Contently - Strategy

JANUARY 26, 2023

Half of C-suite executives say they leverage thought leadership to make purchasing decisions in tough economic times. The same C-level decision makers that leverage it in their decision-making processes are difficult to impress— only 17% of them rate the content they read as “very good” or “excellent.”

Leadership 126

Leadership Content Marketing Healthcare Google 126

Sword and the Script

APRIL 7, 2020

Some PR technology vendors have made pandemic-related announcements, but there’s a bit of “business as usual” too On the first Tuesday of the month, I publish a summary of news from the vendors building PR technology tool ( PR tech sum ). Here we go… (click images for higher resolution) 1. Both Falcon.io

Technology 117

Technology System Tools Government 117

Stephen Waddington

AUGUST 29, 2019

I valued Mandy’s counsel on CIPR Governance issues and engagement with public sector communications communities during my time as President in 2014. I want the CIPR to deliver great value to members, supporting them with training and research at all stages or their career regardless of their location or, background.

Meeting 96

Meeting Training Ethics Government 96

Sword and the Script

DECEMBER 4, 2018

As we close in on the year’s end, I looked back over these marketing and PR statistics in an effort to surface those points that in some way, shape or form, help to summarize 2018 as a year. Each statistic links to the blog post that covered that particular study or survey and links to the underlying source.

Survey 103

Survey Marketing B2B Content Marketing 103

Sword and the Script

JANUARY 31, 2023

My last PR tech sum went up in early November – and there’s a lot that happened between then and now. I’ve teased the deals in the headline, but there are a lot of AI happenings in PR too. Here’s this month’s summary of the news from the vendor community this month. which is a privately held “special acquisition vehicle.”

Software 78

Software Case Study Technology Tools 78

Doctor Spin

MAY 30, 2023

As PR professionals , we’ve all heard the expression many times before. Learnings from the “Prince of Humbugs” PR Resource: The Conversion Theory PR Resource: The Amplification Hypothesis “There’s No Such Thing as Bad Publicity” “The Greatest Show on Earth” Phineas Taylor Barnum: “There’s No Such Thing as Bad Publicity” Phineas Taylor (P.T.)

Publicity 52

Publicity eBook Ethics Resources 52

Sword and the Script

AUGUST 20, 2019

Fortunately for the public relations community, her subsequent experiences in education and internships persuaded her instead to pursue a career in PR. She has since worked on both side of the table, both in-house on the client-side, and at PR agencies – and also has served as a key leader for Washington Women in Public Relations (WWPR).

Employee 87

Employee Internal International Training 87

The Hoffman Agency

MARCH 20, 2017

Public relations (PR) is very much about reputation management. Most PR consultants can associate themselves with building and/or shaping opinion for a win-win scenario between their clients and the clients’ stakeholders. Unlike advertising agencies, PR agencies promote companies or individuals via earned media (i.e.,

Publicity 63

Publicity Construction Agency Advertising 63

Sword and the Script

SEPTEMBER 18, 2018

When she was 12 years old, her mother took her to a bring-your-child-to-work-day at Novartis, a giant pharmaceutical company. Her mother introduced her PR manager who talked to her about relationship building and the thrill of getting a big story for her company. 1) What are the top challenges in PR currently from your perspective?

Media Relations 68

Media Relations Media Insurance Insurance 68

PR 20/20

OCTOBER 9, 2018

Over the past year at PR 20/20, we’ve spent time reflecting on our core audience—who they truly are and how we can inspire them. In the words of a colleague , a change agent is “a visionary who looks beyond, brings vision to life, and successfully champions ideas forward.”. We call these people change agents.

Content Marketing 61

Content Marketing Marketing eBook Nonprofit 61

Waxing UnLyrical

JUNE 28, 2018

It’s an old story: PR people are often terrible when it comes to our own PR. Clients include [x, y and z] and recent matters we’ve handled include [a, b and c] …. And these were PR professionals — people who make their living communicating! Guest Post by Rob Biesenbach. We have [x] practices and specialize in [y].

Storytelling 74

Storytelling Chemicals Nonprofit Agency 74

PR in High Definition

MAY 31, 2017

Tell them, don’t come back until our awareness has skyrocketed and every C-suite exec knows who we are.”. In the last few years, we’ve seen PR teams manoeuvre themselves closer to ‘core’ marketing skills. What PR does is generate awareness in a market, so to measure success, we should aim to measure this awareness.

Measurement 48

Measurement Financial Advertising Advertising 48

David PR Group

FEBRUARY 18, 2016

My blog post about my conversation with him, Is Customer Experience the Next Killer App? was one of the most widely shared, liked and tweeted blogs that I have ever written. JPD: How do you start? If a business owner, or even an employee, wants to improve the customer experience, how do they begin?

Employee 40

Employee Measurement Meeting Customer Service 40

Sword and the Script

DECEMBER 20, 2022

Marketing and PR predictions aren’t merely forecasts, but often a reflection of our aspirations and perhaps advice – mistakes we’ve made we’d like to help others avoid. “Be c) More companies create their own content and channels to reach audiences instead of traditional media channels. Jason Brown , Founder/Principal, PublicCity PR.

Marketing 187

Marketing Content Marketing Data Social Media 187

Sword and the Script

FEBRUARY 2, 2021

Isentia brings AI to broadcast monitoring; Propel adds social media monitoring; Muck Rack partners with non-profits for journalists; plus mentions and picks. This was true of every industry, except PR technology. This was true of every industry, except PR technology. And that brings us to this month’s PR Tech Sum.

Software 120

Software Technology Advertising Advertising 120

Sword and the Script

OCTOBER 6, 2020

As I’ve done for the last couple of years, on the first Tuesday of the month, I summarize all of the news I’ve seen from the PR technology community. Here’s your monthly PR Tech Sum. SEMrush acquires Prowly A software company that has traditionally made tools for SEOs is moving into PR.

Software 175

Software SEO Company Tools 175

Buzzstream

FEBRUARY 15, 2024

As brands constantly ask how many links they need to build , the question should be, how many quality links do I need to build? Quality may differ depending on the site’s goal, but backlinks should always drive value. Quality may differ depending on the site’s goal, but backlinks should always drive value.

How To 71

How To SEO Google Examples 71

PR 20/20

JULY 31, 2018

Here at PR 20/20, we call these champions change agents. Read on to see how Chris implemented an inbound approach at both organizations, and proved long-term value to the C-suite. Q: How many times have you been through the inbound process from the ground up?

Marketing 42

Marketing Leadership Engineering Education 42

Buzzstream

FEBRUARY 1, 2024

PR Outreach Templates In the fast-moving world of PR, getting placements depends on many things going right. If you don’t put the time and effort to personalize your email outreach, you will most likely get little to no results. Like in link building, quality beats quantity with email outreach.

Pitching 87

Pitching Infographics Survey Resources 87

Sword and the Script

MAY 22, 2018

Each month Off Scripts interviews someone with a fresh perspective on marketing – details on how to get involved are at the bottom of this post. Trying to tie print ads or direct mail directly to sales, for a high-value, long-sales-cycle B2B product, was a nightmare. I started my career (though just barely) in the pre-Internet era.

Marketing 62

Marketing B2B Print Technology 62

Sword and the Script

OCTOBER 29, 2016

The buyer’s journey is a trendy topic in marketing circles and for good reason. Buyers today hop from channel to channel , and it’s never been harder for organizations to map out what that journey looks like. This is especially true for B2B organizations, with complex products and prolonged sales cycles. You can always add depth and detail later.

B2B 60

B2B Marketing Analysis Content Marketing 60

PR 20/20

NOVEMBER 29, 2018

This post originally appeared on the Marketing Artificial Intelligence Institute's blog. The Marketing AI Institute was created and is powered by PR 20/20. How Do Pioneers Approach AI? Investigators (33%): Organizations that understand AI but are not deploying it beyond the pilot stage. So, what can we learn from the Pioneers?

Marketing 47

Marketing Technology Training Privacy 47

Sword and the Script

AUGUST 6, 2019

There’s a lot that’s happened over the last month among vendors that make technology for public relations (PR) professionals – and I can’t wait to show you this month’s summary of news from the PR technology community. It’s going to be a fantastic professional development opportunity for you or your PR team – so check it out.

Marketing 63

Marketing Pitching Corporate Tools 63

Waxing UnLyrical

MAY 31, 2018

There are legal rules marketers and PR professionals aren’t always aware of, and there can be serious legal consequences if these rules are violated. For example, copywriters at Webcopyplus posted a beach photo they found on Google on a client’s blog. One picture used to accompany one blog post cost them $4,000.

Creativity 71

Creativity Video Interviews Blogging 71

Beyond PR

SEPTEMBER 13, 2016

For far too long, brand communicators and marketers have been pushed to create, create, create – be it press releases, blog posts, videos, infographics, etc. PR pros and content marketers are called on to prove how their efforts have contributed to customer conversions and retention. And after that?

Resources 40

Resources Analytics Measurement Infographics 40

Scott Public Relations

JULY 14, 2020

How we communicate today must change, to accommodate new realities. For more information on who to deal with “Fake news” and tools to track and defuse it, please see this wonderful blog on the PRBI (Public Relations Boutiques International) site. How Have the Rules of Communication Changed? This phenomenon can’t be ignored.

Healthcare 52

Healthcare Insurance Insurance Policies 52

MaccaPR

OCTOBER 17, 2016

In my first post about Corporate Sustainability Reports on October 3, I laid out what I consider compelling data that shows how this valuable communications tool can bring bottom-line benefits to your company. Global Reporting Initiative’s website is a resource that corporate communicators and PR pros should bookmark.

Corporate 48

Corporate Report Infographics Pharmaceuticals 48

Sword and the Script

DECEMBER 15, 2020

Dozens of marketing and PR professionals express aspirations for 2020 along with educated guesses about the future . PR and communications predictions. Predictions from PR and martech providers; and. Make sure the C-Suite sees and understands the contribution your team makes every day. My own predictions.

Marketing 167

Marketing Employee Content Marketing Training 167