Marketwired

FEBRUARY 16, 2016

This is post 1 of our 5-part #CreativePR blog series. Our spring blog series will dive into this topic. This is the first of 5 pieces that will focus on a separate aspect of “Creative PR,” starting with a topic overview: What are we talking about when we talk about “Creative PR?”

Creativity 100

Creativity Pitching Writing Conference 100

Stephen Waddington

MAY 19, 2020

Construction, engineering and manufacturing closed down, but technology and infrastructure are booming. Catherine Arrow recently wrote about the post COVID-19 challenge facing organisations on my blog. Those insights will lead to better briefs to inform creative and content. Sneeze guards top the list.

Crisis 151

Crisis Government Energy Community 151

Deirdre Breakenridge

NOVEMBER 23, 2016

I’m able to catch up on what’s new in technology by walking through the exhibit hall. I’ll sit in on keynotes and sessions to get the updates on pressing topics including measurement, diversity in communications, data and creative storytelling, etc. I use my blog, PR Expanded , for video book reviews.

Skype 150

Skype Industry Storytelling Interviews 150

Cision

JULY 26, 2016

In this interview, David discusses the importance of good writing skills, how technology has transformed the industry and how to stand out in today’s crowded marketplace. The biggest change, however, has been because of technology. I think technology will continue to re-define the industry. How did you get your start in PR?

Writing 120

Writing Engineering Journalism Analytics 120

PR 20/20

OCTOBER 4, 2018

At our recent Cleveland HubSpot User Group (HUG) meeting, we partnered with video production company Pritt Entertainment Group (PEG) to discuss how to creatively layer video into marketing. Drones can be used to capture aerial footage for: Construction (planning, building or progress). In addition, the average respondent consumes 1.5

Video 78

Video Trends Strategy Marketing 78

The Hoffman Agency

MAY 9, 2022

While I did not construct a specific framework for my last semester, I have learned intricate time management skills and gained the ability to set priorities. While I have always been prone toward the creative side of PR, delving into analytical pursuits has expanded my skills and interests. Sign me up! Don’t be one of them.

Internal 36

Internal International Construction Creativity 36

Mindful Marketing

JANUARY 23, 2021

The intensely competitive alcohol industry has led many beer manufacturers to become very creative marketers: from elaborate point of purchase displays in retail stores to highly produced commercials during Super Bowls. ” ​ Subscribe to Mindful Matters blog. wait for it. Learn more about the Mindful Matrix.

Education 126

Education Financial Transportation Engineering 126

PRSay

OCTOBER 14, 2016

And with so many critical cross-overs between industries, technologies, consumer needs / experiences / behaviors and societal issues – the possibilities are significant. My colleague, Katy Hendricks , wrote an insightful blog post back in January reflecting on how Coldwell Banker approached partnerships and thought leadership at CES 2016.

Real Estate 60

Real Estate Leadership Conference Construction 60

Wadds Inc.

JANUARY 16, 2023

This does not mean we build a protective force shield around us, hide in a cavern, and wait for the storm to pass, or construct a drawbridge and moat to keep invading forces from attacking. In my nearly 40 years in this work, I have learned through various experiences to practise the habit of resiliency.

Meeting 98

Meeting Ethics Storytelling Publicity 98

NewsWhip

DECEMBER 21, 2023

My suspicion here is that the momentum faltered a bit when people realized that being able to generate a poem about commuting in the style of Henry David Thoreau is all well and good, but they wanted an actual application of the tech that helps them in their daily lives, not just a magic box for internet creativity.

Trends 78

Trends Social Media Community Viral 78

PR 20/20

JULY 3, 2018

This post originally appeared on the Marketing Artificial Intelligence Institute's blog. Johnson is a content marketer who wrote an article for Skyword’s Content Standard about natural language generation (NLG), an AI technology that automatically writes data-driven narratives. Should Content Marketers Fear Artificial Intelligence?

Content Marketing 40

Content Marketing Marketing Data Technology 40

Doctor Spin

NOVEMBER 16, 2023

As a PR professional, I often meet with experienced, intelligent, ambitious, conscientious, creative, and highly motivated decision-makers. Suggesting that knowledge is constructed from experiences and ideas. Please support my blog by sharing it with other PR- and communication professionals. I’m on a mission to think better.

eBook 52

eBook Analysis System Data 52

PR 20/20

DECEMBER 10, 2019

In other words, we are creatives, strategists, communicators, and storytellers. This is Scott Brinker’s Marketing Technology Landscape. Latest version includes 7,040 technologies, each of which captures and reports data. Latest version includes 7,040 technologies, each of which captures and reports data. Define your KPIs.

Report 52

Report How To Marketing Analytics 52

Beyond PR

JUNE 2, 2017

What must also be kept in mind is that creativity and innovation don’t come in a vacuum. “I Also take a tour of their websites and blogs. Once you have their URLs, it’s time to tour their blogs, websites, and marketing tactics. Do they have a blog? In the blogging space HubSpot, Buffer, and Kissmetrics all do great work.

Real Estate 57

Real Estate How To Web Case Study 57

Sword and the Script

FEBRUARY 6, 2018

Technical expertise is particularly relevant to the B2B technology space. Even those with long tenures in technology – CIOs and CTOs for example – need expertise in the niches. Features and benefits look good on a creative brief, but people still want to do business with other people they know, like and trust.

Content Marketing 69

Content Marketing Marketing Journalism Financial 69

PR 20/20

SEPTEMBER 21, 2017

This post originally appeared on the Marketing Artificial Intelligence Institute's blog. More specifically, can we use machines to write blog posts at scale?”. Basically, artificial intelligence is the umbrella term for the algorithms, technologies and techniques that make machines smarter, and give them superhuman capabilities.

Marketing 53

Marketing Software eBook Technology 53

PR Fuel

OCTOBER 16, 2018

If it’s not working, get creative! If JunkTech’s web site tells me that the company is a member of the Greater Kenosha Regional Technological Society, I’m more likely to contact JunkTech and give them some publicity instead of waiting to make contacts with the Society itself. The public will forgive and forget. Use Your Imagination.

Web 40

Web Pitching Local Report 40

Waxing UnLyrical

MARCH 11, 2015

Last touch attribution models discount all of the steps leading to a sale, and multi-touch attribution models are often constructed with enough assumptions to render them rather inaccurate ( for more on the statistical challenges with multi-touch attribution read this ). ” ~ Sandra Fathi, Past President, PRSA NY.

Measurement 40

Measurement How To Analytics Customer Service 40

Contently - Strategy

DECEMBER 28, 2022

Content marketing projects thrive or languish based on the creative brief. Yet we’ve all written creative briefs that seemed clear to us, but the deliverable wasn’t what we wanted. Technology has laid the foundation for modern marketing, and generative AI is reinforcing the walls. Get specific. That’s handy!

Creativity 132

Creativity Enterprise Tools Training 132