Landis PR

MARCH 14, 2022

Please note: this is a reposted blog by our Public Relations Global Network PR partner, Ghidotti Communications. If your goal is to increase brand loyalty, a Facebook Page or Group may prove most valuable. Engage with your fans and focus on customer service to generate positive reviews. Photo courtesy of Pixels.

Social Media 52

Social Media Consumer Brand Branding 52

Waxing UnLyrical

AUGUST 2, 2018

Gather feedback from your sales and customer service teams. Create a group of “client insiders” to provide you with feedback on new products or services. You could break that group down in so many ways: moms, dads, gay couples, parents who adopt, Millennials, Gen X, etc. So, talk to your clients! Create surveys.

Content Marketing 49

Content Marketing Marketing Brand Branding 49

Sword and the Script

JULY 2, 2019

The company rolled out three new chat channels to provided 24/7 support to customers. Customers can reach support through a chat channel on its website, within the Meltwater web application, or through the mobile app. Now I’m a customer, I used the same channel for support, which has made it all fairly seamless for me.

Trends 60

Trends Media Report Technology 60

wiredPRworks

FEBRUARY 11, 2016

Why customer experience is more important than customer services. How blogging fits into a content marketing strategy. Facebook for Business: Creative approaches to Facebook postings and advertising for results. How to target and interact with people, groups, and companies on LinkedIn.

Training 45

Training LinkedIn Marketing Pinterest 45

Prohibition

JANUARY 14, 2022

For this reason, it’s important to have a diverse group of staff members involved in the development of your PR Crisis Plan. Corporate impropriety, such as fraud, theft, negligence, corruption, deception, poor customer service etc. What is Consumer Sentiment? What is the current perception of your brand among consumers?

Crisis 62

Crisis How To Crisis Management Crisis Communications 62

PR Conversations

NOVEMBER 5, 2014

I didn’t stick around for the inevitable sessions on “Crystal healing and better customer service” or “Revolutionise your internal communications with telephones.” adding in a touch of creativity; and. Image from blog post: Cast this Magic Spell for Crystal Clear Internal Comms Copy.

Employee 103

Employee Communications Internal International 103

Stephen Waddington

DECEMBER 30, 2019

Vuelio named this blog the best PR and communications blog in 2019. It’s impossible to keep coming up with creative ideas to reach and resonate with audiences who are not represented by a PR team. Bold creative and excellent campaigns cannot be delivered by an organisation with a sick culture. She always improves my work.

Government 103

Government Education Print Ethics 103

Waxing UnLyrical

MARCH 11, 2015

The image below is a screenshot of Facebook Analytics from my blog’s Facebook Page: You can see that some posts are more popular than others, some were clicked-through more than others, but it’s all empty calories. Partnering with customer service, they introduce “where did you hear about us?”

Measurement 40

Measurement How To Analytics Customer Service 40

Communications Conversations

JANUARY 13, 2017

So basically, I’m building on the work I’ve been leading in social media for the company over the last four years, but now shifting my focus to solely be digital, including taking on the role of editor of Blue Cross’ new corporate blog ( www.blog.bluecrossmn.com ). Sometimes that means taking care of their customer service needs.

Insurance 60

Insurance Insurance Social Media Corporate 60

Sword and the Script

DECEMBER 20, 2022

Marketing turns to creative to stand out from the clutter . The pendulum has swung too far and at the expense of creativity in marketing. I’m not the first to proclaim that much of the marketing in the B2B technology landscape largely says the same things, in similar ways, and prospects and customers can’t discern the difference.

Marketing 192

Marketing Content Marketing Data Social Media 192

Waxing UnLyrical

AUGUST 25, 2010

Creative Commons To Love Yet Not OK. I’ve been including it in my e-signature for a while now, and have incorporated it into my website as well as this blog (you’ve probably noticed the Tungle widget on this blog, even if you haven’t used it). Image: rubyblossom. So don’t do that.

Tools 100

Tools Google Twitter Facebook 100

NewsWhip

JUNE 10, 2021

It comes down to every customer service interaction. Or has it moved from Twitter to Facebook, or from Twitter to someone’s blog, or whatever it might be? And what we typically do is we have a, I sometimes call them ad hoc working groups, and I don’t think everyone loves that term, but here’s the reason why.

Reputation 78

Reputation Crisis Management Crisis Enterprise 78

Onclusive

JUNE 29, 2018

KFC is apologized with a creative stunt: rearranging its name to spell “FCK” in a full-page ad in top newspapers. As CEO and co-managing partner of Brain+Trust Partners, he addresses and advises businesses and groups on how to move at the speed of customers.

Crisis 186

Crisis How To Brand Branding 186

PR Fuel

DECEMBER 11, 2018

Below are some thoughts on employees, and the “boring” work of creating a business that succeeds with both engaged customers and employees – enjoy! Hiring the Right Customer Service Agents to Represent Your Brand. Your customer service agents are your front line employees. Probably not.

Training 40

Training Employee Customer Service Crisis 40

Rock the Status Quo

JANUARY 13, 2015

Think of it as a customer service platform first, and a marketing platform last. Look at LinkedIn Groups, SlideShare, Facebook Groups, trade/industry blogs and atypical social media platforms such as listservs and private forums. You want to build a community by focusing on THEM, instead of you.

Social Media 100

Social Media Media Facebook B2B 100

Beyond PR

MARCH 30, 2018

In a recent column on PRWeek , Ivan Ristic of Diffusion suggested that while AI might be good for data mining keywords across blogs and online publications to find trends for clients, it still won’t replace relationships that make the industry go-round. “A A bot can’t lay claim to emotional intelligence, a cornerstone of all PR work.

Publicity 85

Publicity Training Technology Data 85

Journalistics

MARCH 24, 2015

Customers and people that influence them will always rank high on your list of target audiences. Break down your most important target audiences and provide a clear description for each group you plan to communicate with. Here are a couple of goals to consider: Why do you want to communicate with customers? Content marketing?

Strategy 72

Strategy How To Measurement Analytics 72

PR 20/20

MAY 24, 2018

The key is to gather a group of creative people with shared interests who want to collaborate, and learn from each other. Customer service team. Blog subscribers. Lost opportunities / past customers. Customer testimonials. Established blog. Sales team / reps. Board of directors. Research team.

Marketing 40

Marketing Comparison Internal International 40

MaccaPR

OCTOBER 2, 2014

Part 1 of a 2-part Special Blog Post. Symptoms: A mysterious absence of Playlists, leading to confusion and customer abandonment. It’s sad to see the savvy marketers at Apple grouping no fewer than 47 videos under the single Playlist title, “Featured Playlist.” The Condition: Disorienting Playlists.

YouTube 54

YouTube Video Web SEO 54

Waxing UnLyrical

NOVEMBER 24, 2010

Image: betsyjean79 via Flickr , Creative Commons Advertising, Marketing, Public Relations, Journalism, Design, Digital, TV, Radio, Podcasts, Blogging, Social Networks, Newsfeeds, Affiliate Marketing, Web TV, SEO… Creative industries have evolved just as the environments, mediums, consumers and needs of our clients have evolved over time.

Travel 79

Travel Case Study Creativity Advertising 79

Waxing UnLyrical

SEPTEMBER 6, 2012

They all link back to their blogs and newsletters or even print media via Twitter; even the food writers from the Washington Post are active on Twitter. So you really have to take this kind of integrated approach to ultimately get to what you want – which is a nice Twitter following which amounts to a group of regulars.

Twitter 73

Twitter Social Media Interviews eBook 73

PR Fuel

OCTOBER 16, 2018

If it’s not working, get creative! A member of a regional tech organization or a lobbying group? Interestingly, the best new public relations idea came from our part-time customer service representative. Collaborate With Your Customers. And when you get set up, don’t simply advertise your services.

Web 40

Web Pitching Local Report 40

Sword and the Script

JANUARY 12, 2016

A recent survey by the employment agency, The Creative Group , says corporate executives are increasingly inclined to pin the communications shop with such responsibility. The daily PR duties of monitoring news, blog and social media coverage nest neatly with the process of curating content on social media.

Survey 60

Survey Corporate Social Media Media 60

Stephen Waddington

JULY 10, 2017

Lego’s purpose is to inspire and develop children to think creatively and release their potential. Every aspect of an organisation is becoming social, from customer service to marketing; and from product development to sales. Create a Twitter hashtag, a Facebook or LinkedIn group, show the value, and people will come.

Telecommunications 112

Telecommunications Handbook Transportation Community 112

Cision

MAY 21, 2015

Now, plug in those headphones because it’s time to learn together about online business, entrepreneurship, internet marketing, audience building, passive income, blogging, list building, virtual assistants, startups, search engine optimization, email marketing and so much more. 10) Amy Porterfield. Online Marketing Made Easy. 17) Mitch Joel.

Social Media 120

Social Media Marketing Pinterest Media 120

Sword and the Script

DECEMBER 11, 2018

8) Creativity over productivity. Creativity over productivity: The volume of noise in the digital realm is beyond bearable and the public relations professionals that stand a chance must ditch their multi-pitch phone and email productivity for remarkable, creative campaigns on behalf of the brands they represent. “I

Social Media 93

Social Media Marketing Media Creativity 93

Stephen Waddington

NOVEMBER 19, 2017

I’ve also published a blog of key international events in the public relations calendar as part of the project. Finally big thanks to my partner Sarah Hall who has edited almost every word that you’ve read on my blog for the past two years. Bots have been developed to help with customer service, support and sales.

Publicity 164

Publicity Ethics Data Community 164