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Creative Headlines Will Drive PR SEO & Success in 2017

Cision

It continues a thought leading series based on Agency and Client-side workplace issues, and is the basis of a forthcoming coaching and mentoring book to be published in 2017 alongside the 15th anniversary of the agency. In this polemicized media environment, journalism becomes reliant on reach to new audiences in a unique new way.

SEO 120
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One IPO, One M&A and the Best Media Monitoring Solutions for 2021 [PR Tech Sum]

Sword and the Script

SEMrush is better known for its SEO tools, but it moved into PR last year with the acquisition of Prowly in 2020. One of the things SEO tools can do, that most media monitoring solutions cannot, is detect backlinks. SEMrush has had an impressive streak in the SEO space. million of revenues, improving on 2019’s $10.2

Media 106
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Letter from Grand Central Rail

Stephen Waddington

Podcasting is back in vogue, using LinkedIn effectively, Tortoise slow journalism project, Netflix Fyre documentary, unreasonable briefs, a new AI marketing book and dates for PRFest. It’s a slow and open form of journalism based on listening to its readers and the communities that it reports on. It’s a useful coaching tool. ??

Viral 68
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Meet the Media: Lauren Fletcher, Executive Editor at Work Truck Magazine

Bianchi Biz Blog

As lead editor for Work Truck , I am responsible for content planning for both print and digital, feature writing, news reporting, manage our brand’s social media efforts, eNewsletters, event planning, and am also the content technical lead, helping with editorial technical and SEO efforts. As noted I enjoy the educational side of journalism.

Meeting 93
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10 Easy Ways to Leverage Press Coverage

Cision

If your company is in the news regularly, consider a tool like Coverage Book to curate news seamlessly in a visually appealing format. If your company landed major coverage in a book, peer-reviewed journal or spot on a publication’s annual list, it warrants a press release. Write a press release. 500|5000 list). 500|5000 list).

LinkedIn 120
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Content Marketing Can’t Just Be a Top-Funnel Activity

Contently - Strategy

That was the first thing I realized when I left the journalism world to become Contently’s editor-in-chief six years ago. Marriott Bonvoy Traveler helps people travel and drives tons of bookings as a result. ”) to tactical channel marketing (SEO, Social, Paid, etc.). Full d isclosure: These are Contently clients. )

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Can a PR Software Vendor Provide “Guaranteed” Editorial Placements? [PR Tech Sum]

Sword and the Script

Or the Longview Journal in the case of this particular announcement. Notified adds coverage books. Notified by Intrado added “coverage books” to its PR platform. Coverage books help…showcase earned media coverage in customizable, branded digital PR measurement reports,” according to the announcement.

Software 126