ImPRessions - Crenshaw Communications

AUGUST 2, 2017

Here are the top 10 tech blogs you need to read to prepare for promoting clients across a range of industries, including IoT, ad-tech, tech products and services and wearable technology. Our tech team recommends this list of blogs for the best information on relevant news, competitive moves, trends, and data insights. The TED Blog.

Blogging 136

Blogging B2B Technology Pitching 136

Polaris

DECEMBER 7, 2014

Do you want to be better organized in your blogging? Write marketing content more quickly and more efficiently? If you said yes, the solution is simple: get a blog editorial calendar. A blog editorial calendar is a calendar filled with the schedule of your upcoming posts. Format : Google Docs spreadsheet. .

Content Marketing 154

Content Marketing Blogging Marketing B2C 154

Contently - Strategy

MAY 11, 2024

Naturally, we turned to our go-to expert on all things local and delicious: Google. As a frequent traveler, I type in Google searches like this all the time, whether I’m looking for a satisfying slice or a sweaty HIIT class (I’ve got two speeds) — and this is precisely why local SEO content strategy is so critical for businesses.

Local 97

Local SEO Strategy How To 97

Buzzstream

NOVEMBER 10, 2020

So when writing your pitches, avoid including too much fluff or making them dig for the main story. Initially, when writing pitches, I was also guilty of waffling for several lines rather than explaining everything in one concise line and letting the data speak for itself. looks in her BrightonSEO 2020 talk, below, too.

Pitching 164

Pitching Writing Digital PR How To 164

Newsfile

JANUARY 30, 2024

For example, ChatGPT will soon understand, interact and communicate using many different methods like text, images, video, audio and more. Along the same lines, Google currently offers Gemini Pro in Bard. Writing copy for social media is the most popular use for AI, according to 64% of PR pros. Eapen, Daniel J.

Trends 105

Trends YouTube Video Social Media 105

ImPRessions - Crenshaw Communications

FEBRUARY 22, 2023

Today, the range is much broader, encompassing blog content, confessional-style social updates, and, of course, video. Most PR teams rely on short videos, vlogs, explainer videos, and even rawer video updates for social channels as part of their toolbox. Just ask Google. But there’s no need to fear data!

Analytics 170

Analytics Tools Social Media Trends 170

Cision

DECEMBER 5, 2017

Ah, the “boring press release” — we’ve all read them, and most of us are guilty of writing one. Blog Posts. Yes, I’m talking about blogging. Blogging is no longer an experimental trend that might be a waste of time. No, there is overwhelming evidence that shows maintaining a blog yields business results.

Infographics 235

Infographics Case Study Content Marketing Video 235

Stuart Bruce

MAY 22, 2017

UNHCR, the UN Refugee Agency, and Google have launched new website to deliver answers to the five most common queries that people around the world are asking about the Syrian refugee crisis. The answers are delivered through rich and immersive multimedia content – some produced by UNHCR and some provided by Google.

Google 79

Google Crisis Pitching Training 79

Cision

NOVEMBER 30, 2017

Contributors can use the guide to navigate to their ultimate destination — successful publication on your blog, earned media coverage and online visibility. Want to write for Cision®? Overview of Your Company And Blog/Resources Sections. Headline writing tips. Google Doc? Or, just interested in seeing an example?

How To 177

How To Guidelines Content Marketing Video 177

Sword and the Script

AUGUST 27, 2016

Few companies have ushered in the error of online influence like Google. Google influences online marketing. Google has done and continues to do interesting things. And so Google is the theme for this week’s Unscripted Marketing links. 1) Google’s War on Popup Ads. Live by Google. Die by Google.

Google 60

Google Mobile Transportation Content Marketing 60

ImPRessions - Crenshaw Communications

JULY 21, 2017

And there are tools that can save time while improving topic choice, leads, and writing style. Here are some of our favorite apps and tools that help PR teams create winning blog posts, bylines and other important communications. Improve the quality of your writing. . Good content is based on good writing. Also helpful?

Infographics 157

Infographics Writing Tools Google 157

ImPRessions - Crenshaw Communications

NOVEMBER 6, 2018

Although longer content like books, white papers, podcasts, eBooks, and video can take more time and effort than shorter bites, and it demands greater depth and creativity, it can prove very effective. Content like blogs and opinion pieces allow a CEO to show depth and personality, which helps build a distinct personal brand.

Case Study 178

Case Study SEO Film Video 178

PR for Anyone

NOVEMBER 3, 2021

Make sure to Like and Subscribe to our You Tube Channel and ring the bell so you’re notified of new videos by clicking HERE. Here’s a video I did specifically on this topic. Just Google, “AARP magazine covers” and see what’s there. It’s Google. Give Hunter a try if you can’t find them on Google.

Real Estate 130

Real Estate Publicity Television Local 130

Cision

JANUARY 9, 2018

Blog Content Creation. There is overwhelming evidence that shows maintaining a blog generates business results. Your blog authenticates your brand’s personality, expertise and values. An active blog boosts traffic, SEO, drives leads and yields 97 percent more inbound links. Content Distribution & Amplification.

Case Study 210

Case Study How To Infographics SEO 210

PR 20/20

JULY 12, 2022

Create Blog Content. Use your industry expertise to write easy-to-understand blog posts that tie into your product line, technology, or customers. Focus on writing content that speaks to your prospective customers’ questions, wants, desires, and needs to build trust upfront. Launch an Email Newsletter.

Company 85

Company Marketing Small Business Google 85

PR 20/20

DECEMBER 14, 2022

“I s it okay to edit a blog post months or years after it’s been published?”. In fact, this blog post you’re reading right now will likely become a content edit in a year or two. Content edits are when you edit an existing blog post to keep the content relevant. Once updated, you republish your edited post as a ‘new blog.’

SEO 52

SEO Google Engineering eBook 52

PR for Anyone

APRIL 6, 2022

Make sure to Like and Subscribe to our YouTube Channel and ring the bell so you’re notified of new videos by clicking HERE. The video below will dive into some ideas too. This is what I tell everybody – all of my clients – every single person watching this video has a story to pitch television related to graduates.

Pitching 130

Pitching Television Media Real Estate 130

Contently - Strategy

JANUARY 26, 2023

We’ll walk through examples from organizations like Google, FedEx, Cigna, and more and break down the steps you can take to develop a thought leadership program of your own. These include videos, webinars, podcasts, articles, and social media posts. What is thought leadership? Many of them offer COVID-19 vaccinations.

Leadership 145

Leadership Content Marketing Healthcare Google 145

Sword and the Script

JUNE 6, 2023

The survey found: 57% are crafting pitches; 48% are writing copy for social media; 48% are writing press releases; 44% are using it for research; and 25% say they are using it for strategy and planning. It’ll be interesting to see if the value proposition remains when Google and Microsoft embed gAI into their word-processing software.

Survey 152

Survey Software B2B Pitching 152

Burrelles Fresh Ideas

JANUARY 2, 2024

This evolution underscores a fundamental shift in how search engines like Google interpret and prioritize content. For instance, when I was optimizing a travel blog, AI tools helped us create personalized content based on the reader’s past interactions, increasing both stay time on the site and conversion rates.

SEO 85

SEO Mobile Engineering Ethics 85

Newsfile

JANUARY 24, 2024

For example, ChatGPT will soon understand, interact and communicate using many different methods like text, images, video, audio and more. Meanwhile Google currently offers Gemini Pro in Bard. Writing copy for social media is the most popular use for AI, according to 64% of PR pros. As well, it synthesizes a host of ideas.

Trends 52

Trends Data-Driven PR Analytics Survey 52

The Proactive Report

OCTOBER 22, 2017

A while ago I posted a video by Rand Fishkin on how to create 10X content- content that is 10X better than your competitors. The quality of writing and visuals is very subjective. But there are several indicators that can tell you how well your content is doing: The Google Quality Guidelines. Facts and Figures.

Measurement 154

Measurement How To Guidelines Analytics 154

Critical Mention

JANUARY 9, 2019

John Hall writes in Forbes: “Too many companies see customers as gatekeepers to wallets; meanwhile, customers feel ignored at best–and insulted at worst–when the journey ends.”. It’s been several years since Google revealed that cellular search activity was beginning to outpace desktop searches. SEO goes mobile.

Trends 108

Trends Marketing Mobile YouTube 108

The Proactive Report

MARCH 27, 2020

Groceries is one very obvious example – Google trends data shows the recent surge in demand as people look for home delivery. Here are some ideas: Write useful blog posts and post the links in your social content. Offer training or consulting via video conferencing. They will be will be watching.

Crisis 225

Crisis How To Small Business Social Media 225

MaccaPR

OCTOBER 7, 2014

Part 2 of a 2-part Special Blog Post: See Part 1 Here. Symptoms: Your customers are confronted with videos that speak to them in Latvian, Mandarin and Farsi. Use playlists to group these videos by global region or language. Note how Wal-Mart flags its Spanish videos in a “Walmart en Espanol” playlist.

YouTube 61

YouTube Video SEO Trade Shows 61

MaccaPR

DECEMBER 10, 2014

You invest a lot of time in your ThinkSEM blog , chiefly written by your wife and co-owner Sarah Danks and PR staffer Kayla Hollatz – it’s a fun read. When I first started our agency, I relied solely on PPC and SEO to market ThinkSEM, because I didn’t think blogs, social media or content marketing would do anything for us!

SEO 98

SEO Interviews Blogging Engineering 98

ImPRessions - Crenshaw Communications

MARCH 17, 2017

Beyond Google, there are sites like American Fact Finder , a resource for searching U.S. ” Master all types of writing. In my first PR job, I was told that if I didn’t love to write, I was in the wrong business. It’s important in business writing to be as professional, concise and jargon-free as you can.

Training 159

Training Pitching Writing Video 159

Prohibition

FEBRUARY 2, 2024

Combining the use of its classic slogan and the current conversation around AI, KitKat Canada came up with a creative video campaign encouraging us to give AI tools a bit of breathing room. The campaign was inspired by research from Google DeepMind research that showed even AI performs better when it’s given a break.

Marketing 62

Marketing Film Creativity B2C 62

5W PR

NOVEMBER 19, 2021

Developing and maintaining a blog is an excellent way for executives to establish relationships and engage with industry thought leaders. For this reason, PR professionals are converting their media publications into blogs and e-newsletters. Create video tutorials. Write content in response.

Content Marketing 148

Content Marketing Marketing Measurement Data 148

Deirdre Breakenridge

AUGUST 27, 2018

Google “media pitching” and you’ll get a slew of results referencing dos and don’ts, tips, tricks, and best practices. A former newspaper journalist, Michael has won national and regional awards for news release and feature writing. This was an important question and one that should be explored beyond one student or one blog post.

Community 157

Community Pitching Media Newspapers 157

Beyond PR

MAY 12, 2017

The 2016 Edelman Trust Barometer states that out of all the people they surveyed, over 60% trust Google rather than news outlets. Google frequently changes its algorithms, and several minor updates are rolled out each year, which make their presence felt without any prior announcement. Google Fred Update. Image Source: [link].

Google 64

Google Digital PR Mobile SEO 64

Landis PR

FEBRUARY 28, 2022

Your company’s Newsroom and Blog are great pages to let customers and journalists know exactly what is going on at your company. The newsroom should include a press kit (photos, video, audio, etc.) A warning: don’t start a blog if you can’t generate content regularly. Don’t write for bots. Become Your Own Newsource .

Web 59

Web SEO Case Study Writing 59

Shift Communications

JUNE 1, 2015

Blogging isn’t going out of style any time soon; with the ascent of content marketing, blogging, podcasting and video are on the minds of marketers and PR professionals all the time. Beginner's Guide to Blogging Series: Part 1: Blog Core Values. Part 10: How To Get Blogging Ideas. Part 2: The Kennedy.

Blogging 60

Blogging Facebook Video Content Marketing 60

Barokas

MAY 31, 2019

Our agency offers services and writing support around all of these, so you’ll see links to examples of our work included throughout the checklist. Blog posts : As one of the first places buyers will go for information, a fresh and informative blog is arguably a company’s most critical content asset.

Case Study 100

Case Study B2B Resources Web 100

Melissa Agnes

SEPTEMBER 4, 2020

Have you put strategic thought into what people find when they google your name? Google you. Enhances the user experience with a strong narrative and your choice-photos and videos. Gives you the opportunity to set up a blog—which is a tactic that goes a long way towards helping you anchor your rankings over time.

Brand 234

Brand Branding Reputation Crisis 234

PR Fuel

MARCH 22, 2022

Then, write your press release with that publication’s target audience in mind. If you want to ensure your release is picked up, dedicate time to the writing process. For example, you can also look at social media influencers, radio programs, magazines, and blogs. Then, write a fresh release for that publication.

How To 91

How To Guidelines Writing Pitching 91

ImPRessions - Crenshaw Communications

SEPTEMBER 13, 2018

If a CEO offers expert commentary – or a byline or guest blog post in a key media outlet, that content can earn valuable visibility and leadership positioning for the organization. Prominent brand mentions that don’t contain links can also drive higher search placement because Google sees them as implied links.

SEO 125

SEO Case Study Conference Retail 125