5W PR

JANUARY 31, 2024

Tech PR professionals work to generate favorable publicity, manage crises, and position technology brands as industry leaders. Ultimately, Technology PR plays a crucial role in shaping perceptions and fostering trust in the fast-paced and competitive tech industry.

Technology 78

Technology Product Launch Crisis Management Case Study 78

Buzzstream

DECEMBER 1, 2023

Link building can be especially beneficial in competitive industries like SaaS. Generally speaking, the SaaS industry can be more competitive because there are a lot of similar products vying for the same spots or niche industries. INDIRECT : Find a relevant website in your industry with a broken page link.

Examples 62

Examples Software Pitching Tools 62

Buzzstream

DECEMBER 1, 2023

Link building can be especially beneficial in competitive industries like SaaS. Generally speaking, the SaaS industry can be more competitive because there are a lot of similar products vying for the same spots or niche industries. INDIRECT : Find a relevant website in your industry with a broken page link.

Examples 62

Examples Software Pitching Tools 62

Buzzstream

FEBRUARY 1, 2024

The remainder of this post is a collection of cold email outreach templates broken down into specific industries for easy browsing. Survey Pitch Outreach Template When pitching a survey, highlighting the key takeaways is the most effective way to inspire your target to cover your post. I look forward to hearing from you soon.

Pitching 87

Pitching Infographics Survey Resources 87

Sword and the Script

DECEMBER 22, 2020

Here’s a look at statistics across PR, marketing, and social media that were surfaced in the various reports and studies covered on this blog throughout 2020. Many of the blog posts published here are based on survey research, analytical studies or other sources of data. The deluge of PR pitches.

Survey 176

Survey Marketing B2B Study 176

Deirdre Breakenridge

SEPTEMBER 3, 2014

There are those industry publications that have thoughtful pieces that I love to read when I’m looking for deep coverage on a subject area. Being on the go means you can be anywhere and have an idea for a blog post or want to brainstorm on a topic. You can even customize the dimensions of your graphics.

Communications 383

Communications Tools Google Resources 383

Buzzstream

FEBRUARY 9, 2024

Pitch Data Studies Data studies have always proven to be great sources of high-quality backlinks, provided the data is interesting and packaged correctly. Once you find your data sources, develop a compelling story complete with findings and some graphics, and then pitch these to journalists via email and/or press release.

Google 71

Google Infographics Pitching Resources 71

Cision

JUNE 2, 2017

If you know your industry, then you know your competitors. In fact the more traditional the industry, the less likely they will innovate. Also take a tour of their websites and blogs. Once you have their URLs, it’s time to tour their blogs, websites, and marketing tactics. Do they have a blog? Innovation.

How To 198

How To Real Estate Web Case Study 198

Buzzstream

FEBRUARY 15, 2024

A user clicks into our blog home and then the featured quality links post. You can build quality links once you’ve established your industry and niche. Building and Pitching New Content New, fresh content is one of the best ways to get quality links. Here are some ways to build new content for pitching.

How To 71

How To SEO Google Examples 71

Onclusive

SEPTEMBER 13, 2017

With digital convergence, PR and media communicators are no longer just the traditional writers of press releases or distributors of media pitches. PR now incorporates video content and online visuals (like infographics) to drive brand narrative and reinforce marketing messages throughout the customer lifecycle. ” 4.

Measurement 231

Measurement Data-Driven PR Survey Storytelling 231

Cision

JANUARY 18, 2018

While much of a content marketing strategy revolves around creating new content just for your blog (part of your owned media), I highly recommend that you divert some of your attention to incorporating earned media into your strategy. Here’s a great example of our own: a few months ago, Forrester commented on Cision’s recent IPO.

Strategy 276

Strategy How To Media Infographics 276

Buzzstream

MAY 19, 2022

Here’s the thing: creating surveys is very expensive, and your success in pitching surveys for links is often heavily influenced by other news events of the day. Like a large firm doing their due diligence on a potential investment, your work starts before gathering survey data or pitching anything for coverage. Linkability.

Survey 91

Survey How To Reddit Pitching 91

Newsfile

JANUARY 30, 2024

Understanding what to prioritize can be daunting and 2024’s top 5 PR trends sift through the constant advancements and shifts in the industry. Stay informed and ahead in the industry by embracing these essential trends. Writing copy for social media is the most popular use for AI, according to 64% of PR pros.

Trends 105

Trends YouTube Video Social Media 105

Buzzstream

DECEMBER 20, 2023

Moz – Measuring Site or Page Authority Moz is a mainstay in the SEO community and has created widely recognized, industry-standard link metrics known as Domain Authority (DA) and Page Authority (PA). Or you can create a fresh, shareable piece of content, such as an infographic or survey campaign , and pitch it for links.

Tools 71

Tools SEO Analysis Google 71

Buzzstream

DECEMBER 20, 2023

Moz – Measuring Site or Page Authority Moz is a mainstay in the SEO community and has created widely recognized, industry-standard link metrics known as Domain Authority (DA) and Page Authority (PA). Or you can create a fresh, shareable piece of content, such as an infographic or survey campaign , and pitch it for links.

Tools 62

Tools SEO Analysis Google 62

Buzzstream

DECEMBER 20, 2023

Moz – Measuring Site or Page Authority Moz is a mainstay in the SEO community and has created widely recognized, industry-standard link metrics known as Domain Authority (DA) and Page Authority (PA). Or you can create a fresh, shareable piece of content, such as an infographic or survey campaign , and pitch it for links.

Tools 62

Tools SEO Analysis Google 62

Buzzstream

DECEMBER 5, 2023

Returning to our example, the best opportunities, in this case, are going to be highly curated pages on authoritative domains – things like libraries, government sites, university sites, and other high quality industry resources. How would they pitch their blog to someone else in their niche?”

Resources 103

Resources Analysis Infographics Examples 103

PR 20/20

JANUARY 3, 2019

For a little inspiration, we pulled PR 20/20’s most-shared blog posts from 2018. s Brittni Kinney talked about content trends and what they’ll mean for our industry in 2019. A few ideas include pitching target influencers, mapping out related blog content and utilizing gated content in the sales cycle.

Blogging 54

Blogging Marketing Content Marketing B2B 54

ImPRessions - Crenshaw Communications

JUNE 21, 2018

Data-driven pitches win points with journalists. Journalists look for pitches that are backed up by data in the form of charts, graphs, tables, or interactive infographics. It offers a clear story map and lends credibility to the pitch. Infographic from a 2017 article in MarTech Advisor.

Storytelling 189

Storytelling Data Data-Driven PR Infographics 189

Reputation Us

FEBRUARY 21, 2023

Content Considerations Rather than shamelessly pitching goods and services with ordinary sales copy, be sure to present facts, statistics and stories with your content marketing that enhance consumer knowledge. Methods include blog posts, whitepapers, product reviews, ebooks and articles to images and infographics, videos and audio.

Reputation 78

Reputation Corporate Content Marketing Survey 78

Sword and the Script

DECEMBER 28, 2022

Some 70% reported video has a greater impact “over other content formats such as infographics, e-books and white papers” in raising awareness of a business problem. Respondents said their organization is placing more or much more emphasis on owned media (60%), like blogs, newsletters and websites.

B2B 116

B2B Marketing Survey Software 116

Burrelles Fresh Ideas

JUNE 27, 2023

Press releases, news releases, media advisories, media statements and the like are still important in 2023 for myriad reasons, which we’ll cover in this blog post. Multimedia Elements : Boost your press release with multimedia elements such as high-quality images, videos, infographics, or audio clips. No ‘spray-and-pray’ allowed !

Pitching 40

Pitching Writing Engineering Wikipedia 40

Landis PR

MAY 8, 2023

This can include white papers, speeches, webinars, infographics, videos, blogs or social media posts. Thought leadership allows executives and others to play an upfront role in guiding the future of their industries. Thought leaders provide timely, relevant content in useful forms. The professionals will tell you to be patient.

Leadership 52

Leadership Infographics Resources Social Media 52

Onclusive

MAY 10, 2018

As someone sitting squarely in the midst of these seismic shifts, which include the bubbling up of an entire marketing category called PRTech , I’ve had the great pleasure of speaking with many of the industry’s leading minds and picking their brains for best “tips and tricks” for upping your PR game.

Storytelling 230

Storytelling Technology Tools Infographics 230

PR 20/20

FEBRUARY 20, 2023

However, bombarding your new love interest with a sales pitch on how amazing of a partner you are on the first date will likely not warrant a second one. An essential tool for all businesses and industries, social media can be used to build relationships with prospects and customers, as well as increase overall brand awareness.

Content Marketing 82

Content Marketing Marketing eBook Case Study 82

ImPRessions - Crenshaw Communications

JUNE 28, 2018

Social monitoring and listening not only give us a heads up on customer service issues or negative PR, but they can illuminate industry trends and customer behavior. Media love poll-results story pitches, especially when accompanied by visuals like infographics. Data to power PR storytelling. Social listening sets the stage.

Storytelling 149

Storytelling Data Survey Financial 149

Newsfile

JANUARY 24, 2024

Sissie Hsiao, Google AI-generated content AI-generated content is becoming increasingly popular in the PR industry as it generates content quickly and in large volumes. Examples of AI Prompts for PR Research Rank the top five best practices for crisis communication in the context of a healthcare industry scandal?

Trends 52

Trends Data-Driven PR Analytics Survey 52

Buzzstream

DECEMBER 5, 2023

Returning to our example, the best opportunities, in this case, are going to be highly curated pages on authoritative domains – things like libraries, government sites, university sites, and other high quality industry resources. How would they pitch their blog to someone else in their niche?”

Resources 62

Resources Analysis Infographics Examples 62

Buzzstream

DECEMBER 5, 2023

Returning to our example, the best opportunities, in this case, are going to be highly curated pages on authoritative domains – things like libraries, government sites, university sites, and other high quality industry resources. How would they pitch their blog to someone else in their niche?”

Resources 62

Resources Analysis Infographics Examples 62

Landis PR

AUGUST 23, 2021

Blog courtesy of Brianne Miller, LCI. I also think it’s wacky when I get asked to publish an infographic. Without sounding too cliché, I’m proud of all of my articles because I’m covering pertinent challenges the industry is facing. I’m blessed that I have a job I love, work in an industry I love and work with a supportive team.

Meeting 69

Meeting Media B2B Transportation 69

Sword and the Script

NOVEMBER 9, 2021

This month, as I perused through the vendor websites and blogs, I noticed a lot more of it. Lastly, we announced that Agility, our AI-driven SaaS industry platform for corporate communications professionals had been named Momentum leader in the $4.5 Didn’t see a P&L for Stark Industries, though. * * *. These include the U.S.,

Software 93

Software Banking Technology Data 93

PR Fuel

JUNE 18, 2020

They’re written in an objective way and often contain quotes, statistics, infographics, and eye-catching headlines. This will increase the likelihood that they’ll accept your pitches and publish your press releases. Press releases are the perfect medium to generate excitement and interest within your industry or niche.

Infographics 105

Infographics SEO Writing Pitching 105

Presspage

JUNE 4, 2019

Brand journalism is a strategy to generate content that is relevant and meaningful to an audience and provide them with information on an industry or related topics without selling them anything. Answer the “Why,” Not the “What” Think about your industry, and the challenges it faces. Watch Your Language.

Journalism 68

Journalism Strategy Brand Branding 68

Cision

APRIL 13, 2017

In Cision’s 2017 State of the Media Report , more than half of respondents said a pitch that lines up with their past work and interests is what drove them to pursue a story. PR Newswire’s editorial specialists categorize every release that we send by industry and subject matter (automotive, earnings, acquisitions, etc.).

Media 210

Media Automotive Resources Product Launch 210

PR Fuel

JUNE 5, 2020

People often make the mistake of confusing a pitch or marketing copy for a press release. A pitch is written in order to persuade journalists and gives a tease or a taste of what’s to come in your press release. Gaining credibility in your industry isn’t something to be taken lightly. What Is a Press Release?

How To 98

How To Ethics SEO Guidelines 98

PR Fuel

MARCH 17, 2020

It might mean providing quick tips in a video or on an infographic. Depending on the industry and audience, you might share personal anecdotes or successes to put a face on the people behind the business. For example, you might put up a recipe for “Town’s Best Barbecue Sauce” on your blog. Listen to them.

Publicity 75

Publicity Small Business Advertising Advertising 75

PRSay

MARCH 9, 2018

It’s been around in some shape or fashion since the early days of the internet, and is now amplified through social media channels where brands freely share blogs and articles. Essentially, content syndication involves republishing content such as a blog or video across third-party sites. Sound daunting? Actually, it’s quite easy.

Infographics 102

Infographics Fashion Advertising Advertising 102