ISEBOX

OCTOBER 10, 2016

And when it’s true, pull out your Personas and write a version of the release for each persona. The thing about writing multiple releases is to make the tone and angle fit who you’re sending it to. If The Personas Require Different Angles, Write Different Angles. The Well Written Press Release #3: Write for Personas.

Writing 70

Writing Technology SEO Engineering 70

PRSay

MARCH 29, 2023

Artificial intelligence chatbots such as ChatGPT, which can write texts and summarize documents, stand to improve — rather than replace — the work of communicators, said Aaron Kwittken. Then, the generative technology can tell PR practitioners how to make those media pitches more exciting and persuasive.

Pitching 72

Pitching LinkedIn Technology Engineering 72

Landis PR

MAY 1, 2023

Thousands of apps, tools, and websites have utilized ChatGPT’s technology for specific use cases and industries. language models, AutoGPT can access websites and search engines to gather data and verify its accuracy. Fortunately, numerous resources are available to help you write an excellent prompt.

Tools 52

Tools Marketing Writing Resources 52

Buzzstream

JANUARY 22, 2024

Matt Cutts’ infamous blog post advised “sticking a fork in it” because guest posting for links was done. We looked for sites with clear signals that they accepted guest posts, such as post titles and URLs with the words “contribute” or “write for us.” Today, Guest posting and guest posting sites continue to climb in popularity.

Analysis 90

Analysis SEO Guidelines Google 90

MaccaPR

DECEMBER 10, 2014

Clint is also co-founder of the Minnesota Search Engine Marketing Association , although his Facebook profile admits he’s actually “plotting world domination.” How did the ThinkSEM agency come to focus on search engine marketing and landing pages? A blog is huge from a brand perspective, yet we neglected it at first and I regret that.

SEO 98

SEO Interviews Blogging Engineering 98

Sword and the Script

DECEMBER 30, 2017

The news cycle was faster, social media was hitting the early majority in the Geoffrey Moore sense, and blogs…blogs were everywhere. We started a blog for our employer, a startup in the IT operations space. Some of the newer and smaller startups that had been blogging for a while ran circles around us.

Blogging 72

Blogging B2B Content Marketing Trade Shows 72

Bianchi Biz Blog

DECEMBER 2, 2020

This question is one of the reasons we created our Meet the Media blog. But they are also moving more toward normalcy and are increasingly focusing on products, technologies, trends, business strategies and what lies ahead. We will continue to cover that, but we are starting to write about how Detroit automakers are moving forward.

Mobile 73

Mobile Trends Automotive Technology 73

Journalistics

JANUARY 24, 2016

In my first post of the year, I confessed my blogging sins and provided some insights around what caused me to blog less the past few years, and what I learned from the process. This posts was the first step in my journey to blog more in 2016. About This Two-Part Series. Which posts have your readers enjoyed least?

Blogging 69

Blogging Strategy How To Writing 69

Burrelles Fresh Ideas

SEPTEMBER 5, 2023

In today’s digital landscape, content writing plays a pivotal role in attracting and engaging both human readers and search engines. This article presents eight practical and effective tips to help content writers strike the perfect balance between user-friendly content and search engine optimization (SEO) strategies.

Engineering 99

Engineering Writing Mobile SEO 99

Sword and the Script

SEPTEMBER 1, 2020

Though I do my best to keep tabs on news from PR technology providers for these roundups, I occasionally I miss one. At the time of this writing, it wasn’t clear if Propel built broadcast monitoring tool itself or partnered with a mature provider to obtain it. Or thereabouts. But what’s older is still news.

Internal 147

Internal International Tools Software 147

Contently - Strategy

FEBRUARY 16, 2023

After all, what is content worth if you don’t access the readers who would most benefit from your writing? This means you need to be intentional and attract the right traffic to your website, and you want to do that with quality content that fulfills the SEO requirements allowing it to rank with search engines.

SEO 93

SEO Strategy Google Engineering 93

Critical Mention

JANUARY 9, 2019

In a world ruled by technology, simply being aware of marketing trends is not enough. John Hall writes in Forbes: “Too many companies see customers as gatekeepers to wallets; meanwhile, customers feel ignored at best–and insulted at worst–when the journey ends.”. As search engines grow (i.e., SCHEDULE A DEMO.

Trends 108

Trends Marketing Mobile YouTube 108

Cision

JULY 26, 2016

In this interview, David discusses the importance of good writing skills, how technology has transformed the industry and how to stand out in today’s crowded marketplace. The biggest change, however, has been because of technology. I think technology will continue to re-define the industry. I knew I’d found my calling.

Writing 120

Writing Engineering Journalism Analytics 120

Doctor Spin

FEBRUARY 15, 2024

Spin Academy | Online PR Courses Communications or Communication The terms “communications” and “communication” are often used interchangeably, yet they embody separate concepts within the context of language, technology, and the study of human interaction. Please support my PR blog by sharing it with other communication professionals.

Communications 52

Communications eBook System Corporate 52

Sword and the Script

AUGUST 14, 2018

This was followed by “social networks and search engines bypassing traditional media” with 25%. It’s also a key reason why blogging and content marketing has become an important tool in the media relations toolkit. Also, see these related posts: How to Generate Media Referenceable B2B Customers with a Blog.

Survey 101

Survey Report Media B2B 101

Sword and the Script

JANUARY 31, 2023

The company sells services and was using proprietary technology to assist in the delivery of those services. Factmata uses AI to identify and track narratives online through articles, blogs, tweets and other social chatter, highlighting the ones that could either help or hurt brand reputation and value.” The company raised $6.2

Software 78

Software Case Study Technology Tools 78

Bianchi Biz Blog

NOVEMBER 19, 2020

This is part of the reason we created our Meet the Media blog series. I want to write stories that thoroughly explain what’s going on and how it impacts them.”. If it’s a new product or technology, is there an engineer that can speak about some of the challenges or successes in bringing this product to market?

Automotive 86

Automotive Journalism Interviews Engineering 86

ImPRessions - Crenshaw Communications

MAY 4, 2017

How hard is it to write some short articles on a subject you know well? Understanding what the decision-makers want before you begin writing is a major timesaver. Write for the audience. Because every industry has its own language and terminology, to write like an insider may require the inclusion of certain terms.

B2B 136

B2B Guidelines Writing Pitching 136

Melissa Agnes

JANUARY 29, 2015

I speak and often write about the use of mobile technology for crisis communication and crisis management. Your website’s search engine optimization is an important crisis preparedness strategy, amongst other things. Now let’s bring mobile technology into the picture. It involves your website. Tweet this!)

Crisis Communications 154

Crisis Communications Mobile Google Crisis 154

Journalistics

JANUARY 24, 2016

In my first post of the year, I confessed my blogging sins and provided some insights around what caused me to blog less the past few years, and what I learned from the process. This posts was the first step in my journey to blog more in 2016. About This Two-Part Series. Which posts have your readers enjoyed least?

Blogging 40

Blogging Strategy How To Writing 40

PR 20/20

OCTOBER 11, 2018

This post originally appeared on the Marketing Artificial Intelligence Institute's blog. Each tool is sorted according to our 5Ps of marketing AI framework , a framework we devised to help visualize and organize use cases and the marketing AI technology landscape: Planning: Building intelligent strategies. Production. Personalization.

Tools 71

Tools Marketing Enterprise Software 71

The Hoffman Agency

AUGUST 19, 2021

Writing has always been my biggest insecurity. However, writing for PR reopened the door for me. As I started investigating what industries and companies I was interested in, I found myself drawn to an industry I had not anticipated: technology. This aspect of PR did, and frankly still does, frighten me.

Industry 36

Industry Comparison Technology Creativity 36

Shift Communications

AUGUST 29, 2023

Now, in an emerging market, is the time for AI startups to kickstart a strategic AI-PR program, and mind the gap between industry and consumer awareness From mainstream media to trade press and corporate blogs, artificial intelligence (AI) and generative AI (genAI), in particular, seems to be everywhere. In fact, it is.

Survey 60

Survey How To Storytelling Corporate 60

Sword and the Script

AUGUST 30, 2022

This summary of PR technology news – the PR Tech Sum – is back after a two-month hiatus. I couldn’t find any financial data on the deal but in a separate piece for Media Post Laurie Sullivan writes that Kelp has 10 employees and “Signal AI has about 220 employees.” I do have a sense of humor. Onclusive buying spree continues.

Publicity 85

Publicity Survey Enterprise Pitching 85

PR 20/20

MAY 8, 2019

Technology will get smarter , intelligently automating traditionally human-powered activities while adding layers of complexity to your martech stack. Now, what if I told you every one of those activities, and many more, could be done more efficiently using smarter technology that’s available today? Career paths will evolve.

Agency 84

Agency Enterprise Technology Analytics 84

Critical Mention

NOVEMBER 26, 2018

You can also collaborate with them and request that the influencer mentions your brand on their blog or post one of your articles. Search engines like Google are constantly changing their algorithms to filter out junk posts. Having natural links on an influencer’s page to your site or blog boosts your page in Google’s search results.

Marketing 80

Marketing SEO Advertising Advertising 80

PR 20/20

JUNE 13, 2017

This post originally appeared on the Marketing Artificial Intelligence Institute's blog. Understanding the ideas that follow is critical to applying artificial intelligence and related technologies to your business. These technologies are at varying levels of maturity. Write content. See even more like it here.

Marketing 51

Marketing Technology Content Marketing Conference 51

The Proactive Report

MAY 12, 2017

CMOs at the largest technology companies report that building out content marketing as an organizational competency is the second most important initiative, only behind measuring ROI. ( Brilliant content posted on your website, blog or newsroom will not do the job. You have to make it visible on the web and in search engines.

Knowledge Base 113

Knowledge Base SEO Strategy Digital PR 113

Shift Communications

JUNE 21, 2022

To me,” he writes, “the answer begins with rejecting the binary” that technology can be either good or bad. It’s not only possible, but normal, for a technology to do both good and harm at the same time. Nowhere in the few dozen talks attended by our team was there the slightest hint of FUD.

Marketing 60

Marketing Financial System Conference 60

Cision

MAY 12, 2017

For instance, 48% of consumers start mobile research with a search engine and on an average, smartphone conversions are up by 64% as compared to the average desktop conversion rates. Being a certified digital marketer, he understands how modern technology shapes the PR industry. This will prevent bad links from passing PageRank.

Google 259

Google Digital PR Mobile SEO 259

The Hoffman Agency

SEPTEMBER 2, 2022

Hear from the team as they share how they got to where they are now in an exclusive, blog series showcasing the diverse backgrounds of Hoffman Europe. After writing to about 100 agencies looking for an entry-level position, a small generalist B2B agency in London took me on. Which I really enjoyed, and which allowed me to write a lot.

B2B 41

B2B Creativity Agency Writing 41

5W PR

JANUARY 2, 2017

Search engine optimization (SEO) can greatly benefit PR efforts, and vice versa. Write Headlines That Attract Your Audience. Maximize Website Copy and Blog Posts. The post Using Keyword Research to Boost your PR Campaign appeared first on 5W PR News and Updates, NY Public Relations Agency Blog. Here’s how.

SEO 84

SEO Viral Engineering Web 84

Critical Mention

DECEMBER 2, 2018

Effectively optimizing your content for search engines using a keyword strategy is a critical part of your content marketing strategy. Lilian Chifley finished her master degree in Information Technologies in 2014 and has been working as an IT teacher in Sydney, Australia for four years. Optimize your content. Lilian Chifley.

SEO 71

SEO Strategy Guidelines Social Media 71

Sword and the Script

NOVEMBER 5, 2019

Every month when I go to write this PR technology summary, I’m surprised at just how many new tools and features are being brought to market. And now, here’s this month’s PR technology summary…. The company, which has billed itself as a search engine for broadcast , is now adding podcasts to the mix. What sort of data?

Internal 63

Internal International Data Media 63

PR 20/20

MARCH 12, 2019

This post originally appeared on the Marketing Artificial Intelligence Institute's blog. No matter what content you write or what stories your brand tells, there’s a good chance a machine can help you do it better. And the technology increasingly exists to do so. The Marketing AI Institute was created and is powered by PR 20/20.

Content Marketing 40

Content Marketing Company System Marketing 40

PR Job Coach

FEBRUARY 2, 2015

Today''s proliferation of channels and technologies has completely obliterated any chance of a safety net. Write it down and commit to it. Is it a text, blog, voice, image or video? If the answer is no, you have two choices, 1) don’t post or 2) re- engineer your words. There is no place to hide. Set limits.

Pinterest 100

Pinterest LinkedIn YouTube Engineering 100

Stephen Waddington

JUNE 26, 2018

Artificial intelligence (AI), has become a catch all term to describe technology that simplifies a task for a human being. Technology is impacting PR work in a variety of ways, including the simplification of tasks; listening and monitoring; and automation. All professions are being impacted by technology.

Ethics 69

Ethics Analysis Technology Data 69