Bianchi Biz Blog

OCTOBER 9, 2023

In recent years, I have spent a great deal of time covering the emergence of new commercial vehicle powertrain technologies such as battery-electric and hydrogen fuel cell trucks, as well as internal combustion engines that run on cleaner and renewable fuels. What advice do you have for PR people that want to pitch you? Know your audience.

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Transportation Meeting Newspapers Media 99

ImPRessions - Crenshaw Communications

OCTOBER 28, 2020

Yet corporate PR officers also fall victim to inflated or impractical expectations when their internal clients don’t understand what’s possible. Maybe the story idea simply isn’t compelling or timely enough to capture media attention. Media relations deals with the news environment, which is by definition unpredictable.

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Publicity How To Agency Product Launch 334

ImPRessions - Crenshaw Communications

FEBRUARY 10, 2021

PR pros are trained to negotiate with media to get the best story for a client, and sometimes that carries over into our personal lives. But we do have those days where it may be after hours and we need to be connected in case of an emergency, especially working with international media or companies.

Product Launch 296

Product Launch Training Interviews Software 296

Critical Mention

JANUARY 3, 2019

We had the opportunity to speak to Richard and gain his insights into how he completely turned his life around, how his relationship with the media changed, and which channels he feels are most valuable for thought leaders and content creators today. Q: Following your return, did your relationship with the media change? If so, how?

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Interviews Ethics Government Internal 105

PR for Anyone

SEPTEMBER 16, 2022

What are you going to pitch the media in October? It’s Invisible Disabilities Month, Disabilities in the Workplace Month, National Bullying Prevention Month, National Cookie Month, National Book Month, National Dessert Month, and National Domestic Violence Awareness Month. International Walk To School Month. PR FOR ANYONE.

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Pitching Financial Small Business YouTube 130

Bianchi Biz Blog

SEPTEMBER 21, 2023

Based on our 30+ years of PR experience, many of those supporting automotive clients at CES, we’ve identified several key media relations facts, challenges your company could face and the opportunities that could potentially surround them: Even with millions of square feet of CES exhibit space, it goes fast.

Technology 93

Technology Automotive Mobile Interviews 93

PR for Anyone

FEBRUARY 21, 2024

Dr. Gail Saltz, psychiatrist and media expert specializing in well-being, relationships, and anxiety, shares practical tips for managing these feelings in daily life. Dr. Saltz suggests limiting exposure to constant news alerts and social media updates, opting instead for a trusted news source at specific times of the day.

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Exercises Social Media Television Comparison 130

Karen Freberg

JANUARY 5, 2022

This is also going to be the very first time I will be teaching *only* social media classes. and a graduate level social media class. Social media constantly changes, so this means there will ALWAYS be updates and things to add and edit. I am a big advocate for having real world clients for my social media classes.

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Social Media Media Course Small Business 98

Bianchi Biz Blog

JUNE 19, 2023

Currently with the excitement surrounding electric vehicles, we feel it’s an ideal time to see what is on the horizon for the internal combustion engine. My first job was an assistant editor/web for a magazine called Transportation & Logistics from Penton Media in Cleveland. One day, I selected a book and glanced at the cover.

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Transportation Meeting Media Newspapers 93

Critical Mention

MARCH 13, 2019

Anthony Iannarino is a highly respected international speaker, bestselling author, entrepreneur, and sales leader specializing in complex B2B sales. I started writing the blog in 2009, and the speaking and books followed on not too much later. Q: Sales and marketing have become increasingly intertwined in the past few years.

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Interviews B2B Measurement Blogging 65

Cision

SEPTEMBER 1, 2015

Top executives make many of the same media mistakes the rest of us do—but their missteps are often magnified, becoming top headlines on news and business websites worldwide. They’re Too Focused on Internal Structure. Executives are usually keenly aware of the internal and external criticisms of their company or organization.

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Media Training Media Training Interviews 120

Karen Freberg

NOVEMBER 28, 2017

Just recently, I was able to read the new book by Jorn Lyseggen , who is the founder of Meltwater. The title of the book is “Outside Insight: Navigating a World Drowning in Data,” and I was amazed with how fast I was able to get through it. I couldn’t wait to write this review of the book! Wealth of examples.

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Data Media Case Study Social Media 42

Maxim Behar

JULY 5, 2023

His recent book "The Global PR Revolution" is currently one of the best-selling PR books in the world. The most influential independent book ranking organization ranked it among the top 5 PR books in the world. Maxim: Good afternoon, Radio “Focus”. But now, we have the opportunity, everyone can try and cook.

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Radio Hotels Course Social Media 52

Critical Mention

NOVEMBER 18, 2018

Her business model is built on two key parts: behind the scenes with a range of consulting and strategy to full social media management and as a digital correspondent, producing on-camera talent for engaging social content. We caught up with her on her insights into the world of digital media and social strategy today. SCHEDULE A DEMO.

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Interviews Strategy Social Media Digital PR 80

wiredPRworks

MAY 18, 2022

that’s the question Barry Moltz answers in his new book, “ChangeMasters: How to Actually Make the Changes Your Already Know You Need to Make.” ” In the latest episode of “ Growing Social Now ,” I interviewed Barry about his book, social media, and the challenges small businesses are facing.

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Small Business Social Media Radio Media 52

Cision

SEPTEMBER 1, 2015

This is a guest post by Brad Phillips , author of The Media Training Bible. Top executives make many of the same media mistakes the rest of us do—but their missteps are often magnified, becoming top headlines on news and business websites worldwide. They’re too focused on internal structure. Join his free webinar on Sept.

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Media Training Media Training Small Business 120

Bianchi Biz Blog

JULY 21, 2022

As such, it’s important for exhibitors – especially the vehicle technology providers and automotive mobility suppliers we serve – to fully understand the media landscape of this massive event to ensure success, set realistic targets and appropriately manage executive expectations about media attention you may or may not garner at the show.

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Mobile Technology Automotive Interviews 113

Wadds Inc.

MARCH 22, 2023

Deloitte says that the corporate affairs director is a professional advisor for the modern business environment able to address the pressures to reflect society in business, balance both investors and societal needs, be part of cultural discourse, live with radical transparency and communicate in a fractured media ecosystem.

Publicity 98

Publicity Corporate Employee Interviews 98

wiredPRworks

APRIL 20, 2022

Have you ever read a book that completely changed your life? In 2007, David mentioned my fledgling blog wiredPRworks in his book, “ The New Rules of Marketing and PR.”. When I found David’s work and read his first book, I knew I’d found the roadmap to the future of marketing and PR. And, he even added links to their sites.

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Marketing Social Media Trends Instagram 118

Deirdre Breakenridge

SEPTEMBER 26, 2016

For years, I’ve been discussing the changing roles of PR professionals as a result of social media. Their study, “ Roles in Social Media: How the Practice of Public Relations is Evolving ” was published by PR Journal in Summer / Fall 2016. Q: What made you pursue your research study on “Roles in Social Media?” ” A.

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Publicity Policies Social Media Study 150

ImPRessions - Crenshaw Communications

JUNE 10, 2016

Those seeking public relations services often pigeonhole it into media relations. Here are just a few: High-level media training. The best media training sessions train the entire team, starting at the top. Books lend credibility to a CEO or a company while offering a fresh news hook for an ongoing PR program.

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Media Relations Agency Media Training Training 120

Bianchi Biz Blog

AUGUST 19, 2021

It’s important for exhibitors – especially the automotive suppliers and vehicle technology providers we serve – to fully understand the media landscape of this massive event to ensure success, and to set realistic targets and appropriately manage executive level expectations about media attention.

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Automotive Interviews Technology Mobile 91

Solo PR Pro

OCTOBER 5, 2021

You could say Doug Levy was born to work in the media and communications industry. He was a frequent contributor to All Things Considered and Morning Edition and ended up as an intern in NPR’s Washington Bureau a year later, gaining extensive industry experience and honing his writing skills. In 1997, when USA Today moved him from D.C.

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Meeting Handbook Newspapers Government 97

Flack's Revenge

APRIL 27, 2021

For example I started interviewing for PR gigs in my late thirties, after taking a circuitous route through various sales, marketing and IT consulting roles. When all was said and done PR seemed to be my thing, so I set out to interview for client-side and agency gigs while picking up some freelancing business. How to do better?

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Storytelling Pitching Interviews Agency 177

Sword and the Script

MARCH 1, 2016

” Sources interviewed in that CBS article, and many others , suggest while the award is likely to be reduced upon appeal, “The verdict Monday ‘doesn’t bode well for Johnson & Johnson’ as it faces at least 1,200 still-pending lawsuits and possibly thousands more.”. Photo credit: Flickr, keri. 1039pm ( CC BY 2.0 ).

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Crisis Company Case Study Crisis Management 60

Deirdre Breakenridge

NOVEMBER 23, 2016

I look forward to the PRSA International Conference every year for so many reasons. Book Reviews / Journal Research. I know there is only so much time in a day, but some of your best time can be spent helping your colleagues who write books or do research for the PR industry. I use my blog, PR Expanded , for video book reviews.

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Skype Industry Storytelling Interviews 150

PR Conversations

JULY 4, 2016

Martin Luther King’s call to be a “transformed nonconformist” (in the book From Strength to Love written in 1963) is history, but it is a call that remains valid in our modern world. To start the week, what follows is a personal post about book collecting. Becoming a book collector. History week.

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Advertising Advertising Print Course 40

PR Conversations

JULY 4, 2016

Martin Luther King’s call to be a “transformed nonconformist” (in the book From Strength to Love written in 1963) is history, but it is a call that remains valid in our modern world. To start the week, what follows is a personal post about book collecting. Becoming a book collector. History week.

Advertising 40

Advertising Advertising Resources Print 40

ImPRessions - Crenshaw Communications

JUNE 13, 2017

Occasionally we see overconfident executives who feel they aren’t in need of media training. With little reason to believe otherwise, a PR team will sometimes book an interview with a journalist, only to see it go poorly. The negative media story. . The “parting of the ways.” But it happens.

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Media Training Policies Agency Interviews 249

Deirdre Breakenridge

FEBRUARY 26, 2018

Just a few short years ago, brands were pondering whether to give this social media thing a try or not. There was this popular belief that social media wouldn’t last, so why put yourself or your company out there? First off, social media is here to stay. Make them the stars on your social media channels.

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Brand Branding Social Media Employee 256

wiredPRworks

MAY 25, 2022

Let’s find out in the latest episode of Growing Social Now as Barbara Rozgonyi interviews her friend, and wellness expert, Shawna Coronado. Tune in for a spicy interview that will perk up your wellness – and your business – with tips and strategies from a master marketer! About Shawna Coronado. About Barbara Rozgonyi.

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Television YouTube Pinterest Radio 52

Sword and the Script

SEPTEMBER 18, 2018

Today, she works for ALM Media , a publisher which grew its roots in trade publications for the legal community, but now owns titles beyond just legal including financial services, insurance, and consulting. It was also a challenge finding a unique way for the external media to be comfortable talk with media sources (our editors).

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Media Relations Media Insurance Insurance 69

Cision

JUNE 25, 2015

Here are 10 easy ways to maximize new press using your own internal resources: 1. Share on social media. If you do nothing else to leverage new press, do ensure you amplify the news on social media. Click here for your free “10 Media Pitching Do’s and Don’ts” tip sheet now! Circulate internally.

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LinkedIn Pitching Interviews Journalism 120

PRSay

JULY 30, 2020

But give yourself a leg up: Soak up all the articles and books you can find that will make you a better student and a better global citizen. If your sibling has a piece of advice or info to share, or your parent has a cool job that you want to show behind the scenes, then interview them. Splice up the content for social media.

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Brand Branding Local Interviews 196

Maxim Behar

JULY 25, 2023

The writer Georgi Gospodinov won the biggest international literary prize, the Booker, for his novel “Time Shelter”. Maxim: Of course, that it is a great international success. Dimitar Marinov is also part of the “Green Book” team. The World PR Revolution" - your book is in the top 20, number two in this ranking of PR books.

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Government Education Transportation Internal 52

Bianchi Biz Blog

NOVEMBER 2, 2020

After working more than 30 years for others, I’m venturing out on my own with a new media and consulting business—Kevin Jost Media & Consulting, LLC—focusing primarily as an incubator for new, digital media, the primary goal of which is sustainability. High-quality and compelling visuals.

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Meeting Automotive Mobile Transportation 57

Maxim Behar

JANUARY 3, 2021

Maxim Behar shares his experience as an author and interesting facts about his best-selling books for Ramona Portelli's Maltese online media in section Author Interviews. First of all – the book gives a full picture of the dramatic changes in one of the most important businesses these days in the world – Public Relations.

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Local Writing Social Media Interviews 52