ImPRessions - Crenshaw Communications

JANUARY 30, 2018

One of the best ways is to stay on top of key PR industry blogs as well as more general sites that offer a fresh take on business, creativity, and content. Why limit yourself to PR blogs when there’s a whole world of interesting stuff that can offer important information as well as increase specific skill sets? The Cision Blog.

Blogging 170

Blogging Writing Creativity Storytelling 170

Cision

JANUARY 21, 2016

What is brand journalism? Brand journalism is no different than content marketing. However, brand journalism is different. It’s just hard to tell the difference at times because some communicators try to differentiate between the two by their outputs. Brand journalism starts people on a journey with your brand.

Journalism 120

Journalism Brand Branding Content Marketing 120

Cision

DECEMBER 5, 2015

But don’t fret, there’s a way to break through, gain back their attention and make your brand be heard: brand journalism. In fact, 78 percent of CMOs estimate that future marketing and communication will rely on this customized content approach. Let’s start with the basics: brand journalism is not journalism.

Journalism 120

Journalism Brand Branding Content Marketing 120

Communications Conversations

MAY 20, 2020

The term “brand journalism” is a bit of a lightning rod term in the social media marketing business. ” And, over the years, there have certainly been a fair share of corporate failures when it comes to brand journalism. But, for the most part, brand journalism wins have been tough to come by.

Journalism 148

Journalism Brand Branding Interviews 148

Solo PR Pro

JANUARY 3, 2023

Top 10 blog posts published on Solo PR Pro in 2022. Here are 10 of our favorite blog posts published on the Solo PR Pro blog in 2022. Stories are an essential part of how we communicate. Here's a five-step process to gather information to craft stories that stand out in internal communications and media pitches.

Blogging 91

Blogging Small Business Tools Journalism 91

Deirdre Breakenridge

MARCH 5, 2019

Social media, data science, predictive analytics, news releases and comms plans – what do young communicators need to learn? ET on PR Curriculum 3.0 — What Communicators Need to Stay Relevant. Several of the questions Martin and our #PRStudChat community members will answer include: Q1. What would you drop and why?

Communications 208

Communications Analytics Social Media Media Training 208

Deirdre Breakenridge

JUNE 12, 2018

ET, #PRStudChat sponsored by Spin Sucks community members will gather for an in-depth Twitter discussion on “How to Communicate Your Research.” Joining us as our special guest and co-host is Kevin Anselmo (@KevinAnselmo ) the Founder and Principal of Experiential Communications. Why should you communicate research?

Communications 150

Communications How To Case Study Community 150

Sword and the Script

MAY 18, 2021

One study shows communicators are faced with growing workloads, but their relationship with business has strengthened; two studies offer a look at media relations insights. For communicators, there’s have been a handful of studies published that will help you think it through. The Wall Street Journal 80%. TechCrunch 85%.

Study 167

Study Communications Survey Pitching 167

Deirdre Breakenridge

JANUARY 6, 2020

The question quickly became, “should it be another blog post contest?” Wei’s academic studies are in journalism, consumer technology, and resource economics; he is passionate about the intersections of the fields. We selected two winners. Winner #2 will be announced next week.

Video 352

Video Journalism Education Resources 352

Deirdre Breakenridge

MAY 30, 2018

A Guest Post By Kevin Anselmo, Founder of Experiential Communications. That said, Team Fact could reverse the trend by stepping up its game on the communications front. But all too often, no effort is put into communicating research. Communicators need to help researchers adopt some of the components of a PR 2.0

Communications 171

Communications Training Education System 171

Institute for Public Relations

APRIL 25, 2023

This blog is based on the original study in the Public Relations Journal. For example, when a crisis strikes (and even before), executives seek out communication leaders for advice on how to navigate tricky situations. When we need expertise in life or business situations, we often look to experts for help.

Publicity 138

Publicity Journalism Crisis Study 138

Ishmael's Corner

AUGUST 24, 2014

As our communication campaigns increasingly address SEO and particularly organic search, thought leadership becomes even more important. Such dot-connecting points to blogging as one of the best platforms for thought leadership. I was reminded of this point recently in pursuing an award competition for blogs.

Leadership 164

Leadership Blogging Storytelling SEO 164

Communications Conversations

NOVEMBER 12, 2014

Relatively recently, Verizon joined a number of big companies in the business of brand journalism. ” It’s hardly the first brand to try brand journalism. But, will this brand journalism trend continue? Sites like Unbottled started just like every other blog or news site–with 0 visitors. But you what?

Journalism 140

Journalism Company Brand Branding 140

PR 20/20

JANUARY 16, 2023

Hence our obsession with keeping tabs on industry blogs and finding those articles and authors that impact our own ways of thinking. If like us, you’re always looking for new marketing resources, you’ve landed on the right blog post. Below is a guide to Ready North's favorite blogs and publications. Sorry if we missed you!

Blogging 52

Blogging Marketing Pinterest SEO 52

Shift Communications

NOVEMBER 6, 2014

Many marketers and PR professionals keep a blog. But how many keep a journal? Written content can pose a particular challenge, as anyone who blogs can tell you. Many a marketer has suffered the frustration of sitting down to write a blog post…. You might find that your blog content gets a creativity boost.

Journalism 142

Journalism Marketing Writing Creativity 142

Ishmael's Corner

APRIL 2, 2020

The Art Of Storytelling In Business Communications And Public Relations. Techniques For Effective Business Communications. Yet, the post has even more relevance today as companies navigate the Coronavirus era, making judgment calls on what to communicate to the.more. To avoid taunts of “fake news,” allow me to clarify.

Blogging 144

Blogging Storytelling Communications Company 144

Onclusive

AUGUST 9, 2021

Whether you’re a new PR assistant or the Director of Communications, the core of your job revolves around using news and content to put forth your brand’s desired messaging. Our job descriptions tell us what we’ll be responsible for in a given public relations or communications role, but we rarely reference the J.D.

Training 370

Training Media Training Reputation Crisis Communications 370

Sword and the Script

SEPTEMBER 14, 2022

The Pew Research article refers to this as a decline in “bothsidesism” in journalism, which sounds to me like a euphemism coined in PR circles. That’s why this question about bias in the media, in the 5th Annual JOTW Strategic Communications Survey for 2022 is relevant. What should communicators do about bias?

Survey 96

Survey Communications Media Engineering 96

Onclusive

NOVEMBER 8, 2023

Whether you’re a new PR assistant or the Director of Communications, the core of your job revolves around using news and content to put forth your brand’s desired messaging. Our job descriptions tell us what we’ll be responsible for in a given public relations or communications role, but we rarely reference the J.D.

Training 195

Training Media Training Reputation Crisis Communications 195

Institute for Public Relations

JUNE 1, 2023

This summary is provided by the IPR Organizational Communication Research Center. Dr. Cornelia Wolf and colleagues conducted research on the role and need for strategic internal communication in startup environments.

Internal 52

Internal International Communications Journalism 52

Landis PR

MAY 31, 2022

We at Landis would like to welcome our new peers in communications, journalism and public relations. Whether you pursue a career in communications or ultimately something else, there’s no time like right now to make a positive difference in many people’s lives and even the world. By Landis Staff. Additional Resources.

Communications 52

Communications Software Interviews Journalism 52

wiredPRworks

MAY 13, 2022

Listen in as Allan Schoenberg, Chief Communications Officer at Vinson & Elkins, shares lessons from his job as a top communicator and his passion for running to help you enjoy your job more, stress less, and keep running in the race we call social media marketing. Does managing social media sometimes feel like running a marathon?

Social Media 52

Social Media Corporate Communications Media 52

Onclusive

AUGUST 22, 2017

Our job descriptions tells us what we’ll be responsible for in a given public relations or communications role, but we rarely reference the J.D. For the sake of creating a comprehensive list of all the tasks today’s PR and communications teams are responsible for, we’ve compiled a list of 20 responsibilities or areas of focus.

Media Training 397

Media Training Crisis Communications Conference Training 397

Onclusive

JUNE 2, 2021

PR campaign planning includes: Setting clear objectives that help drive measurable business impact and organizational success Identifying and understanding the appropriate audiences Developing a strategy to effectively communicate messages that resonate to these audiences Measuring how well these activities achieved the objectives.

Data-Driven PR 369

Data-Driven PR Data Analytics Product Launch 369

Landis PR

OCTOBER 25, 2021

Healthcare communications changed along with it, but no one could have predicted at the start of COVID that we’d be struggling with this continuing crisis today. How do we navigate ongoing changes in healthcare communications? Here are my top 10 tips for moving into the next phase of healthcare communications in 2021: Resource up. .

Healthcare 98

Healthcare Communications Measurement Resources 98

Deirdre Breakenridge

NOVEMBER 21, 2018

Huckins, Graduate Student, American University, PR Expanded Blog Contest Winner. Patagonia Community Board: Credit Ginny Lefler. According to a report by Burning Glass and the Strada Institute, 39 percent of Communications and Journalism majors will be underemployed in their first job. A Guest Post By Sarah D.

Communications 171

Communications Nonprofit Training Study 171

Communications Conversations

MAY 21, 2020

First, we need more local journalism–whether it’s professional or not. People want to learn more about their communities! I believe both of those experiences shaped me and led me to starting this blog. And, I fell into a career of writing, social media and blogging. This blog is very similar.

Newspapers 78

Newspapers Blogging Groups Print 78

Communications Conversations

OCTOBER 12, 2018

The report shares some interesting data about corporate blogging. Here’s what the study’s authors had to say: “Corporate blogs are steadily becoming more prevalent on company websites. 53% now have corporate blogs.” In fact, I’m a little surprised so many corporate blogs still allow comments!

Corporate 74

Corporate Blogging Social Media Facebook 74

Doctor Spin

FEBRUARY 22, 2024

PR professionals craft compelling narratives and critical messages that resonate with stakeholders , influencers , and publics , and they disseminate these through various channels, including traditional media, social media , and direct communications. Source: Journal of Communication 1 Botan, C., & Taylor, M.

Publicity 52

Publicity Public Affairs Journalism Corporate 52

5W PR

OCTOBER 31, 2023

Health Academy Conference: This event addresses PR and communication professionals in the healthcare industry, offering networking event opportunities and targeted programming. International Journalism Festival The International Journalism Festival in Perugia, Italy, is Europe’s largest annual media event.

Conference 78

Conference Nonprofit Education Healthcare 78

Onclusive

JUNE 2, 2022

Welcome back to our blog series about the relationship between core earned media attributes and consumer behavior! Our panel of communications and data experts will reveal which media attributes – such as publication authority, reach, article relevance, brand sentiment and reader engagement – are key to driving action from your audience.

Consumer 195

Consumer Brand Branding Media 195

Onclusive

JUNE 2, 2022

Welcome back to our blog series about the relationship between core earned media attributes and consumer behavior! . – Frank Mulhern, PhD, Associate Dean and Professor at Northwestern University’s Medill School of Journalism, Media and Integrated Communications.

Consumer 195

Consumer Brand Branding Media 195

Buchanan PR

MARCH 10, 2022

Throughout this blog, we’ve sprinkled in some common slang terms and phrases used by Gen Z-ers (don’t worry, we added the definition after each word to help you learn!) And, if you really want a challenge, take the quiz at the end of the blog to truly test your Gen Z slang knowledge! Do you think you know Gen Z slang?

Employee 52

Employee Communications Groups Journalism 52

PR in High Definition

SEPTEMBER 30, 2016

This week, the News Media Association (NMA) wrote to ministers to say that it is becoming “increasingly difficult” to fund quality journalism, and the diversion of advertising revenues is to blame. The post Will quality journalism become extinct? appeared first on Firefly Communications.

Journalism 48

Journalism Advertising Advertising Google 48

Doctor Spin

JANUARY 2, 2024

This blog post targets the importance of the central question in guiding successful PR strategies, highlighting the need for clear differentiation and a focused approach to gain that necessary edge. Source: Journal of Brand Management 2 Nandan, S. An exploration of the brand identity–brand image linkage: A communications perspective.

Strategy 52

Strategy eBook Journalism Resources 52

Remote PR Jobs

SEPTEMBER 25, 2023

RELATED: Take the first step in achieving communications excellence ] This means the credibility of media outlets and other information sources is more important than in the past. The public values journalism, and people are moving to media channels they trust. Dorothy Crenshaw is CEO of Crenshaw Communications.

Mobile 100

Mobile SEO Reputation Web 100

Cision

SEPTEMBER 25, 2017

You see it in blog posts and on social media — journalists frustrated with generic, relevant pages and irrelevant material. With the advent of digital journalism, it is journalists who find their objectivity scrutinized more often than before. It’s not a surprise that many journalists harbor some misgivings for the PR industry.

Journalism 258

Journalism Social Media Study Comparison 258