ImPRessions - Crenshaw Communications

OCTOBER 31, 2022

And if you do decide on an announcement press conference, always book a smaller room than necessary, and be sure to manage client and stakeholder expectations about media attendance. PR teams typically have a voice in the selection and preparation of a television media spokesperson for their campaign. What can you do?

Agency 227

Agency Television Radio Pitching 227

ImPRessions - Crenshaw Communications

OCTOBER 31, 2022

And if you do decide on an announcement press conference, always book a smaller room than necessary, and be sure to manage client and stakeholder expectations about media attendance. PR teams typically have a voice in the selection and preparation of a television media spokesperson for their campaign. What can you do?

Agency 227

Agency Television Radio Pitching 227

Cision

APRIL 5, 2017

Reported by Wendy Glavin, CEO & Founder, Wendy Glavin Agency and powered by CommPRO. Gallup reports: “Americans’ trust and confidence in the mass media ‘to report the news fully, accurately and fairly’ has dropped to its lowest level in Gallup polling history.”. But it needs to be backed up with metrics and reporting.

Report 225

Report Media Advertising Advertising 225

PRSay

JULY 31, 2019

For a reporter who’s made a career out of investigative journalism, it’s clear that Bob Woodward understands what makes a compelling narrative and how to get the “best obtainable version of the truth.”. The Washington Post is expanding its investigative reporting team. It’s a question of figuring out what the story is.

Journalism 121

Journalism Conference Internal International 121

Burrelles Fresh Ideas

FEBRUARY 27, 2024

Viewership History is Made CBS’ broadcast of Super Bowl LVIII on Sunday was the most-watched television event in US history, according to Nielsen figures — with 123.4 To put it in perspective, this year’s big game was the most-watched US television broadcast since the moon landing.

Sports 86

Sports Television Advertising Advertising 86

ImPRessions - Crenshaw Communications

NOVEMBER 6, 2018

Although longer content like books, white papers, podcasts, eBooks, and video can take more time and effort than shorter bites, and it demands greater depth and creativity, it can prove very effective. Business books create long-term opportunity. But in recent years, data has shown its efficacy. 6 benefits of long form PR content.

Case Study 178

Case Study SEO Film Video 178

Maxim Behar

APRIL 2, 2024

Radio and television, the electronic media that came after the press, were constituted in the same fashion as print media — they had different channels for delivering their messages. Dozens of leading global PR experts have contributed to this book by agreeing to be interviewed on the topic of a social media revolution.

Print 64

Print Social Media Web Television 64

Journalistics

MARCH 26, 2015

I interviewed reporters and producers about the biggest challenges facing them in preparing the news in a rapidly-changing media environment. Not surprisingly, there wasn’t a single mention of “learning how to use Twitter in my reporting.” These services launched over the course of the past couple of weeks.

Twitter 75

Twitter Report Journalism Video 75

PRSay

AUGUST 6, 2019

By 2020, Gen Z will account for 40 percent of all consumers according to an Accenture report , and some experts estimate their current spending power to be as much as $140 billion. They do not read newspapers and magazines or watch traditional television. Move over newspapers, magazines and television.

Television 158

Television Instagram Consumer Newspapers 158

Critical Mention

DECEMBER 17, 2019

Popular podcast channels will also be available and analytics from the leading online video-sharing platform can now be added to reports. . “We The company has reached a number of new bookings milestones while continuing to grow and innovate. YouTube Users watch 180+ million hours of content on TV screens each day (Tubefilter).

YouTube 91

YouTube Radio Analytics Television 91

Cision

AUGUST 16, 2016

Erik Wheater, account executive at Burns360, details his transition from a five-year career in television news to the PR agency life. You recently transitioned from your role in television news to PR. My boss, Michael Burns, encourages me to think like a reporter each day I come to the office. Have there been any drawbacks?

Television 120

Television Pitching Journalism Interviews 120

ImPRessions - Crenshaw Communications

JULY 17, 2017

Last month Mary Meeker of Kleiner, Perkins, Caulfield, Byers released her Internet Trends report for 2017 , and all 355 slides are well worth a read for anyone in tech public relations or digital marketing. Internet ad spend surpasses television spend. Here are some of the most relevant trends for PR.

Trends 159

Trends Mobile Advertising Advertising 159

5W PR

NOVEMBER 20, 2019

Ronn Torossian of 5WPR shares insights into the changing world of PR in his book “For Immediate Release: Shape Minds, Build Brands, and Deliver Results with Game-Changing Public Relations,”. Poper Public Fairs reports that 80% of the decision-makers in businesses prefer articles presented in a series of articles, as opposed to advertising.

Advertising 88

Advertising Advertising Television Report 88

Maxim Behar

JANUARY 28, 2024

I wrote the book "The Global PR Revolution" in 2019, which was first published in America and then in Bulgaria. And reporters, mainly, because all of us who write something want to make news. And the word reporter etymologically comes from the word report. We are currently writing a book with Christina.

Radio 59

Radio Ethics How To Writing 59

Cision

NOVEMBER 6, 2015

Learn more with Cision’s Listen e-book! Just like television, most people turn to video for entertainment, lifestyle information and news, but they’re also interested in learning and open to being moved or inspired to act. How can you develop a transparent, ethical and mutually beneficial relationship with them?

Video 120

Video Trends YouTube Television 120

ImPRessions - Crenshaw Communications

APRIL 12, 2018

Establishing relationships with influential industry analysts like Gartner and Aberdeen Group is a great way of establishing impressive expertise that can lead not only to inclusion in analyst reports, but in the top-tier media who read the reports. But an analyst program required meticulous thoroughness and preparation.

Leadership 149

Leadership B2B Tools Conference 149

Mark My Words

FEBRUARY 15, 2021

Later, the BBC reported that her open depiction of what it is like to suffer anxiety received praise from the general viewership. This sharing has continued even during the times of the pandemic, as the BBC also reported. Hussain was justifiably nervous, as reported by ITV.

Television 60

Television Radio Travel Report 60

Sword and the Script

MARCH 29, 2016

A poor showing of Batman on television in 1966, would turn Michael Uslan into a generational hero of a different kind, according to the Marketplace story about a boy who saved Batman. Amid “cheesy graphics” and a sloppy effort to render the comic book exclamations – “Pow!” ” “Zap!” ” and “Wham!

Television 60

Television Course Newspapers Reputation 60

PRSay

SEPTEMBER 28, 2016

My career began in television news as a reporter and producer. I was so beaten down and had so many misgivings about my future that I quit my job, hit the books and decided to fast track the Accreditation process. After working over 10 years in television news, she made the leap to public relations.

Television 60

Television Media Training Crisis Communications Course 60

Maxim Behar

NOVEMBER 23, 2020

A month ago I published my new book The Morning After in Bulgaria and in it I focused not so much on the communication business, but on leadership. In fact, many of the things described in my book, The World PR Revolution, which first came out in the United States a year ago, are already coming true. Crisis PR has become commonplace.

Crisis Management 83

Crisis Management Crisis Advertising Advertising 83

Maxim Behar

FEBRUARY 20, 2024

Unless a television channel needs TV footage or some personal presence is essential, traditional media do not dispatch reporters to check out the situation on the ground anymore. Whether you are the end reader or reporting major news for tomorrow’s newspaper doesn’t matter. There’s an earthquake?

Social Media 59

Social Media Facebook Airlines Web 59

Masters in Communications

FEBRUARY 12, 2022

The media can unite us, as exemplified in the days after 9/11 Diversion : Provided almost exclusively by entertainment media (television, movies, music, games), the diversion element helps us wind down, escape from our daily lives, and relax. Websites and digital television are technically broadcast media at the same time.

Ethics 52

Ethics Communications Print Television 52

Sword and the Script

JANUARY 26, 2016

In 1954, the television had reached a critical milestone : 26 million U.S. Long before product placements and sponsored content, one iconic American brand placed a big bet in creating its own television program – another example of an early content marketing initiative – at the urging of its public relations department.

Content Marketing 60

Content Marketing Marketing Television Film 60

Maxim Behar

SEPTEMBER 13, 2022

Soon the first shots were fired in the very courtyard of the television station, and they started firing in the corridors. Valdas Kviadaras, a reporter from a newspaper that was forbidden and therefore the conversation was published in part, four days later in Republika newspaper. Just two comparisons. Here is the most important of it.

Radio 52

Radio Television Comparison Newspapers 52

Sword and the Script

JUNE 26, 2018

That’s a valuable amount of attention to hold and the money has followed, as Alex Weprin reported for the Media Post : “Podcast advertising revenue in the U.S. It was cumbersome…but a vast improvement from books-on-tape. The interviews home in on the subject matter – rather than ask “what inspired you to write the book.”

Marketing 88

Marketing B2B Interviews Content Marketing 88

OnePitch

DECEMBER 13, 2022

Kimeko is a senior marketing reporter for Digiday who covers media buying and ad spending along with marketing strategy. 00:02:20] KM: If I look at it right now, it is a massive flood of everything from do you want to do a book review to here is a really good story about an organic brand on social media. It runs the gamut. “We

Pitching 52

Pitching System Video Television 52

Landis PR

APRIL 4, 2022

LCI escorted reporters from the Associated Press and San Francisco’s KPIX (CBS) to meet these new “royals.” The term was popularized due to David Meerman Scott’s 2011 book Newsjacking: How to Inject Your Ideas into a Breaking News Story and Generate Tons of Media Coverage. ran the story over the next two days.

Case Study 52

Case Study Television Video Pitching 52

Mark My Words

MARCH 9, 2021

The Mirror reported this week that they are to be pushed forward as soon as the pandemic eases, and will be under orders to put on a “united front” for the monarchy (Buckingham Palace declined to comment on the veracity of the claim to The Daily Beast).

Crisis 60

Crisis Crisis Management Television Mobile 60

Cision

AUGUST 7, 2015

I’m happy to report that my extreme budgeting was all for naught. For the better part of a year, I resigned myself to watching her dial the telephone and pick up print jobs with a level of theatrics usually reserved for daytime television. In just two years, my salary doubled. And then one day, I found an escape.

Tourism 120

Tourism Television Print Industry 120

The Hoffman Agency

NOVEMBER 14, 2019

As cold weather settles in, my fellow Hoffmanites and I are cozying up with our favorite books. Here at Hoffman, we’re always digging out the most compelling stories, so I knew my colleagues would have the best book recommendations for my fall reading list. and finally, a dire Huxleyan warning to future generations.

Storytelling 28

Storytelling Education Television Government 28

Stephen Waddington

DECEMBER 5, 2018

In Two-Way Street , a short book about public relations published in 1948, Eric Goldman describes the three stages of the development of corporate communication from 1900. The rise of mass media, namely print newspapers, magazines, radio and television, provided a shortcut to large audiences and it enabled the business to operate at scale.

Media Relations 115

Media Relations Media Print Newspapers 115

Sword and the Script

NOVEMBER 29, 2016

But the reporter didn’t respond, despite my experience, intuition and persistence. Today, those sources go far beyond pricing guides like Kelley Blue Book or reviews like Consumer Reports. In broadcast television, you had three choices – ABC, CBS or NBC. It was a good pitch. The same is true in print.

Content Marketing 60

Content Marketing Publicity Marketing Television 60

Cision

JULY 26, 2017

Politics -> (Likely to Engage with Political Content by political affiliation, Self-reported, Political affiliation). Books and literature. Movies and television. Parents -> (All Parents by age group of kids and personas, Moms by age group of kids and personas). Family and parenting. Food and drink. Home and garden.

Social Media 233

Social Media How To Insurance Insurance 233

The Stalwart Blog

JULY 7, 2015

If you haven’t heard of this huge convention, it’s considered the biggest show for the convergence of movies, television, gaming and comic books. It’s keeping a client or reporter on topic, creating a solid crisis communication plan or putting together an event that should require months of planning in a matter of days.

Marketing 60

Marketing Television Crisis Communications Travel 60

Sword and the Script

MAY 21, 2016

In his latest book, Content, Inc., In his latest book, Content, Inc., These are all reasonable answers, but there’s one more that’s quite telling and it has to do with channels. In 2015, there are literally hundreds of channels where consumers access content.”.

Social Media 64

Social Media Marketing Media Content Marketing 64

David PR Group

JANUARY 21, 2016

A few weeks back, I interviewed David Meerman Scott about his book, The New Rules of Marketing & PR , and one area I promised to revisit is known as newsjacking. Next time, go to another reporter. And for more information on marketing and PR, check out Scott’s book or take a look around on this website. –John.

Television 40

Television Corporate Infographics Radio 40

David PR Group

NOVEMBER 30, 2014

Today, Amazon has grown from an online book seller to a huge retailer that sells nearly everything. With Bezos at the helm, the company has transformed how many of us buy goods and watch movies and television shows; it will likely change how we buy other things in the future. Harvey Levin.

Groups 75

Groups Television Retail Survey 75