Critical Mention

NOVEMBER 9, 2018

Blogs are an effective way for PR and marketing pros to get information quickly and easily. With so many blogs out there, the challenge becomes which ones to choose while you’re on your daily commute, coffee break or even at your desk. Its blog is also very educational. Holmes Report. holmesreport. SCHEDULE A DEMO.

Blogging 61

Blogging Resources Internal International 61

wiredPRworks

JUNE 8, 2016

I'm excited to present LinkedIn social selling marketing strategies for financial services and insurance pros at MDRT's annual conference in Vancouver!! My ties to the life insurance and financial services industry run deep – going back to being a national sales trainer for a life insurance company.

Insurance 40

Insurance Insurance Financial LinkedIn 40

Cision

JANUARY 5, 2017

Recent research from The Content Marketing Institute and MarketingProfs found the top two factors in increased content marketing effectiveness are doing a better job with content creation (85%) and developing or adjusting their content marketing strategy (72%).

Strategy 298

Strategy Measurement Content Marketing Meeting 298

Contently - Strategy

FEBRUARY 9, 2021

They became especially effective with the mainstream adoption of email in the 1990s, giving smart marketers and media pros a direct line to their audience. Even during the social media craze of the 2010s, these professionals nurtured their audience via email, understanding the importance of building on owned—not rented—land.

How To 142

How To Content Marketing Banking Advertising 142

Deirdre Breakenridge

APRIL 17, 2017

This may be the result of taking on a new job or working on the launch of a new campaign or learning the fineries of Social Media. See more articles on our Insights Blog. The idea of steep inclines and plateaus is instructive for a number of reasons: When we are going up the incline it is the time we learn the most and fastest.

Measurement 247

Measurement Communications Banking Crisis Communications 247

The Proactive Report

JUNE 17, 2018

91 percent of B2B brands and 86 percent of B2C brands use content as part of their marketing efforts. Source: Content Marketing Institute 2018) That’s a lot of content being dumped online every day. Why are these brands so content focused? They know that content powers the customer journey.

B2C 157

B2C Study Exercises Sports 157

The Proactive Report

OCTOBER 22, 2017

Google has been kind enough to provide us with a list of their quality guidelines, so you can check all you content against this list and see if you are at least in the ball park as far as Google is concerned. Is your content based on research or did you just have a “bright ideas” and dash off a blog post or news item?

Measurement 154

Measurement How To Guidelines Analytics 154

Sword and the Script

MAY 11, 2019

The study suggests announcements about financial transactions like funding or acquisitions didn’t convert. The study found online newsrooms accounted for 6% of page views and visitors spent 8% more time with the content there. c) Financial transaction releases do not underperform. 2) Earned media can drive sales.

Study 140

Study Media Relations Media Measurement 140

Onclusive

FEBRUARY 9, 2021

A typical PR agency toolkit can include some or all of the following: Strategic counsel and advice Reputation management Crisis management Media relations, including outreach and pitching Analyst relations (e.g. technology, CPG, financial services, etc.)—make

Agency 195

Agency Strategy Communications How To 195

Burrelles Fresh Ideas

DECEMBER 5, 2023

These surveys should be tailored to specific performance areas, such as employee engagement, customer satisfaction, or financial performance. Internal communication often finds its way to social media, blogs, and even the media. Stay in the know through monitoring. We can help!

Internal 97

Internal International Communications Employee 97

Critical Mention

NOVEMBER 26, 2018

ANA’s CEO, Bob Liodice, provided some insights to Chief Marketer: “It’s clear that the popularity of influencer marketing has increased among marketers in recent years, largely due to the growth and evolution of social media,” ANA CEO Bob Liodice said. They build your brand’s credibility.

Marketing 80

Marketing SEO Advertising Advertising 80

Flack's Revenge

MARCH 12, 2015

The outpouring on the blogs and social media showed its key place in the hearts and minds of those in the B2B tech space. The headline said it all: Tech Media Landscape Unruffled… Says PR Pros. In essence, there are many other tech blogs where GigaOm came from, and many other places to get your tech news covered.

B2B 120

B2B Trade Shows Enterprise Banking 120

Critical Mention

MAY 10, 2019

This rule of thumb applies to all of your platforms–from your website and direct email campaigns to your blogs and social media channels. You need to incentivize your audience to engage with your content by providing educational, topical pieces that address their needs.

Marketing 75

Marketing eBook Case Study Measurement 75

Rock the Status Quo

OCTOBER 27, 2014

LinkedIn’s on-site blog platform allows a member to post articles on LinkedIn. It works like most blog platforms, so you can upload photos, highlight a quote, create hyperlinks and change basic font and size settings. Once it is live, share their article on the LinkedIn company page and other social media assets, as relevant.

LinkedIn 167

LinkedIn Leadership Interviews Digital PR 167

Critical Mention

AUGUST 5, 2018

She is nationally known as one of the foremost speakers in the country on all things social media. In the PR business for over 25 years, Bill Stoller helps his clients get their voices heard on social media. Today, she shares her knowledge on the influencer marketing landscape on Twitter. Bill Stoller. Steveology.

Twitter 77

Twitter Radio Social Media Print 77

Cision

AUGUST 16, 2016

Through working in television, I have become a strong writer, learned the story angles that capture an audience, learned how to shoot and edit video, and understand the value of social media. Journalism has also influenced my career in terms of the contacts I developed while working in news media. Rapid Fire Round.

Television 120

Television Pitching Journalism Interviews 120

Sword and the Script

APRIL 29, 2017

To that end, it’s really hard to sell more if you stop talking to your market. Instead of taking a hatchet to the budget, I’d suggest P&G re-allocate some of that ridiculous spend in display and programmatic ads into content marketing and PR. And that’s the theme for this week’s Unscripted Marketing links [UML].

Marketing 68

Marketing Measurement Content Marketing Survey 68

Critical Mention

AUGUST 19, 2018

The New Rules of Marketing and PR: How to Use Social Media, Online Video, Mobile Applications, Blogs, News Releases, and Viral Marketing to Reach Buyers Directly. Social Media: Marketing Strategies for Rapid Growth Using Facebook, Twitter, Instagram, LinkedIn, Pinterest and YouTube.

Pinterest 71

Pinterest Viral YouTube Mobile 71

5W PR

FEBRUARY 7, 2017

There’s usually either a social media element or a content marketing element when it comes to influencer marketing, or sometimes even both. One of the most common ways for influencers to market your business is through their own social media accounts. Advocate and Influencer Marketing.

Brand 79

Brand Branding Marketing Social Media 79

The Resolution Blog

JANUARY 8, 2018

Why links in coverage can provide PR value Does your PR coverage include links to owned content? Yes, they can help you add a financial value to your reporting. Can questions improve your content? A useful review and step by step guide on how to develop content that your audience wants and will read.

Tools 136

Tools Publicity SEO Measurement 136

Critical Mention

JUNE 24, 2018

The exact definition of fake news is tough to define: false stories, satirical sites, social media memes and even illegitimate media coverage can be uncovered as phony. This can apply to all types of sources aside from social media, even those seemingly of the highest caliber.

Crisis 94

Crisis Guidelines Social Media Reputation 94

Cision

JUNE 2, 2016

I am anxious to bring my PR experience in financial services, insurance and associations to the agency and expand into new areas as well. You’ve written and published news stories, blogs and more. In today’s world of tweets, emoticons and shorthand social media posts, we’ve gotten sloppy. How can they overcome them?

Insurance 120

Insurance Insurance Writing Sports 120

Critical Mention

JANUARY 9, 2019

We’ve outlined the top marketing trends of 2019 and how to use them to stay ahead of your competition! Marketing’s funnel is changing. The current marketing funnel is made up of mass email and social media blasts, accepting anyone and everyone that comes through. The possibilities are endless!

Trends 108

Trends Marketing Mobile YouTube 108

Contently - Strategy

APRIL 28, 2022

The C-suite is always looking for the bottom line when it comes to marketing, as they want to see how marketing connects to the company’s financial reality. Nearly 80 percent of executives don’t trust their marketing team and believe that marketing misses opportunities to increase company revenues in measurable ways.

Product Launch 106

Product Launch Measurement Marketing Meeting 106

Critical Mention

JULY 20, 2018

Long before content marketing became an important tool for PR pros, Bill Gates famously declared, “Content is king.” The rise of social media and internet marketing has proven him right. You can gather intel through online surveys, focus groups and monitoring your company’s social media pages.

Writing 63

Writing Content Marketing Tools Customer Service 63

PR in High Definition

JUNE 25, 2020

For example: Social media – Social media giants Facebook and Twitter both reported record user numbers across their platforms during lockdown. Brands are having to communicate differently on social media channels, to be more socially responsible while still appealing to customers.

Exercises 71

Exercises Employee Social Media Communications 71

PR 20/20

MAY 8, 2019

But, the great irony of marketing automation is that it’s largely still manual. That being said, releases can be an enormous drain on human and financial resources for large enterprises. new hires, promotions, financial news, awards, research reports, general news). Ideas are organized by marketing category (e.g.

Agency 84

Agency Enterprise Technology Analytics 84

PR in High Definition

JUNE 25, 2020

For example: Social media – Social media giants Facebook and Twitter both reported record user numbers across their platforms during lockdown. Brands are having to communicate differently on social media channels, to be more socially responsible while still appealing to customers.

Exercises 62

Exercises Employee Social Media Communications 62

Critical Mention

FEBRUARY 5, 2019

An increasingly common way to do this is participating in social listening through your organization’s social media channels–or a media monitoring service–to see what topics your audience finds most valuable. Two great ways to know what’s trending is through Google and social media trends.

Trends 61

Trends Viral Analysis Crisis 61

Sword and the Script

JANUARY 29, 2019

Additional considerations include, catering, hire a photographer, sharing photos on social media in real time. It’s worth putting a little paid spend to boost links to announcements, invitations and blog posts with targeted social media advertisements. 2) Think creatively: guerilla recruiting tactics.

Resources 77

Resources Creativity Publicity Local 77

Critical Mention

OCTOBER 29, 2018

Many of the most famous athletes of all-time have been reluctant to get involved in social causes for fear of alienating fans and suffering financially. Over the past several years, however, James has opted to make his opinions known on a wide variety of social and political issues. Publicly expressing his opinions.

Sports 117

Sports Film Television Transportation 117

Sword and the Script

DECEMBER 20, 2022

Brands will look to public relations professionals to help them not only write compelling content but also place it in industry trade publications and other media outlets that may be a fit. Once coverage appears, it can then be shared via social media and clients can also leverage paid media to boost it even further if they choose.”.

Marketing 190

Marketing Content Marketing Data Social Media 190

Sword and the Script

FEBRUARY 29, 2020

Something similar has happened in content marketing and blogging in the marketing community. Too many marketers believe that short content outperforms long form. This analysis was part of a larger study that SEMrush published titled the Global State of Content Marketing Report 2019.

Content Marketing 78

Content Marketing Study Analysis Marketing 78

Sword and the Script

DECEMBER 22, 2020

Here’s a look at statistics across PR, marketing, and social media that were surfaced in the various reports and studies covered on this blog throughout 2020. Many of the blog posts published here are based on survey research, analytical studies or other sources of data. Social media statistics from 2020.

Survey 176

Survey Marketing B2B Study 176

Sword and the Script

OCTOBER 31, 2017

Everyone is doing content marketing these days. In fact, some 80% of respondents say they are doing content marketing according to 2017 survey data. You can also think about these in stages of content marketing maturity, though I’d caution, you never done with any given stage. Analyze, but experiment.

Engineering 62

Engineering Content Marketing Marketing Analytics 62

PR 20/20

MAY 12, 2016

SMBs need partners that can deliver fully integrated solutions and in essence function as outsourced inbound marketing teams. Large enterprises commonly look for niche expertise in core digital disciplines such as content marketing, paid search, SEO, social media monitoring, and analytics to complement internal marketing teams.

Agency 40

Agency Marketing Financial System 40

Flatiron Communications

JANUARY 11, 2018

2016 : The growth in the use of social influencers as trusted “third-parties” to create awareness and action (“ Content Marketing is So Last Year” ). Get Social – Nearly every journalist I know is active in social media, especially on Twitter. When PR Turned to the Dark Side ”).

Pitching 43

Pitching Journalism Tools Agency 43