Sword and the Script

JUNE 11, 2016

Aside from the well-deserved round of congratulations, it occurred to me the acquisition is an indication of a maturing industry for content marketing, which of course includes blogging. The Blogging Gutenberg . The last 10 or 15 years have brought a vast array of tools for publishing blogs.

Blogging 60

Blogging Marketing SEO Content Marketing 60

Cision

OCTOBER 6, 2016

It’s everything from becoming a regular contributor on a media website to having a newspaper or trade publication write about you to appearing on the noon news to talk about your company. Owned media, aka content, is content you produce that lives on your website or blog. Shared Media. Shared media is also known as social media.

Media Relations 331

Media Relations Newspapers Measurement Social Media 331

Sword and the Script

APRIL 2, 2024

The quality of queries changed too as the web evolved. Eight vacant positions will be left without replacement and 23 “new functions will be created”, according to the newspaper Libération. A spokesperson later contacted this blog to say the disruption of service was limited to European customers – that no U.S.-based

Reddit 178

Reddit Software B2B Technology 178

Masters in Communications

DECEMBER 10, 2018

In the past, you received the majority of your news and information from your local newspaper published every morning. Add in a few national newspapers, and that was it. Newspapers are still around today, but we have so much more to go along with them. Journalism In The Age of the Open Web.

Journalism 65

Journalism Newspapers Web Data 65

Communications Conversations

JULY 20, 2015

I read the newspaper. And I read blogs. I use Feedly to aggregate all the blogs I read. I organize them by categories: MN blogs, advertising blogs, PR blogs, content blogs. And social media blogs. Then, you have a slew of blogs created by agencies and vendors. I read emails.

Social Media 60

Social Media Blogging How To Media 60

Bianchi Biz Blog

JUNE 19, 2023

We are a business-to-business weekly newspaper covering the trucking and logistics industries. My first job was an assistant editor/web for a magazine called Transportation & Logistics from Penton Media in Cleveland. My name is Michael Freeze, features editor at Transport Topics and co-host of the podcast, RoadSigns.

Transportation 94

Transportation Meeting Media Newspapers 94

Sword and the Script

MAY 31, 2016

The problem is this content is scattered all over the web; it’s on microsites, landing pages and URLs long since forgotten. Shot-gunning content all over the web it’s not the same thing as being consistent. For generations, people picked up the newspaper from their doorsteps every morning. It depends. It depends. Did you know?

Content Marketing 60

Content Marketing Marketing Newspapers Web 60

Buzzstream

MAY 25, 2021

You’re fairly unlikely to “go viral” with this format because they’re unlikely to produce stories that will make the front-pages of top-tier newspapers or magazines. This content often needs to be uploaded by web developers which again, can add time to the project and take some elements out of your control.

Infographics 160

Infographics Data Blogging Mobile 160

PR Fuel

DECEMBER 14, 2021

Promoting your company’s presence on the web via social media, websites, and blogs. This includes magazines, newspapers, TV channels, and their websites. This includes: Blogs. You can also republish your press release on your company’s website on a press page or as a blog article. Email address.

Product Launch 93

Product Launch Social Media Newspapers Writing 93

Bad Pitch Blog

DECEMBER 30, 2008

This new technology will "allow the paper''s Web site to post immediate expert viewpoints on breaking news," said Editorial Page Editor Andrew Rosenthal. What you''ve created is called a weblog - or a blog. Your own paper has blogs that are starters. This blogging is not a new concept, friend. Thank you, New York Times.

Newspapers 40

Newspapers Fashion Blogging Sports 40

Stephen Waddington

JULY 11, 2017

Coping with the digital evolution and the social web is the most important issue for communication management in the next three years. Other online communication comes second (83.1%), followed by press and media relations with online newspapers and magazines (82.4%). 3 Shift to social. 4 Channel shift from print to social exaggerated.

Communications 115

Communications Publicity Survey Newspapers 115

Stuart Bruce

MARCH 16, 2017

In Harry Potter newspaper pictures are alive with characters that move. Mobile friendly and work across platform including social media, web sites. Like this example I’ve created summarising this blog post: Maps – Gifs can be amazing way to show how things have changed or are going to change. messaging apps and even email.

Corporate 96

Corporate Communications Public Affairs Newspapers 96

Sword and the Script

SEPTEMBER 7, 2021

Among the clients named are Amazon Web Services (AWS), Alibaba, and AMC Theatres. History of blogging. This year marks the 27th anniversary of the first blog…” ( Burrelles ). * * *. This year marks the 27th anniversary of the first blog…” ( Burrelles ). * * *. Content picks. Strategic planning. Beyond Bylines ).

Software 89

Software Print Tools SEO 89

PR in High Definition

JANUARY 30, 2019

In 2014, the Spanish newspaper publishers’ association (AEDE) lobbied for a new law which would require news aggregators to pay for the right to use story snippets. The details have yet to be finalised but currently Article 11 would require aggregators like Google to pay when an article ‘snippet’ is featured.

Google 84

Google Newspapers Financial Web 84

Sword and the Script

JUNE 9, 2020

Polarized audiences, ‘fake news’, decline of great newspapers and skilled reporting.” That’s better than estimating the publication’s web traffic or impressions. Content marketing means, running your blog, or whatever you choose as your platform like a publication. Measured on clicks, quick hits.” PR people are perfect for this!

Media Relations 113

Media Relations Media Survey Pitching 113

Mora Communications

OCTOBER 19, 2017

When patients are seeking a new physician they turn to people they trust for referrals but they also turn to the web? What they find online are often links to traditional media stories, i.e. features or interviews on TV, magazines, newspapers and radio. That builds credibility and trust which go a long way to attracting new patients.

Healthcare 64

Healthcare Radio Newspapers Web 64

Newsfile

FEBRUARY 27, 2024

AP stories are picked up by newspapers, websites and broadcasters worldwide. Content comes from newspapers, journals and magazines, making it a valuable resource for in-depth research and analysis. The Associated Press (AP) The Associated Press is an esteemed institution with a legacy dating back to 1846.

Financial 52

Financial Media Analytics Data 52

Communications Conversations

AUGUST 27, 2019

People now spend only 11 minutes a day consuming newspaper media, and 9 minutes a day consuming magazine media. Blog content from people with varying writing skills (this even applies to some “media “sites now). How many times have I seen 1, 2, 3, 4, 5, 6, 7, 8, ad 9 on the web? Again, broken ALL THE TIME!

Handbook 131

Handbook Guidelines Print LinkedIn 131

Sword and the Script

DECEMBER 22, 2020

Here’s a look at statistics across PR, marketing, and social media that were surfaced in the various reports and studies covered on this blog throughout 2020. Many of the blog posts published here are based on survey research, analytical studies or other sources of data. Data, storytelling and blogging of grow in importance.

Survey 178

Survey Marketing B2B Study 178

Prakkypedia

JULY 10, 2016

Every day is different and projects can include issues management, event management, web writing, publicity stunts, drafting columns, researching niche publications, organising stakeholder meetings. It might mean a newspaper article for my client; a radio interview; a TV station visiting their worksite; or their guest blog post published.

Newspapers 60

Newspapers Pitching Radio Web 60

Bianchi Biz Blog

APRIL 17, 2023

I’m the editor-in-chief of SAE Media Group’s Truck & Off-Highway Engineering magazine and related digital products (e-newsletters, webinars, special reports, web content, etc.). A local newspaper for which I interned, The North Baltimore News (Ohio), assigned me to cover the Dayton Air Show.

Engineering 79

Engineering Automotive Agriculture Media 79

Sword and the Script

NOVEMBER 29, 2016

After several unsuccessful attempts, I re-worked my pitch into a blog post and published it on the company blog. The web has obviously changed that – a few quick product searches on a mobile device leads a buyer to reviews and commentary from sources other than the brand. Thread contributed content into blog posts.

Content Marketing 60

Content Marketing Publicity Marketing Television 60

PRSay

SEPTEMBER 5, 2017

Please join the discussion through blog posts, webinars and Twitter Chats (#PREthics) scheduled throughout the month of September and consider the content a catalyst for integrating ethics and ethical practice into your daily communication activities. Core Value No. Speak Up — Early, Preferably Now.

Ethics 124

Ethics Construction Newspapers Crisis 124

The Resolution Blog

APRIL 9, 2019

As the web has evolved and we’ve started to understand where things come from and how they affect a business’ growth, that has started to evolve. We’ll get them featured there, but we’ll also get them featured in another couple of blogs. But the blogs, on the other hand, drove a ton of traffic that actually converted to customers.

Marketing 120

Marketing Analytics Measurement Data 120

Beyond PR

MAY 9, 2016

This week’s highlights include Tampa Bay Times’ purchase of the Tampa Tribune, a new executive editor at Tech Insider, and reviews of four sports blogs you should be reading. The Times is Florida’s largest newspaper and provides news to the St. It has also become a top 10 newspaper for Sunday circulation in the U.S.

Newspapers 40

Newspapers Media Sports Journalism 40

Ishmael's Corner

JANUARY 25, 2015

The New York Times : I’m not big on the old media guard, but the best newspaper in the country (yes, my opinion) delivers the goods. I find the channel on Web Design particularly useful with articles like “A Journey Through Beautiful Typography in Web Design.”. After all, we’re students of media.

Communications 60

Communications Storytelling Web Journalism 60

The Resolution Blog

OCTOBER 7, 2015

Social media existed back then, as did blogs. Page three of the FT, an hour on Sky News, wall-to-wall ITN coverage, Today, the World Service and the front or inside front pages of many of the world’s leading newspapers. How many PRs write blogs and truly understand how to optimise them for Search? Web Results Direct.

SEO 120

SEO Engineering Content Marketing Agency 120

Polaris

MAY 19, 2015

Instead, use phrases such as: Build your business with blogging fundamentals. Above the fold” comes from the newspaper business and refers to the top half of a broadsheet newspaper—basically the most important news of the day. When writing your headline, use action verbs that demonstrate your offer’s benefits.

eBook 100

eBook Newspapers Writing Print 100

Bad Pitch Blog

JANUARY 17, 2009

Can you say the same about last week''s newspaper?' The Online Media from RealWire on Vimeo. New rules for new tools. Google''s ability to catalog and cache the interwebs means online clips gain value over time.

Print 47

Print Web Newspapers Google 47

Mora Communications

OCTOBER 9, 2017

Patients generally search the web and many times look to news programs and articles of experts discussing the topics they are most concerned with. 2017 | Top PR Firm Los Angeles Blog. That said, many psychologists and psychotherapists are overlooking their best asset—their own unique voice and expertise.

Radio 40

Radio Newspapers Advertising Advertising 40

Mora Communications

OCTOBER 2, 2017

A story featured on the local news or in the health section of the newspaper may have a greater impact, in terms of driving new patients to your practice–than a full-page ad, web based promotion or television commercial. 2017 | Top PR Firm Los Angeles Blog. Copyright © Mora Communications Inc.

Television 40

Television Print Radio Newspapers 40

Bad Pitch Blog

FEBRUARY 10, 2009

While Web media may be winner in time spent (often with audiences larger than those antiquated brethren several times over), many of you clients somehow still think ink is king and online is a bastard red-headed stepchild. Embrace the Web! and it does nothing BAD to you except maybe effect deep-seated carpal tunnel syndrome.

Newspapers 41

Newspapers Web Airlines Print 41

Communications Conversations

DECEMBER 17, 2014

If you’re a regular reader of this blog, you know I’m a big devotee of reading the hard copy print edition of my local newspaper, the Minneapolis Star Tribune. For example, I remember agreeing to a sizable web project, when at the time, I had little in the way of web development experience. We over-deliver.

Corporate 148

Corporate Fashion Agency Travel 148

Presspage

JUNE 19, 2018

TV reporters now must handle social media, and newspaper reporters have to shoot video. Nissan has moved away from an app is designing its web newsroom to be mobile-responsive, adjusting to the size of the viewers’ screen. Similarly, visitors are more like to share multimedia content on Facebook and Twitter.

Automotive 117

Automotive Mobile Interviews Video 117

Stephen Waddington

DECEMBER 5, 2018

If you read an article about an individual or organisation in your favourite magazine or newspaper you’re likely to view it far more favourably than if you heard the information direct. The Daily Telegraph was the first UK national newspaper to go online in November the same year.

Media Relations 115

Media Relations Media Print Newspapers 115

Presspage

JULY 25, 2018

Surely everyone knows by now that stuffy, old-style press releases don’t cut it when reporters are busier than ever and newspapers want multimedia assets for their online editions. Unlike email, web pages are indexable on search engines, driving traffic to your site. How to stand out? Here are a few tips: 1.

Wikipedia 103

Wikipedia Writing Video Report 103

Sword and the Script

MAY 23, 2017

1) Web alerts and client mentions. Many PR pros use Google Alerts to monitor and get email notifications of news or blog mentions of clients or employers. The overall rating is ranking compares the backlink profile of one site, to an estimate of all the other sites on the web. Because other sites did even better.

SEO 65

SEO Tools Engineering Web 65