Karen Freberg

JANUARY 14, 2021

As we start the spring semester, I realized that it has officially been 10 years since I started teaching a social media class. Honestly, the time flew by and it seems like yesterday I came to UofL from my PhD at the University of Tennessee, where I was asked to create and execute a social media class. TEN YEARS?! Not consistently.

Social Media 88

Social Media Media Resources Creativity 88

Presspage

APRIL 1, 2019

If you want to look at each of these factors in more depth, check out our free PR Plan ebook. Measuring the results. Every PR activity in your plan should be accompanied by clearly stated goals and desired outcomes, such as increasing web traffic, newsletter subscriptions and share of voice on social media. Social media.

eBook 60

eBook How To Measurement SEO 60

5W PR

DECEMBER 22, 2020

The first is an offer of a free eBook. Once valuable, they’re more like blogs today and have fallen largely out of favor. Ineffective lead magnets repeat what consumers have already read in a blog and present little if any new information of value. The question they faced was similar – do we remagnetize and, if so, how?

eBook 88

eBook Consumer Blogging Study 88

Critical Mention

MAY 10, 2019

Although this data is critical in monitoring and measuring your team’s ROI, remembering to “be human” in your marketing strategy is essential to connecting with your audience and creating lasting relationships. For example, case studies and eBooks are excellent ways to showcase your knowledge. Measure your success.

Marketing 75

Marketing eBook Case Study Measurement 75

The Resolution Blog

NOVEMBER 17, 2015

I have been so inspired by the change I'm interviewing the most innovative teams I come across for a future book and our blog, PR Resolution. He shares how Hotwire has been brave in trying new measurement and evaluation. 1,000 ebook downloads and over 40 print copies of #FuturePRoof ordered and it only launched two weeks ago.

eBook 120

eBook Print Conference Measurement 120

Waxing UnLyrical

MARCH 11, 2015

“If you can’t measure it, you can’t manage it.” Odds are that you’ve heard someone say that PR can’t be quantified, or social media ROI can’t be measured, or that a media impression or social post generated an advertising value equivalent (AVE) of hundreds of thousands (or millions) of dollars.

Measurement 40

Measurement How To Analytics Customer Service 40

Critical Mention

MAY 10, 2019

Although this data is critical in monitoring and measuring your team’s ROI, remembering to “be human” in your marketing strategy is essential to connecting with your audience and creating lasting relationships. For example, case studies and eBooks are excellent ways to showcase your knowledge. Measure your success.

Marketing 68

Marketing eBook Case Study Measurement 68

Cision

SEPTEMBER 21, 2016

Social Media. Managing your social media accounts is a breeze once you streamline the process. With the right social media scheduling tool, you can create all your updates and shares for the week (or longer) in minutes. Managing Media Contacts. Follow her on social media. Following New People. 10 on LinkedIn.

Marketing 120

Marketing Comparison eBook Social Media 120

Waxing UnLyrical

JUNE 24, 2019

In fact, a new survey from Uproar PR found 72% of people prefer micro-level social media influencers. Think Beyond Social Media. Blog interviews or contributions. eBook quotes and contributions. The social media posts are important, but they are amplifying content the influencers have already created with your team.

Measurement 95

Measurement eBook Tools Survey 95

ReimaginePR

MAY 16, 2016

When it comes to raising awareness for your brand or cause, most of us assume that simply promoting it on social media or via email is enough to get the job done. If you can measure it, you can manage it.”. That’s when I knew I had to start measuring metrics. White paper or ebook downloads. Click Here. “If Photo Credit.

Analytics 136

Analytics eBook Measurement Google 136

Critical Mention

MAY 10, 2019

Although this data is critical in monitoring and measuring your team’s ROI, remembering to “be human” in your marketing strategy is essential to connecting with your audience and creating lasting relationships. For example, case studies and eBooks are excellent ways to showcase your knowledge. Measure your success.

Marketing 60

Marketing eBook Case Study Measurement 60

The Resolution Blog

JANUARY 8, 2018

Check out this interview to begin to improve your measurement today. All models are wrong, but some are useful… Orin Puniello, part Ketchum Global Research & Analytics team shares why some PR measurement models will never tell you the whole truth. Could just one metric measure PR? A standard in article scoring?

Tools 136

Tools Publicity SEO Measurement 136

Presspage

APRIL 11, 2019

You can also get a copy of our free ebook: " Setting Up a PR Plan ". A PR strategy is used to help your business organize its public relations (or media relations) activities and make strategic decisions about the best way to communicate with its target audience. What is a PR Strategy? Why is it important? Tell a compelling story.

Strategy 76

Strategy eBook Consumer Fashion 76

Presspage

AUGUST 14, 2017

2: Online Reputation Management is a must-have Whether it’s in real life or on Twitter or other social media, PR’s main goal is still getting people to talk about you. Luckily there are steps being made in this regard: a coalition of professional groups has created guidelines for benchmarking and measuring PR programs.

Trends 118

Trends Leadership Measurement B2C 118

Deirdre Breakenridge

JANUARY 7, 2016

Content is playing an increasingly important part in PR, marketing and corporate communications, and a lot of our customers ask us what kind of content they should create, and how they can do more with what they already have (multimedia, news releases, blog posts, etc.) Will you blog more frequently? Write an ebook?

Survey 90

Survey Marketing Content Marketing Measurement 90

Shift Communications

AUGUST 22, 2016

Organic social media reach continues to decline towards zero ; social media marketers respond by posting ever-more content. We create generic, one-size-fits-all communications, from eBooks to blogs to social media accounts to press releases, assuming that we have one giant audience who wants our stuff.

Analysis 60

Analysis eBook Analytics Study 60

Waxing UnLyrical

OCTOBER 14, 2010

Or “Turn your articles into downloadable reports/ebooks.&# Establishing your voice A blog post with pointers isn’t only meant to teach, it is also meant to connect with readers. Umair Haque , blogging for the Harvard Business Review , places the Gap logo debacle into this context of creativity.

Blogging 71

Blogging Twitter Creativity Facebook 71

Cision

JUNE 6, 2017

Social media professionals agree. When Altimeter polled social media communicators, they found: 35 percent of social media professionals already have a mature influencer program. He is now a multimillionaire and moving into mainstream media entertainment. 19 percent were piloting a program.

Marketing 239

Marketing Television Handbook Web 239

Doctor Spin

JANUARY 16, 2024

Doctor Spin | The PR Blog. The organisation uses media manipulation to shape the narrative deceptively. The study of relationships within public relations has become increasingly important, with the Grunigs identifying testable variables to measure the quality of organizational relationships.” Doctor Spin | The PR Blog.

Wikipedia 52

Wikipedia Film Groups Journalism 52

Shift Communications

MAY 3, 2016

Media Lab and Deloitte launched the joint project Data USA. At SHIFT we run a daily blog and a weekly SHIFT Happens newsletter, which daily and weekly provide summary news from the front lines of PR and Marketing. Consider just the last month or so: Facebook dropping a bucket of APIs on the world. Need help keeping up? Derek Lyons.

Technology 60

Technology Marketing eBook Training 60

Beyond PR

DECEMBER 19, 2017

With so many moving pieces and parts in your content and social media marketing strategy, it can be challenging to stay on top of it all. If past analytics tell you that blog posts about staying organized do really well in September, you can mark down some possible titles to write in that month. Welcome to the content calendar.

How To 75

How To Content Marketing Conference eBook 75

Doctor Spin

NOVEMBER 16, 2023

This measure is based on mental capacity (genetics, epigenetics, and neuroplasticity). Learn more: Types of Bad Thinking Habits Subscribe and get a free ebook on how to get better PR ideas. Learn more: How To Create Knowledge Subscribe and get a free ebook on how to get better PR ideas. Clear thinking. Deconstruction.

eBook 52

eBook Analysis System Data 52

PR 20/20

OCTOBER 9, 2018

Specifically, I developed relationships with customers through our blog and through social channels that translated into increased sales just because of the relationships we developed. So much of the nonprofit work revolved around relationship building through social channels, user-generated content and blog content.

Content Marketing 61

Content Marketing Marketing eBook Nonprofit 61

Doctor Spin

APRIL 17, 2023

He argues that founders should not underestimate the power of compound growth and should measure their startup’s progress through weekly growth rates. Baer offers practical strategies for engaging dissatisfied customers across various channels, including social media, review websites, and customer support interactions.

Strategy 52

Strategy Customer Service Airlines Hotels 52

PR 20/20

DECEMBER 6, 2018

The marketing team is blogging 2x per week, and producing a high-quality ebook with an accompanying webinar each month. Do they need a paid media strategy? Are there opportunities to amplify the content via earned media with bloggers, journalists and analysts? Measurable: Quantifiable, and a strong indicator of progress.

Marketing 55

Marketing Resources eBook Construction 55

Sword and the Script

NOVEMBER 18, 2017

Typically, this is better used in newsletters, white papers and eBooks. They recommend the use of infographics for blog posts, case studies, which struck as an interesting possibility and other marketing content. Don’t forget to include them as attachment or links in related news releases, pitches or other media materials.

Infographics 69

Infographics Data Case Study Content Marketing 69

PR 20/20

AUGUST 17, 2017

The marketing team is consistently blogging, distributing content across their social networks, and producing high-quality premium content pieces monthly. Activate digital paid media to drive targeted traffic along a very specific path. Measure which verticals are performing best and where you can see the most potential for growth.

Marketing 49

Marketing eBook Case Study Comparison 49

Solo PR Pro

JANUARY 20, 2015

A version of this post ran on the Cision blog. Your measurable objectives and strategies determine the tactics you’ll use, which should in turn inform the tools you select. How will your success be measured? From media relations and content to productivity and social, there are literally thousands of options.

Tools 40

Tools eBook Resources Measurement 40

Mindful Marketing

DECEMBER 17, 2015

She blogs on public relations and marketing leadership issues for Fast Company. Media relations no longer is the be all or end all but simply a part of game plan that includes owned media and shared media, and in some cases, paid media. Producing an eBook on B2B marketing and PR.

Communications 50

Communications Marketing Internal International 50

Solo PR Pro

JANUARY 13, 2015

Roughly six years ago, I wrote a guest post for Kami Huyse’s blog about the role of messaging in public relations – at the time, the term “key message” had developed a bad reputation. In the age of two-way communications and social media, we’ve seen that overly packaged messages have an inauthentic air. What do you think?

How To 40

How To eBook Fashion Reputation 40

Rock the Status Quo

FEBRUARY 23, 2015

Wondering what my favorite eBooks are? Five Free eBooks (or Presentations) To Download Now Strengthen Your LinkedIn Skills: The Sophisticated Marketer’s Guide to LinkedIn by… um… LinkedIn! It has three parts, but if time is short, start with Part Three: Marketing Measurement: Implementing Metrics That Matter.

eBook 100

eBook Digital PR Handbook Content Marketing 100

Waxing UnLyrical

JUNE 10, 2016

I see a lot more interest from PR pros in adding paid efforts into their media mix, usually starting with social advertising (i.e. This is why, regardless of how many “gold stars” I got on my media coverage reports – yes, at my first agency job in the U.S., .” Over the last few years, there have been more I.C.

Communications 40

Communications Conference eBook Facebook 40

Onclusive

OCTOBER 3, 2017

Millions of blog posts are written every day. Marketers and communicators are now competing for consumer attention amid Facebook posts, Buzzfeed memes, blog posts, articles, texts and more. Create a webinar, YouTube video, Facebook video blog post, SlideShare, eBook and a podcast, building an on-demand library all from one initiative.

Brand 246

Brand Branding eBook Leadership 246

Sword and the Script

DECEMBER 28, 2022

Twitter is still a journalist’s favorite social media site. A survey of 2,500 journalists finds Twitter is still their favorite social media network. Another 46% will spend the same about of time and just 12% will spend less time on Twitter; 60% of journalists consult a company’s social media in their reporting; and.

B2B 118

B2B Marketing Survey Software 118

5W PR

NOVEMBER 19, 2021

Developing and maintaining a blog is an excellent way for executives to establish relationships and engage with industry thought leaders. For this reason, PR professionals are converting their media publications into blogs and e-newsletters. For blog publishers, stick to the following best practices. Make a detailed plan.

Content Marketing 148

Content Marketing Marketing Measurement Data 148

Doctor Spin

NOVEMBER 22, 2023

This refers to measuring and evaluating attentional processes, often in clinical or educational settings, to identify attention deficits or disorders. Learn more: The Anatomy of Attention Subscribe and get a free ebook on how to get better PR ideas. This considers attention in the context of the general level of alertness or arousal.

eBook 52

eBook Groups Biotechnology Resources 52

Sword and the Script

NOVEMBER 29, 2022

And the measures of success cited were typically backlinks and organic search traffic. Between the books, the training, the blogs, the surveys, the webinars, and the content marketing conferences this number is bound to get better with time, yes? The thought process is: “Oh, we write ebooks and blog posts, so we do content marketing.”

Content Marketing 124

Content Marketing B2B Marketing eBook 124