Onclusive

APRIL 15, 2020

This is a continuation of our April blog series focused on helping communications teams get the credit they deserve and the resources they need by making a key shift to data-driven PR and communications. This knowledge will also come in handy when you start evaluating which measurement methodologies, tools and technologies may be best for PR.

Data-Driven PR 259

Data-Driven PR Measurement Data Travel 259

Onclusive

MAY 12, 2022

In our May blog series, we’ll share brand new insights into the relationship between different media attributes and consumer behavior, based on our analysis of the PR Attribution data from over 100,000 media articles published in 2021 that cover both business-to-consumer and business-to-business brands across a wide range of industries.

Consumer 370

Consumer Publicity Media Analysis 370

Onclusive

NOVEMBER 16, 2017

Many PR software companies claim to be able to measure the impact of Earned Media. Unfortunately, understanding what technologies can truly measure the ROI of your efforts can be confusing. Increasingly, CMOs and CEOs are looking for integrated marketing communications measurement. Interested in an AirPR demo ?

Media 186

Media Measurement Software Storytelling 186

Onclusive

APRIL 15, 2020

This is a continuation of our April blog series focused on helping communications teams get the credit they deserve and the resources they need by making a key shift to data-driven PR and communications. This knowledge will also come in handy when you start evaluating which measurement methodologies, tools and technologies may be best for PR.

Data-Driven PR 195

Data-Driven PR Measurement Data Travel 195

Onclusive

OCTOBER 7, 2021

Request Demo. Improve your campaign effectiveness After you click “send” and your campaign goes out, you’ll want to measure its effectiveness—and to go one step further, use this information to continuously optimize your targeting, outreach and media relations strategies. Media Outreach Best Practices.

Media 195

Media Pitching Tools Resources 195

Burrelles Fresh Ideas

APRIL 16, 2024

The effects of business-to-business influencer marketing are more challenging to measure as it predominantly enhances brand awareness and affinity. Measuring ROI and Attribution Quantifying the impact of influencer marketing on B2B outcomes, such as lead generation, customer acquisition, and revenue, can be challenging. We can help!

B2B 93

B2B Marketing Measurement Social Media 93

Onclusive

SEPTEMBER 27, 2017

Think of your monitoring and measurement tools as your early warning system that will activate your crisis communications strategy. Notifications from monitoring and measurement tools can help you with 24/7 coverage. After a crisis and once you have established takeaways, adjust your protocols and measurements for the future.

Crisis Communications 325

Crisis Communications Crisis Communications Employee 325

Onclusive

APRIL 9, 2019

The acquisition brings together AirPR’s industry-leading communications measurement solution with Ozmotik’s content marketing and analytics offering, creating a unified platform for companies to discover their most valuable earned media and to deliver it to its intended audience at scale. Measuring Reader Engagement and Brand Impact.

Analytics 284

Analytics Content Marketing Corporate Company 284

Onclusive

DECEMBER 10, 2020

There are several metrics that can be used to measure the cost-benefit analysis of any technology platform. It’s particularly important for communications professionals to measure ROI so that they can continue to get a seat at the table, get the credit they deserve, and secure a budget for future initiatives.

Media 195

Media Software Analytics Measurement 195

Onclusive

JANUARY 5, 2021

Comprehensive media monitoring allows you to capture the full picture of your PR efforts, including measuring your overall communications tactics, creating more effective outreach, and better understanding your competitors. Only then can you promote the right media across social and other platforms in order to better reach your audience.

Real Estate 195

Real Estate Media Analytics Enterprise 195

Onclusive

APRIL 5, 2018

The PR Analytics software category includes software that allows companies to measure the effectiveness of their public relations campaigns. To set up a demo and start using AirPR, click request a demo. AirPR was named a High Performer based on receiving a high customer satisfaction score and having a small market presence.

Software 199

Software Analytics Customer Service Comparison 199

Onclusive

MARCH 31, 2021

If you are nervous about whether you can actually apologize, create a hub for information: whether it is your blog or a (possibly pre-prepared) landing page on your website, be the source of truth. This is the scary part. Apologizing in a time of crisis can lead to legal concerns.

Crisis Communications 195

Crisis Communications Crisis Communications Insurance 195

Onclusive

MAY 12, 2022

In our May blog series, we’ll share brand new insights into the relationship between different media attributes and consumer behavior, based on our analysis of the PR Attribution data from over 100,000 media articles published in 2021 that cover both business-to-consumer and business-to-business brands across a wide range of industries.

Consumer 195

Consumer Publicity Media Analysis 195

Onclusive

DECEMBER 16, 2020

PR measurement that identifies the most impactful content and optimizes content quality will grow in importance, and more advanced analytics tools will help determine strategic investment decisions. A new metric, share of search, will build momentum as a way of measuring PR effectiveness and tying PR to market share.

Industry 221

Industry Content Marketing Corporate Analytics 221

Onclusive

MARCH 29, 2018

For instance, if you find that blog posts from influencer X consistently drive more website conversions than influencer Y, test increasing your interactions with influencer X and decreasing what you do with influencer Y. PR and marketing need a level change in measurement.

Software 207

Software Analytics Trends Measurement 207

Onclusive

AUGUST 15, 2017

Well, we suspect that measurement and PR data can elicit fear because: (a) not every PR pro loves working with numbers, and (b) PR pros could discover that their PR work isn’t really helping their companies achieve the quantifiable business goals they’re after. Why is this the case? Get to the bottom of it with proper PR attribution.

Data 170

Data Data-Driven PR Analytics Measurement 170

Presspage

FEBRUARY 15, 2024

Ensuring data privacy is paramount as companies use extensive data for insights, necessitating strict measures to safeguard sensitive investor information. Request a demo with the Presspage team today - we’d love to show you how our powerful software can put you in the driver's seat! Want to leverage data analytics like a pro?

Analytics 78

Analytics Data Ethics Privacy 78

Flack's Revenge

JANUARY 19, 2017

In addition to two great demos, the event featured a panel that discussed UI design. Jeff Sauro and Measuring U. Also, my web searches uncovered this great Medium article on 20 UX Design Blogs and this Quora Q & A on the topic. Tom Tullis, author of Measuring the User Experience will be speaking.

Enterprise 120

Enterprise Resources Software Privacy 120

Flack's Revenge

JANUARY 19, 2017

In addition to two great demos, the event featured a panel that discussed UI design. Jeff Sauro and Measuring U. Also, my web searches uncovered this great Medium article on 20 UX Design Blogs and this Quora Q & A on the topic. Tom Tullis, author of Measuring the User Experience will be speaking.

Enterprise 120

Enterprise Resources Software Privacy 120

Critical Mention

OCTOBER 25, 2021

But, this is a blog about PR, communications and media relations, so enough about the plot summary. Eric brought a background in content marketing, marketing measurement and marketing automation, having previously co-founded and managed his own agency. SCHEDULE A DEMO.

Media 162

Media Fashion Television Radio 162

Onclusive

MAY 1, 2018

Three essentials of measuring your financial earnings news and developing the right message. Utilizing AI and insights-driven technologies can now aid in determining the right messages, measure the audience of their earnings news and build reports to advise on future messaging. appeared first on AirPR.

Software 150

Software Financial Measurement Report 150

Sword and the Script

AUGUST 4, 2020

Talkwalker characterized the product as “social measurement and audience insights software.” A press release that Nielsen previously published claimed it was the “only social measurement solution that measures both organic and owned social TV activity.” I’ve previously looked Notified and was impressed ( see this briefing ).

Media Relations 149

Media Relations Media Print Software 149

Sword and the Script

JANUARY 9, 2024

Schedule a demo during lunch and invite the whole team to attend so you can double up as professional development. A blogger from some tech company’s blog will always be included. Further, some vendors, like HubSpot, actually run their blogs like a news site. PR measurement evangelist Mark Weiner passed in December.

Brand 149

Brand Branding Reddit Pitching 149

Presspage

FEBRUARY 8, 2024

The first step is establishing a comprehensive ESG framework, which includes aligning business practices with ESG goals, setting measurable targets, and introducing communication strategies that highlight achievements and milestones. In ticking these boxes, few tools are more valuable than a digital newsroom.

Report 109

Report Government Financial Trends 109

Onclusive

SEPTEMBER 20, 2017

PR professionals and communicators, however, have not, as a whole, significantly changed how they measure their success. CMOs and CEOs are starting to ask: Why can’t PR be measured and attributed the way that marketing efforts can? The typical response is that PR ROI and Earned Media are more difficult to measure.

Analytics 170

Analytics Measurement Data Technology 170

Burrelles Fresh Ideas

SEPTEMBER 19, 2023

Modern PR heavily involves using social media, collaborating with influencers, showcasing thought leadership, managing blogs, and organizing community events. Before discussing this issue further, video content can be in many forms, including product demos, explainer videos, interviews, testimonials, etc.

Video 109

Video Marketing SEO Social Media 109

Contently - Strategy

APRIL 20, 2023

But to truly maximize content value, you need to have a way to measure your content’s impact. Content Value in Organic Traffic vs. Paid Traffic Organic traffic and paid traffic are two primary ways to drive traffic to your website or blog. To learn more about Contently’s analytics, reach out to schedule a demo.

Analytics 78

Analytics Content Marketing SEO Data 78

Burrelles Fresh Ideas

JANUARY 30, 2024

Our blog posts are human-written, and if we use any sort of AI-assisted writing tool, we will disclose it. CLICK HERE TO REQUEST A DEMO OR CONSULTATION The post Crisis Comms, AI and Ethics: January Roundup first appeared on Burrelles. When I am writing or editing others’ work, I personally use Grammarly Premium.

Ethics 96

Ethics Crisis Transportation Airlines 96

ImPRessions - Crenshaw Communications

NOVEMBER 6, 2018

Content like blogs and opinion pieces allow a CEO to show depth and personality, which helps build a distinct personal brand. Authoring a weekly blog allows a leader to write in her own voice – which becomes part of the voice of the brand. Two blog posts each week becomes a permanent SEO-friendly knowledge base.

Case Study 178

Case Study SEO Film Video 178

Burrelles Fresh Ideas

JANUARY 9, 2024

Today’s PR pros must not only navigate, research and pitch in an increasingly complex media environment but also track (monitor) and measure the results in a way that resonates with stakeholders. Click here to request a demo or to discuss your monitoring needs. And this year was no exception. We can help!

Pitching 95

Pitching Print Measurement Report 95

Critical Mention

SEPTEMBER 3, 2019

Is your organization seeking to monitor and access social posts about your brand or promote mentions in blogs or news publications? A great way to start is to brainstorm ways to measure up to your competition. You can use these metrics to measure and report ROI. SCHEDULE A DEMO. Access to Analytics. Priscilla Osorio.

Strategy 75

Strategy Media Analytics Radio 75

Onclusive

OCTOBER 10, 2017

In our latest release of the AirPR Analyst platform, we continue to provide monitoring, measurement and reporting in an automated, digestible format, now with even more AI-driven insights and Trends TM. For more information on AirPR Software’s AirPR Analyst platform and our new features, contact us or request a demo today.

Software 207

Software Analysis Comparison Trends 207

Critical Mention

SEPTEMBER 13, 2019

Here are just a few: Different KPIs your Organization can Measure: 1. Measuring the performance of your organization’s digital efforts will help you identify what strategies to push forward and which ones to set aside. Use these common search words to influence your blog titles and copy. SCHEDULE A DEMO.

Marketing 92

Marketing SEO Radio Video 92

Critical Mention

MAY 10, 2019

Although this data is critical in monitoring and measuring your team’s ROI, remembering to “be human” in your marketing strategy is essential to connecting with your audience and creating lasting relationships. Measure your success. SCHEDULE A DEMO. Speak to, not at your audience.

Marketing 75

Marketing eBook Case Study Measurement 75

Onclusive

NOVEMBER 1, 2017

Many of us already utilize these technologies to help measure and attribute our success, gain insights into performance against competitors and report results back to the C-Suite. To see AirPR’s Research Trends TM in action, request a demo of AirPR today.

Brand 170

Brand Branding How To Trends 170

Communications Conversations

NOVEMBER 10, 2014

I started by asking for a demo of a tool called “ Wordsmith.” And this is where my demo comes in. Here’s an example of what the report looked like from my blog: Now, there’s nothing special about what Wordsmith is doing here. It’s worth a look as a time- and cost-saving measure.

Corporate 146

Corporate Communications Tools Content Marketing 146

Critical Mention

APRIL 5, 2019

And companies that blog have a whopping 434 percent more indexed pages than businesses without blogs, leading to better SEO. How do I measure its success? SCHEDULE A DEMO. With these statistics, it’s no wonder that companies are increasing their focus on their content marketing efforts. Map out your content plan.

Content Marketing 75

Content Marketing Marketing Crisis Communications SEO 75