Onclusive

OCTOBER 19, 2021

Welcome back to our blog series about building a PR business case and securing the investment! However, this is not just about the purpose of the initiative and investment. Develop your business case as a sales pitch for your PR investment, make sure it speaks the language of your audience—the C-suite. How will we do it?

How To 396

How To Measurement Data Writing 396

ImPRessions - Crenshaw Communications

JANUARY 30, 2018

One of the best ways is to stay on top of key PR industry blogs as well as more general sites that offer a fresh take on business, creativity, and content. Why limit yourself to PR blogs when there’s a whole world of interesting stuff that can offer important information as well as increase specific skill sets? The Cision Blog.

Blogging 170

Blogging Writing Creativity Storytelling 170

Onclusive

NOVEMBER 8, 2023

PR professionals should create thoughtful, data-backed pitches, engage with reporters on social media, send swag (when appropriate), maintain relevant media lists, and manage all follow-through with reporters and journalists. At the same time, PR pros are constantly thinking about how to maximize the reach and impact of their earned media.

Training 195

Training Media Training Reputation Crisis Communications 195

Onclusive

AUGUST 9, 2021

PR professionals are expected to create thoughtful, data-backed pitches, engage with reporters on social media, send swag (when appropriate), maintain relevant media lists, and manage all follow-through with reporters and journalists. But what about other assets that the media or customers are likely to see?

Training 370

Training Media Training Reputation Crisis Communications 370

Sword and the Script

OCTOBER 13, 2020

The most effective blogs in B2B marketing tend to publish longer posts, more frequently, with visuals, paid distribution and analytical measurement Blogging doesn’t have the appeal that voice search, personalization or influencer marketing do in B2B marketing, but when it’s done right, it’s surely effective, according to a new study.

B2B 151

B2B Study Blogging Marketing 151

ImPRessions - Crenshaw Communications

MARCH 11, 2021

Planning is vital to successful pitching and one essential component is the humble editorial calendar. Though they’re typically created for advertising purposes, edcals give a PR team a topic guide for creation of press releases, blog posts and content marketing. Measure Performance. How are editorial calendars used?

Pitching 308

Pitching Content Marketing Measurement Social Media 308

OnePitch

SEPTEMBER 8, 2022

Tell us a bit about your day-to-day and your role as the VP, Director of Consumer Media Relations. What’s the best pitch of yours that resulted in coverage and what elements made it successful? The story was about Signs of Cancer Women Should Never Ignore, and the reporter had a tight deadline.

Pitching 98

Pitching Consumer How To Education 98

Flack's Revenge

JUNE 22, 2015

PR measurement has evolved, with the addition of solutions such as SeeDepth and AirPR. And international initiatives such as the Barcelona Principles aim to take a fresh look and improve the craft (see this Cision blog post ). Yet there is one thing that is impossible to measure – and is ignored at our own peril.

Measurement 120

Measurement Pitching Internal International 120

Sword and the Script

FEBRUARY 20, 2024

PR pitches earn a 45% open rate and a 3% response rate; the top metrics for marcom and PR by segment; Europe is more satisfied with PR agencies than the U.S. What: PR pitching amidst the continuing media layoffs When: February 22, 2024, at 12:00 p.m. The company’s measures are based on the pitches sent through their systems.

Report 108

Report Publicity Marketing Pitching 108

Sword and the Script

JANUARY 9, 2024

There was no announcement that I’m aware of, but a quick search shows some chatter about it on Twitter and Reddit , among other virtual watercoolers. A blogger from some tech company’s blog will always be included. Further, some vendors, like HubSpot, actually run their blogs like a news site. I’d love to hear about it.

Brand 151

Brand Branding Reddit Pitching 151

Sword and the Script

JULY 6, 2021

OnePitch recommends reporters to pitch; ResponseSource shuts down #journorequest curation; Meltwater acquires Owler; Critical Mention adds “cast & crew” TV data. OnePitch feature recommends reporters to pitch. In a video tutorial, the company says it will start making recommendations after you’ve sent three or more pitches.

Pitching 90

Pitching Report Software Survey 90

Sword and the Script

DECEMBER 19, 2023

Pitching media remains a challenge; Twitter is still a journalist favorite; PR dabbled with generative AI as businesses worried about misinformation Regular readers know I publish a weekly post every Tuesday. Many of the things I choose to write about are reports and surveys that give us a sense of what’s happening in the industry.

B2B 108

B2B Survey Pitching Software 108

5W PR

MAY 6, 2020

Often forgotten on websites, the About Us page is one of the most important pages. But the About Us page is also important because that’s where more than half the respondents to a recent survey by KoMarketing, a social/content marketing firm, said they visit. Why does About Us mean so much? Future of the About Page.

Survey 88

Survey Storytelling Consumer Analysis 88

OnePitch

JUNE 16, 2022

Tell us a bit about your day-to-day and what’s changed since becoming the Associate Vice President at Finn Partners. However, a typical day for me often consists of crafting content – from traditional media materials such as press releases and pitches, to sponsored articles, newsletters and even social media calendars.

Pitching 64

Pitching Consumer How To Meeting 64

Onclusive

APRIL 3, 2019

Norton Lifelock’s CMO Ty Shay recently keynoted AirPR’s Growth PR Conference and shared a roadmap for success in this new era of media, marketing, communications and measurement. . Transparency in Marketing Measurement. It’s about driving measurably better results by telling better stories. Craft Your Movie Pitch. “I

Storytelling 284

Storytelling B2C Retail Measurement 284

Onclusive

AUGUST 22, 2017

The PR pro sends thoughtful, data-backed pitches, engages with reporters on social media, sends swag (when appropriate), maintains relevant media lists, and manages all follow-through with reporters and journalists. Iterative PR Measurement. Owned Media/Content Strategy. Media Monitoring & Analysis. Executive Thought Leadership.

Media Training 397

Media Training Crisis Communications Conference Training 397

The Proactive Report

FEBRUARY 22, 2016

News outlets are paying attention to analytics in an effort to learn more about what their audiences read and watch – and why. A recent report about a project conducted by the American Press Institute (API) reveals some interesting insights into what kind of content works, and why.

Analytics 100

Analytics Digital PR Measurement Enterprise 100

Onclusive

OCTOBER 7, 2021

While an accurate and comprehensive media database is the first cornerstone to growing your brand presence and reputation, you also need a robust relationship management platform to send targeted pitches, communicate with reporters and track your campaign effectiveness. Onclusive’s Author Intelligence profiles can help.

Media 195

Media Pitching Tools Resources 195

Burrelles Fresh Ideas

MARCH 5, 2024

However, media pitching and media relations to secure earned media still dominate the industry. Product reviews on platforms like YouTube, social media platforms, or blogs. Too Much Competition: Respondents highlighted that there’s too much competition from other stories, making it challenging for their pitches to stand out.

Media 99

Media Nonprofit Pitching Analytics 99

Sword and the Script

APRIL 2, 2024

Journalists were quite vocal about criticizing the company for selling their emails. However, I learned a lot about reporters and pitching in that capacity. Burrelles started white labeling Agility’s technology about this time last year (2023), so its customers stand to benefit as well. Measurement templates.

Reddit 178

Reddit Software B2B Technology 178

Business Wire

MARCH 7, 2017

This section covers working with influencers, measuring your success, and maintaining the best communications for your brand. Access Part I to learn about why influencer marketing is important and how to identify the appropriate influencers for your message. How did this content make the audience feel about your content?

Marketing 156

Marketing Guidelines Measurement Analytics 156

The Proactive Report

FEBRUARY 22, 2016

News outlets are paying attention to analytics in an effort to learn more about what their audiences read and watch – and why. A recent report about a project conducted by the American Press Institute (API) reveals some interesting insights into what kind of content works, and why.

Analytics 100

Analytics Digital PR Measurement Enterprise 100

ImPRessions - Crenshaw Communications

OCTOBER 18, 2022

From understanding the sector or project, to organizing onboardings, media lists and pitches, startup can be a whirlwind. Despite the fact that tech moves like lightning, as PR pros, we’re expected to be knowledgeable about the sectors or industries we serve. On this initial call, the PR team should be a sponge. Go for “quick wins”.

How To 203

How To Case Study Meeting Pitching 203

ImPRessions - Crenshaw Communications

OCTOBER 18, 2022

From understanding the sector or project, to organizing onboardings, media lists and pitches, startup can be a whirlwind. Despite the fact that tech moves like lightning, as PR pros, we’re expected to be knowledgeable about the sectors or industries we serve. On this initial call, the PR team should be a sponge. Go for “quick wins”.

How To 203

How To Case Study Meeting Pitching 203

ImPRessions - Crenshaw Communications

FEBRUARY 22, 2023

While traditionally PR work consisted of press releases, pitching, and occasional damage control, today’s PR teams must have a diverse digital skill set, including SEO strategy, social media savvy, data analysis and more. Today, the range is much broader, encompassing blog content, confessional-style social updates, and, of course, video.

Analytics 170

Analytics Tools Social Media Trends 170

The Proactive Report

OCTOBER 30, 2023

It’s time to start thinking about your 2024 marketing and PR strategies. The more you know about your customers, clients, employees, and competitors, the better your planning will be. Find gaps and threats you would otherwise not have known about. Now is not the time to pull back on PR and marketing efforts. Rand Fishkin.

Trends 182

Trends Marketing Wikipedia Reddit 182

Onclusive

JULY 18, 2017

As a result, about three quarters of marketers are planning to increase their PR budgets over the next five years, according to research from the Association of National Advertisers. Without PR attribution, you only know the top of the funnel; i.e., which publications wrote about your brand.

Comparison 294

Comparison Advertising Advertising Analytics 294

Onclusive

FEBRUARY 10, 2022

This week, we’re wrapping up our blog series about building a perfect pitch with an overview of how to measure your success, optimize your strategy and nurture your media relationships for the long-term. You’ve done the research, crafted your powerful pitch, and sent your media campaign out into the world.

Measurement 195

Measurement Pitching Data Media Relations 195

OnePitch

OCTOBER 20, 2022

While Jen’s media background spans a variety of clients and industries, including food, agriculture, consumer, and financial services, Jen is also passionate about sustainability and loves fostering relationships with sustainability and ESG journalists. Rather than pitching a tech-centric journalist, I approached a Fast Co.

Media 96

Media Sports Agriculture Pitching 96

Wadds Inc.

AUGUST 15, 2023

The energy has yet to be matched by dialogue among the practitioner community about the best way to incorporate tools into the workflow. A digital version of each article will be published on the #FuturePRoof blog. If you’d like to submit a pitch, you can do so via this form or email stephen.waddington@wadds.co.uk.

Tools 98

Tools Community Energy Print 98

Onclusive

JANUARY 5, 2021

You need to be in the know about all of the media coverage around your brand, your competitors, and keywords that are important to your business. You’ll have valuable insights about the scale, timing, and frequency of media outreach that is optimal for your audience.

Real Estate 195

Real Estate Media Analytics Enterprise 195

Sword and the Script

JANUARY 19, 2021

Vendors are giving us reason to be optimistic about public relations technology – from AI that will predict your pitching success to more tangible PR measurement and attribution. About two years ago, I saw an opportunity to use that experience to fill an information void in PR technology. Did you know?

Technology 170

Technology Publicity Software Pitching 170

The Resolution Blog

OCTOBER 7, 2015

Social media existed back then, as did blogs. But if you were going to get word out about a “new XXX which could revolutionise…” it was papers, TV and radio, every time. Do PRs Need to Know About SEO? While recent research contradicts what I’m about to say, my experience doesn’t.

SEO 120

SEO Engineering Content Marketing Agency 120

ImPRessions - Crenshaw Communications

SEPTEMBER 29, 2021

It may seem like a silly question; after all, “publicity” is what people think of when they think about PR. One reason for the concern about earned media is the flabbergasting ratio of PR people to journalists. They also valued posts written by independent bloggers, rating them more credible than corporate blog content.

SEO 227

SEO Agency Reputation Policies 227

5W PR

FEBRUARY 28, 2024

Remember, SXSW 2024 is about experiences, connections, and leaving a lasting mark. Brands at SXSW get to enjoy the glow of Austin’s creative sun, attract new fans, forge powerful connections, and learn more about upcoming trends. Think of this as the company’s elevator pitch with some festival flair. What is SXSW?

Brand 78

Brand Branding How To Film 78

The Resolution Blog

FEBRUARY 25, 2019

We were excited to catch up with inbound expert Iliyana Stareva on the PR Resolution Podcast to chat about her new book and how inbound is going to affect the world of PR. It’s using your own channels (like your blog and social media) to attract people to your business. They get thousands of email pitches per day.

Measurement 120

Measurement Case Study Pitching Agency 120

Cision

JUNE 2, 2016

Communication professionals and influencers spoke about what data is important, how to humanize data and what to do with it once you have it. Bonnie Harris, CEO of Wax Marketing, spoke about the necessity of understanding consumers’ behaviors over demographics, one of 10 topics at the conference. Test & Measure.

Data 120

Data Conference Measurement Pitching 120