council for Freight Efficiency. Hence my desire to write such a piece.

Meeting 66

Meeting Automotive Engineering Media 66

Cision

APRIL 18, 2016

Many of the sessions at F8 emphasized design for the mobile web (differentiating from mobile apps) and emphasized optimization for international users (specifically the minuscule load times of the Instant Articles product). Improved Comments Plugin. Instant Articles Open to All. 360-Degree Video Support. Shared Media.

Facebook 0

Facebook Mobile Analytics Advertising 0

Buzzstream

JANUARY 5, 2024

They typically use a mix of public data, crawling technologies, and databases to find and verify email addresses. Luckily, several free tools on the web help with email address verification. NeverBounce can verify 10 for free before booking a demo. MailerCheck offers 200 free verifications for signing up for a free account.

How To 83

How To LinkedIn Tools Google 83

Maxim Behar

OCTOBER 15, 2023

Host: You wrote the book "The World PR Revolution" and it became an absolute bestseller. It was also ranked at the top of the charts by an independent organization that evaluates the popularity of these types of books. And that's why I decided to write this book because I saw these huge changes happening in our business.

Newspapers 59

Newspapers Meeting Ethics Social Media 59

ZudePR

JUNE 6, 2016

Five book recommendations. I'm writing a blog post on how the best communicators "go deep" and get stuff done. New habits were formed and reading Cal Newport's book Deep Work: Rules for Focused (sic) Success in a Distracted World (2016) crystallised my thinking. My favourite seven. My new deep work routine. Here's the email.

Writing 114

Writing Social Media SEO Blogging 114

Sword and the Script

OCTOBER 15, 2016

To the best of my recollection, it appeared the book was out of print, yet there was a seller on a little startup called Amazon.com willing to part ways with a hardcover copy. The sleeve was long since gone, but otherwise, the book was in fine condition. He writes that humanity has changed little in the grand context of history.

Advertising 60

Advertising Advertising Print Interviews 60

Stephen Waddington

DECEMBER 30, 2019

Other gender issues featured in a book called Women in Public Relations – A Literature Review (1982-2019). The book is a multi-author project led by Dr Martina Topi? The web and the internet have enabled communities to form around an organisation, topic or issue. The web has overhauled organisational communication and marketing.

Government 103

Government Education Print Ethics 103

Masters in Communications

FEBRUARY 12, 2022

As technology advances, we require up to the minute information quickly and efficiently. Mass communication is a subarea of communications studies in the US, and social science with some elements of physical science - especially when designing systems and technology to transmit messages. Mass communication aims to meet these needs.

Ethics 52

Ethics Communications Print Television 52

Stephen Waddington

DECEMBER 5, 2018

In Two-Way Street , a short book about public relations published in 1948, Eric Goldman describes the three stages of the development of corporate communication from 1900. The findings are consistent with data published by Nick Davies in his book Flat Earth News. These tools are the modern equivalent of the little black book.

Media Relations 115

Media Relations Media Print Newspapers 115

Waxing UnLyrical

NOVEMBER 2, 2011

Some recovered because they saw the writing on the wall early on, and moved back to their own domains. In all of these interactions though, make sure your audience knows that you have a web presence. Own your own place on the web, plant your content where you can decide its fate and watch your business grow. Now where are they?

Web 77

Web Google Twitter Tools 77

Cision

MAY 21, 2015

A podcast featuring discussions at the intersection of business, technology & culture hosted by Chris Saad and Brian Solis. If you want to learn how to integrate social media, content marketing, the latest technology and more, you won’t be disappointed in Pam’s podcasts, which she delivers each weekday. 5) Pam Moore.

Social Media 120

Social Media Marketing Pinterest Media 120

Stephen Waddington

FEBRUARY 12, 2019

Automation Technology is useful to make sense of data and create content for the internet, but you can’t and shouldn’t ever automate a conversation. It’s a book that I return to every couple of years. Instead technology is used to enable practitioners to work smarter and offer new services. Content must be authentic.

Publicity 79

Publicity Community Pinterest Reputation 79

Waxing UnLyrical

FEBRUARY 13, 2012

The crime: in order to make it easier to find our friends, they were taking the address books on our cell phones and uploading it onto their servers. He also writes about how technology impacts our productivity, our creativity and our lives. Last Wednesday, it was social networking app Path ’s day in the hot seat.

Privacy 74

Privacy Radio Data Web 74

Waxing UnLyrical

JANUARY 24, 2011

Waxing UnLyrical personal, possibly poetic, musings on public relations, media, communication, and everything in between About Shonali Four Free Digital Marketing Tools for Non-Profits January 24th, 2011 Tweet Guest post by Erica Holt These are frugal days, and everyone loves getting and writing about free stuff. Why do I like it?

Tools 99

Tools Marketing Nonprofit Mobile 99

PR 20/20

AUGUST 22, 2017

IT pushes back on providing the technology foundations and support for advanced, integrated marketing programs. Traditional, outbound marketing (print advertising, direct mail, coupon books, etc.) Some of us willingly share more with strangers on the web than we would at the holiday dinner table. It Demands Accountability.

Marketing 87

Marketing Resources Technology Internal 87

PR 20/20

DECEMBER 10, 2019

This is Scott Brinker’s Marketing Technology Landscape. Latest version includes 7,040 technologies, each of which captures and reports data. The answer to that question requires a clearly defined objective, solid understanding of the tracking technologies available, and strategic planning. Everything is trackable. Salesforce).

Report 52

Report How To Marketing Analytics 52

Waxing UnLyrical

JANUARY 4, 2011

In the Indian context, the web has begun to move beyond a media genre that was no different in terms of interruption when compared to conventional media like television and radio. As privacy and choice gained momentum, permission-based Internet activity has led to what we now describe as the social web.

Social Media 78

Social Media Web Media Measurement 78

Rock the Status Quo

FEBRUARY 3, 2015

Founder of Crenshaw Communications, Dorothy handles clients in CE and digital technology, retail, consumer products, and health promotion. We worked with their HR department to create a real position, writing a fun job description and posting it on Facebook, Monster, and Indeed.com. If so, what do you love/hate about it?

Agency 100

Agency Advertising Advertising Twitter 100

Sword and the Script

NOVEMBER 1, 2016

Today I spend most of my waking hours building similar platforms for clients, and many evenings reading, studying or writing about the subject. My ideas are sometimes syndicated or shared in a variety of places around the web. In fact, you can almost write a complete sentence from the analysis.

Marketing 60

Marketing Study Survey Content Marketing 60

MaccaPR

DECEMBER 19, 2016

In that rush of adrenaline to immediately promote your new e-book or video ASAP, content marketers risk the opportunity to be creative with promotion. In 2017, let's all agree to maximize the ROI of our writing efforts by focusing equal efforts on distribution. Here's an example of our client NTC's e-book landing page.

Marketing 48

Marketing Content Marketing Pinterest LinkedIn 48

Sword and the Script

SEPTEMBER 2, 2014

Of all the things that Steve Farnsworth is – a man who counts IBM as a client, a regular on social media power lists , and ubiquity on the web – one that stands out for me is his approach-ability. Much of your writing too, such as your blog, traditionally focus on PR, but has shifted. He’s brilliant — and a genuinely good guy.

Content Marketing 112

Content Marketing Mobile Google B2B 112