Burrelles Fresh Ideas

JANUARY 2, 2024

The Evolution of SEO: From Keywords to Intent The landscape of search engine optimization (SEO) is continually morphing, reshaping how we interact with the digital world. This evolution underscores a fundamental shift in how search engines like Google interpret and prioritize content.

SEO 85

SEO Mobile Engineering Ethics 85

The Proactive Report

APRIL 27, 2018

Rank Fishkin is very smart when it comes to what’s happening in the world of Search Engine Optimization. SEO) His latest blog post is about the trend for searchers to find what they want right on the search results page (SERP) and not bother to click though to a website. PR and the Future of Search.

SEO 100

SEO Mobile Engineering Google 100

Beyond PR

MAY 12, 2017

A strong reason for PR pros to start concentrating more on SEO. In the advanced digital landscape and a mobile-first world, digital PR is already closely integrated with SEO. A case in point is that of Google’s algorithms, which apart from the SEO industry, also have a profound impact on the PR industry.

Google 64

Google Digital PR Mobile SEO 64

5W PR

APRIL 8, 2021

Although press releases themselves have greatly changed through the years, especially when companies realized the importance of digital marketing, they’re still incredibly useful and beneficial. Before Writing a Press Release. Once you know your purpose and the 5 W’s, you are ready to write. How to Write the Best Press Release?

Engineering 128

Engineering Writing Social Media Report 128

Sword and the Script

JANUARY 19, 2016

Blog posts that recommend some absurd amount of tech tools that are labeled “must have” amaze me. To that end, I can promise readers three things: This post recommends a manageable number of tools to try four tools, I use each one on a daily basis and these truly provide a digital PR edge. . by Frank Strong. CC BY-SA 2.0 ).

Digital PR 60

Digital PR Tools SEO Web 60

Landis PR

DECEMBER 4, 2023

Note: This is a reposted blog by our Public Relations Global Network Partner, Katie Casciato – Roopco. For the original blog, please visit here. While we have only just scratched the surface when it comes to the potential of generative AI , this certainly does not mean that the human element of writing is dead.

Marketing 59

Marketing Content Marketing Storytelling B2B 59

Rock the Status Quo

JUNE 30, 2015

If you do anything in the digital space – PR, content marketing, search engine optimization, social media – the one thing that matters most is experience. In our industry, writing is one of those skills that can make or break career advancement. You only get this by writing. A lot of writing.

LinkedIn 100

LinkedIn Brand Branding SEO 100

The Proactive Report

MAY 12, 2017

Brilliant content posted on your website, blog or newsroom will not do the job. You have to make it visible on the web and in search engines. SEO writing is a vital PR skill today. Get the Digital PR Tips Newsletter each week. You have to let the right people know that you have it and where to find it.

Knowledge Base 113

Knowledge Base SEO Strategy Digital PR 113

Buzzstream

JANUARY 16, 2024

It offers an extensive range of features for analyzing content across virtually all platforms, including blogs, social media sites like Instagram, YouTube, Twitter, Facebook, and even TikTok. Grammarly not only corrects mistakes but also offers suggestions to improve the overall clarity and tone of your writing. Pricing: Free 18.

SEO 83

SEO Web Tools Analysis 83

The Proactive Report

JUNE 17, 2018

And it gets the attention of search engines and the media. 1. Do your homework: Find out what is currently available on your topic, what angles have already been covered, and where you can fill a need or write about a new angle. Don’t slap a stock image on a blog post just because you know you need an image.

B2C 157

B2C Study Exercises Sports 157

Sword and the Script

FEBRUARY 29, 2020

Something similar has happened in content marketing and blogging in the marketing community. This counterfactual finding challenges the current wisdom that short headlines are better because longer headlines get cut off in the search engine results page (SERP). 2) Long-form wins in data analysis of 912 million blog posts by Backlinko.

Content Marketing 78

Content Marketing Study Analysis Marketing 78

Rock the Status Quo

JANUARY 22, 2015

” The choices included online search engines, traditional media, hybrid media, social media and owned media” in order of most trusted to least. Who doesn’t use a search engine first to find information? Take a fresh look at your blog. If you don’t have a blog, start one now and post AT LEAST twice a week.

Agency 100

Agency Survey Customer Service Engineering 100

ZudePR

JANUARY 21, 2016

But the overriding one – and the one that concerns me here in this blog post – is the amount I have read. I fondly remember sitting in a room with four PR consultant colleagues in 1997. I’d even started a running blog to practice. These authors were blogging all the latest information. Digital PR.

Digg 104

Digg SEO System Reddit 104

Cision

APRIL 12, 2016

Taral Patel is PR Executive at PRmention , a digital PR agency for startups. An organic audience refers to those who are driven towards your website or blog through unpaid distributions. Content marketing involves much more than just writing blogs. But how can you build an organic audience?

Infographics 120

Infographics eBook Content Marketing Video 120

ZudePR

JUNE 10, 2015

Search Engine Optimisation. CoSchedule Blog Post Headline Analyser. For blog posts, but use it for any communication. Particularly in digital public relations engagement. A 228 million-strong image search engine. You have a featured blog post image which looks good when shared across all social media networks.

eBook 68

eBook Engineering Tools Case Study 68

Buzzstream

FEBRUARY 9, 2024

Survey and data studies are typically part of the digital PR strategy, which Google said they liked as a white hat link building tactic in a now-famous (at least in the digital PR community) Tweet from John Mueller of Google. I’m happy to help write a custom post, embed code, or any high-res graphics if you need them.

Google 71

Google Infographics Pitching Resources 71

5W PR

JUNE 25, 2018

Aside from writing content, PR groups can reach out to audiences through social media marketing, video content, and images too. Optimize PR Content. To make content stand out in a world where everyone is using blogs and articles, PR pros need to make sure that they’re optimizing everything they produce.

Content Marketing 60

Content Marketing Infographics Google SEO 60

Buzzstream

APRIL 25, 2024

For the Result type, choose “News” and “Blogs.” Search Engine Journal has a great breakdown of this topic.) For instance, social media marketing is still digital marketing, a space we play in. If I saw more link building or digital PR terms, this would be even better. Under Search Query, type in your site name.

Brand 62

Brand Branding How To SEO 62

ZudePR

APRIL 8, 2018

Question: what do you get if your cross an ultra-marathoner, CIPR Fellow, senior third sector bod, top journalist, engineer, board-level facilities management consultant, accountant, influencer marketing expert, author, and social psychology student? iii:) I started writing my book on 9 January. Ages range from 40 to 60.

Google 101

Google Writing Skype Technology 101

ZudePR

MAY 31, 2015

Your blog is just not working and you’re wondering why. And they all blog. His personal blog is PR Studies and he edits a magazine called Behind the Spin. Author of 27 Blogging from Paradise books. “At the time, I was working with FT Press on a book called PR 2.0: Still reading? I wrote: 1.

Communications 81

Communications How To Blogging Content Marketing 81

Frederik Vincx

DECEMBER 11, 2015

Hence, this isn’t a typical 500-word blog post with 10 tips to ( insert random PR activity ). Long form blog posts? And you are not just competing against other PR teams for budgets, but also against advertising, digital, and marketing. Raf Weverbergh , founder of PR agency FINN. Writing a blog post?

How To 60

How To Software System Employee 60

The Proactive Report

JULY 23, 2018

Every Google update to their algorithm, and all their rules about how to write content, have one aim in mind: to improve the results they give their users. Danny Sullivan, Search Engine Land founder, and editor. These rules apply to all your content – web pages, newsroom, articles, press releases, and blogs. Owned Links.

Google 113

Google Guidelines Web B2C 113

Where the Fishermen Ain't

OCTOBER 26, 2015

Early-to-Mid-2000s: Product manager calls, freaking out about commenters in a blog post on WayTooMuchTech.Com. PR person talks to blogger who, understanding the impact of these trolls, bans them and hides their comments. Take a look at how engineer Paul Baran (1926 - 2011) described the progressive topography of networks: .

Wikipedia 20

Wikipedia Reddit Reputation Privacy 20

Where the Fishermen Ain't

AUGUST 27, 2015

Early-to-Mid-2000s: Product manager calls, freaking out about commenters in a blog post on WayTooMuchTech.Com. PR person talks to blogger who, understanding the impact of these trolls, bans them and hides their comments. Take a look at how engineer Paul Baran (1926 - 2011) described the progressive topography of networks: .

Wikipedia 20

Wikipedia Reddit Reputation Privacy 20

The Proactive Report

AUGUST 5, 2016

SEO (Search Engine Optimization) is an essential skill for PR practitioners. It should be taught along with writing, in all PR classes. They dig through LinkedIn and blogs for experts and sources. Write content that gives them the news and information they need. For more Digital PR Tips s ubscribe here.

Reddit 100

Reddit LinkedIn Social Media Pinterest 100