Onclusive

AUGUST 13, 2015

Not only have we spent thousands of hours building a product that can give it definitive value and metrics, but we’ve also dedicated endless amounts of energy developing, executing and #shamelesslyplugging our own blog, brand channel, whatever-you-wanna-call-it-where-no-one-tells-us-what-to-do. Yeah! […].

Journalism 150

Journalism Brand Branding Energy 150

Cision

APRIL 6, 2015

In all the articles we’ve read and written on content marketing , write good content may be both the worst and most important advice we’ve seen. The fact that it appears in most “five content marketing secrets” articles makes it sound like just one more item on the content marketing checklist.

Writing 120

Writing Content Marketing Education Energy 120

Wadds Inc.

JANUARY 11, 2023

There are clear applications for artificial intelligence (AI) content generation tools in marketing and public relations but make sure that you fact check. The launch of ChatGPT and Playground by OpenAI has generated a huge amount of energy and discussion around its potential application in the professional sphere.

Publicity 98

Publicity Wikipedia Marketing Training 98

Cision

MAY 26, 2016

A few of my favorite examples of content that delights, in no particular order, are: PNR with This Old Marketing – This is a great content marketing podcast hosted by Joe Pulizzi and Robert Rose. The Middle Finger Project – a wonderful blog and project from Ash Ambirge about copywriting and life in general.

Analytics 200

Analytics Energy Google Data 200

Engage PR

MAY 18, 2021

The combined turnover of these new clients – from the legal, technology, energy, charity and business support sectors – is in the region of £750m. Our work for them already includes strategic communications, brand development, content marketing, PR and social media services.

Energy 60

Energy Social Media Content Marketing Technology 60

Sword and the Script

JANUARY 20, 2018

As screenshot nearby shows, (photo credit: Kaon blog ), it creates “a magical pop-up AR appearance at trade shows that people can activate and walk around.” It is easy to see how this could be used as a visual tool in sales or marketing meetings anywhere rather than just a trade show booth. Why is this relevant to B2B marketing ?

Case Study 97

Case Study B2B Study Marketing 97

Cision

SEPTEMBER 21, 2016

If you know where to put your efforts, it’s completely possible to handle the essential marketing tactics in five hours or less a week. Here’s where you should be putting your energy. Content Creation. Content marketing is another area that can seem overwhelming, but if you continually work on it, it won’t take over your life.

Marketing 120

Marketing Comparison eBook Energy 120

Cision

JULY 24, 2017

The DJ or host cranks up the volume as a seemingly static room becomes bursting with energy. Pro-tip: Great content comes out of conference speeches, and great content is inherently sharable. Or, combine the best of both worlds and create a blog post that contains tweets with the most memorable moments.

Trade Shows 209

Trade Shows How To Conference Examples 209

Cision

AUGUST 10, 2016

Content is moving at the speed of light these days. It sometimes feels like all you do is create blog posts, e-books and social media updates. I’m about to give you hacks that will give you your time back and help you streamline your content creation. Everything else is piling up on your desk and in your inbox.

Analytics 120

Analytics Google Energy Writing 120

PR 20/20

SEPTEMBER 17, 2019

“The premier gathering of digital marketers on planet Earth!”. Traffic & Conversion Summit 2020 will feature seven tracks including: big ideas, agencies only, digital retailers, digital advertisers, content marketers, conversational marketers and growth hackers. Content Marketing World Conference and Expo.

Conference 97

Conference Marketing Case Study Content Marketing 97

Shift Communications

OCTOBER 16, 2017

For example, I blog frequently on my personal blog about how World of Warcraft’s concepts apply to marketing. I wrote recently about how marketing has cooldowns just as player abilities have cooldowns. Concept porting works along the same idea. Idea Generation: Intentional Conflict.

Creativity 96

Creativity Product Launch Examples Energy 96

Polaris

DECEMBER 18, 2014

New social media platforms will launch while existing platforms evolve and change—likely in a way that’s disadvantageous to marketers unless they invest in paid media. The lines between public relations, social media, content marketing—and every other marketing discipline—will continue to blur.

Trends 135

Trends Marketing Pinterest Social Media 135

Melissa Agnes

JULY 2, 2014

In an excellent blog post on customer service , Derek Sivers describes the type of scene you’d see in a move, where a character “is saying something nasty or secret, and then realizes their microphone is on, so they immediately straighten up, correct themselves, and say the publicly-acceptable thing instead.”

Reputation 250

Reputation Print Customer Service Creativity 250

PR 20/20

NOVEMBER 30, 2022

So, how can teams pinpoint what went wrong and redirect marketing energy? As Paul Roetzer ( @paulroetzer ) states in Chapter 8 of The Marketing Performance Blueprint : “Every marketing plan should start with an honest internal marketing assessment. Define goals for blogging and overall content production.

Marketing 52

Marketing Technology Internal International 52

Stern + Associates

JULY 11, 2017

Too much time, energy and resources are spent on content that’s never read. The post How to Get More Mileage from the Marketing Content You Create appeared first on Stern Strategy Group. Learn how to boost your results and amplify your impact.

How To 76

How To Energy Marketing Resources 76

Shift Communications

OCTOBER 16, 2017

For example, I blog frequently on my personal blog about how World of Warcraft’s concepts apply to marketing. I wrote recently about how marketing has cooldowns just as player abilities have cooldowns. Concept porting works along the same idea. Idea Generation: Intentional Conflict.

Creativity 76

Creativity Product Launch Examples Energy 76

The Proactive Report

FEBRUARY 22, 2016

PR Lesson: Invest the time and energy to produce original, unique content that no-one else is covering. Currently only 5% of news content is an original initiative story. PR lesson: Take the time to produce content of real depth and value. Do the research and produce excellent, original work.

Analytics 100

Analytics Digital PR Measurement Enterprise 100

The Proactive Report

FEBRUARY 22, 2016

PR Lesson: Invest the time and energy to produce original, unique content that no-one else is covering. Currently only 5% of news content is an original initiative story. PR lesson: Take the time to produce content of real depth and value. Do the research and produce excellent, original work.

Analytics 100

Analytics Digital PR Measurement Enterprise 100

PR 20/20

SEPTEMBER 5, 2018

This post originally appeared on the Marketing Artificial Intelligence Institute's blog. The Marketing AI Institute was created and is powered by PR 20/20. Artificial intelligence has reached peak hype stage, but is it possible that its potential to transform marketing, and your career , is even greater than advertised?

Conference 59

Conference Marketing Analytics Case Study 59

Cision

SEPTEMBER 26, 2017

Content marketing has never been more important. A report from Content Marketing Institute (CMI) conducted in 2016 found that 47 percent of enterprise marketers planned to increase their budgets for content marketing over the following 12 months. Keeping Content Powerful And Unique.

Content Marketing 240

Content Marketing How To Marketing Infographics 240

PR in High Definition

SEPTEMBER 26, 2018

In the last decade, PR professionals have had their job roles extend from media relations masters to social media gurus, to SEO weavers, to paid media data analysts, to content marketing machines ? Marketing is a never-ending and a tough role indeed. RELEASE your creative energy. Warning: It’s quite addictive.

Energy 48

Energy Course Creativity Web 48

Critical Mention

APRIL 10, 2019

Nest’s CTA combines a message about Earth Day and the actual product which can help you save energy. It’s an easy way to inform your readers and an effective way to help them order your products. It makes its product look like a planet, informing visitors how much money they can save if they click its button. Until next time!

Examples 79

Examples Energy Software Engineering 79

Barokas

FEBRUARY 5, 2019

Unless you are at a large enterprise, your marketing team is likely comprised of marketing generalists, with perhaps one or two content experts. According to Curata, only 42 percent of companies have hired a designated content strategist executive. Ashley, Director of Content at Barokas Communications.

How To 60

How To Marketing Resources Journalism 60

Contently - Strategy

SEPTEMBER 13, 2019

If there’s one thing every content marketer loves, it’s the grind. I was high on the grind myself recently, fresh out of Uberflip’s stellar Conex conference and sitting in Cleveland for Content Marketing World , typing so fast my laptop was (almost) billowing smoke. You know the feeling.

Content Marketing 89

Content Marketing Marketing Conference Blogging 89

Contently - Strategy

OCTOBER 15, 2021

Great content marketing has the power to do that. Today’s audiences come across so much mediocre content that looks and sounds the same. Lately, innovative marketing teams have been thinking beyond the standard blog post. Something that’ll convince potential customers to learn more.

B2B 57

B2B Content Marketing Trends Marketing 57

PR 20/20

SEPTEMBER 5, 2018

This post originally appeared on the Marketing Artificial Intelligence Institute's blog. The Marketing AI Institute was created and is powered by PR 20/20. Artificial intelligence has reached peak hype stage, but is it possible that its potential to transform marketing, and your career , is even greater than advertised?

Conference 40

Conference Marketing Analytics Case Study 40

PR 20/20

JUNE 18, 2019

This post originally appeared on the Marketing Artificia l Intelligence Institute's blog. The Marketing AI Institute was created and is powered by PR 20/20. In advance of the Marketing Artificial Intelligence Conference (MAICON) , I interviewed a number of experts (i.e.

Marketing 53

Marketing Conference Technology Interviews 53

ReimaginePR

MAY 9, 2016

You could be hesitant about writing your personal bio or publishing an engaging blog post each week, for example. Yes, while it is true that some of your customers will have no problem understanding the complex words in your stellar vocabulary, most simply do not have the time or mental energy to sift through something that long-winded.

Writing 120

Writing Storytelling Brand Branding 120

Sword and the Script

MAY 1, 2018

He said it takes time and energy to get a flywheel spinning, but once it’s spinning, it requires very little energy to maintain and opens up the opportunity for new gains. This is what I mean when I suggest you can’t run content marketing like a campaign, but you can run a campaign inside a content marketing program.

B2B 62

B2B Marketing Survey Study 62

Waxing UnLyrical

AUGUST 7, 2015

Back in the day – and I’m talking not that long ago – the number of comments you got on your blog were a big deal. An “engaged” blog was one that drew a lot of attention, comments, back links, etc. My point is that they (still) have killer content, yet the behavior of their audience has changed.

Measurement 40

Measurement System Blogging Facebook 40

Waxing UnLyrical

JANUARY 27, 2016

It’s cumulative energy. Released on January 27th and already endorsed by Jay Baer, Chris Brogan, Ann Handley and Mark Schaefer with a foreword by Gini Dietrich, it’s an important read for those struggling to integrate content marketing, SEO and social media into traditional public relations tactics. Guest Post by Carrie Morgan.

Customer Service 40

Customer Service Reputation Energy SEO 40

Sword and the Script

AUGUST 23, 2016

It’s almost cliché, except the advice is sage: when it comes to content marketing , don’t make home improvements to a rental property. The site grew rapidly with a reported 4 million users spending more than an hour each day, according to a blog post published to Medium announcing the shutdown.

Content Marketing 60

Content Marketing Digg Marketing Social Media 60

Stephen Waddington

MAY 23, 2018

We’ll adapt as we have with social media, content marketing, influencer marketing and PESO. This is where you should direct your personal energy if you want to stay ahead. In time we plan to share the database in a Creative Commons format and develop a web app to interrogate the data.

Analysis 60

Analysis Technology Tools Exercises 60

Beyond PR

AUGUST 25, 2016

Tesla has made bets that some analysts view as risky, such as the purchase of solar panel and energy company Solar City. Aswath Damodaran, at financial blog the Wall Street Pit, calls these brands story stocks , and these stories enable brands to live by different rules.

Storytelling 40

Storytelling Brand Branding Wireless 40

5W PR

MAY 17, 2022

When companies combine their public relations and content marketing efforts, they can look at repurposing some of the old content they’ve published. This gives companies an opportunity to create more attention-grabbing content by pairing the PR and content marketing efforts and creating infographics or presentations.

Strategy 88

Strategy Content Marketing Employee Google 88

PR 20/20

MAY 12, 2016

SMBs need partners that can deliver fully integrated solutions and in essence function as outsourced inbound marketing teams. Large enterprises commonly look for niche expertise in core digital disciplines such as content marketing, paid search, SEO, social media monitoring, and analytics to complement internal marketing teams.

Agency 40

Agency Marketing Financial System 40

Contently - Strategy

DECEMBER 14, 2018

Eni, the global energy company, partnered with Contently on a video program to educate consumers who may not even know their lives are touched by the brand. But the point of investing in content marketing is to hold attention, right? It would be really strange to see a brand blog with one article.

Viral 100

Viral Video Strategy YouTube 100