Landis PR

JULY 19, 2021

We decided to publish an updated version of this popular blog since it provides valuable information for PR and marketing professionals. This blog originally appeared on the Public Relations Global Network (PRGN) website in May 2019. Related Articles: Top 10 PR Blogs You Should Be Reading – Forbes. Let's Talk.

Blogging 119

Blogging Case Study Journalism Resources 119

Communications Conversations

MAY 20, 2020

The term “brand journalism” is a bit of a lightning rod term in the social media marketing business. ” And, over the years, there have certainly been a fair share of corporate failures when it comes to brand journalism. But, for the most part, brand journalism wins have been tough to come by.

Journalism 148

Journalism Brand Branding Interviews 148

ImPRessions - Crenshaw Communications

JANUARY 30, 2018

One of the best ways is to stay on top of key PR industry blogs as well as more general sites that offer a fresh take on business, creativity, and content. Why limit yourself to PR blogs when there’s a whole world of interesting stuff that can offer important information as well as increase specific skill sets? The Cision Blog.

Blogging 170

Blogging Writing Creativity Storytelling 170

OnePitch

JULY 6, 2022

Pitches That Placed (PtP) is a brand new blog series where our OnePitch besties and PR fans share their most successful pitches and bring greater transparency to our murky industry. T his week’s pitch resulted in a feature in The Wall Street Journal (WSJ) , and we are going in-depth with the reasons why it placed.

Pitching 72

Pitching Journalism How To Energy 72

Buzzstream

MAY 16, 2024

I get email requests from guest bloggers who want to write on the BuzzStream blog daily. As you can see, when you start to explore the waters of guest blogging for backlinks, things get very muddy quickly. To succeed with guest blogging in 2024, you need to think of yourself as a content creator instead of a link builder.

Blogging 62

Blogging Google SEO Writing 62

Cision

JANUARY 15, 2016

Today, audiences turn to blogs, online reviews and social media before making decisions. That’s where brand journalism comes into play. Unlike content marketing , brand journalism places people front and center, rather than the products that affect those people. Consider scaling your brand journalism strategy like HSBC.

Journalism 120

Journalism Strategy Brand Branding 120

Ishmael's Corner

SEPTEMBER 30, 2014

With the story “ The Invasion of Corporate News , The Financial Times became the latest publication to skewer brand journalism. I suppose the FT figured a headline along the lines of “You’re Too Stupid to Figure Out Journalism from Propaganda” might alienate readers. Because that seems to be one of the themes in the FT piece.

Journalism 150

Journalism Brand Branding Publicity 150

PR 20/20

JANUARY 16, 2023

Hence our obsession with keeping tabs on industry blogs and finding those articles and authors that impact our own ways of thinking. If like us, you’re always looking for new marketing resources, you’ve landed on the right blog post. Below is a guide to Ready North's favorite blogs and publications. Sorry if we missed you!

Blogging 52

Blogging Marketing Pinterest SEO 52

Ishmael's Corner

AUGUST 24, 2014

For the type of content that grades out as shareable, it’s typically not product information or a personnel announcement or an industry award — information we characterize as company-centric. In short, thought leadership plays at the industry level, not the company level, ideally offering takes that can’t be found elsewhere.

Leadership 164

Leadership Blogging Storytelling SEO 164

Sword and the Script

FEBRUARY 15, 2022

SaaS companies have access to data that’s effectively marketing baked into their product – and done well – that’s marketing that scales. A few years back I worked for a company that, in part, had a SaaS product that processed large volumes of law firm invoices. Third, some SaaS companies are blind to the value of the data they have.

Company 96

Company Marketing B2B Software 96

Ishmael's Corner

APRIL 2, 2020

Yet, the post has even more relevance today as companies navigate the Coronavirus era, making judgment calls on what to communicate to the.more. The post I wrote 1,087 Blog Posts, and All I Got Was This Lousy T-Shirt appeared first on Ishmael's Corner ~ Storytelling Techniques For Business Communications.

Blogging 144

Blogging Storytelling Communications Company 144

Flack's Revenge

NOVEMBER 21, 2014

Indeed, I covered similar ground in my posts from a couple of years ago: Tech Media Thrashes About , and Sniping Between Tech Blogs Reveals Intense Competition ). If you are in PR you scratch your head over the double standard (I mean, journalists compile dossiers on companies and people and sometimes spread dirt, right?

Journalism 222

Journalism Conference Report Groups 222

Onclusive

OCTOBER 29, 2014

When a writer for Fast Company agrees to write a “first dibs” article for your company blog, it is all at once flattering (OMG! Industry Insights & Trends future of PR journalism media media relations PR PR measurement public relations Wendy Marx' She’s gonna do that for lil’ ol’ us??),

Journalism 330

Journalism Media Measurement Trends 330

Bianchi Biz Blog

MAY 30, 2024

With the increased challenge to score positive coverage, more companies are adopting the integrated PESO model approach popularized and copyrighted by Arment Dietrich CEO and Spin Sucks founder Gini Dietrich. Media coverage carries the unmatched credibility and authority of an implied endorsement from an objective third party media outlet.

Automotive 54

Automotive Engineering Mobile SEO 54

Onclusive

AUGUST 17, 2021

“When a newspaper closes, the local government’s borrowing costs rise because diminished scrutiny makes investors less comfortable,” according to a 2019 Journal of Financial Economics report. Journalists in jail are up about 175% since 2000.

Marketing 370

Marketing Newspapers Government Financial 370

Onclusive

NOVEMBER 8, 2023

Owned Media & Content Strategy Owned media consists of publishing content on brand-owned channels such as a customer-facing blog, email campaign, or social media outreach. PR pros will need to either write content themselves or help to drive strategy with a team of writers, editors and guest blog contributors.

Training 195

Training Media Training Reputation Crisis Communications 195

Communications Conversations

OCTOBER 12, 2018

The University of Massachusetts Dartmouth Center for Marketing Research recently released its annual report showcasing how many Fortune 500 companies are using social media channels. The report shares some interesting data about corporate blogging. Namely, that it is UP more than 11 percent since 2017 among the Fortune 500 companies.

Corporate 74

Corporate Blogging Social Media Facebook 74

Onclusive

AUGUST 9, 2021

Owned media consists of publishing content on brand-owned channels such as a customer-facing blog, email campaign, or social media outreach. PR pros will need to either write content themselves or help to drive strategy with a team of writers, editors and guest blog contributors. Data Journalism. Corporate Communications.

Training 370

Training Media Training Reputation Crisis Communications 370

Mindful Marketing

JANUARY 31, 2017

By Seedepth The media industry and journalism are experiencing significant change. This dynamic creates new and complicated challenges for journalists and PR pros, who may end up relying on each other now more than ever to save journalism. Ian Bruce, VP corporate marketing at MongoDB says “Journalism is dying.

Journalism 50

Journalism Report Enterprise Interviews 50

PR in High Definition

SEPTEMBER 30, 2016

This week, the News Media Association (NMA) wrote to ministers to say that it is becoming “increasingly difficult” to fund quality journalism, and the diversion of advertising revenues is to blame. The post Will quality journalism become extinct? After The Times put up its paywall it lost 87% of its traffic.

Journalism 48

Journalism Advertising Advertising Google 48

Onclusive

AUGUST 22, 2017

The flipside of earned media is owned media: publishing content on brand-owned channels such as a customer-facing blog, Medium publication, and the like. The PR pro either writes some of this content themselves or helps drive strategy with a team of writers/editors and/or guest blog contributors. Data Journalism.

Media Training 397

Media Training Crisis Communications Conference Training 397

Bianchi Biz Blog

JANUARY 8, 2024

I mostly look for big news, whether for the company involved, the government, or just in general. How long have you been in journalism and how did you get started? I got a communications degree from the University of North Georgia, with a concentration in multimedia journalism. It was even heated!

Meeting 99

Meeting Energy Local Media 99

Remote PR Jobs

SEPTEMBER 25, 2023

Given an open forum, you might receive unpleasant messages from some commenters if they have never heard of your company. When a company launch is executed well, a good PR strategy can take it to the next level. Aside from bolstering your company image, good press outreach can often lead to unexpected results. Build recognition.

Publicity 100

Publicity Marketing Pitching Google 100

Sword and the Script

JUNE 6, 2023

In the same announcement, PRophet also said it had partnered with LexisNexis for access to the 200,000 news sources the company monitors. Like other vendors that have already released features or products, the Meltwater gAI feature is based on OpenAI technology, which is the company behind ChatGPT.

Survey 152

Survey Software B2B Pitching 152

Waxing UnLyrical

JUNE 13, 2012

Tootzypop , the lifestyle blog I founded for savvy women over 40 , is no exception. In women’s online media, the formula is one part fashion and beauty, one part yoga and fitness, one part recipe swap, a ginormous dose of mommy blogging; mix and cover with a thick frosting of e-shopping. Blogging Upstream. Not the formula.

Blogging 99

Blogging Fashion Writing Community 99

ImPRessions - Crenshaw Communications

FEBRUARY 4, 2021

Have reporters stopped asking to see the full release when you contact them about news – a partnership, company milestone, new product or a big hire? Is it enough to post it on your own website or blog ? Companies opt for newswire distribution because it’s quick, efficient, and guaranteed. They’re here to stay.

SEO 279

SEO Print Financial Product Launch 279

Onclusive

JUNE 2, 2022

Welcome back to our blog series about the relationship between core earned media attributes and consumer behavior! . – Frank Mulhern, PhD, Associate Dean and Professor at Northwestern University’s Medill School of Journalism, Media and Integrated Communications.

Consumer 195

Consumer Brand Branding Media 195

5W PR

OCTOBER 31, 2023

Public Relations Leadership Forum Co-sponsored by the Institute for Public Relations, PR Council, and Page Society, this intense two-day seminar is designed for mid-career communications managers at global companies and PR firms. It’s open to journalists of all levels and offers sessions in English or with translation.

Conference 78

Conference Nonprofit Education Healthcare 78

Onclusive

JUNE 2, 2021

65% of PR pros said the ability to quantify Big Data Analytics will be the most important skill to the future of the industry ( USC Annenberg School for Communication and Journalism, 2019 ). Stay tuned for the conclusion of our Data-Driven PR Campaign Planning blog series next week. Determine your campaign objectives.

Data-Driven PR 369

Data-Driven PR Data Analytics Product Launch 369

Stuart Bruce

FEBRUARY 19, 2015

To summarise Oborne’s critique is that The Telegraph now puts commercial interests above journalistic integrity and has shattered the traditional Chinese wall between journalism and advertising. The journalists are just as likely to spin and mislead as a PR defending a company is likely to. They don’t.

Ethics 60

Ethics Journalism Banking Media 60

Landis PR

AUGUST 30, 2021

This blog originally appeared on HMA Public Relations ‘ website. Blog courtesy of Abbie Fink from HMA Public Relations. Forbes: How To Find The Right PR Match For Your Company. The Business Journals: Knowing what type of PR client you are helps you find the right agency. Photo courtesy of Pexels.

Resources 135

Resources Pitching Journalism Agency 135

Journalistics

JANUARY 3, 2016

As part of my effort to get the blog back on track in 2016, I spent the past month doing some quantitative and qualitative analysis to better understand how this happened. I’ve shared the results from this exercise in the first half of this post below (“Why I Was Not Blogging”). Why I Was NOT Blogging.

Blogging 64

Blogging Analytics Google Writing 64

Ishmael's Corner

APRIL 21, 2015

Thanks to the wonders of Internet and WordPress, any company can rationalize the cost of digital publishing. What’s more, Google’s decision to communicate the dialing down of activities in China on its corporate blog gave street cred to owned media. Moore couldn’t be reached, and Intel said he wasn’t available to comment.”.

Company 60

Company Media Storytelling Interviews 60

Onclusive

JUNE 2, 2022

Welcome back to our blog series about the relationship between core earned media attributes and consumer behavior!

Consumer 195

Consumer Brand Branding Media 195

Sword and the Script

DECEMBER 19, 2023

Sometimes I write a complete blog post on a report – and other times it’s just a blub. Corporate communications teams emphasized “repurchase” “According to Cision data shared with Fast Company , ‘repurchase’ is among the most common keywords in this season’s earnings releases. PR software provider Vuelio commissioned the survey.

B2B 106

B2B Survey Pitching Software 106

Critical Mention

OCTOBER 25, 2021

For those who don’t watch, Succession follows the dysfunctional Roy family, whose patriarch, Logan Roy, owns and operates the largest media and entertainment company in the world. But, this is a blog about PR, communications and media relations, so enough about the plot summary. Until next time! Critical Mention. Eric Lebowitz.

Media 162

Media Fashion Television Radio 162

Journalistics

JANUARY 24, 2016

In my first post of the year, I confessed my blogging sins and provided some insights around what caused me to blog less the past few years, and what I learned from the process. This posts was the first step in my journey to blog more in 2016. About This Two-Part Series.

Blogging 69

Blogging Strategy How To Writing 69