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Book It! 8 PR Tips For Nailing TV Segments

ImPRessions - Crenshaw Communications

Yet television talk and news has been surprisingly resilient. Most earned media specialists want that coveted booking for their client and every PR person is pitching. Television is a visual medium, so use words to create a mental video the booker or producer will see in their mind’s eye as they read or hear the pitch.

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Top Must-Read Books For PR Professionals

ImPRessions - Crenshaw Communications

We’re also talking about books. According to the Pew Research Center , nearly a quarter of all Americans report not having read a book in the past year. With all the ways that reading can improve work (as well as life) it’s time to take a look at some important books to consider in the coming months.

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What Can You Do to Land a TV Pitch?

PR for Anyone

” People know the power of television and they see me there regularly and they want to know how they can be that expert. The most important thing to remember is that television is visual. People are watching television and they need to see things. Maybe it’s a book. Here’s my book.”

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Critical Mention Announces Ten Straight Months of Record Bookings

Critical Mention

NEW YORK — Critical Mention, the leading earned media measurement and monitoring platform, today announced 10 consecutive months of record new bookings. Beginning in Q4 of FY2018 and continuing into Q3 of FY2019 the company surpassed a number of significant bookings milestones and is poised for further growth.

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Five Good Reads for Communications Professionals

Barokas

Nothing in life is better at simultaneously sharpening the mind and nurturing the soul than a good book. I’m sure I was born with this knowledge, because books have called to me for as long as I can remember. Page by page, chapter by chapter, books transform us, teach us, mold us, improve us, entertain us, humble us and guide us.

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Inspiring the Consumer: You Can’t Do That on Television

Shift Communications

Flash forward a decade, I leafed through Seventeen and took note of teen lit book recommendations, Farah Fawcett shampoo, Kissing Potion rollerball lip glosses and Lee overalls. But I would argue that beyond that influencer endorsement you need a level of micro approval to drive that word of mouth conversation in your own small community.

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S&T Live Recap: Gini Dietrich on the Evolution of the PESO Model and the Impact of AI

PRSay

Dietrich, CEO and founder of Arment Dietrich, a Chicago-based communications firm, is the author of the 2014 book “Spin Sucks” and the “Spin Sucks” blog. An exciting time for communicators Elsasser asked how the rise of social media platforms such as TikTok factors into the PESO model. These are not people we should ignore.

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