Cision

AUGUST 11, 2016

Search Engine Land. Search Engine Watch. Search Engine Journal. Seth’s Blog. Storytelling is bigger than ever—and it’s a skill that marketers will continually need to hone to stay ahead of the competition. TopRank Marketing Blog. “It’s HubSpot Blog. Search Engine Roundtable.

Marketing 0

Marketing Mobile Nonprofit Engineering 0

PR 20/20

OCTOBER 10, 2019

So, we started a blog at www.MarketingAIinstitute.com , and began telling a story about the current and future potential of AI. Brands will need to become more human with greater resources dedicated to listening, relationship building, ethics, empathy, creativity, culture and community. Early posts on Marketing AI Institute’s blog.

Case Study 42

Case Study Storytelling Study Engineering 42

Doctor Spin

FEBRUARY 15, 2024

Communications can also pertain to the fields of study and professional practice that deal with these systems, including engineering, technology management, and information theory. Please support my PR blog by sharing it with other communication professionals. For questions or PR support, contact me via jerry@spinfactory.com.

Communications 52

Communications eBook System Corporate 52

Cision

APRIL 6, 2015

Podcasts are another means to deliver content, so the same process for planning and developing a blog post or paid content would be appropriate for a podcast. Search engines don’t listen to and deduce context from audio (at least not as of this writing). text (blog post / article). Augment your audio with text. Distribute.

Engineering 120

Engineering Tools Examples YouTube 120

The Hoffman Agency

AUGUST 19, 2021

It was the perfect combination of everything I had been hunting for in my previous endeavors: strategy, creativity and people. My previous knowledge in tech came from half-listened to conversations between my grandpa and stepbrother, both of whom are computer science engineers.

Industry 36

Industry Comparison Technology Creativity 36

The Resolution Blog

MAY 7, 2019

The reality is storytelling is definitely not a craft that AI can do just yet. But I think a lot of people who read a newspaper still want to hear the personality of a specific person, so I still think we’re about 50–10 years from seeing AI take over storytelling. Search engines have been good for finding content for a while now.

Technology 120

Technology Analysis Data Tools 120

Waxing UnLyrical

NOVEMBER 20, 2018

Instead of publishing repetitive press releases and campaigns built on educated hunches, the Growth PR era is fueled by data-driven, iterative storytelling. PR is responsible for digital storytelling, Earned Media and, increasingly, Owned Media.

Measurement 56

Measurement Storytelling Data Technology 56

PR Fuel

NOVEMBER 24, 2020

Essentially, public relations is storytelling. This goes for writing press releases and blog posts as well. Building your SEO and rankings in search engines is a long game, but if you want to get on top and stay on top, you need to figure it out. Be respectful of everyone you come in contact with. Know Your Target Audience.

Publicity 52

Publicity SEO Advertising Advertising 52

Beyond PR

SEPTEMBER 8, 2016

Something I’ve been reflecting on a lot lately in taking over both Cision and PR Newswire’s blogs is the need for content marketers to stop and do a gut check — and a persona check, analytics check, etc. With today’s audiences expecting more from your brand storytelling, it’s essential you deliver. Take a second to slow down.

Content Marketing 40

Content Marketing Marketing Customer Service Airlines 40

Beyond PR

MARCH 6, 2018

88 percent value creativity and craft in content creation. According to Search Engine Journal, SEO leads have a 14.6 Press releases and blogs are known for building brand awareness. Seth Gilpin is a Senior Product Marketing Specialist for Cision where he blends his passion for storytelling with the science of data.

Strategy 67

Strategy How To B2C Content Marketing 67

PR 20/20

SEPTEMBER 17, 2019

Experiential storytelling. Programmed by Scott Brinker (you probably know him from his blog ChiefMartec.com ), the MarTech Conference takes a graduate-level look at marketing, technology and management topics. The 2020 theme for the summit is “TOGETHER: Achieving High Performance by Aligning the B-to-B Revenue Engine.”

Conference 97

Conference Marketing Case Study Content Marketing 97

NewsWhip

JUNE 10, 2021

Or has it moved from Twitter to Facebook, or from Twitter to someone’s blog, or whatever it might be? Unfortunately for them, as they took off, a flock of Canadian geese came flying into their windshield and took out one of their engines. Engineers at some point had to build a bridge. Chris: Yeah. They took off as planned.

Reputation 78

Reputation Crisis Management Crisis Enterprise 78

ImPRessions - Crenshaw Communications

JULY 10, 2019

That makes sense; persuasion is fueled by artful storytelling, and despite the growth of video, many stories are still told through the written word. From blog posts to media pitches, we shift gears constantly, adapting to many different kinds of written content. A blog-eat-blog world . Bylined articles.

Case Study 231

Case Study Writing Pitching SEO 231

5W PR

NOVEMBER 23, 2021

Countless companies have begun to turn to blog posts and high quality social media campaigns instead, to help them demonstrate the value of their brand or product. Google assesses those backlinks, along with a range of other factors when deciding which companies or pages it should list at the top of the search engine results.

Instagram 158

Instagram Publicity How To Social Media 158

Critical Mention

FEBRUARY 10, 2018

I don’t know of any other role where you get to interact with so many other departments, ranging from sales to engineering to the executive team. Storytelling is our game . Today, storytelling is a buzzword. Creativity matters . Creativity matters . There are more ways than ever to be creative in PR.

Publicity 125

Publicity Storytelling Nonprofit Creativity 125

Sword and the Script

DECEMBER 10, 2019

“Content marketing will revolve more around individuals and storytelling components. The high touch of creativity, big ideas and market smarts will reign over tech and hacks; we’ll all look to see what comes next after content.”. You can find all posts that reference Muck Rack here. ” Jered Martin | OnePitch.

Marketing 99

Marketing Content Marketing Advertising Advertising 99

The Hoffman Agency

SEPTEMBER 7, 2020

It’s here that traditional PR techniques like media relations and thought leadership combine beautifully with the new generation of publicity tools, including paid social ads and search engine optimization. Meanwhile, the first run of our Storytelling Training ads capitalized on my personal favorite illustration from our creative team.

Advertising 36

Advertising Advertising B2B Facebook 36

PR 20/20

AUGUST 11, 2016

Assemble a team of professionals who are analytical, creative, attentive, collaborative, tech-savvy and intrinsically motivated. The writer possesses the technical skills to produce content that is valuable to readers at all stages of the buyer’s journey and the creative skills to keep the story interesting. The Visual Storyteller.

Marketing 43

Marketing Mobile Engineering Technology 43

PR 20/20

AUGUST 11, 2016

Assemble a team of professionals who are analytical, creative, attentive, collaborative, tech-savvy and intrinsically motivated. The writer possesses the technical skills to produce content that is valuable to readers at all stages of the buyer’s journey and the creative skills to keep the story interesting. The Visual Storyteller.

Marketing 40

Marketing Mobile Engineering Technology 40

Sword and the Script

MAY 22, 2018

In the early days of the Internet, the same sorts of shady characters who’d been advertising in the back of comic books and mailing out dodgy catalogs moved online and began emailing mass quantities of spam and manipulating search engine results with tactics like keyword stuffing, “white text,” and link farms. But some area.

Marketing 62

Marketing B2B Print Technology 62

Waxing UnLyrical

NOVEMBER 18, 2015

Video is the most popular content marketing format for 2015, ahead of case studies, blogs and infographics ( 2015 State of Digital Marketing , a report featuring insights from over 600 marketers from Web Marketing 123). Time and again, we see and hear countless online video marketing statistics like these: Consumers spend 5.5

Video 40

Video YouTube Web Case Study 40

PR 20/20

SEPTEMBER 21, 2017

This post originally appeared on the Marketing Artificial Intelligence Institute's blog. More specifically, can we use machines to write blog posts at scale?”. Production: Creating, curating and optimizing content, including blog posts, emails, landing pages, video and advertisements. Optimize content for search engines.

Marketing 53

Marketing Software eBook Technology 53

PR 20/20

DECEMBER 10, 2019

In other words, we are creatives, strategists, communicators, and storytellers. campaign=blog and something.com/page are not considered the same page. In one case, visits to one PR 20/20 blog post were 368% higher than what was reported by the first listing because Google Analytics recognized 75 different versions of the page.

Report 52

Report How To Marketing Analytics 52

Landis PR

DECEMBER 4, 2023

Note: This is a reposted blog by our Public Relations Global Network Partner, Katie Casciato – Roopco. For the original blog, please visit here. Machine vs. Man: Does AI Efficiency Trump Human Creativity? Even as AI continues to evolve, there will always be something uniquely human about the art of storytelling.

Marketing 59

Marketing Content Marketing Storytelling B2B 59

The Hoffman Agency

AUGUST 1, 2019

We can switch from talking to an analyst about the future potential of edge computing, to ghost writing another client’s blog about cybersecurity issues in government organisations — all before lunch. We are consultants, counsellors, creatives and confidantes. Second, PR has never been the loudest voice in the marketing room.

Storytelling 34

Storytelling Creativity Agency Industry 34

Cision

MAY 21, 2015

Now, plug in those headphones because it’s time to learn together about online business, entrepreneurship, internet marketing, audience building, passive income, blogging, list building, virtual assistants, startups, search engine optimization, email marketing and so much more. 10) Amy Porterfield. Online Marketing Made Easy.

Social Media 120

Social Media Marketing Pinterest Media 120

Beyond PR

DECEMBER 5, 2017

Blog Posts. Yes, I’m talking about blogging. Blogging is no longer an experimental trend that might be a waste of time. No, there is overwhelming evidence that shows maintaining a blog yields business results. Brands who blog have more indexed web pages, which boosts SEO. You’re doing it. She’s doing it.

Infographics 72

Infographics Case Study Video Survey 72

The Hoffman Agency

APRIL 6, 2020

According to Matthew Lynley , who graciously instructed the Hoffman team and guests in the power of data-driven storytelling, this is because there is more data than ever before. Why use data-driven storytelling? That’s in fact one of the key things Matthew highlights as something to avoid when getting into data-driven storytelling.

Storytelling 53

Storytelling Data Journalism Resources 53

Sword and the Script

DECEMBER 11, 2018

8) Creativity over productivity. Creativity over productivity: The volume of noise in the digital realm is beyond bearable and the public relations professionals that stand a chance must ditch their multi-pitch phone and email productivity for remarkable, creative campaigns on behalf of the brands they represent. “I

Social Media 90

Social Media Marketing Media Creativity 90

Stephen Waddington

DECEMBER 5, 2018

Much of the modern public relations business grew up out of media relations and publicity, rooted in storytelling and editorial engagement. Search engine optimisation (SEO) has shifted towards the skillset of public relations in identifying and listening to audiences and creating content to earn attention.

Media Relations 115

Media Relations Media Print Newspapers 115

Sword and the Script

DECEMBER 15, 2020

Make your team members track everything that matters within your marketing department – blog views, cost per lead, conversion rates at every stage, webinar attendance rate, paid search efficiency… and report their own KPIs up to you. Do you blog regularly? Creative employee communications. Test, test, test.

Marketing 167

Marketing Employee Content Marketing Training 167

Marketwired

FEBRUARY 23, 2016

This is post 2 of our 5-part #CreativePR blog series. Canva does an incredible job empowering everyone to be creative. social shares, blog sign ups, whitepaper downloads, demo requests). She currently contributes content to a number of industry-leading publications and is the co-editor of the AirPR Blog. Try it out.

Tools 125

Tools Analytics Software B2C 125

Stephen Waddington

NOVEMBER 19, 2017

I’ve also published a blog of key international events in the public relations calendar as part of the project. Finally big thanks to my partner Sarah Hall who has edited almost every word that you’ve read on my blog for the past two years. They lie at the heart of inspiring conversations and storytelling.

Publicity 164

Publicity Ethics Data Community 164

Masters in Communications

FEBRUARY 12, 2022

If not religious in nature, then it could be a written form of word-of-mouth storytelling as many early pictorial depictions tended to be. It is not known whether such creative works were disseminated widely as it is unclear how literate non-Elite Egyptians were. There are even specialist social media communications marketers.

Ethics 52

Ethics Communications Print Television 52