Sword and the Script

MARCH 10, 2020

That’s the approach some companies are taking with their blog posts and content. The study looked interesting, so I clicked the link for a closer look: the ‘source’ document was another blog post, which in turn cited several other studies. How could this happen on a company blog? That is by definition “ sameness.”

Blogging 96

Blogging Company Journalism Study 96

Onclusive

FEBRUARY 2, 2022

Welcome back to our blog series about building a perfect pitch and nurturing your media relationships! This could include documents such as fact sheets, assets such as images, videos, success stories or customer quotes, or supporting data, research and methodology. What will help them bring it to life and make it engaging? local time.

Pitching 195

Pitching Data Technology Storytelling 195

Landis PR

APRIL 22, 2024

Beyond a mere list of ongoing initiatives, reports can tell a story and give insight into corporate culture. This blog highlights the essential elements that constitute a good sustainability report, including transparency, a focused curriculum and clarity of information. For the original blog, please visit here.

Report 59

Report Comparison Data Corporate 59

Presspage

JUNE 23, 2021

From our experience working with hundreds of PR and Corporate Communications teams around the globe, most of these issues can be traced back to workflow, in this blog post we will talk about four of the most common ones we've noticed, regardless of industry, geography, or department size.

Communications 210

Communications Measurement Tools Enterprise 210

Sword and the Script

APRIL 2, 2024

It was increasingly filled with queries from corporate bloggers with commercial interests rather than journalists with stories to complete on a deadline. This helps understand the key points of an article without having to spend time reading the entire document. Measurement templates. based customers were impacted.

Reddit 176

Reddit Software B2B Technology 176

Sword and the Script

AUGUST 6, 2020

Over the years, I’ve written 20 blog posts about the findings – plus a boatload of contributions elsewhere. SlideShare provides embed code for publishers and offers an option to download the full report as a PDF document. SlideShare provides embed code for publishers and offers an option to download the full report as a PDF document.

Training 95

Training Trends Media Survey 95

ImPRessions - Crenshaw Communications

NOVEMBER 6, 2018

Content like blogs and opinion pieces allow a CEO to show depth and personality, which helps build a distinct personal brand. Authoring a weekly blog allows a leader to write in her own voice – which becomes part of the voice of the brand. Two blog posts each week becomes a permanent SEO-friendly knowledge base.

Case Study 178

Case Study SEO Film Video 178

Sword and the Script

JULY 14, 2020

ROI and proving value The top challenge facing communicators is measuring impact, proving value and demonstrating ROI , according to 50% of respondents. However, in a subsequent question, only about half of respondents “often” or “always” measure their communications efforts. Don’t overlook anecdotes either. Where does it end?

Survey 137

Survey Measurement System Education 137

Newsfile

OCTOBER 24, 2023

4 Common PR Communication Mistakes (+ How to Avoid) As a PR pro, avoiding PR communication mistakes can help you build a positive corporate reputation and reap the benefits. PR professionals and investors agree the most significant benefit that accrues to companies with a positive corporate reputation is corporate brand loyalty.

Communications 52

Communications How To Corporate Training 52

Presspage

JUNE 23, 2021

From our experience working with hundreds of PR and Corporate Communications teams around the globe, most of these issues can be traced back to workflow, in this blog post we will talk about four of the most common ones we've noticed, regardless of industry, geography, or department size. Metrics: New contacts added (measured monthly).

Communications 78

Communications Measurement Tools Enterprise 78

The Resolution Blog

FEBRUARY 25, 2019

It’s using your own channels (like your blog and social media) to attract people to your business. I’ve done some experimenting and, instead of sending a document or pitch, you can use a quick video which performs a lot better. Measurement can be quite interesting here. How do you measure the success of inbound?

Measurement 120

Measurement Case Study Pitching Agency 120

Sword and the Script

MARCH 21, 2017

I was reminded of this in reading a piece by Chris Brogan called Nobody Reads Your Corporate Blog Because It’s Boring. In my assessment, it’s a far bigger problem than documenting a content strategy. See these related posts: How Long Should a Blog Post Be? [A B2B Blog Metrics: 4 Effective Categories to Measure Success.

Marketing 63

Marketing B2B Corporate Survey 63

Mindful Marketing

JUNE 27, 2020

Just as these injustices were not casually implemented, measures to undo them also must be comprehensive. Build external relationships: Partner with civic organizations and non-profits that focus on placing qualified, ethnically diverse people into corporate environments. ” ​ Subscribe to Mindful Matters blog.

Real Estate 111

Real Estate Community Employee Education 111

Sword and the Script

AUGUST 17, 2019

Because PR isn’t a list of names or a document, it’s a process, and skill that requires both art and science. Branded media, defined in this report as blogs, social media and video weren’t far behind with 27%. How often should you publish on your company blog? How Long Should a Blog Post be in 2019? The answer is no.

Study 61

Study Survey B2B Advertising 61

Onclusive

OCTOBER 23, 2019

Each year, more than $30 billion is invested in corporate communications, publicity and public relations. However, the challenge with the communications industry has always been the lack of credible metrics, much less the ability to measure how these investments map to quantifiable business outcomes. Skills/Attributes.

Marketing 46

Marketing Case Study Software Analytics 46

Contently - Strategy

NOVEMBER 3, 2021

Whether I’m penning a reported piece, ghostwriting, or composing a blog post for a brand, there are a few fact-checking measures I always take. “If a reader can’t depend on the basic facts of a blog post, it’s a clear message that they can’t trust the brand.”

Content Marketing 120

Content Marketing Marketing Viral Study 120

Sword and the Script

JANUARY 20, 2018

As screenshot nearby shows, (photo credit: Kaon blog ), it creates “a magical pop-up AR appearance at trade shows that people can activate and walk around.” The second example comes from Cole Sandau who wrote an excellent piece for the Optera blog titled B2B Use Cases in AR/VR. 2) Public relations and complex value propositions.

Case Study 98

Case Study B2B Study Marketing 98

Stephen Waddington

DECEMBER 30, 2019

There are long standing issues such as alignment with management, measurement, talent and diversity where incremental progress is made each year. Vuelio named this blog the best PR and communications blog in 2019. Each corporate PRCA member will be expected to engage with a local school each year. PR is a social science.

Government 103

Government Education Print Ethics 103

Sword and the Script

APRIL 2, 2019

In other words, corporate communications is adding headcount and work that used to go to outside PR firms is being kept inside. You have to keep in mind, big corporations can have hundreds of law firms on what they call a “panel.” But that’s a talent supply issue for a different blog post. Then the economy changed.

Agency 93

Agency Trends Marketing Survey 93

Waxing UnLyrical

JUNE 14, 2018

The difference between a person that climbs the corporate ladder and one that remains stagnant is the choice to plan for in the New Year. If you start collecting an invoice for expenses, save the receipts or documentation and provide it to your accountant. You are a hard-working professional with the talent to succeed in your industry.

Print 71

Print Resources Technology Interviews 71

Waxing UnLyrical

NOVEMBER 19, 2010

Acknowledge the rumors and talk with others through your social media outposts: express your thoughts on Twitter, release a video on YouTube, or publish a blog post. Do your best to debunk them with solid evidence i.e., figures and statistics, documents or expert witnesses. He’d love to grab a gab on Twitter. Wanna Subscribe?

Publicity 77

Publicity Reputation Crisis Communications Film 77

Remote PR Jobs

SEPTEMBER 25, 2023

Off-the-shelf pricing Many consultants and public relations firms offer individual items off-the-shelf such as TV, radio and print placements, thought leadership op-eds, press releases and blog posts. Hourly The gravitation toward performance-based pricing and away from hourly rates resulted from customers’ demand for measurable value.

Radio 100

Radio Print Television Local 100

Sword and the Script

NOVEMBER 29, 2022

And the measures of success cited were typically backlinks and organic search traffic. A paltry 40% of respondents have a documented content marketing strategy. Between the books, the training, the blogs, the surveys, the webinars, and the content marketing conferences this number is bound to get better with time, yes?

Content Marketing 122

Content Marketing B2B Marketing eBook 122

5W PR

NOVEMBER 19, 2021

Developing and maintaining a blog is an excellent way for executives to establish relationships and engage with industry thought leaders. For this reason, PR professionals are converting their media publications into blogs and e-newsletters. For blog publishers, stick to the following best practices. Create video tutorials.

Content Marketing 148

Content Marketing Marketing Measurement Data 148

Mindful Marketing

MARCH 26, 2023

Corporate sponsorships often have helped bridge such fiscal divides, but when the U.S. ” Granted, it’s a standard measure that applies to all kinds of apps; still, it’s easy to imagine how an 18-year-old who wants to bet could interpret the rating as a green light to begin gambling.

Sports 98

Sports Banking Education Course 98

Sword and the Script

OCTOBER 1, 2019

Overrides are indexed as different ‘versions’ of the same document in Meltwater’s Elasticsearch cluster, providing customers with a personalized view of their sentiment when building dashboards and reports.”. Here’s the problem: “We traditionally used an algorithm that takes a document and applies sentiment for the entire text.

Pitching 61

Pitching Analysis Report Video 61

MaccaPR

OCTOBER 5, 2015

Here at MaccaPR, we've blogged about content marketing a number of times (e.g." For example, did you know buyers go through 57% of the purchasing process before even talking to sales, according to the Corporate Executive Board? Step 2: Document Your Content Marketing Strategy. Step 4: Measure Success. Consumption (e.g.

Content Marketing 48

Content Marketing How To Marketing Infographics 48

ZudePR

MAY 31, 2015

Your blog is just not working and you’re wondering why. And they all blog. His personal blog is PR Studies and he edits a magazine called Behind the Spin. Author of 27 Blogging from Paradise books. You have a belief in the essential goodness of human nature. Still reading? One Where Good Guys Win. I wrote: 1.

Communications 81

Communications How To Blogging Content Marketing 81

Contently - Strategy

JUNE 11, 2020

In addition to treating patients and making discoveries, Hippocrates also spent part of his career working on some of the most important medical documents ever published. We analyzed 1,551 pieces of healthcare content using StoryBook, Contently’s content strategy tool, which measures top-performing topics, formats, social shares.

Healthcare 93

Healthcare Content Marketing Industry Trends 93

Contently - Strategy

SEPTEMBER 15, 2021

In addition to treating patients and making discoveries, Hippocrates also spent part of his career working on some of the most important medical documents ever published. We analyzed 1,551 pieces of healthcare content using StoryBook, Contently’s content strategy tool, which measures top-performing topics, formats, social shares.

Healthcare 52

Healthcare Content Marketing Industry Trends 52

Frederik Vincx

DECEMBER 11, 2015

Hence, this isn’t a typical 500-word blog post with 10 tips to ( insert random PR activity ). Long form blog posts? The issues we face in practice are well documented: measurement, media, paid, planning, and workflow. Document this workflow overview. Choose workflow experiments. Assign project teams. It takes time.

How To 60

How To Software System Employee 60

Sword and the Script

NOVEMBER 3, 2015

Or a knowledge measurement – a test of information retention? Though logging of billable hours doesn’t apply, the same fundamental value question is true on the corporate side of the table. A list of relevant contacts is arguably the most valuable document PR pros created. Bookmark blog post or contributed content ideas.

Industry 60

Industry Pitching Survey Twitter 60

Stephen Waddington

DECEMBER 5, 2018

There shouldn’t be a barrier between the press office and the digital team - media relations people should be running blogs and engaging with journalists via social forms of media such as Twitter,” said Alex Singleton, author of The PR Masterclass. Engagement with news brands online is messy and tricky to measure.

Media Relations 115

Media Relations Media Print Newspapers 115

Stephen Waddington

SEPTEMBER 29, 2021

Practice includes research, planning, content, and measurement, in addition to media channels. Thousands of these documents are published every day on newswires and websites. Thousands of these documents are published every day on newswires and websites. They act as a common, corporate language. It works to be fair.

Industry 153

Industry Publicity Agency Community 153

Sword and the Script

DECEMBER 15, 2020

Efficient marketing execution and measurement. Make your team members track everything that matters within your marketing department – blog views, cost per lead, conversion rates at every stage, webinar attendance rate, paid search efficiency… and report their own KPIs up to you. Do you blog regularly? Marketing predictions.

Marketing 168

Marketing Employee Content Marketing Training 168

Masters in Communications

FEBRUARY 12, 2022

The earliest examples of written documents identified as such are the Kish Tablets. The modern newspaper as a mass-produced, mass appeal printed document began in 1605 in Antwerp (then part of the Holy Roman Empire and now in modern Belgium). Developed from corporate communications, it soon applied to mass media to the public (38).

Ethics 52

Ethics Communications Print Television 52