ImPRessions - Crenshaw Communications

JULY 6, 2016

Back in the day, we rented a TV entertainer or book author for a product launch. And if the announcement isn’t media worthy to begin with, there’s no reason to do a press release unless it’s for internal marketing, which isn’t a very good reason. The lines between paid and earned media are blurring.

SEO 204

SEO Analytics Measurement B2B 204

Stephen Waddington

OCTOBER 20, 2017

It is envisaged that the book will consist of 30 to 50 essays, each of 800 to 1,200 words in length. All pitches will be reviewed on merit and in the wider context of the book. CIPR members interested in contributing to the project should read the contributors’ guidelines (opens as a PDF) and submit a pitch by 3 November, 2017.

Public Affairs 68

Public Affairs Pitching Community Guidelines 68

Presspage

DECEMBER 9, 2020

If you want to know what that would look like, Mohawk College created a Book of Experts and included that in their resources for reporters, linking to the contact details of experts in fields like Mental Health, Entrepreneurship, or Sustainability, and also to key spokespeople like the Dean of Applied Research.

Education 78

Education Publicity Community Healthcare 78

Presspage

DECEMBER 9, 2020

If you want to know what that would look like, Mohawk College created a Book of Experts and included that in their resources for reporters, linking to the contact details of experts in fields like Mental Health, Entrepreneurship, or Sustainability, and also to key spokespeople like the Dean of Applied Research.

Education 78

Education Publicity Community Healthcare 78

Communications Conversations

OCTOBER 14, 2014

They know the brand guidelines. Quick access to internal subject matter experts. That is, your internal resources may not always be the most qualified to handle content development. For example, your internal resource has a history with an internal SME we’ll call “Alex.”

Agency 133

Agency Resources Employee Internal 133

Stephen Waddington

OCTOBER 21, 2017

The CIPR is seeking submissions for a new book to be published in 2018 to celebrate its 70th anniversary. The purpose of the book is to tell the story of the CIPR, and showcase excellence in modern public relations practice. You can reach us via Twitter: I’m @wadds and Sarah is @hallmeister. It’s personal. Watch this space.

Guidelines 68

Guidelines Local Twitter Community 68

Sword and the Script

JULY 14, 2020

Some of them haven’t picked up a marketing book (let along comms) in 20 or more years. It seems to me, if everything is viewed through political filters, then we want to apply those filters to all communications – external and internal – before it goes out and not after.

Survey 143

Survey Measurement System Education 143

Buzzstream

JANUARY 16, 2024

The WAVE interface will quickly check your website against Web Content Accessibility Guidelines (WCAG). Accessibility lawsuits are still very prevalent in the industry and this plugin is a great way to keep your website in line with accessibility guidelines. This extension provides what is essentially a mini-audit of your page.

SEO 83

SEO Web Tools Analysis 83

Critical Mention

JUNE 24, 2018

But PR pros can follow some important guidelines for becoming an established voice in the PR world. There is no prescriptive formula for becoming a PR influencer. The path to gaining a following and making an impact on the community is a little different for everybody. My workday extends far beyond a 9-5. I also work internationally.

Storytelling 106

Storytelling Technology Course Privacy 106

Konnect Agency

NOVEMBER 9, 2021

Due to the high demand of these folks during the holiday season, partnership rates increase drastically during Q4 so knowing exactly how you want to partner with someone and when, allows for more flexibility in catching them early on (before they are booked up) and therefore negotiating on the rate. Providing Clear Creative Guidelines.

Creativity 59

Creativity Analytics Guidelines Agency 59

Scott Public Relations

SEPTEMBER 26, 2018

Guidelines about the proper use of tools for certain specialties and certain conditions, and general best practices for issues including eye contact and lighting, are important for improving the quality and safety of telehealth. Download our e-book, “ The C-Suite Asks, We Answer: The Top 6 Questions About Healthcare PR.”.

Healthcare 40

Healthcare Insurance Insurance Guidelines 40

Beyond PR

AUGUST 3, 2016

Feedback about an internal process not working. To get on a customer’s radar, product managers first need the buy-in of marketing, sales and other internal audiences,” explains Alexa. “We And keep the internal communication channels open. Reports and research. Ideas for new products or product enhancements.

Content Marketing 40

Content Marketing Marketing Product Launch Analytics 40

Waxing UnLyrical

JULY 5, 2011

To my fellow social media trench mates: “It is like that scene in Chuck Palahniuk’s book Choke when Victor, after days of not having a sh*t, has it all forced out of him in one messy eruption that leaves him wilted and shaking on the floor.&#. We need social media guidelines!”. It was a catastrophic success.

Leadership 52

Leadership Guidelines Social Media Employee 52

Waxing UnLyrical

JANUARY 13, 2011

When I built a case for creating it, I focused on showing how the site would be a greater asset to our institution than the internal print publication I managed. But that was the case even with the internal print publication… unearthly, jaw-dropping amounts of it. I’m still working to properly engage our internal audience.

Blogging 68

Blogging How To Print Facebook 68

ImPRessions - Crenshaw Communications

JANUARY 5, 2018

Learn what kind of content resonates best with the target – blog posts, in-depth “how-to” downloads like this , white papers, e-books etc. The strategy should also include design elements for custom content, subject matter and, importantly professional editorial guidelines, like any publication.

Strategy 159

Strategy Guidelines Content Marketing Small Business 159

Waxing UnLyrical

JANUARY 3, 2011

But… If you’re an intern, there are legal limits to what your employer can task you with. Clearly, your new employer might have guidelines as to when you can get online and on social networks and when you can’t. Read Me On BNET Watch Me In Action Book Me! Why not book me for a speaking gig ?

Facebook 63

Facebook Twitter Measurement Blogging 63

PR 20/20

AUGUST 17, 2020

According to HubSpot , the majority of a sales rep’s day is consumed with internal processes and data entry. All you need to do is send your prospect your custom link and they can quickly book a time based on your openings. Users can even book based on their personal time zone. Proposal guidelines. Sample emails.

Tools 87

Tools How To Guidelines System 87

Sword and the Script

DECEMBER 28, 2022

13% say not following brand guidelines. Consulting firm Burton-Taylor International published a report finding annual spending on PR “media intelligence solutions” grew 14.7% Read more: The Top Complaints B2B Sales and Marketing Have about Each Other. The cost of B2B marketing content. Annual spending on PR software grew 14.7%

B2B 124

B2B Marketing Survey Software 124

Waxing UnLyrical

JANUARY 27, 2011

But all of a sudden, S0-And-So is no longer available… but you still want me to do a book review/product giveaway that So-And-So is promoting. Im sure there are corporate guidelines and personal preferences at play, I was just surprised by the terse reaction. Read Me On BNET Watch Me In Action Book Me! Wanna Subscribe?

Pitching 111

Pitching Facebook Interviews Twitter 111

Contently - Strategy

JUNE 11, 2020

In data-driven industries like healthcare and finance, internal information is a powerful differentiator. This strategy works so well for companies newer to content marketing because research can be dissected and repurposed for blog posts, e-books, animated explainer videos, and social graphics.

Healthcare 136

Healthcare Content Marketing Industry Trends 136

Buzzstream

FEBRUARY 3, 2021

As Aira co-founder Paddy Moogan says, in The Link Building Book he created, “One part of the Google algorithm is the number of links pointing at your website, but it would be foolish to make this a raw number and not take into account the quality of those links. Cosmopolitan. Marie Claire. Landing the ‘right’ links.

Digital PR 170

Digital PR Industry Strategy Film 170

Contently - Strategy

SEPTEMBER 15, 2021

In data-driven industries like healthcare and finance, internal information is a powerful differentiator. This strategy works so well for companies newer to content marketing because research can be dissected and repurposed for blog posts, e-books, animated explainer videos, and social graphics.

Healthcare 59

Healthcare Content Marketing Industry Trends 59

Masters in Communications

FEBRUARY 12, 2022

Today, printed media includes not only newspapers but magazines, professional publications, academic journals, comic books, and graphic novels (photographic and illustrated communication is also printed media), even local newsletters put through doors about upcoming events is printed media. This came to be part of The First Amendment (11).

Ethics 52

Ethics Communications Print Television 52

PRSay

MAY 18, 2016

In June, we saw AMEC upgrade its 5-year-old measurement guidelines to Barcelona Principles 2.0. Stacey is frequently quoted in online publications as well as published books, including several college textbooks.

Data 106

Data Meeting Measurement Guidelines 106