Onclusive

MARCH 29, 2022

This week, we’re wrapping up our Demystifying PR Measurement blog series with a review of what to look for in a PR measurement solution and what questions to ask to find a partner that is right for your company and brand. The good news is that there is no need to figure out PR measurement on your own.

Measurement 195

Measurement How To Analysis Data 195

Burrelles Fresh Ideas

MARCH 19, 2024

Public relations professionals’ role in the travel and hospitality industry is critical to helping the overall success of the brand’s business. From sustainable practices to immersive technologies, the year 2024 promises an array of trends that will redefine the way we wander, unwind, and connect with the world around us.

Travel 91

Travel Trends Tourism Transportation 91

Bianchi Biz Blog

MAY 26, 2022

3-4 , CES is the most influential tech event in the world, bringing together companies, including manufacturers, developers and suppliers of consumer technology, content, technology delivery systems and more to address the industry’s most relevant issues. Taking place Jan. 5-8, 2023, with Media Days Jan. Author: Jaclyn Bussert.

Mobile 52

Mobile Technology Automotive Meeting 52

Bianchi Biz Blog

FEBRUARY 1, 2024

The information in this post originally appeared on Public Relations Global Network’s blog. Faces and Markets of PRGN is a new series of blog posts in 2024 that puts Public Relations Global Network (PRGN) member agencies and their markets in the spotlight. We are one of very few agencies to offer this service.

Marketing 106

Marketing Newspapers Print Local 106

PR in High Definition

JUNE 27, 2017

Due to the immersive nature of VR, brands can give people an incredibly powerful experience. But is it too early for brands to invest in VR? Similarly, due to technological restrictions, great VR content is limited. So, should brands be using VR now – demonstrating innovative thinking? Bad content will kill VR.

Brand 63

Brand Branding Hotels Storytelling 63

Doctor Spin

MARCH 1, 2024

Technology companies. Hotels, resorts, airlines, and tourism boards may have PR departments or hire PR professionals for communication roles. Startups and small businesses may hire entry-level PR professionals to manage their communications and promote their brands. Healthcare organisations. Sports teams and organisations.

Publicity 52

Publicity Public Affairs eBook Nonprofit 52

Landis PR

JUNE 21, 2022

Note: This is a reposted blog by our Public Relations Global Network partner, Bianchi PR. For the original blog, please visit here. If your brand is seeking PR opportunities at the show, which offers a lot of public relations and market attention opportunities, you should act now and act fast. Photo courtesy of Pexels.

Company 52

Company Technology Hotels Meeting 52

Burrelles Fresh Ideas

MAY 23, 2023

The largest jump they saw was regarding hotel stays. In response, hotels and airlines are implementing eco-friendly practices and promoting sustainable tourism initiatives. As AI technology continues to improve, it will only become even more prevalent in the travel industry. They are up more than 300% over last year.

Travel 40

Travel Tourism Airlines Hotels 40

The Hoffman Agency

NOVEMBER 12, 2020

We’re now witnessing — off the back of mass disruption — the comeback of the humble QR code and the public finally embracing the technology. Therefore, it’s not illogical for brands to consider this extremely cheap and easy way to deploy opportunity to reach out to their consumers. NHS “Test and Trace” QR codes in London pubs.

System 74

System Mobile Hotels Retail 74

Doctor Spin

MAY 21, 2021

Swedish brand Oatly sells oat milk. After some publicity and targeted lobbying, eggs, ham, and bacon became the quintessential American breakfasts, and hotels worldwide started serving eggs, ham, and bacon for breakfast. The idea is instead to put yourself inside the mind of influencers and imagine how they would promote your brand.

How To 52

How To Hotels Survey Employee 52

Victorious PR

FEBRUARY 8, 2023

More and more organizations are turning to top PR agencies to help them craft their narratives, build their brand, and be seen in a world where everyone is fighting for visibility. It has branched into biotech, pharmaceuticals, vaccines, medical technology, and more. It can also help you share that brand with a much wider audience.

Industry 52

Industry Real Estate Healthcare Tourism 52

Victorious PR

FEBRUARY 8, 2023

More and more organizations are turning to top PR agencies to help them craft their narratives, build their brand, and be seen in a world where everyone is fighting for visibility. It has branched into biotech, pharmaceuticals, vaccines, medical technology, and more. It can also help you share that brand with a much wider audience.

Industry 52

Industry Real Estate Healthcare Tourism 52

Victorious PR

FEBRUARY 8, 2023

More and more organizations are turning to top PR agencies to help them craft their narratives, build their brand, and be seen in a world where everyone is fighting for visibility. It has branched into biotech, pharmaceuticals, vaccines, medical technology, and more. It can also help you share that brand with a much wider audience.

Industry 52

Industry Real Estate Healthcare Tourism 52

Prohibition

FEBRUARY 15, 2017

Naturally we’ll also be shaped by technology, I think the rise in virtual reality and our online profiles will become even more significant. The lines between marketing, advertising, PR and sales will also become even more blurred as a result of technological advances in the industry. I think things will become far more targeted.

Hotels 86

Hotels Social Media Fashion Agency 86

Cision

JULY 26, 2017

On Facebook, the likelihood of a brand post reaching an intended audience is low. Facebook’s post-IPO algorithm has never been favorable to brands, and their update last year to promote “friends and family” posts over news publishers and brand posts seems to have further diminished the expected reach for any particular post.

Social Media 233

Social Media How To Insurance Insurance 233

Beyond PR

MAY 4, 2017

When we talk about evolution, sure: tools, technology and breaking down silos have been the key to many industries taking the step to greater value within their organizations. 3) Success lies in how we use technology to see around the corner and fundamentally change. But for a long time, our industry has needed evolution. Be engaging.

Communications 61

Communications Hotels Technology Tools 61

PR 20/20

OCTOBER 30, 2018

This post originally appeared on the Marketing Artificial Intelligence Institute's blog. Early adopters can and will make AI their competitive advantage; time is of the essence for professionals and brands to adopt AI and accelerate change. The Humanization of Artificially Intelligent Brands. Are you ready? Sign up before Dec.

Conference 45

Conference Marketing Case Study Hotels 45

Engage PR

JANUARY 6, 2018

in the next five years (1* Chief Marketing Officers Survey, 2014 ) social activity is becoming more integral to brand perception and business performance. And if you’re not listening or acting on these conversations then not only are potential opportunities being missed but brand reputation is at risk.

Social Media 60

Social Media Strategy Media Survey 60

Shift Communications

MARCH 22, 2016

For those keeping track at home, that would be 14 days (across EDU, Interactive, and Music & Film) of the annual festival taking over the streets, hotels and businesses of Austin, TX. However, what they should focus on is: what has the event become; who does it cater to; is it relevant for my brand or my employees?

Privacy 60

Privacy Hotels Film Data 60

The Hoffman Agency

FEBRUARY 17, 2020

And here I still am, on the eve — or so I thought — of travelling to Barcelona for one of the world’s biggest technology shows, Mobile World Congress. appeared first on "What's HAppening" Blog. In the years since FM’93, I can’t remember how many trade shows I’ve been to. And for what? Only time will tell.

Trade Shows 36

Trade Shows Mobile Travel Hotels 36

Shift Communications

AUGUST 10, 2015

Name a dominant brand of organic food. Chances are you can’t name any, because these are fields where winners and losers change so fast that no brand has a chance to capitalize on a market lead. Don’t aim to have the major influencer alone support your brand; in fact, don’t even bank on influencers alone.

Strategy 60

Strategy How To Transportation SEO 60

Shift Communications

JANUARY 7, 2015

My original plan for this blog post was to be a bit cheeky. To mark our first ascent, SHIFT will kick-off our 2015 Masters of the New Marcom seminar series with an event on Tuesday, February 3 at The Driskill Hotel in Austin. Let’s start 2015 with a bang!

Hotels 60

Hotels Employee Storytelling Agency 60

Onclusive

MARCH 24, 2022

Welcome back to our blog series on Demystifying PR Measurement! This week, we continue our discussion of PR measurement best practices with our thoughts on the data and technology that can help you measure success, and an overview of two measurement frameworks our customers use in their organizations.

Measurement 396

Measurement Data Hotels Viral 396

Norton's Notes

MARCH 21, 2017

They have very kindly allowed me to re-share this with you here on my blog, I hope you like it. Can you tell us a little bit about yourself and what made you start writing your blog? Why should people read your blog? So I write about all sorts from technology, hotels, food, news and of course my team here in Leeds.

Interviews 35

Interviews Writing Blogging Social Media 35

Communications Conversations

MAY 24, 2018

I am the global director of communications and brand marketing at Geosys, a company which specializes in satellite remote sensing for agriculture. Since joining the company, we’ve put a strong focus on generating informative content that helps agribusinesses better understand technology and its applications. Congratulations!

Agriculture 60

Agriculture Travel Agency Industry 60

ZudePR

JULY 20, 2016

1: Make Technology Your Friend When you first set up as an independent PR consultant, you’re bombarded with an array of decisions. At home, in hotels, in coffee shops, sports centres, museums, trains, soft plays. Blogs contain the latest thinking from some of the best writers and trailblazers in the world. As well as blogs.

Digital PR 60

Digital PR SEO Small Business Blogging 60

Cision

MAY 18, 2017

This post is an excerpt from the e-book, Listen: 5 Social Audiences Brands Can’t Afford to Ignore. . One of my clients was a hotel located near an amusement park. Your product or service brand name (if different). Your competitor’s product or service brand name (if different). These include: Your company name.

How To 198

How To Instagram Social Media LinkedIn 198

Beyond PR

MARCH 30, 2018

In a recent column on PRWeek , Ivan Ristic of Diffusion suggested that while AI might be good for data mining keywords across blogs and online publications to find trends for clients, it still won’t replace relationships that make the industry go-round. “A The good news for comms pros: It will be a blend of both technology and human insight.

Publicity 85

Publicity Training Technology Data 85

Sword and the Script

APRIL 17, 2018

He says he spent the next several years as a small agency partner focused on technology clients and “the redeye from San Jose to Atlanta became my new nightmare.”. The marketing technology (martech) horizon is noisy and fragmented, and we’re seeing more technologies come online every day. But it also brought experience.

Marketing 62

Marketing Technology Data System 62

PR in High Definition

APRIL 23, 2019

Perhaps the mega-brand will make incremental innovations in these markets, but I’m certainly not at the edge of my seat, anticipating something exciting. And in fairness, it’s not for lack of trying – AR and VR have not provided the next revolution of technology that we expected. Is it almost a person in its own right?

Communications 59

Communications How To Print Hotels 59

Contently - Strategy

NOVEMBER 27, 2018

Any brand can increase awareness here or there, but the ones that stand out over time have a plan in place to guide smarter decision-making. There is no grand solution that every brand can copy to triple their revenue. When I work with large technology companies, all they want to do is reach the CMO.

Strategy 112

Strategy How To Content Marketing Analysis 112

ZudePR

JUNE 6, 2016

Links out to the 10 best blog posts I've read (on getting stuff done) during five months of exhaustive research. I'm writing a blog post on how the best communicators "go deep" and get stuff done. I know how I've done it; but how do others achieve it, I wondered (hence the blog post). Such are the risks of blogging and email.

Writing 114

Writing Social Media SEO Blogging 114

Beyond PR

MAY 18, 2017

This post is an excerpt from the e-book, Listen: 5 Social Audiences Brands Can’t Afford to Ignore. . One of my clients was a hotel located near an amusement park. Your product or service brand name (if different). Your competitor’s product or service brand name (if different). These include: Your company name.

How To 57

How To Instagram Social Media LinkedIn 57

Communications Conversations

SEPTEMBER 22, 2017

I see friends hitting cool parties at SXSW, learning about innovative technologies in digital marketing and seeing first-hand some pretty interesting brand executions in Austin each year. You’re staying in a hotel room eating crappy take-out or Applebee’s. Damn, that looks like fun. Damn, that looks like fun.

Conference 60

Conference Industry Hotels Local 60

Karen Freberg

OCTOBER 20, 2017

EDUMax and Adobe MAX have become my favorite branded conference experience. I was approached by several professionals who knew I would be in attendance and introduced themselves and thanked me for the blog post I wrote last year about my experience at Adobe MAX and EDUMax. How are we approaching this for our own personal brand?

Creativity 40

Creativity Social Media Education Conference 40

Mindful Marketing

JUNE 14, 2019

Dynamic pricing involves changing prices continually , based on prevailing market conditions, which includes factors such as consumer demand, purchase intent, and competitors’ prices, as well as company goals for customer acquisition, retention, and brand-switching. Subscribe to Mindful Matters blog.

Retail 55

Retail Consumer Software Web 55

Cision

JANUARY 14, 2016

Or, you may just be looking to create brand awareness. Want to learn how listening to customers on social can benefit your brand? Thanks to technology, it’s not mission impossible to find out which particular social networks your customers frequent. How much time can you allocate? Read the free “LiSTEN” e-book!

Marketing 120

Marketing Pinterest Mobile Social Media 120