5W PR

JANUARY 31, 2024

It encompasses strategic communication to build and maintain positive relationships with the media, stakeholders, and the general public. Media Relations: Establishes and maintains relationships with journalists and influencers to secure media coverage and positive exposure for the tech brand.

Technology 78

Technology Product Launch Crisis Management Case Study 78

Sword and the Script

DECEMBER 10, 2019

“The early adopters have been educating the market in the last few years about the successes that can be had with integrating own, earned and paid media. Firms that stick to being mere providers of media relations will continue to lose market share.” 5) Marketers will slow down. How can they do that?

Marketing 99

Marketing Content Marketing Advertising Advertising 99

The Proactive Report

JULY 23, 2018

According to research from the Content Marketing Institute, 91 percent of B2B brands and 86 percent of B2C brands use it. But it’s still an emerging tactic and far too many companies are “flying blind” – just pumping out content without any strategy. Trustworthy content from an authoritative source.

Google 113

Google Guidelines Web B2C 113

Sword and the Script

DECEMBER 28, 2022

Some 70% reported video has a greater impact “over other content formats such as infographics, e-books and white papers” in raising awareness of a business problem. 97% of respondents said video content and communication were useful after making a purchase. Owned media is the top area of emphasis, according to the findings.

B2B 114

B2B Marketing Survey Software 114

The Stalwart Blog

DECEMBER 18, 2015

A few months ago, our agency learned that more of our clients and prospects were in need of greater content marketing assistance. While we’ve always been a PR and Marketing agency, the majority of our work has primarily been focused on media relations. However, things are changing and that is no longer the case.

Content Marketing 60

Content Marketing Marketing Infographics Pinterest 60

Bad Pitch Blog

OCTOBER 14, 2012

As promised, here''s a link to the infographic , the playlist and below is my presentation from #PRSAICON. It covered a lot of content in a short period of time, but my goal was to prove out a premise. Changes across content, skills and tech are confusing PR. Adaptive modeling is key to working smart(er)."

Media Relations 69

Media Relations Trends Media Infographics 69

Burrelles Fresh Ideas

JUNE 27, 2023

Instead, it’s continuously evolving as we adapt to new online platforms, changes in the media landscape, and new technologies. Press releases, news releases, media advisories, media statements and the like are still important in 2023 for myriad reasons, which we’ll cover in this blog post.

Pitching 40

Pitching Writing Engineering Wikipedia 40

PR 20/20

AUGUST 9, 2016

Editor's note: This post was originally published by Content Marketing Institute and has been edited for comprehensiveness. An infographic: The design team has taken the most tweet-worthy stats and created a tantalizing infographic to accompany the eBook and drive social shares. Blogger relations. Media relations.

Content Marketing 40

Content Marketing eBook Publicity Marketing 40

Rock the Status Quo

FEBRUARY 23, 2015

Polish up your media relations smarts: BusinessWire’s 2014 Media Survey Results are very enlightening. I’ve blogged about them before, but if you haven’t checked it out yet – go take a look. Download The Essentials of a Documented Content Marketing Strategy: 36 Questions to Answer here.

eBook 100

eBook Digital PR Handbook Content Marketing 100

Cision

APRIL 20, 2015

PR no longer is a press release or media relations business. We use a wide range of content and activities to communicate our messages and reach our target audiences. We generally rely upon three content types: Owned. We then consider how, when and where to publish and promote the content and activities.

Media 120

Media Content Marketing Infographics Fashion 120

MaccaPR

JANUARY 6, 2015

Since MaccaPR first launched in late 2012, we''ve averaged a new blog post nearly every week for our loyal chief marketing and PR officer, corporate communication directors and marketing professional subscribers. Top 10 MaccaPR Blog Posts of 2014. #1. Is it website or Web site?

Blogging 48

Blogging Wikipedia YouTube Content Marketing 48

Burrelles Fresh Ideas

JUNE 13, 2023

By leveraging these interactions and established relationships gained from networking opportunities, you’ll see possibilities for further expanding audiences organically (via word-of-mouth) opening several public relations opportunities unavailable without meaningful connections.

Analytics 40

Analytics Content Marketing Measurement Advertising 40

Landis PR

DECEMBER 11, 2023

Note: This is a reposted blog by our Public Relations Global Network Partner, Nick Leighton – NettResults. For the original blog, please visit here. Create Engaging Content: Content is the vehicle that carries your brand message. Develop content that is informative, relevant, and engaging.

Strategy 59

Strategy Company Communications Construction 59

ImPRessions - Crenshaw Communications

JUNE 21, 2018

Journalists look for pitches that are backed up by data in the form of charts, graphs, tables, or interactive infographics. Since there are now fewer journalists hustling to cover more beats and sift through more pitches, a tech PR team can win media relations points by offering readily packaged data-driven stories.

Storytelling 189

Storytelling Data Data-Driven PR Infographics 189

Sword and the Script

SEPTEMBER 17, 2016

If PR professionals understand what it means to re-purpose content, it might be because there’s a new “pitching tips” blog post or article at least every week. This is all sage advice, but it’s the minimum barrier to entry in effective media relations, and yet it gets recycled and re-polished on a continual basis.

Pitching 60

Pitching Infographics SEO Creativity 60

Critical Mention

FEBRUARY 10, 2018

With all it encompasses – media relations, reputation management, crisis communications, content development, social media management, influencer marketing – and the list goes on – it’s endlessly fascinating. Those are just a few of the reasons to embrace a career in public relations, on Valentine’s Day—or any day.

Publicity 125

Publicity Storytelling Nonprofit Creativity 125

HMA Public Relations

MARCH 9, 2021

Content marketing is just one of the many facets that make up a successful and strategic communications plan. Whether it is through e-newsletters, webinars or infographics, there are many ways a business can share its story. So how do businesses create content to promote their business?

Infographics 90

Infographics Content Marketing Agency Communications 90

MaccaPR

DECEMBER 19, 2016

The latest content marketing trend our PR agency is seeing is the move toward less content creation and more content promotion. In that rush of adrenaline to immediately promote your new e-book or video ASAP, content marketers risk the opportunity to be creative with promotion.

Marketing 48

Marketing Content Marketing Pinterest LinkedIn 48

5W PR

JUNE 25, 2018

In the digital marketing world, making the most of this content generation ability now means investing in new content marketing plans to ramp up brand awareness and cultivate customer engagement. Of course, as valuable as content marketing can be, it’s only effective if companies know how to use it properly.

Content Marketing 60

Content Marketing Infographics Google SEO 60

Waxing UnLyrical

JANUARY 17, 2019

Refine that information and share it through media relations, webinars and bylines. These results can be used for a press release, infographic, social media post and media relations outreach. Does your CEO have a novel position on leadership? Engage your audience with a webinar. Champion a Purpose.

Leadership 81

Leadership Survey Education Exercises 81

The Proactive Report

AUGUST 5, 2016

Over the past ten years the news media has been under a great deal of pressure. This has led to some major changes in how media relations is practiced. So while the core of news reporting and media relations is still the same, there are new ways to get earned media for your brand. A majority of U.S.

Reddit 100

Reddit LinkedIn Social Media Pinterest 100

Communications Conversations

OCTOBER 16, 2017

I spend about two hours a day on LinkedIn and Twitter, along with contributing to the MaccaPR blog, while our agency’s social media director, Christina Milanowski’s (Editor’s note: Former PR Rock Star! Especially when clearly, few of your colleagues believe it’s worth the effort?

Agency 113

Agency SEO Social Media Pinterest 113

Sword and the Script

DECEMBER 13, 2016

Roundups are content curation at its finest. Simply roundup a handful of the best news articles and blog posts from other credible sources – that are relevant to your community – and weave a promotion for your webinar into the content. This works best if this is part of marketing operating system.

B2B 60

B2B Infographics Interviews eBook 60

Sword and the Script

JUNE 28, 2016

There is hope, however as the study also found: “Consumers are consulting blogs and social media on their mobile devices prior to shopping. Nearly 60 percent of survey respondents have taken a blog review or social media post viewed on a smartphone or tablet into consideration while shopping in-store.”.

Infographics 61

Infographics Survey Consumer Study 61

Critical Mention

JANUARY 15, 2019

In this blog, we’ll explain how inbound links work and show you six ways to build effective backlinks using simple images. If you design top-notch visuals, you won’t stress over backlinks because other companies will be eager to share your content on their websites and will credit you. Building a backlink strategy is a tricky business.

How To 60

How To SEO Mobile Google 60

PR 20/20

AUGUST 11, 2016

Include an expert who is able to segment and manage audience lists, run automated email campaigns, provide insights based on performance and continually tailor content to align with business goals. Visual content connects with, entertains, and educates consumers. The Public Relations Expert. The Visual Storyteller. The SEO Pro.

Marketing 43

Marketing Mobile Engineering Technology 43

PR 20/20

AUGUST 11, 2016

Include an expert who is able to segment and manage audience lists, run automated email campaigns, provide insights based on performance and continually tailor content to align with business goals. Visual content connects with, entertains, and educates consumers. The Public Relations Expert. The Visual Storyteller. The SEO Pro.

Marketing 40

Marketing Mobile Engineering Technology 40

Sword and the Script

DECEMBER 24, 2019

1) The average blog post is 1,236 words. How long is the average blog post? How long does it take to write the average blog post? Read more: 3 Studies with Benchmarks for Content Marketing, Blogging and Webinars [UML]. 2) The average content marketing budget is $185,000.

Marketing 78

Marketing Publicity Survey Study 78

Sword and the Script

JUNE 11, 2016

Earlier this month, the Content Marketing Institute (CMI) was acquired by events company UBM for a reported $17.6 Aside from the well-deserved round of congratulations, it occurred to me the acquisition is an indication of a maturing industry for content marketing, which of course includes blogging.

Blogging 60

Blogging Marketing SEO Content Marketing 60

Sword and the Script

DECEMBER 18, 2018

With crisis communications front and center (social media can blow up even a seemingly insignificant issue very quickly) and thought leadership playing such vital roles in a brand’s bottom line, it seems like PR is enjoying a bit of a renaissance. >>>Also >>>Also see: Is Media Relations Getting Harder?

Publicity 62

Publicity Storytelling Pitching Nonprofit 62

ISEBOX

MARCH 3, 2016

Cobblestones are the related content that incorporates data and stories from the cornerstone efforts. These pieces would be the multimedia components of your press release, such as short videos, images and infographics – and the accompanying text. Multimedia content that’s more “snackable” for those you’re trying to reach.

eBook 70

eBook Viral Conference Content Marketing 70

Frederik Vincx

DECEMBER 11, 2015

Hence, this isn’t a typical 500-word blog post with 10 tips to ( insert random PR activity ). Long form blog posts? And you are not just competing against other PR teams for budgets, but also against advertising, digital, and marketing. An example media relations workflow is set out below. Writing a blog post?

How To 60

How To Software System Employee 60

MaccaPR

OCTOBER 26, 2015

Consider three news items that suggest how marketers are spurning traditional paid advertising and instead, re-embracing the back-and-forth engagement of public relations and its cousin, content marketing. whose lively “ Ad Blockers: An Uncertain Threat ” blog post is a must-read. And they don’t block content.”.

Content Marketing 48

Content Marketing Marketing Advertising Advertising 48