The Proactive Report

JUNE 18, 2021

That means that the people you come in contact with – in person or online – will already know who you are and have an affinity for your brand. Most prospective customers have done 70% of their homework by the time they contact a company to make a purchase. What does PR do? It makes the company known, accepted and understood.

Small Business 213

Small Business Fashion Groups Local 213

Sword and the Script

AUGUST 4, 2020

Critical Mention adds a media contact database Critical Mention, which is better known for media monitoring has unveiled a media contact database. The company says the product is a brand-new design and uses both automation and manual curation to build out and maintain accurate contacts.

Media Relations 156

Media Relations Media Print Software 156

Burrelles Fresh Ideas

NOVEMBER 7, 2023

I began to tire of the days spent faxing (yes, I’m old) press releases one at a time to manually created lists of media contacts and 9 p.m. runs to the airport with boxes of physical media kits before the last FedEx flight left. The endless media pitch calling and subsequent rejections were exhausting.

Agency 89

Agency Energy Crisis Management Industry 89

Sword and the Script

JUNE 9, 2020

Many of the open-ended comments from the survey point to underlying causes such as the rise of social media and self-publishing, disruption of the advertising-heavy business model in news, subsequent cuts to editorial staff, growth among the ranks of PR, and the deluge of pitches reporters receive. Media relations isn’t sales.

Media Relations 113

Media Relations Media Survey Pitching 113

Sword and the Script

MAY 4, 2021

Meltwater acquires social media influencer platform. It gave the product high marks for analytics, which can be used to parse social data to find social media influencers a brand may wish to engage. In other words, we’ll be set-up to track team activities, pitch performance and more in one place.”.

Tools 100

Tools Survey Pitching Analytics 100

Public Relations Sydney

JANUARY 12, 2015

How to pitch as a guest blogger Blogging is a powerful tool for communicating your business’ stories. Blogging is an efficient and cost effective way to publish content, allowing you to take control of the content. The tips below highlight some key areas to consider when pitching as a guest blogger.

Pitching 40

Pitching How To eBook Blogging 40

PRSay

AUGUST 8, 2018

It’d be an entire roadmap of content, blog topics and email promos. Of course, anyone who’s walked the PR planet for years knows that social media — and breaking news — can quickly overturn your best-laid content plans. Luckily, hundreds of online templates are available to download free, or you can create your own document.

Pitching 137

Pitching Interviews Video Report 137

Sword and the Script

JANUARY 31, 2023

Talkwalker hired a new CEO and new CMO in late 2022 and appears to have done a round of layoffs in sales and marketing, according to multiple social media updates I’ve observed. Truescope is an Australian-based startup focused on media monitoring. Social media tools offer AI to write social media posts.

Software 78

Software Case Study Technology Tools 78

Sword and the Script

APRIL 11, 2017

A pitch is certainly a staple way of getting the word out, but email inboxes are crowded. Owned media channels, such as corporate blogging , are excellent alternatives. In addition, the public nature of blogging means your brand is behind those words, which matters in attributing sources. Give our services a try.

Report 72

Report Media Survey Pitching 72

Beyond PR

AUGUST 24, 2016

While social media may have once been viewed by news media as another way to drive clicks to articles, Cision’s latest Global Social Journalism Study reveals that social media use by journalists goes far beyond publishing and promoting content. .

Social Media 40

Social Media Study Media Groups 40

Landis PR

DECEMBER 6, 2021

Even as the communications sector has expanded to include social media channels, blogs, virtual events and more, media relations has remained – and will remain – a cornerstone of any smart MarComm strategy. Photo courtesy of Pexels. By Polly Winograd Ikonen, LCI. Why is that? News matters. .

Media Relations 52

Media Relations Media Sports Report 52

Solo PR Pro

MARCH 30, 2021

Three main drivers are behind my A+ rating for Clubhouse for PR professionals: media insight, networking and business development. Refine pitches and discover media nuggets. I’ve been in a few rooms where conversation around events has even allowed me the opportunity to workshop a pitch in real-time with other PR pros.

Pitching 72

Pitching LinkedIn Report Twitter 72

Sword and the Script

JUNE 7, 2022

Critical Mention offers an integrated earned media monitoring service which includes broadcast, podcast, online news and social media for clients in the U.S., along with a validated media contact database,” according to the press release. The full report is ungated and freely available for download.

Software 85

Software Pitching Internal International 85

Contently - Strategy

JULY 24, 2019

Or maybe you’re a communications professional from a different department, and you’re feeling overwhelmed with all the blog posts published before your time. If you haven’t already, set up a content request system (like the one in our platform) to ensure you’re giving everyone a way to contact you.

Strategy 111

Strategy Content Marketing Measurement SEO 111

PR Fuel

MAY 13, 2021

You can research different media outlets, including: Radio TV Newspapers Blogs Social media. Social media sources can include Twitter lists, Facebook groups, and LinkedIn communities. Journalists receive hundreds of PR pitches every day. Check their social media coverage, too.

How To 65

How To Pitching Writing Social Media 65

Public Relations Sydney

JANUARY 5, 2015

Review the media coverage you achieved last year and the publications in which they appeared and determine if you need to review your approach to pitching to the media. Perhaps all that is needed is a review of how many pieces of media coverage you secured each month. PR tips PR resolutions 2015 PR Strategies'

Pitching 40

Pitching eBook Retail Strategy 40

Beyond PR

JULY 6, 2016

Pitch your vision in full. For example, if most of your traffic is driven by your company blog, it’s best to make sure that channel owner has full faith in your plan and doesn’t see any objections before moving forward. Additionally, keep your mix of paid, earned, social and owned channels in mind.

Marketing 66

Marketing Product Launch Data Software 66

PR Fuel

SEPTEMBER 16, 2021

You can think of a CTA as a sales pitch (although you would never want your call to action to sound sales-pitchy). Another way to use a call to action is as a way of building your email list, increase your following on social media, or just keeping users interacting with your site. Download the app. Contact us.

Writing 85

Writing Resources Social Media Creativity 85

PR 20/20

SEPTEMBER 19, 2017

Blog : A company blog is a mission-critical element of any effective content strategy. Across the globe, 346 million people read blogs. If you’re not blogging, you’re missing out on a massive readership and eventual sales. These might live within blog posts, website pages, main navigation, website footers, emails, etc.

Marketing 40

Marketing Tools Data Report 40

Beyond PR

JULY 20, 2016

Be consistent: Establish a consistent presence in the eyes of the press by using a regular cadence of press releases, social media and other media outreach tactics. Keep it simple: Channel the tiny house trend and eliminate clutter from your press releases and pitches. Keep learning: Guidelines change.

Media Relations 40

Media Relations Media Local Healthcare 40

Beyond PR

AUGUST 9, 2016

While social media and SEO can help, you can count on your competitors employing these same strategies. You’re not going to earn substantial media coverage, though, without putting in an effort. It’s best suited for blog posts and other ungated content pieces that include their own calls to action.

Content Marketing 40

Content Marketing Marketing SEO Web 40

Solo PR Pro

FEBRUARY 11, 2016

blogs, news, industry trades), what they’re discussing, as well as what they don’t know and potentially searching for in terms of information and/or alternative viewpoints. Identify which industry or trade publications, blogs or online news sources your key target audiences are reading and getting their information from. Next steps.

How To 40

How To Guidelines Pitching Writing 40

Bad Pitch Blog

AUGUST 1, 2006

Shel Holtz forwarded a blanket pitch sent to him that brings several basic lessons to mind. This is one of the lamest pitches I’ve seen in a long time. I''m contacting you in regards to some information about my production that you may find useful and interesting for your podcast. But before we unfold it, a word from Shel.

Pitching 40

Pitching Radio Interviews Writing 40

The Hoffman Agency

MARCH 11, 2020

In Shanghai, I got the opportunity to pitch Chinese reporters, coordinate a CEO media roundtable and support a product launch event. If pitching in the U.S. goes “email first, phone second,” pitching in China goes “call first, WeChat second, WeChat moving forward, email may be never.” counterparts. Until next time.

Pitching 36

Pitching Transportation Conference Report 36

Beyond PR

MARCH 30, 2016

Although some may seem like an unrelated sales pitch, they could be of value to your company. You can also contact the event organizer to ask whether they are offering any pre-show webinars for exhibitors. Look for a webinar schedule and ask your show contact whether an archived recording will be available if you can’t attend.

Trade Shows 40

Trade Shows Marketing Hotels Travel 40

Sword and the Script

MAY 14, 2019

How do you compare a brief mention in a top tier business publication to a product review in a blog? For example, if someone reads a product review about your product in a third-party blog, closes the article and then visits your company website the next day, how would you know? Also, please read the Pitches!

Case Study 118

Case Study Software Data Web 118

Beyond PR

JUNE 8, 2016

When PR is done right, the axis that connects it with the media — the thing that both parties can work together to support — is the media’s reading, viewing and listening audience. DC Reporters Discuss How Social Media Has Changed the Game on PR Newswire’s media blog Beyond Bylines.

Media Relations 40

Media Relations Media Journalism Print 40

Beyond PR

APRIL 27, 2016

Blog posts are a great way to candidly discuss everything from your brand’s excitement about an upcoming event to dropping hints about a new product launch at the show. Take the time to then research your local client base through social media monitoring and industry circles to uncover if any of them will be attending the show.

Trade Shows 40

Trade Shows Marketing How To Real Estate 40

Buzzstream

DECEMBER 28, 2023

Over 70 million new blog posts are published each month — and that’s just WordPress alone. With so much content getting produced, it’s easier than ever to find relevant blogs and bloggers open to sharing your content. account to help find even more contact info. Built for 1. You can even sync up your Hunter.io

Tools 71

Tools Blogging Pitching Google 71

Buzzstream

DECEMBER 28, 2023

Over 70 million new blog posts are published each month — and that’s just WordPress alone. With so much content getting produced, it’s easier than ever to find relevant blogs and bloggers open to sharing your content. account to help find even more contact info. Built for 1. You can even sync up your Hunter.io

Tools 71

Tools Blogging Pitching Google 71

Buzzstream

DECEMBER 28, 2023

Over 70 million new blog posts are published each month — and that’s just WordPress alone. With so much content getting produced, it’s easier than ever to find relevant blogs and bloggers open to sharing your content. account to help find even more contact info. Built for 1. You can even sync up your Hunter.io

Tools 62

Tools Blogging Pitching Google 62

Deirdre Breakenridge

APRIL 29, 2019

Journalists are bombarded with email pitches, many which stink, and there seems to be less opportunity to build an actual relationship with journalists.”. A high profile blog was “tipped off” to the feigned outrage and the rest of the media then picked up on it and duly reported the incident as controversy.

Survey 377

Survey Media Relations Media Ethics 377

Sword and the Script

NOVEMBER 7, 2023

Muck Rack AI recommends reporters to PR Muck Rack says a proprietary AI will now create a curated list of recommended journalists based on your existing media list. A blog post published online said its platform will “generate a tailored list of recommended journalists wherever you’re adding contacts.

Employee 141

Employee Software Survey Tools 141

Beyond PR

APRIL 6, 2016

Targeting your media outreach is arguably one of the most important facets of a successful PR program. By not targeting the right contacts, your perfect pitch can fall on deaf ears. Identify non-traditional influencers in your industry whom you can target along with more standard media types. Do your research.

Pitching 40

Pitching Media Radio Print 40

Sword and the Script

SEPTEMBER 14, 2019

1) How reporters view social media, embargoes and exclusives. Reporters review business social media profiles. 61% of reporters said when they are reporting on a company, they “always” or “usually” “consult the company’s social media.” The best pitches are short emails in the morning.

Survey 78

Survey Media Relations Report Media 78

PR Fuel

NOVEMBER 28, 2020

So how can you ensure that more journalists read — and accept — your press releases and PR pitches? It starts with a media list. What is a media list, you may be wondering? What Is a Media List? Think of your media list as a living, breathing address book in the 21st century. How to Build a Media List.

Media 52

Media Newspapers Pitching Blogging 52

Cision

MAY 18, 2017

There is no better story to illustrate the power of social listening to generate business. The fact that this incident happened many years ago—and social media usage has grown exponentially since then—hint at the fact that social conversations that can generate leads are everywhere. Social Conversations Aren’t So Random.

How To 198

How To Instagram Social Media LinkedIn 198