PR 20/20

JANUARY 16, 2023

Hence our obsession with keeping tabs on industry blogs and finding those articles and authors that impact our own ways of thinking. If like us, you’re always looking for new marketing resources, you’ve landed on the right blog post. Below is a guide to Ready North's favorite blogs and publications.

Blogging 52

Blogging Marketing Pinterest SEO 52

Onclusive

MAY 10, 2017

There’s a laundry list of myths about public relations jobs, one of which is that PR jobs are glamorous. As of 2014, public relations professionals filled roughly 240,000 jobs. occupations is around $36,000, which means public relations professionals earn 40% more than the median income. The median annual income across all U.S.

Trends 150

Trends Publicity Data-Driven PR Government 150

Onclusive

AUGUST 22, 2017

Our job descriptions tells us what we’ll be responsible for in a given public relations or communications role, but we rarely reference the J.D. Far from just managing a digital Rolodex, landing earned media in publications that resonate with target audiences is only one small part of the earned-media mix. Data Journalism.

Media Training 397

Media Training Crisis Communications Conference Training 397

PRSay

JANUARY 3, 2018

Artificial intelligence also has the potential to revolutionize journalism. Digital storytelling, social listening and native advertising will all dramatically increase in significance as well, even as blogs maintain an important role in disseminating information. Look for more PR shops to say they’re “data driven.”.

Publicity 167

Publicity Social Media Television Measurement 167

The Hoffman Agency

AUGUST 23, 2022

From songwriting on my back porch as a kid to telling my little sister improvised tales of castles and princesses before bed, I have always been a storyteller. I wanted my stories to be read, to impact people and to foster action; this drive led me to journalism and eventually, public relations. The Beginning. The Middle.

Storytelling 36

Storytelling Community Industry Transportation 36

5W PR

OCTOBER 31, 2023

10 Networking Events for PR Professionals In the fast-paced world of public relations (PR) and marketing, staying updated with the latest trends, technologies, and strategies is vital. International Journalism Festival The International Journalism Festival in Perugia, Italy, is Europe’s largest annual media event.

Conference 78

Conference Nonprofit Education Healthcare 78

Onclusive

AUGUST 9, 2021

Our job descriptions tell us what we’ll be responsible for in a given public relations or communications role, but we rarely reference the J.D. Today, landing earned media in publications that resonate with target audiences is only one small part of the earned-media mix. Multimedia Development & Visual Storytelling.

Training 370

Training Media Training Reputation Crisis Communications 370

Onclusive

NOVEMBER 8, 2023

Our job descriptions tell us what we’ll be responsible for in a given public relations or communications role, but we rarely reference the J.D. Today, landing earned media in publications that resonate with target audiences is only one small part of the earned-media mix. What do the responsibilities of PR really entail, though?

Training 195

Training Media Training Reputation Crisis Communications 195

Onclusive

JUNE 15, 2022

In our June blog series, we’ll be discussing how PR can measure up to marketing and, ultimately, how PR teams can work closely with marketing to demonstrate to the CMO and CEO that PR is a business growth driver. PR has the power to change minds due to its conversational nature along with third-party endorsement and advocacy.

Marketing 195

Marketing Measurement Advertising Advertising 195

Onclusive

JUNE 15, 2022

In our June blog series, we’ll be discussing how PR can measure up to marketing and, ultimately, how PR teams can work closely with marketing to demonstrate to the CMO and CEO that PR is a business growth driver. Communications embraces all of the company’s stakeholders — customers, employees, the media and the public at large.

Marketing 195

Marketing Measurement Advertising Advertising 195

Doctor Spin

MAY 30, 2023

“There’s no such thing as bad publicity.” Let’s go: Table of Contents “There’s No Such Thing as Bad Publicity” Is Bad Publicity Actually … Good? Barnum was a 19th-century American showman, entrepreneur, and politician known for his larger-than-life personality and uncanny ability to capture the public’s imagination.

Publicity 52

Publicity eBook Ethics Resources 52

Deirdre Breakenridge

MARCH 5, 2019

Should PR programs be more integrated with journalism, marketing, or business, or stand on their own? How important is multimedia storytelling (video, design and photography)? This was an important question and one that should be explored beyond one student or one blog post. What started as a simple blog, soon became a movement.

Communications 208

Communications Analytics Social Media Media Training 208

ImPRessions - Crenshaw Communications

FEBRUARY 22, 2023

The practice of public relations has probably evolved more rapidly in the past several years than ever before. Building a positive public image now also means understanding how to increase online engagement and identify opportunities for content. The core skills we need as PR professionals have also changed. Just ask Google.

Analytics 170

Analytics Tools Social Media Trends 170

Deirdre Breakenridge

NOVEMBER 5, 2018

A recent Yale study published in the journal Neuron suggested that being in unstable and unknown situations, regardless of how uncomfortable they may feel, is a critical condition for our brains to grow and learn. Ai has been teaching Public Relations and Communication courses at the university level for a decade. Its mission?

Community 150

Community Social Media Media Education 150

Cision

OCTOBER 4, 2017

When it comes to the transformation of the public relations industry, Google, Facebook, and Twitter always receive the revolutionizing praise. From online articles to advertisements to blogs to social media posts — numerous mediums are competing for your audience’s attention. The Media Relies on Visual Storytelling.

How To 282

How To Storytelling B2C Measurement 282

Shift Communications

AUGUST 29, 2023

Now, in an emerging market, is the time for AI startups to kickstart a strategic AI-PR program, and mind the gap between industry and consumer awareness From mainstream media to trade press and corporate blogs, artificial intelligence (AI) and generative AI (genAI), in particular, seems to be everywhere. In fact, it is.

Survey 60

Survey How To Storytelling Corporate 60

ImPRessions - Crenshaw Communications

SEPTEMBER 18, 2018

Now more than ever, public relations recruiters prioritize writing skills. According to USC’s 2017 Global Communications Report , written communications is second only to strategic planning in important skills for future growth in public relations. Storytelling is the engine of PR. PR writing may not be what you think.

Writing 147

Writing Storytelling Pitching Creativity 147

ImPRessions - Crenshaw Communications

JANUARY 3, 2019

The molding of public opinion, raising of awareness, or bolstering of reputation are time-consuming endeavors requiring discipline and patience. If leadership insists that only splashy features in Fast Company or The Wall Street Journal will do, it will miss many opportunities. And they’re worth it. Aiming too high to start.

SEO 178

SEO Storytelling Product Launch Measurement 178

Onclusive

DECEMBER 6, 2019

Tracks like Media & Journalism and Professional Development help savvy marketers to connect with other pros and take advantage of tech. . The annual conference for the Arthur Page Society brings together a professional association for senior public relations and corporate communications executives. Dates: April 5 – 7, 2020.

Conference 329

Conference Marketing Case Study Measurement 329

Flack's Revenge

OCTOBER 27, 2021

Aaron Zamost’s Medium post rang eerily true to those in the tech marketing, journalism and PR worlds. The idea being, if you are in PR, you should heed this timetable and try to beat the clock in your storytelling and execution. The story, about the tyranny of “Silicon Valley Time,” was widely read and shared then.

Enterprise 177

Enterprise Big Data Technology Analysis 177

Onclusive

JANUARY 25, 2019

Public Relations Society of America (PRSA) International Conference. Attendees can meet other communication and public relations colleagues along with over 150 industry experts from all career levels, sectors, work environments and industries during three days of practical insight and idea sharing. Dates: October 20-22, 2019.

Conference 256

Conference Content Marketing Marketing Internal 256

The Hoffman Agency

JULY 23, 2020

in Journalism and a minor in Integrated Marketing Communications. I chose to study journalism because I have a passion for storytelling and a desire to constantly learn more. Public relations (PR) will allow me to explore and challenge myself with new skill sets.

Storytelling 68

Storytelling Journalism Internal International 68

Solo PR Pro

DECEMBER 27, 2022

Thrive PR and Kelly Kirkendoll ( Founder/CEO) won four PRSA Dallas Pegasus Awards, including the top award in two categories (Internal Communications Program and Publication, Print or Digital), a Pegasus Award of Honor for Most Effective Campaign on a Budget and BEST OF SHOW! Another Solo PR Pro member, Fran Stephenson, is also on the team.

Print 58

Print Financial Journalism Healthcare 58

Flack's Revenge

OCTOBER 27, 2021

Aaron Zamost’s Medium post rang eerily true for those in the tech marketing, journalism and PR worlds. The idea being, if you are in PR, you should heed this timetable and try to beat the clock in your storytelling and execution. The story, about the tyranny of “Silicon Valley Time,” was widely read and shared.

Enterprise 156

Enterprise Big Data Technology Analysis 156

Deirdre Breakenridge

NOVEMBER 23, 2016

I’ll sit in on keynotes and sessions to get the updates on pressing topics including measurement, diversity in communications, data and creative storytelling, etc. Book Reviews / Journal Research. I use my blog, PR Expanded , for video book reviews. However, your shout outs can also be in your own storytelling.

Skype 150

Skype Industry Storytelling Interviews 150

The Hoffman Agency

MARCH 23, 2021

From giving up on a nursing degree to stepping away from journalism, I have taken a lot of detours in my life. I was often approached and received pitches, emails, press releases from public relations professionals, so it seemed natural to make the leap to PR since my experience as a recovering journalist gives me the leverage to succeed.

Storytelling 69

Storytelling Crisis Management Internal International 69

Sword and the Script

SEPTEMBER 8, 2020

Earned media still the most credible source of info Most people find independent journalism and earned media to be the most credible source of information. Blogs, including independent and corporate blogs, can be credible. An annual survey by PRWeek found the median public relations salary in the U.S. Try our services.

Survey 98

Survey Industry Leadership Study 98

PR Conversations

JANUARY 20, 2015

As media scandals go, it was a big one for Canada: The revelation that for the past two years one of the nation’s better-known TV news anchors was a part owner of a small public relations firm. For public relations practitioners committed to ethics and professionalism, the natural first instinct was self-righteous shock.

Journalism 40

Journalism Reputation Ethics Corporate 40

Cision

AUGUST 11, 2016

Search Engine Journal. Seth’s Blog. Storytelling is bigger than ever—and it’s a skill that marketers will continually need to hone to stay ahead of the competition. TopRank Marketing Blog. “It’s HubSpot Blog. Online Public Relations Thoughts. Marketo Marketing Blog. SEOBook Blog.

Marketing 0

Marketing Mobile Nonprofit Engineering 0

Cision

JUNE 25, 2015

If your company landed major coverage in a book, peer-reviewed journal or spot on a publication’s annual list, it warrants a press release. Blog about the coverage. Explain more in a blog post and post to your site. This will show the value of a public relations campaign. Write a press release. 500|5000 list).

LinkedIn 120

LinkedIn Pitching Interviews Journalism 120

PR Conversations

JANUARY 20, 2015

As media scandals go, it was a big one for Canada: The revelation that for the past two years one of the nation’s better-known TV news anchors was a part owner of a small public relations firm. For public relations practitioners committed to ethics and professionalism, the natural first instinct was self-righteous shock.

Journalism 40

Journalism Reputation Ethics Corporate 40

The Hoffman Agency

FEBRUARY 16, 2021

And with that, the agency has helped me to become a better storyteller. During our agency’s famous storytelling workshop, I received some of the best advice to date – practice your creative writing everywhere. Whether that be in a text message to a friend, an emailed response or even journaling on your own.

Creativity 69

Creativity Storytelling Agency Journalism 69

The Hoffman Agency

NOVEMBER 28, 2022

I clicked on Hoffman’s profile, read something about the agency’s emphasis on storytelling and swiftly sent a LinkedIn message declaring my interest. I studied journalism and literature and thought nonstop about telling compelling stories that could conjure up emotions and connect people. No longer am I only calling myself a writer.

Storytelling 36

Storytelling LinkedIn Comparison Internal 36

wiredPRworks

APRIL 20, 2022

In 2007, David mentioned my fledgling blog wiredPRworks in his book, “ The New Rules of Marketing and PR.”. Each edition covers the modern approaches for highly effective public relations, marketing, and customer communications—all at a fraction of the cost of traditional advertising. Storytelling success stories.

Marketing 118

Marketing Social Media Trends Instagram 118

Ishmael's Corner

JANUARY 25, 2015

As reported in the Omaha World Herald , Buffett thought for a few seconds and then reached for the stack of reports, trade publications and other papers he had brought with him. Here are seven suggestion that deplete my stash of 3M stickers often highlighting storytelling techniques: 1. That’s how knowledge works. Happy reading!

Communications 60

Communications Storytelling Web Journalism 60

The Hoffman Agency

SEPTEMBER 3, 2020

Through these experiences, I’ve learned how journalism and public relations work together to apply the storytelling techniques needed to share a compelling story. During a storytelling workshop with CEO Lou Hoffman, we learned about the different storytelling techniques and how to apply them to technology PR.

Storytelling 69

Storytelling Internal International Instagram 69

wiredPRworks

MAY 13, 2022

The ongoing battle of content thought leadership, and brand journalism and how to win more. Allan Schoenberg is an experienced public relations executive with a successful track record in all aspects of business-to-business communications. With future vision, Barbara began publishing her top-ranked blog, wiredPRworks, in 2006.

Social Media 52

Social Media Corporate Communications Media 52