PR Daily

FEBRUARY 10, 2019

Sick of sending out hundreds of pitches that don’t get any bites? Standing out among hundreds of daily pitches journalists receive is no simple task, but there are ways to catch their eye and earn a second glance. RELATED: Learn how to sharpen your pitching skills, boost buzz and land more headlines. ]. percent) and “obvious mass template” (71 percent) are the most common reasons reporters will ignore your pitch. Adam Connell, founder of Blogging Wizard.

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Pitching Infographics Survey Report 95

PR Daily

FEBRUARY 8, 2019

There’s no universal magic number of blog posts that every organization should create per month in order to see results. Though the perfect amount of blog content doesn’t exist, there is a range to shoot for. Depending on what your company goals are and what your capacity is for creating content, you can find a blogging sweet spot. Think of this option as the bare minimum, as in one blog post a week or one blog post every other week.

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Blogging Software SEO Guidelines 125

PR Daily

SEPTEMBER 6, 2018

To grow your personal brand , it important to become a thought leader on certain topics by blogging. One of the ways you can grow your brand is to earn guest blogging placement. These publications are looking for contributors, and guest blogging can be a good addition to your content marketing strategy. a leading provider of bylined guest posts to major online publications, surveyed editors to find out what they’re looking for in the guest blog posts.

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Blogging Infographics Pitching Survey 90

PR Daily

DECEMBER 16, 2018

Conventional wisdom calls for PR to avoid media pitching during the holiday season, unless the story has a definite holiday-related theme. That perception prompts PR agencies and departments to shift into low gear—or completely stop producing and pitching before and after the holidays. Because most PR departments relax, PR pros who pitch in December find less competition for media attention. Follow pitching best practices.

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Pitching Print Social Media B2B 83

Rock the Status Quo

AUGUST 21, 2014

Don’t Overlook Its Importance When I think of content marketing, one of the primary tactics that comes to mind is guest blogging. That being said, here are a few dozen “do’s and don’ts” to help you in your pitching and writing efforts. Match voice to the publication or blog. Thoroughly understand the audience before you pitch or write. One blog post can become a SlideShare deck, video, infographic, quote image.

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Blogging Writing Pitching SEO 169

PR Daily

JUNE 5, 2019

Podcasts give clients the opportunity to express their personality in a way that infographics, e-books and print interviews seldom do. How to avoid ruffling feathers with your pitch. “I We get pitches for potential guests who simply aren’t a fit. This wouldn’t be so bad if the pitch explained why they were thinking the guest may work (i.e., But more often than not, we get a pitch that doesn’t fit at all.

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Pitching How To Interviews Print 110

PR Daily

MAY 13, 2019

Let’s review more tips that will help PR pros move to the front of the pitching line: Offer fresh data or useful information for our audience. If the information you’re pitching is not of serious interest to our readers, why would we bite? It doesn’t have to be a groundbreaking study or a fully formed article; sometimes just an interesting infographic, clever chart or substantive quote is a helpful asset that can pump up a piece. Pitch on a Tuesday afternoon.

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Pitching Print Infographics Writing 110

Sword and the Script

SEPTEMBER 17, 2016

If PR professionals understand what it means to re-purpose content, it might be because there’s a new “pitching tips” blog post or article at least every week. Many of these cover the basics, for example: do your research, know the reporter’s audience, and pitch a story, not a product. The volume of bad pitches has long been out of control, and though I contend SEOs account for much of this, there seems to be a genuine need for a continual stream of PR 101 level content.

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Pitching SEO Infographics Banking 119

PR Daily

AUGUST 3, 2015

One should be guest blogs. The definition of guest blogging is to publish content on a third-party website or blog. Use the following steps to turn into a guest blogging pro. Before you ask a blog owner or manager if they are interested in your content, know your material. Identify the websites and blogs where you want to be featured. Once you pinpoint your targets, then pitch yourself, your expertise and your content. Every brand journalist.

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Blogging Writing SEO Infographics 128

PR Daily

NOVEMBER 7, 2017

Communicators of all stripes can increase engagement, boost visibility and entice potential customers or clients through blog posts, especially if they offer people answers, inspiration or new ways to look at common problems. Here are four ideas for moving past boring and making a splash with your organization’s blog: 1. Many of the blog’s hot tips don’t require the company’s products. Don’t be afraid to share content that isn’t tied to a product or sales pitch, either.

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Blogging Brand Branding B2C 90

Sword and the Script

JUNE 11, 2016

Aside from the well-deserved round of congratulations, it occurred to me the acquisition is an indication of a maturing industry for content marketing, which of course includes blogging. While blogging certainly isn’t the only aspect of content marketing , it’s pretty clear blogging was (and still is) a critical part of the evolution into the trend as we know it now. The Blogging Gutenberg . Benchmarks: Blogs Press Releases and Coverage.

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Blogging SEO Content Marketing Leadership 90

PR Daily

SEPTEMBER 24, 2015

You’ve written what you think is a great media pitch. There are things you can do besides letting your failed pitch attempt slide into the trash bin. When you’ve sent your pitch and there’s no response—it happens to all of us—here are six options to redeem yourself: 1. Re-send the pitch. If they’re like most reporters, their inbox is full to the brim with media pitches. Rewrite the pitch—and send again.

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Pitching Infographics LinkedIn Report 131

Glean.info Blog

NOVEMBER 18, 2020

Infographics, audio clips, photos and especially videos grab and hold attention and tell stories that people tend to remember. Multimedia content also helps busy reporters and editors quickly understand media pitches and content, increasing chances of obtaining media coverage.

Media Relations 75

Media Relations Pitching Print Infographics 75

Rock the Status Quo

NOVEMBER 3, 2014

Journalists love to bash PR pros… and some of us give them ample reason, pitching without taking time to manage the due diligence that makes a pitch resonate. The very same dogged persistence that makes the video funny isn’t so amusing when you are on the opposite end of a relentlessly bad pitch that completely wastes your time. THE PITCH This example of a bad pitch came in just this morning. Public Relations Rock The Pitch media relations pitching

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Pitching Infographics B2B Small Business 144

Prezly

JUNE 2, 2015

This guide contains everything you need to pitch the press. You’ll learn how to create awesome press releases, distribute press releases, nurture your media contacts, and send pitch emails that get results. Send email pitches that get results. Social media press releases live online rather than inside a pitch email. Many journalists read pitches on the go, so make sure your press release looks as good on a mobile screen as it does on a monitor.

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Pitching Infographics Skype Video 73

PR Daily

MAY 11, 2016

Some journalists consider PR emails and pitches nothing more than “ a bunch of fridge letters ,” to quote a recent tweet by Ed Zitron, author of “This is How You Pitch.”. Search for “PR pitch” on Twitter, and you’ll see why. For example, RedEye Chicago ’s Matt Lindner recently called out an email pitch for using four text colors, bold, italics, underlines and highlighting. “ My advice to PR is to pitch trends that are surprises,” says Forbes staff writer Alex Konrad.

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Pitching Film Trends Infographics 95

Sword and the Script

NOVEMBER 18, 2017

Infographics remain high on the marketing list of tactics. This week I looked at Google search data for the word “infographic” (and variations) and found interest continues to grow at a steady pace. We see infographics in content marketing survey results as well. The data puts infographics in the top five types of content created by B2B marketing shops. But Those Troubled Infographics. Still, I see many infographics that very troubled for two primary reasons.

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Infographics Data eBook Case Study 89

Solo PR Pro

JUNE 9, 2015

Between clients, research, and keeping on top of your own blog (if you have one), putting the hours and effort into guest blogging for other publications is a daunting idea. But blogging on your own site can get lonely, especially when you’re just starting out, and if you don’t have your own blog you may be looking for a way to share your insights. Securing Guest Blogging Opportunities. Search to see if the blog you’re approaching has guest blogging guidelines.

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Blogging Guidelines eBook Viral 61

Glean.info Blog

DECEMBER 4, 2020

Infographics, audio clips, photos and especially videos grab and hold attention and tell stories that people tend to remember. Multimedia content also helps busy reporters and editors quickly understand media pitches and content, increasing chances of obtaining media coverage.

SEO 75

SEO Pitching Engineering Print 75

PR Expanded

AUGUST 12, 2019

Social media conversations and past articles, blogs, comments, tweets, etc., You’re moving from pitching the media to being a regular authority or subject matter expert available for commentary. I’ve been media training executives for about 15 years. Although the channels have changed, there’s still one constant. The media has an agenda. This statement shapes what most business professionals have in their minds about the slant or the bias of a media outlet.

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Interviews Infographics Media Ethics 153

Sword and the Script

MAY 5, 2020

Propel says PR is sending more pitches; Muck Rack adds podcast contacts and broadcast monitoring; several PR tech vendors publish survey results “Welcome to May. PR is sending more pitches during COVID-19 The average PR pros appear to have sent more media pitches during the Coranavirus pandemic than before it’s occurrence. That’s the analysis if Propel, which analyzed pitches sent through it’s system by US-based PR pros over the first four months of 2020.

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Pitching Survey Analytics System 80

PR Daily

FEBRUARY 11, 2016

Reporters can receive hundreds of pitches a week. If you’ve emailed a pitch with no success, what other tactics can you employ? If you are new to social media, introducing yourself to a journalist on Facebook or Twitter is a perfectly acceptable way to pitch. Do tailor your pitch to a journalist’s beat or expertise, but don’t rely heavily on researching their personal interests. After your hang up, it’s wise to cover your bases by immediately emailing your pitch.

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Pitching Infographics Social Media LinkedIn 95

PR Daily

JANUARY 16, 2019

You might think twice, though, about pitching them via Twitter or Facebook. RELATED: Learn how to sharpen your pitching skills, boost buzz and land more headlines. ]. Sixty percent of journalists say they reject pitches because of a lack of personalization; 56 percent of journalists don’t like receiving pitches via social media. Personalize your media pitches. A version of this article originally appeared on the Spin Sucks blog.

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Financial Survey Pitching Newspapers 102

PR Daily

MAY 29, 2017

Despite some naysaying, infographics are thriving. A recent article on infographics on PR Daily reviewed a report from Clutch that stated: “The age of infographics is dying, and most of them are quite bad.”. When done well and as part of a larger marketing and PR strategy, a creative infographic can make otherwise dull content more digestible for a wider audience. According to a Huffington Post blog on infographics, “a whopping 65% of people are visual learners.”

Content Marketing 100

Content Marketing Infographics Product Launch Pitching 100

PR 20/20

JANUARY 3, 2019

For a little inspiration, we pulled PR 20/20’s most-shared blog posts from 2018. A few ideas include pitching target influencers, mapping out related blog content and utilizing gated content in the sales cycle. This post features an infographic from Bubblegum Search on the evolution of SEO—starting in 1945. January is the month for reflection and self-assessment. We encourage one another to look back on the year and set new goals for the year ahead.

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Blogging Reddit B2B Pinterest 55

PR Daily

APRIL 24, 2017

A recent report from Clutch, a research, ratings and reviews platform for business services, suggests the pulse of infographics—at the heart of many content marketing strategies—is weakening. To paraphrase Mark Twain, are reports of the death of infographics greatly exaggerated? The Clutch report cites a study by Moz and Buzzsumo, provider of a content discovery tool, that makes the case for content marketers to re-evaluate their dependence on infographics.

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Tools Infographics SEO Content Marketing 100

PR Daily

OCTOBER 6, 2018

Reporters and editors ignore them and delete the pitches. Think about pitch angles and headlines. Pitching survey results to news outlets: Contact journalists in advance. Reaching out to reporters and providing a quick introduction to the survey can prompt them to open your email pitch. Clients often want to stress self-promotional findings that validate what they already know, but such “pat-on-the-back” pitches are unlikely to interest journalists, Funess says.

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Survey Pitching B2C Comparison 111

PR Daily

JANUARY 8, 2016

As we continue pitching in 2016, the process of crafting and selling successful PR pitches will evolve. PR pitches moving forward will likely be more social media oriented, more personalized and more focused on connecting with journalists. Keep this in mind when you pitch: Come up with a plan for sharing the story. Don’t be afraid to share your strategy with the reporter during the pitch or after the story posts. Once you have a dialogue going, make your pitch.

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Pitching Infographics Social Media YouTube 96

PR Daily

MARCH 9, 2016

When was the last time an infographic made your job—or at least your day—easier? Visuals are a great way to amplify your content's reach and effect, but some brands churn out infographics, e-books and social media images without stopping to think how those pieces can help people. If you create an infographic that exists only to promote your brand, you significantly limit the number of readers who will download, share and engage with your piece.

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Infographics Viral Advertising Advertising 95

Social PR Chat

MAY 9, 2016

We also recommend you to use Youtube videos, Slideshare presentations, jpegs, blogs and mp3 in this section. To assist you create the perfect LinkedIn profile , check out this infographic by TruConversion. What’s so Social PR awesome about a LinkedIn profile? It’s your professional gateway to success. Why LinkedIn? Top tier journalists hangout here. All of the Fortune 500 CEOs call this network home. You can easily find a job here 365 days a year.

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LinkedIn Pitching How To YouTube 94

PR Daily

MAY 17, 2016

Looking for pitching advice? For example, this was tweeted at a recent Ragan PR conference in New York City: Friends don't pitch friends on Facebook, only Twitter. - @michelleleff #RaganPR2016. — Less surprising are media tweets exposing lame pitches. A recent gem: Work today begins with an emoji-laden PR pitch with "please" spelled as "pls" and no, just a hundred thousand million times no. So how do you make sure your pitches stand out—in a good way?

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Twitter Pitching Film Newspapers 95

PR Daily

FEBRUARY 14, 2017

Landing your pitch in the sweet spot of even one A-list tech outlet can justify your entire budget for the quarter. Here are three common reasons why PR pitches miss the mark—and simple solutions for getting yours over the plate: 1. Forcing trend pitches. That doesn’t mean journalists want every PR pitch to be a trend pitch. “We If you pitch us based on what you see there, it more likely to be organic and not forced.”

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Pitching Trends Infographics Mobile 60

Shift Communications

DECEMBER 10, 2015

This way, you don’t have to go to design school to make a simple blog image or email newsletter header. Quote graphics like this one are great for blog posts – call out an impactful line from the post using an image. Images for promotions, such as ads or social media images, are generally more like pitches than other types of writing. Certain images, such as infographics, are “allowed” to have a lot more information packed into them than other images.

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Guidelines Pitching LinkedIn Writing 81

Bad Pitch Blog

OCTOBER 13, 2012

Yet we still hear a lot of buzz about people fearing they''ll wind up on the Bad Pitch blog. I''ll be posting my slides, as well as an infographic on the evolution of the news release, here as early as tomorrow. We''ll be the loud ones wearing glasses and reminding everyone that we take good pitches too Both Mr. Laermer and I are speaking at the annual Public Relation Society of America''s International Conference (#PRSAICON).

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Pitching Infographics Conference Internal 44

Sword and the Script

DECEMBER 18, 2018

It’s harder as far as pitching the media. With 4-5 PR pros for every journalist and shrinking newsrooms, getting your pitch seen by a reporter can be very challenging. If the PR team creates content, that can be posted on your site, shared on social media and perhaps repurposed in other ways – infographics, blog posts, even press releases. Then it’s just a press release or a blog post or whatever. One publication or blog you read regularly is… PR Daily.

Nonprofit 78

Nonprofit B2B Storytelling Infographics 78

PR Daily

JUNE 12, 2017

Virtually every content marketing program involves a blog. All important ingredients for increasing readership, reputation and lead generation start with your blog. Editorial guidelines generally include standards for style and grammar, but for a blog you should include elements specific to digital content, such as key phrases and images. Here are eight things to include in your blog guidelines: 1. Blog and content objectives. Blog images. Infographics?

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Guidelines Blogging How To Infographics 99

Sword and the Script

JUNE 28, 2016

There is hope, however as the study also found: “Consumers are consulting blogs and social media on their mobile devices prior to shopping. Nearly 60 percent of survey respondents have taken a blog review or social media post viewed on a smartphone or tablet into consideration while shopping in-store.”. While many marketers want shortcuts , tools, or algorithms to pop out a list of influencers to pitch, this data casts doubt about that approach.

Survey 71

Survey Consumer Study Mobile 71

Onclusive

SEPTEMBER 13, 2017

With digital convergence, PR and media communicators are no longer just the traditional writers of press releases or distributors of media pitches. PR now incorporates video content and online visuals (like infographics) to drive brand narrative and reinforce marketing messages throughout the customer lifecycle. PR and earned media content, blog posts, and other company digital assets can often drive more top of funnel sales leads than ads and email marketing.

Measurement 204

Measurement Data-Driven PR Data Survey 204

Onclusive

MAY 10, 2018

It’s a great listening tool to ensure your pitches are targeted.” “In our world of getting-shorter-all-the-time attention spans, pictures (videos, infographics, etc.) Tools and skills you can’t live without from today’s leading PR minds. Whether you’re working in-house at a startup or running your own shop, you’ll discover one fundamental truth about PR: It’s changing faster than ever.

Technology 203

Technology Storytelling Tools Infographics 203

Sword and the Script

FEBRUARY 29, 2020

Most of what I did wasn’t a secret: I read what reporters wrote before pitching, developed subject lines that got my emails opened, and use a strong lede in all my pitches. There was one aspect of my success that was different: I wrote long pitches. Something similar has happened in content marketing and blogging in the marketing community. 2) Long-form wins in data analysis of 912 million blog posts by Backlinko.

Content Marketing 64

Content Marketing Study Analysis Survey 64