Cision

SEPTEMBER 21, 2016

There’s a misconception that marketing a business is always time-consuming. If you know where to put your efforts, it’s completely possible to handle the essential marketing tactics in five hours or less a week. Here’s where you should be putting your energy. Content Creation. Other Types of Content. Social Media.

Marketing 120

Marketing Comparison eBook Social Media 120

PR 20/20

SEPTEMBER 17, 2019

Marketing conferences have shaped my top team memories. To share the knowledge wealth, below is my list of the 20 coolest marketing events in 2020 (coming to a venue somewhere in the U.S.). Social Media Marketing World. Discover the best social media marketing techniques from the world’s top experts.”.

Conference 97

Conference Marketing Case Study Content Marketing 97

PR 20/20

NOVEMBER 30, 2022

A s marketers, a failed campaign is our worst nightmare. But sadly, failed marketing attempts happen every day and everywhere. So, how can teams pinpoint what went wrong and redirect marketing energy? The time is now to transform your marketing program. Or your team risks high employee turnover.

Marketing 52

Marketing Technology Internal International 52

Cision

AUGUST 2, 2017

Working with bloggers, industry leaders, and social media stars to spread the word about your brand can have a larger — and often more successful — impact than your brand could get through more traditional advertising and content marketing. But now, brands are beginning to see that influence marketing isn’t necessarily free marketing.

Energy 238

Energy Writing Instagram Brand 238

Barokas

SEPTEMBER 12, 2019

Who knew that last night’s take out containers could inspire a blog post? . In content marketing, it pays to go (ever)green. Creating just one piece of good content takes significant time, money and mindshare. The goal here is to reduce the time, money, and energy output required to create content, over the long term.

Strategy 84

Strategy Case Study Energy Banking 84

Polaris

DECEMBER 18, 2014

‘Tis the season when brands release heart-warming Christmas videos and marketing bloggers write about the best holiday gift ideas , new year’s resolutions and marketing trends for 2015. In the latter category, they’re talking about the conversion of paid, owned, earned and shared media, content amplification and visual story telling.

Trends 135

Trends Marketing Pinterest Social Media 135

Cision

APRIL 6, 2015

In all the articles we’ve read and written on content marketing , write good content may be both the worst and most important advice we’ve seen. The fact that it appears in most “five content marketing secrets” articles makes it sound like just one more item on the content marketing checklist.

Writing 120

Writing Content Marketing Education Energy 120

Cision

MAY 26, 2016

A few of my favorite examples of content that delights, in no particular order, are: PNR with This Old Marketing – This is a great content marketing podcast hosted by Joe Pulizzi and Robert Rose. The Middle Finger Project – a wonderful blog and project from Ash Ambirge about copywriting and life in general.

Analytics 200

Analytics Energy Google Data 200

Stern + Associates

JULY 11, 2017

Too much time, energy and resources are spent on content that’s never read. The post How to Get More Mileage from the Marketing Content You Create appeared first on Stern Strategy Group. Learn how to boost your results and amplify your impact.

How To 76

How To Energy Marketing Resources 76

PR 20/20

SEPTEMBER 5, 2018

This post originally appeared on the Marketing Artificial Intelligence Institute's blog. The Marketing AI Institute was created and is powered by PR 20/20. Artificial intelligence has reached peak hype stage, but is it possible that its potential to transform marketing, and your career , is even greater than advertised?

Conference 59

Conference Marketing Analytics Case Study 59

Onclusive

AUGUST 13, 2015

Not only have we spent thousands of hours building a product that can give it definitive value and metrics, but we’ve also dedicated endless amounts of energy developing, executing and #shamelesslyplugging our own blog, brand channel, whatever-you-wanna-call-it-where-no-one-tells-us-what-to-do. Yeah! […].

Journalism 150

Journalism Brand Branding Energy 150

Barokas

FEBRUARY 5, 2019

Content has become synonymous with marketing. Gone are the days when marketers could push content to the back-burner, focusing on it only when they had a little extra time. To remain competitive today, marketers must oversee and create content that compels readers while mapping back to strategy, messaging and brand voice.

How To 60

How To Marketing Resources Journalism 60

Engage PR

MAY 18, 2021

The combined turnover of these new clients – from the legal, technology, energy, charity and business support sectors – is in the region of £750m. Our work for them already includes strategic communications, brand development, content marketing, PR and social media services.

Energy 60

Energy Social Media Content Marketing Technology 60

PR 20/20

JUNE 18, 2019

This post originally appeared on the Marketing Artificia l Intelligence Institute's blog. The Marketing AI Institute was created and is powered by PR 20/20. In advance of the Marketing Artificial Intelligence Conference (MAICON) , I interviewed a number of experts (i.e. No problem. We hope to see you at MAICON in July!

Marketing 53

Marketing Conference Technology Interviews 53

PR 20/20

SEPTEMBER 5, 2018

This post originally appeared on the Marketing Artificial Intelligence Institute's blog. The Marketing AI Institute was created and is powered by PR 20/20. Artificial intelligence has reached peak hype stage, but is it possible that its potential to transform marketing, and your career , is even greater than advertised?

Conference 40

Conference Marketing Analytics Case Study 40

Sword and the Script

MAY 1, 2018

No matter what vertical market you are in, there is no shortage of competition. There are nearly 7,000 martech vendors across 48 categories in the 2018 Marketing Technology Landscape which means 1,500 have been added since last year. Competition has advantages in buyer choice and market validation.

B2B 62

B2B Marketing Survey Study 62

Shift Communications

OCTOBER 16, 2017

For example, I blog frequently on my personal blog about how World of Warcraft’s concepts apply to marketing. I wrote recently about how marketing has cooldowns just as player abilities have cooldowns. Vice President, Marketing Technology. Idea Generation: Intentional Conflict. Christopher S.

Creativity 96

Creativity Product Launch Examples Energy 96

Cision

JULY 24, 2017

The DJ or host cranks up the volume as a seemingly static room becomes bursting with energy. Pro-tip: Great content comes out of conference speeches, and great content is inherently sharable. Or, combine the best of both worlds and create a blog post that contains tweets with the most memorable moments.

Trade Shows 209

Trade Shows How To Conference Examples 209

Contently - Strategy

OCTOBER 15, 2021

Great content marketing has the power to do that. Today’s audiences come across so much mediocre content that looks and sounds the same. Lately, innovative marketing teams have been thinking beyond the standard blog post. Assess your marketing maturity? Identify untapped markets?

B2B 85

B2B Content Marketing Trends Marketing 85

Shift Communications

OCTOBER 16, 2017

For example, I blog frequently on my personal blog about how World of Warcraft’s concepts apply to marketing. I wrote recently about how marketing has cooldowns just as player abilities have cooldowns. Vice President, Marketing Technology. Idea Generation: Intentional Conflict. Christopher S.

Creativity 76

Creativity Product Launch Examples Energy 76

Cision

AUGUST 10, 2016

Content is moving at the speed of light these days. It sometimes feels like all you do is create blog posts, e-books and social media updates. I’m about to give you hacks that will give you your time back and help you streamline your content creation. Everything else is piling up on your desk and in your inbox.

Analytics 120

Analytics Google Energy Writing 120

Contently - Strategy

SEPTEMBER 13, 2019

If there’s one thing every content marketer loves, it’s the grind. I was high on the grind myself recently, fresh out of Uberflip’s stellar Conex conference and sitting in Cleveland for Content Marketing World , typing so fast my laptop was (almost) billowing smoke. Marketers don’t slow down.

Content Marketing 111

Content Marketing Marketing Conference Blogging 111

Cision

SEPTEMBER 26, 2017

Content marketing has never been more important. A report from Content Marketing Institute (CMI) conducted in 2016 found that 47 percent of enterprise marketers planned to increase their budgets for content marketing over the following 12 months. Keeping Content Powerful And Unique.

Content Marketing 240

Content Marketing How To Marketing Infographics 240

Melissa Agnes

JULY 2, 2014

In an excellent blog post on customer service , Derek Sivers describes the type of scene you’d see in a move, where a character “is saying something nasty or secret, and then realizes their microphone is on, so they immediately straighten up, correct themselves, and say the publicly-acceptable thing instead.”

Reputation 250

Reputation Print Customer Service Creativity 250

PR in High Definition

SEPTEMBER 26, 2018

In the last decade, PR professionals have had their job roles extend from media relations masters to social media gurus, to SEO weavers, to paid media data analysts, to content marketing machines ? Marketing is a never-ending and a tough role indeed. The PRCA runs many courses on Digital Marketing at £400.

Energy 48

Energy Course Creativity Web 48

Critical Mention

APRIL 10, 2019

Nest’s CTA combines a message about Earth Day and the actual product which can help you save energy. Now she is a competent virtual assistant and seasoned content creator for College Writer. And in her spare time, Ester takes online courses to improve her marketing skills. Until next time! Critical Mention. SCHEDULE A DEMO.

Examples 79

Examples Energy Software Engineering 79

The Proactive Report

FEBRUARY 22, 2016

PR Lesson: Invest the time and energy to produce original, unique content that no-one else is covering. Currently only 5% of news content is an original initiative story. PR lesson: Take the time to produce content of real depth and value. Do the research and produce excellent, original work.

Analytics 100

Analytics Digital PR Measurement Enterprise 100

The Proactive Report

FEBRUARY 22, 2016

PR Lesson: Invest the time and energy to produce original, unique content that no-one else is covering. Currently only 5% of news content is an original initiative story. PR lesson: Take the time to produce content of real depth and value. Do the research and produce excellent, original work.

Analytics 100

Analytics Digital PR Measurement Enterprise 100

PR 20/20

MAY 12, 2016

Editor's note: The following is an excerpt from The Marketing Performance Blueprint , and was also published on the HubSpot Agency Post. The marketing services industry is in a state of flux. SMBs need partners that can deliver fully integrated solutions and in essence function as outsourced inbound marketing teams.

Agency 40

Agency Marketing Financial System 40

Sword and the Script

AUGUST 23, 2016

It’s almost cliché, except the advice is sage: when it comes to content marketing , don’t make home improvements to a rental property. The site grew rapidly with a reported 4 million users spending more than an hour each day, according to a blog post published to Medium announcing the shutdown.

Content Marketing 60

Content Marketing Digg Marketing Social Media 60

ReimaginePR

MAY 9, 2016

You could be hesitant about writing your personal bio or publishing an engaging blog post each week, for example. Yes, while it is true that some of your customers will have no problem understanding the complex words in your stellar vocabulary, most simply do not have the time or mental energy to sift through something that long-winded.

Writing 120

Writing Storytelling Brand Branding 120

Stephen Waddington

MAY 23, 2018

The market for tools in PR is exploding. Implication for the future of PR Failure to adapt to technology could lead to other business categories such as management consultancy and digital marketing encroaching on the domain of PR. It may even lead to the creation of new categories or marketing service as happened with search marketing.

Analysis 60

Analysis Technology Tools Exercises 60

Waxing UnLyrical

JANUARY 27, 2016

It’s cumulative energy. Released on January 27th and already endorsed by Jay Baer, Chris Brogan, Ann Handley and Mark Schaefer with a foreword by Gini Dietrich, it’s an important read for those struggling to integrate content marketing, SEO and social media into traditional public relations tactics. Guest Post by Carrie Morgan.

Customer Service 40

Customer Service Reputation Energy SEO 40

Waxing UnLyrical

AUGUST 7, 2015

Back in the day – and I’m talking not that long ago – the number of comments you got on your blog were a big deal. An “engaged” blog was one that drew a lot of attention, comments, back links, etc. My point is that they (still) have killer content, yet the behavior of their audience has changed.

Measurement 40

Measurement System Blogging Facebook 40

Beyond PR

AUGUST 25, 2016

You’re not going to get anywhere today if you don’t have a credible, unique story,” says Ken Wincko, SVP of Marketing at Cision and PR Newswire, in Branding for Growth: A C-Level Strategy. Your content needs to provide value to the reader—be it fresh insight, entertainment or problem solving.”.

Storytelling 40

Storytelling Brand Branding Wireless 40

Cision

NOVEMBER 30, 2016

Before you spend the next several weeks in holiday party mode and eat your weight in gingerbread men, however, I encourage you to mark these marketing tasks off of your to-do list so you can start next year prepared. Now that you know what your marketing successes were in 2016, you can craft game plan for next year. Try Out New Tools.

Marketing 120

Marketing Energy Tools Content Marketing 120

Contently - Strategy

DECEMBER 4, 2018

The marketing sales funnel is both simple and confusing. When you map all of your content marketing to the funnel, things get trickier. Most content marketers, unlike sales reps, usually shy away from promotional ad copy that could scare their audience away. What is the content marketing sales funnel?

Case Study 111

Case Study Marketing Study Content Marketing 111