Remove Blogging Remove Demo Remove Infographics Remove Measurement
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Why CEOs Should Invest in PR Attribution and PR Measurement

Onclusive

PR now incorporates video content and online visuals (like infographics) to drive brand narrative and reinforce marketing messages throughout the customer lifecycle. PR and earned media content, blog posts, and other company digital assets can often drive more top of funnel sales leads than ads and email marketing.

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7 PR Blogs You Should Be Following

Critical Mention

While we certainly encourage PR and communications pros to follow our insightful Critical Mention blog , we also want to share a few of our other favorite PR blogs. Our take on Ragan’s PR Daily blog: Without a doubt, Ragan’s PR Daily blog is one of our go-to blogs for communication and media related news and tips.

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Best PR Uses For Video Content

ImPRessions - Crenshaw Communications

Video communications can work well in time-urgent situations, but a controlled message is just that, and it will be questioned if it doesn’t measure up. Anything less than a clear and easy demo in a well-produced video could be a deal breaker for buyers deep into their journey. Make case studies more visual.

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A Guide to Crafting the Perfect Content Format Mix for Audience Engagement

Contently - Strategy

Blog Posts: Blog posts are a timeless medium that continues to engage audiences through informative narratives and thought leadership while also boosting SEO rankings and brand awareness. Infographics: Infographics distill complex information into visually engaging snapshots, enhancing user understanding.

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Turning Prospects into Customers with a Robust Content Pipeline

Contently - Strategy

Measuring content’s impact is both an art and a science. Maintaining Consistency Across Platforms Challenge: With a multitude of channels available, from blogs to social media and email newsletters, ensuring a consistent brand voice and messaging across them all can be daunting.

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7 Effective Content Examples for Your Top-of-Funnel Prospects

PR 20/20

Have you ever been on the receiving end of an ill-timed sales email to schedule a demo of a product you've never heard of that doesn't relate to your business needs? Blog posts A blog is great for addressing your prospective customer's specific pain points. Don't be that person for your potential customers.

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Agile PR: planning lessons from software teams

Frederik Vincx

It’s known as the build, measure, learn loop. They demo results to stakeholders and change direction, if necessary. Success is measured in how much teams improve collaboration and optimize their speed. The team measures which ideas resonate with the target audience and present the results to the client.