Cision

APRIL 6, 2016

In fact, as all savvy marketers know, more than “what” you sell, “how” you sell creates a bigger emotional, and thus bankable, impact. How to Fix Your Buyer Personas. A blog post that looks mildly interesting or one that seems to literally pluck a query out of your head and elaborate upon it with a worthwhile answer?

How To 120

How To Tools Viral Exercises 120

Contently - Strategy

NOVEMBER 27, 2018

Interview your existing customers to find out more about their demographics, habits, and preferences. Brand awareness occupies the top layer of the funnel, establishing trust through blog posts, infographics, videos, and social posts that avoid self-promotion. You need to define your own audience before you can own it.

Strategy 112

Strategy How To Content Marketing Analysis 112

Contently - Strategy

MAY 9, 2024

It offered data and insights on how to attract talent, interview candidates, onboard employees, and keep staff happy for the long run. Take a look at the topics of content you’ve already created, like blogs, social media posts, and podcast episodes, for inspiration. Writing a white paper is not the same as writing a blog.

Writing 119

Writing Case Study Study Branding 119

Cision

SEPTEMBER 7, 2017

However, figuring out exactly how to do that can be a challenge. so how do you get your audience charged up about it, too? A century later, companies have to do a lot more to get the attention of not only newspapers but also a newly expanded audience of blogs, influencers and consumers. Personalize Your Brand.

Infographics 283

Infographics Consumer Video Examples 283

Beyond PR

JUNE 19, 2017

Using surveys, interviews and focus groups, we spoke to employees across different lines of the business and regions. You should try to communicate your rebrand on as many marketing channels as possible like email, blog and social media to ensure users are well informed and can find your business. Blog post explaining new changes.

Communications 69

Communications How To Telecommunications Employee 69

Deirdre Breakenridge

SEPTEMBER 3, 2014

Being on the go means you can be anywhere and have an idea for a blog post or want to brainstorm on a topic. Every week, I use Evernote for creating blog posts and interview responses; recording the articles and the answers to questions. You can even customize the dimensions of your graphics.

Communications 383

Communications Tools Google Resources 383

Newsfile

JANUARY 30, 2024

In an interview with TIME Magazine last November, OpenAI CEO Sam Altman said multimodality in the company’s new models will be one of the key things to watch out for in 2024. Out of 1001 PR Pros interviewed, what percent used generative AI in the following tasks? Download the report! As well, it synthesizes a host of ideas.

Trends 105

Trends YouTube Video Social Media 105

Beyond PR

JANUARY 23, 2018

While much of a content marketing strategy revolves around creating new content just for your blog (part of your owned media), I highly recommend that you divert some of your attention to incorporating earned media into your strategy. Hopefully, the folks at Forrester noticed our sharing of the link and know that we’re great media partners.

Strategy 75

Strategy Media How To Infographics 75

5W PR

JANUARY 31, 2024

PR specialists pitch stories, arrange interviews, and share press releases to secure positive media coverage for the company or its products. Content created includes press releases, blog posts, whitepapers, case studies, and other materials that can be shared through various channels.

Technology 78

Technology Product Launch Crisis Management Case Study 78

Buzzstream

JANUARY 17, 2018

Now, imagine how awful it’d seem if after spending so much time and resources on a blog post, you let it waste away in some archive folder—It doesn’t make sense. The truth is that your best articles and blog posts can find a new life in an entirely different form. Assemble your Popular Blog Posts into an Informative Ebook.

eBook 108

eBook Infographics Pinterest How To 108

Cision

NOVEMBER 25, 2015

When you think of content marketing, you probably think of blog posts. Blog Posts (All Lengths & Types). Yes, you know you need blog content on your business site. You’ll attract more people if you vary the lengths and types of blog posts. Here are some ideas for post styles: How-to. Interviews.

Content Marketing 120

Content Marketing Marketing Infographics Software 120

Presspage

JANUARY 23, 2024

Make it Visual: The Power of Infographics In this age of information overload, visual data representation is the key to bringing a message across. Infographics are an effective tool in an IRO's arsenal. Moreover, infographics are highly effective in conveying complex trends and market analyses.

Communications 78

Communications Infographics Financial Storytelling 78

Newsfile

JANUARY 24, 2024

The public relations field covers a wide array of tools and you may find it hard to know how to prioritize your PR efforts in 2024. In an interview with TIME last November, OpenAI CEO Sam Altman said multimodality in the company’s new models will be one of the key things to watch out for in 2024. Download the report! Eapen, Daniel J.

Trends 52

Trends Data-Driven PR Analytics Survey 52

Contently - Strategy

OCTOBER 4, 2023

To find out, we conducted nine interviews with innovative CMOs to understand what role they see content playing in the marketing strategy. There’s usually endless potential to break down your content pillars into core topics and subtopics for eBooks, webinars, blogs, social campaigns, and so on. But what do our peers think?

Content Marketing 52

Content Marketing eBook Marketing Infographics 52

Beyond PR

SEPTEMBER 27, 2016

On the other hand, Facebook and LinkedIn are suited for big announcements, event summaries, blogs, and links to longer-form content in general. Invites for demos, mini booth events (autographs, photo ops), or interviews. Links back to your event press kit, company blog, etc. Live demos or interviews.

Social Media 40

Social Media Trade Shows How To Media 40

Sword and the Script

DECEMBER 10, 2019

And then knows how to leverage this information to persuade you to purchase or act in a certain way.” Note: see my interview with Tom here – Marketing has Gotten Better as a Profession; Off Script No. Note: see my interview with Sophie here – The Interim CMO as Change Agent; Off Script #19: Sophie Shiatis. 16: Ted Seward.

Marketing 103

Marketing Content Marketing Advertising Advertising 103

Landis PR

DECEMBER 11, 2023

Note: This is a reposted blog by our Public Relations Global Network Partner, Nick Leighton – NettResults. For the original blog, please visit here. Here’s a comprehensive guide on how to construct a communications strategy that seamlessly dovetails with your company’s growth plans. Now is the time to plan for 2024.

Strategy 59

Strategy Company Communications Construction 59

MaccaPR

OCTOBER 5, 2015

Here at MaccaPR, we've blogged about content marketing a number of times (e.g." 4 Big Content Marketing Lessons from General Mills, 3M, Ameriprise Financial & SCHERMER ," " Become Epic with Content Marketing: Interview with author Joe Pulizzi ," and " 5 Eye-Opening Lessons From 'Epic Content Marketing' "). Step 3: Get Started.

Content Marketing 48

Content Marketing How To Marketing Infographics 48

PR 20/20

FEBRUARY 7, 2023

Blog posts A blog is great for addressing your prospective customer's specific pain points. Writing informative blog posts on topics related to your product or service can help prospects understand their problem better. Below is a comprehensive list of the most effective content formats to engage your TOFU target audiences.

Examples 52

Examples eBook Infographics Analytics 52

PR in High Definition

AUGUST 25, 2017

Something simple like a photograph works, or even an infographic. Whilst they may have lost their media clout, infographics still hold a very important role on social media, and having one that can be cut into bitesize chunks can create good content for your channels to influence sharing.

How To 54

How To Media Infographics LinkedIn 54

The Proactive Report

FEBRUARY 25, 2017

Tool of choice to maximize engagement: Sendible How to create a Twitter list. Tell Your Story Visually : Study after study shows that images, video and infographics get more views and shares than text alone. Learn how to take great photographs, how to edit images and make ‘eye-candy’ social posts.

Digital PR 100

Digital PR System Video Twitter 100

MaccaPR

JANUARY 19, 2015

Then we met Jean Hill , who came in for an informational interview over a Caribou Coffee. Other PR agency executives, including senior director of business development and agency marketing at PadillaCRT, Jeff Wilson, concur on the value of informational interviews. Subscribe to our blog. Talk with employees.

How To 48

How To Agency Writing Interviews 48

MaccaPR

NOVEMBER 20, 2018

The good news is: at its best, your newsroom can serve as a content hub for your video, social media content, e-books, blog posts, recent media coverage, images of your CEO and logos – the kind of content that helps boost your company’s ranking in search and makes it more likely that media coverage will be accurate.

Mobile 91

Mobile Corporate Survey Web 91

Marketwired

FEBRUARY 16, 2016

This is post 1 of our 5-part #CreativePR blog series. Twitter users at the panel got busy in a discussion around the theme, talking about new ways to add substance to conversations rather than simply “be heard,” how to demonstrate authenticity, and which apps and social platforms are on their radar. For my podcast, Women Worldwide.

Creativity 100

Creativity Pitching Writing Conference 100

5W PR

JUNE 25, 2018

Of course, as valuable as content marketing can be, it’s only effective if companies know how to use it properly. To make content stand out in a world where everyone is using blogs and articles, PR pros need to make sure that they’re optimizing everything they produce. Use a Range of Media. Optimize PR Content.

Content Marketing 60

Content Marketing Infographics Google SEO 60

Sword and the Script

DECEMBER 13, 2016

Below are 12 ideas on precisely how to drive better results from your B2B marketing webinars. Simply roundup a handful of the best news articles and blog posts from other credible sources – that are relevant to your community – and weave a promotion for your webinar into the content. 2) Interview your speaker before the webinar.

B2B 60

B2B Infographics Interviews eBook 60

PR Fuel

MARCH 17, 2020

It might mean providing quick tips in a video or on an infographic. For example, you might put up a recipe for “Town’s Best Barbecue Sauce” on your blog. The title of your blog post isn’t objective proof that your barbecue is the best. When the podcast or interview is published, you get free publicity.

Publicity 82

Publicity Small Business Advertising Advertising 82

Journalistics

MARCH 2, 2013

No matter what you’ve heard about all that sexy social media stuff, you still need to know how to write in PR. Writing proficiency will be the difference between you getting a second interview and a rejection letter. Second, Internship Experience.

Pinterest 52

Pinterest Writing Interviews Social Media 52

Contently - Strategy

OCTOBER 25, 2023

Maintaining Consistency Across Platforms Challenge: With a multitude of channels available, from blogs to social media and email newsletters, ensuring a consistent brand voice and messaging across them all can be daunting. This is the opportunity stage, and the content here must confidently portray why your offering is unparalleled.

Content Marketing 52

Content Marketing Tools Analytics Agency 52

PR for Anyone

OCTOBER 27, 2021

How to Create Content Fast? Here is a month’s worth of content ideas that you can use every single month to create social media posts and/or blogs for an entire month in one day. Post an infographic (check out www.Fiverr.com to have on easily made). Interview a customer. Do a “how-to”. Create and post a video.

Real Estate 227

Real Estate How To Infographics Video 227

PR 20/20

MAY 23, 2017

We originally published a blog in 2015 listing 40+ inbound marketing resources. You know the drill: You turn to the top content marketing influencers, blogs, publications and resources for a reinforcement. Content Marketing Institute blog ( @CMIContent ): Insight from top names in our industry.

Resources 53

Resources Marketing SEO Engineering 53

PR Conversations

JULY 5, 2017

He/she is behind organization’s press releases, feature articles, blog posts, success stories, official statements and speeches. PR manager shows organizations how to leverage web networks for business development purposes. They identify relevant publicity opportunities, organize interviews, land speaking engagements for CEOs.

Infographics 63

Infographics Corporate Policies Reputation 63

Beyond PR

DECEMBER 19, 2016

February: Strategize Your Blog Content for the Future. A lot of businesses come up with blog topics in the moment rather than planning in advance. There’s a fantastic WordPress plugin called Revive Old Posts that will automatically share your older blog content to your social media channels. June: Plan Around Product Launches.

Content Marketing 40

Content Marketing Marketing eBook Small Business 40

Shift Communications

APRIL 23, 2015

By understanding how to think about and interpret data, communicators need to be able to draw inferences and understand trends by providing insights based on what they observe. Interviews, profiles, employee updates, press releases – all are based on the written word. Find photographers that you respect and study their craft.

Communications 60

Communications Analytics Infographics Data-Driven PR 60

MaccaPR

JUNE 23, 2015

Megan sat down with the MaccaPR blog to share tips that PR and marketing professionals can use to enhance their visual assets for both blogs and social media. Keep It Simple (And Consistent): During early attempts at designing graphics for this MaccaPR blog, I thought the more the better! An extra border, a shadow… and a filter!

Social Media 48

Social Media Media Infographics Instagram 48

MaccaPR

DECEMBER 19, 2016

Here's how: 33 Content Marketing Promotion Ideas. For content marketers seeking to generate leads from that new blog post, white paper, case study, event, infographic, research report, or webinar, here are 33 ways to ensure that your content is found, downloaded, clicked-on and consumed. 3) Is there persuasive text?

Marketing 48

Marketing Content Marketing Pinterest LinkedIn 48

Waxing UnLyrical

APRIL 18, 2016

Why: “Creating content that causes followers to take action or change their minds, requires more than a simple ability to write interesting blog posts and social media updates,” writes Norman Arvidsson as he offers tips “to create online postings that increase the influence you have in your space.” ” 2.

Infographics 40

Infographics Analytics eBook Banking 40