PRSay

SEPTEMBER 7, 2021

Each September, PRSA celebrates Ethics Month, featuring programs presented by the PRSA Board of Ethics and Professional Standards (BEPS). This year’s theme is “Leading With Ethics.” Please join the discussion on Twitter via #EthicsMonth, and follow along with our ethics-related blog posts, as well as two webinars (on Sept.

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PRSay

SEPTEMBER 6, 2018

As PR counsel to clients or employers who rely on our input to ensure that their actions are viewed favorably by the public and the media, proactive ethical guidance is paramount. And this can be accomplished only if we are viewed as knowledgeable professionals who have a firm finger on the public’s pulse.

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PRSay

DECEMBER 7, 2017

We are pleased to report that our latest project has resulted in a book, “Public Relations Ethics: Senior PR Pros Tell Us How to Speak Up and Keep Your Job ,” published by Business Expert Press. All of these efforts are part of BEPS‘ commitment to providing thought leadership on ethics in public relations.

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Wadds Inc.

FEBRUARY 28, 2024

Though it’s explicitly billed as a marketing book, the advice covering strategic, ethical and commercial issues is highly applicable to public relations practitioners. Their previous book, Sustainable Marketing – How to Drive Profits with Purpose , was highly commended at the Business Book Awards 2022.

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Marketing Ethics Internal International 52

Ethical Voices

NOVEMBER 14, 2022

I just need to say thank you to the more than 150 public relations executives that have shared their ethics challenges and advice with me over the past 3+ years. My Ethical Voices: Practicing Public Relations with Integrity book launched a month early. Adam Blacker. Adam Ritchie. Angela Sinickas. Anne Green.

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ImPRessions - Crenshaw Communications

OCTOBER 28, 2020

Public relations is known for being versatile, occasionally glamorous, and, yes, stressful. If you want a product launch to be covered in a top-tier publication, journalists will need to talk to someone who has used the product or can speak to its market value. Some of the pressure we encounter in PR is preventable, however.

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Stephen Waddington

JULY 6, 2022

Public relations practitioners fall short of the expectations of a profession. It’s a limiting factor for public relations to realise its potential as a management discipline. There is no barrier to entry to working in public relations. In the UK the public relations market employs 99,900 people and contributes £16.7

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PRSay

SEPTEMBER 1, 2017

Each September, PRSA recognizes Public Relations Ethics Month, supported by programs presented by the PRSA Board of Ethics and Professional Standards (BEPS). This year’s theme, Public Relations Ethics: Strengthening Our Core, guides a special focus on the six core values highlighted in the PRSA Code of Ethics.

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PRSay

SEPTEMBER 4, 2018

Each September, PRSA takes the opportunity to spotlight ethics, which must be a constant focus for the PR profession regardless of which month we’re in. Without rigorous study and application of ethical principles, trust is inevitably lost, and without trust the PR function and organizational life deteriorate into dysfunction or failure.

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Wadds Inc.

NOVEMBER 11, 2023

The impact of AI on public relations is set to be transformative for public relations practice,­­­­ but it will demand updated practitioner capabilities. We have almost certainly underestimated the medium to long-term impact of AI on public relations. It claims that their books have been used to train ChatGPT.

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Axia PR

JULY 8, 2020

Ghostwriting is a commonplace practice in public relations and can be found everywhere, from your favorite books to the most notable speeches. But what exactly is ghostwriting? It may be easier to start with what ghostwriting isn’t. Ghostwriting isn’t plagiarism.

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Sword and the Script

DECEMBER 12, 2023

While “Generative AI gets much attention” in PR circles, “reductive AI is more interesting and powerful” Stephen Waddington recently published a new book – #PRstack: AI tools for marketing, media and public relations – on the use of generative AI in public relations. It helps solve the blank page problem.

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PRSay

SEPTEMBER 25, 2018

This year’s theme for PRSA’s Ethics Month is “ PR Ethics Counsel: Be Prepared ” and one of the ways to be prepared is to build relationships inside your company or organization so colleagues are willing to listen to your counsel when an issue arises. Educate colleagues on what public relations is and how you can assist them.

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Ethical Voices

JUNE 6, 2022

Juan Meng , the Associate Professor of Public Relations at the University of Georgia, and Dr. Marlene Neill, APR, Fellow PRSA , an Associate Professor and Graduate Program Director at Baylor University. Would you please tell us more about this latest ethics study? What are some of the key findings in the research?

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Ethical Voices

AUGUST 1, 2022

Joining me in this week’s episode is Ken Kerrigan , a Vice President at Infinite Global , an international communications firm specializing in public relations, branding, and content. Ken discusses a number of important ethics issues, including: Too many beers – Ethics and client conflicts. That situation arose.

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Wadds Inc.

JANUARY 11, 2023

There are clear applications for artificial intelligence (AI) content generation tools in marketing and public relations but make sure that you fact check. The shiny new toy is an ethical minefield. It’s a huge amount of data that includes books, websites, and Wikipedia. A terabyte is approximately 85 million pages of text.

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Stephen Waddington

MAY 3, 2022

Public relations practice operates along a spectrum of theoretical ideologies from defensive to organisational conscience. There is no universal theory of public relations. Organisations is used throughout this blog post as a catch all phrase for charitable, corporate, public sector entities. Seven ideologies are set out below.

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Ethical Voices

AUGUST 22, 2022

She discusses a number of important issues, including: The ethical challenges of weaponized communication. I say that in public relations, we have superpowers. It was a brilliant scientist, Daniel Kahneman who authored the book, Thinking Fast and Slow. Avoiding thought terminating cliches. I talked to my students about it.

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Deirdre Breakenridge

DECEMBER 5, 2017

Page Society in preparation for the book, “ Public Relations Ethics: Senior PR Pros Tell Us How to Speak Up and Keep Your Job.”. We invite you to check out our book for more practical advice on building relationships and how to become more influential. She teaches courses in public relations and advertising.

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Internal International Ethics Journalism 208

Deirdre Breakenridge

SEPTEMBER 26, 2016

Their study, “ Roles in Social Media: How the Practice of Public Relations is Evolving ” was published by PR Journal in Summer / Fall 2016. Many of these findings support and add to what you reported in your book, “ Social Media and Public Relations: Eight Practices for the PR Professional. – Marlene Neill.

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Shift Communications

MAY 17, 2023

Now, it has finally come for us: AI in public relations is here. Generative AI (genAI) burst onto the scene in late 2022 with the public availability of OpenAI’s ChatGPT, one of many apps that create text, images, videos and audio content based on its learnings from massive data stores. You’ll have read the headlines.

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Maxim Behar

APRIL 17, 2024

“The Global PR Revolution” is delving into ethics, morality, accuracy, and transparency — but the fact is that the gist of our job has always been to tell the truth, and this is what we’ve been doing in our everyday lives. The book is available on Amazon.com and BeharBooks.com. By September 2017, the Bell Pottinger firm had all.

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Crisis Ethics Financial Conference 64

Wadds Inc.

JULY 6, 2022

Public relations practitioners fall short of the expectations of a profession. It’s a limiting factor for public relations to realise its potential as a management discipline. There is no barrier to entry to working in public relations. In the UK the public relations market employs 99,900 people and contributes £16.7

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Publicity Ethics Training Education 72

Stern + Associates

AUGUST 16, 2023

We listen back to the best bits of our talk with public relations expert and Rutgers University professor, Mark Beal , an authority on Gen-Z, and the modern methods of multi-channel communication. The AI conversation this season turned to ethics when we welcomed AI ethicist and author of “Ethical Machines” Reid Blackman.

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Wadds Inc.

JANUARY 18, 2023

The public relations industry has an uneasy relationship with the Edelman Trust Barometer. The consultancy suggests that business is the only institution seen as competent and ethical. The public relations industry has an uneasy relationship with the Edelman Trust Barometer, launched in 2000.

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Shift Communications

MAY 17, 2023

Now, it has finally come for us: AI in public relations is here. Generative AI (genAI) burst onto the scene in late 2022 with the public availability of OpenAI’s ChatGPT, one of many apps that create text, images, videos and audio content based on its learnings from massive data stores. You’ll have read the headlines.

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Publicity Guidelines Training Transportation 78

Wadds Inc.

JANUARY 16, 2023

Whitt on a LinkedIn post led to me reading his book When In Doubt, Make Applesauce! and a wide ranging conversation about public relations practice. Core Habits of the Masterful Public Relations Professional is a book about the character and reflexivity of public relations practitioners. A comment by Marc C.

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Meeting Ethics Storytelling Publicity 98

Culpwrit

NOVEMBER 5, 2019

Dozier, professor emeritus at San Diego State University, will receive the “Milestones in Mentoring” Educator Award this week from the Plank Center for Leadership in Public Relations. He has authored or co-authored more than 100 books, book chapters, articles and academic papers, […].

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Wadds Inc.

MARCH 21, 2024

A CIPR webinar aimed to improve relationships between the public relations industry and intellectual property licencing agencies. For as long as I can remember, the public relations industry has had a fractious relationship with the Newspaper Licensing Agency (NLA) and the Copyright Licensing Agency (CLA).

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PRSay

OCTOBER 24, 2018

Human communication is global and instant, and leaders must now master public relations as the essential management skill by which they can achieve goals quickly, efficiently and consistently. The importance of public relations as a management ability is illustrated by the case of Mitsubishi Motors. How did Ghosn achieve this feat?

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Ethical Voices

AUGUST 9, 2022

She is a whistleblower who embodies the ideal of the ethical public relations professional. . This coming week she is being inducted into the Defense Information School Hall of Fame , I strongly encourage everyone to buy her book: A Sacred Duty. Paula Pedene, APR, Fellow PRSA.

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Maxim Behar

JANUARY 28, 2024

Given the fast development in this field, AI has the potential to optimize processes and assist in addressing ethical dilemmas in agencies and companies. At the World Organization, we accepted these principles for ethical behavior in using AI. He is also a person with exceptionally broad cultural knowledge.

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Radio Ethics How To Writing 59

Wadds Inc.

AUGUST 15, 2023

We’re revisiting #PRstack to create a guide to AI tools in public relations. It is launching a crowdsourced AI #PRstack guide to the public relations market. Its goal is to describe applying various AI tools to help widen understanding and improve ethical adoption. It has published six books since 2015, five crowdsourced.

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Wadds Inc.

NOVEMBER 12, 2023

The European Communication Monitor offers insights for public relations practice on trust, strategy, digitalisation and hyperconnectivity, leadership, and inclusivity. It is the longest-running research project in the public relations industry that explores the relationship between management and public relations practice.

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Communications Big Data Leadership Data 105

Critical Mention

AUGUST 20, 2020

Books, webinars and podcasts have risen in popularity now that more people are spending time indoors. As PR pros work from home, now is a good time for them to sharpen their communication and public relations skills through educational resources. Take a break from staring at the screen and open up the Talk Like Ted book.

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Resources Communications Education Guidelines 136

Stern + Associates

NOVEMBER 2, 2023

Having sold over 300,000 copies, the book serves as a comprehensive guide for marketing and sales leaders to harness the Zero Moment of Truth (ZMOT) – the critical moment when a potential customer first encounters a product or service online and begins their research. Previously, there wasn’t a framework for digital marketing strategies.

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PRSay

NOVEMBER 1, 2023

Ethics are the cornerstone of PRSA and the PR profession. You have a master’s degree in ethics from Vanderbilt University. There’s not a PR school at Vanderbilt and I’ve never taken a communications or PR class or read a book. And to me, it was ethics. Why did you decide to pursue this? I still haven’t. I still haven’t.

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